Connect with us
BSM Summit
blank

Barrett Blogs

The 10 Commandments of Sports Talk Radio

Jason Barrett

Published

on

blank

Each day hosts across the country take to the airwaves spewing passionate opinions to engage audiences. Most will select stories that are being talked about in local papers and on local television and they’ll offer their own perspective on the subject and then seek out the audience’s feedback.

If you’re in a big market, phone activity will be high. Smaller markets will see less response. But whether you have 1 or 10 lines lit, that doesn’t mean the topic is hot or that the show is good.

dp

Any good talent who is familiar to an audience, can sell a subject with passion, and elicit a response. You don’t get a passing grade in this business based on your ability to make a phone ring. That’s one part of the job. But there’s much more involved than delivering a ‘hot take’ and fielding a phone call.

I started thinking about the numerous things that go on during a radio show, and how the best performers in the industry bring them all to life on a daily basis. The great ones don’t even realize how much they do it. Those who do, stay in their positions for a long period of time because it usually means they’ve generated ratings.

To host a talk show for 3-4 hours per day, 5 days per week, and do it in expert fashion requires great skill. It’s one of the most difficult jobs in the entertainment business. Penetrating the mind of a listener requires many different approaches during a show but before you can have success executing your strategy, you need to understand what is involved and why it matters.

Chris Rock

Standup comedians have a lot of success gaining entry into our minds. A comedian like Chris Rock, Jeff Ross, or Jerry Seinfeld can dominate a stage for 60-90 minutes and we’ll talk about their jokes and stories for the next week. But that’s only half of the time of what a sports talk show host does on a daily basis.

Could they deliver the same memorable lines, stories and laugh out loud moments if they had to double their workload each night? What if they had to provide it 5 days per week? Maybe they’d pull it off, but even the greatest in the world have weaknesses. The reason many of your favorite television programs are scripted, recorded, and edited is because creating meaningful LIVE content is extremely challenging.

That brings me back to the daily functions of a sports talk show. You can’t see when your listeners tune in or out, or how each person responds to the different subjects you discuss. Therefore, you’ve got to concentrate on the issues that most people care about because by positioning yourself that way, you set yourself up for the best chance to have success.

To get a better sense of what goes into a successful talk show, I came up with something that I believe highlights every important component of the job each day. Ladies and Gentlemen, I present to you “The 10 commandments of Sports Talk Radio“.

Identify The Hit Story – A host walks into their building each day wanting to discuss a number of things. The great ones understand that they benefit most by focusing their energies on the subjects that have the greatest appeal to the audience.

look

Many have heard the popular format term “play the hits” and that’s exactly what this is. Think of it like going to a concert to see your favorite band. You go because you want to see the artist play the songs that you know and enjoy most. If they play the songs they’ve never released, you’d be less likely to attend another show.

When you look at your show, you have to find the balance of what matters most to you, and what is most important to your listeners. The top story should be a subject with multiple angles that can be kept fresh over the span of a couple of hours. If it doesn’t have that potential, keep digging, because that means you’ve found a secondary topic.

A true hit story is one which will bring out your best 10-15 minute monologue, generate reaction over multiple hours of the show, capture the interest of guests who have been called to share their perspective on the angle, and open up other opportunities to be creative inside the program.

To use an example, if you were in Cincinnati today, you’d build your program around the Bengals collapse during Saturday night’s game. The rest of the NFL Playoffs may be compelling, and the same may be true for the College Football National Championship game, but the Bengals playoff disaster is going to move the audience most. Those other stories are your secondary hits.

However, if you were in Alabama, you’d easily flip the script and build your show around the College Football National Championship game. Everything else would be a secondary topic.

pers

Present and Sell Your Topics – Once you’ve identified the hit story, the next step is understanding the multiple questions that can be asked and answered when discussing it. Every good subject has different sides to it. It’s your job to highlight those angles, explain your position on them, and let the audience determine how they feel about it. Don’t worry about whether or not you’re in the majority or minority with your stance, just focus on whether or not the audience will be invested in what you’re selling.

For example, if you were in Cincinnati and led off with your top story being “Marvin Lewis deserves to be fired“, you’d cite his poor playoff record, his lengthy stay which has shown that he can’t do better, and you’d question if he can control his players.

The other side to that argument would be that he was in position to win the game with a backup QB, he led the club to a 12-4 record including an 8-0 start, he’s developed NFL Head Coaches, and although he hasn’t won in the post-season, he still gets them there and has been among the best 10 in the league more often than not.

When you look at that angle, it’s easy to see how an audience could be divided on it. That’s why it becomes compelling. Presenting each side, stating where you sit, attacking the story with passion, and being honest and unapologetic with your point of view will help you keep the audience engaged.

Utilize Audio To Advance The Story – Some hosts lose sight of how important sound can be to their show’s presentation. I’ve heard people say “I hate using audio because it takes time away from my commentary“. That in my opinion is one of the silliest things you can think or say.

A great host recognizes that it’s not about the amount of words they deliver or the length of time that they speak. It’s how they maximize the minutes available inside their show. When you have audio that adds to your segment, it can be pure gold.

pacman

Think for a second about the fallout from the Cincinnati-Pittsburgh game on Saturday night. I don’t care which of those cities you’re in, if you were on the air after that game and didn’t use Pac Man Jones’ expletive filled rant (bleeping it out of course) to further the story, you missed a golden opportunity.

The story may be the game itself, but listeners are drawn to the reactions of others. When you utilize audio to further an angle, it mentally engages your audience and makes it harder for them to tune out. Nothing is better than using audio of someone noteworthy to support or argue against your opinion. It makes the angle seem bigger than it is, and it gives you a piece of content to react off of.

Remember this and never forget it, people are fascinated by other people.

You could sit in the studio after that playoff game and say “I believe the Bengals got screwed, and Pac Man Jones agrees with my point of view“. After you air his comments and express your thoughts, you’d follow up with “Unfortunately, Mike Tomlin doesn’t share the same opinion“. After playing a cut of Tomlin, you’d have the audience eating out of your hand because they’ve been asked to pick a side, and when conflict, debate, and arguments take place, human beings can’t turn away from them.

Invite Audience Participation & React To It – When you establish a good opinion built around the right top story, and use audio to create a heavier emotional investment in the content, people will want to get involved in the discussion. It’s your job to let them know how to do it.

If you say you’re going to take calls but then spend the next 2 segments talking about the story and not incorporating people into the show, why bother asking for participation? Don’t waste their time or promise something you’re not ready to deliver on.

engage

Once you make the commitment to involve the audience, give them the floor, listen intently, and be ready to respond. The goal isn’t to blow through the 6 lines that are lit and fill the segment with their reactions. Only you know there are 6 lines lit up. Local listeners are hanging on your words and waiting to hear what others think so they can decide if they want to interact themselves.

The key is to welcome the caller on, make sure they’re adding to the subject you’re discussing (the call screener shouldn’t be putting on a caller to talk about the National Title game when you’re emotionally fired up and talking about why Marvin Lewis has to go) and after listening to their comments, share your own reaction.

Whether your response is 10 seconds long, or 2 minutes in length, it shows you’re paying attention and listeners appreciate that. It sounds bad when a host takes three calls in a row and never gives their own opinion to anything the callers said. They dialed you up to engage in conversation with them. The least you can do is make them feel that it was worth their time.

That said, participation can also come in the form of Texts, Tweets, Facebook or Instagram comments. You don’t have an obligation to take calls. The main focus is to allow people to be part of the content experience, regardless of which platform they contribute on.

Book Guests Who Fit The Day’s Stories – If your show includes guests, make sure they fit the stories you’re discussing each day. Every now and then an exception can be made for an A-list guest, but as a rule of thumb, guests who are booked should fit what the show is talking about, not the other way around.

fit

Sticking with the Cincinnati example, if you’re on the air and Marvin Lewis’ future and the Bengals collapse is your focus, do you really want to stop your momentum to have a chat with Jay Bruce of the Reds? If he was coming on, the first question I’d ask him is “What’s your reaction to what took place during the Bengals game“?

The audience has an expectation that you’re going to discuss the material they care most about. While they may love Jay Bruce in April, he doesn’t fit Monday’s funeral for the Bengals season.

If there’s one other thing to add to the guest situation, it’s to understand that they don’t need to occupy your entire segment. The conversation may be worth 3 minutes or it could be worth 15. You’ve got to ask the things that resonate most, listen carefully to the responses, and then recognize when something is done and when there’s more meat on the bone.

I listen often to shows and hear many hosts sleepwalk through conversations. There’s this feeling that because the individual has taken their time to come on, they need to be hit with a number of softballs and given the full 10-15 minutes. That’s not accurate.

When a guest agrees to come on, they do so without a time commitment. By agreeing to the interview, they’ve also opened themselves up to any line of questioning. It’s their job to decide how they want to answer your questions but it’s your job to ask the right ones.

Don’t make the mistake of giving ten minutes of your show to someone who doesn’t want to help you advance a topic. Make sure they fit your top stories and are addressing the key questions. The thought going in should be that they’ll add something interesting that you’ll be able to use snippets of it throughout the remainder of the show. If they don’t check that box, then why are they on?

Tease One Item of Interest – When a host heads to break, they see it as the end of a segment and a chance to catch a breather. But not many take advantage of what they say last.

Telling your listeners “We’ve got a lot more to do including your calls, back after this” or “We’ll talk more about this Bengals loss, the National Title game, the rest of the NFL Playoffs, and anything else on your mind when we return” isn’t going to give them any incentive to hang around or come back.

Many broadcasters don’t treat this part of the craft with the importance it deserves and that needs to change. Much of it is due to laziness and lack of preparation. From where I sit, if you know your audience is going to be hit with 4-5 minutes of commercials and potentially leave your show, why wouldn’t you do everything possible to make them want to come back?

I’ve heard guys say “they’re going to leave when the spots run, so what can I do about it“? Actually a ton. If you’re interesting with the last words you offer, they will do one of two things:

A) Think about your question and forget that they’re listening to commercials because they’re trying to come up with the answer in their own mind.

B) Leave the station when the commercials hit but think about what you last said and keep checking back to see if you’ve returned so they can receive the answer to the question.

curiosity

One piece of advice, tease one simple question or item of interest when heading to break.

When you toss out multiple subjects, you’re asking the audience to do a lot of work. You’re also showing that you’re disorganized and not sure yourself where the show is going next. Those who tease one thing, and do it by making the audience think, benefit most.

For example, “Everyone is crushing the Bengals for what transpired in that 4th quarter but one top analyst thinks they got the short end of the stick. Is he nuts? You’ll hear his response next“.

At that point you’d come back from your break with sound of Deion Sanders on the NFL Network explaining why he felt the hit on Antonio Brown shouldn’t have been penalized, and you’d react off of it. Most listeners would be asking themselves during the commercial break “Who the heck is defending that hit?” By keeping them curious, they listen longer and that helps you grow your ratings.

One final suggestion, take 15-20 minutes before your show writing out some strong teases. If you need help, involve your producer. If you put the effort in and do it consistently, you will sound better and it will help you improve your show’s performance.

Create Multiple Angles Off of The Lead Topic – This is one of the most important parts to any talk show because usually a producer and host focus on their first top story but put all of the focus into that subject and don’t look at dividing it up throughout the remainder of the show.

tree

If you want to keep a subject fresh for 4 hours, you can’t keep repeating the same points. Remember, the audience constantly changes so each hour the top story remains important. If you unload everything all at once, you will be mentally exhausted. That then leads to less interest in coming back to discuss the top story or relying on phone calls because you’ve tapped out on the topic.

It takes patience and a keen understanding of why it’s necessary to not provide your thoughts on every angle from a game during one subject. When you develop the skill to do it, you’ll find it can be extremely helpful to spread out your key takeaways over the span of 3-4 hours.

Let’s use the Bengals game as the example. We’ll build hour #1 around the chaos of the final two minutes. You’d spend 10-15 minutes kicking off the show discussing what took place, how you felt about the poor decisions of Pac Man Jones and Vontaze Burfict, asking what the punishment should be for their actions, focusing on Joey Porter’s role in the controversy and offering your position on how you thought the referees handled things and what you think the NFL should do about it.

The rest of the hour would include audio cuts which are related to the story, phone calls, possibly a guest, and more of your opinions and reaction on the topic. Nowhere in this hour are you diving head first into topics built around the other angles from the game.

When you get to hour 2, do you really want to spend another sixty minutes saying the same thing? Probably not. But the Bengals game is still the top story. So how do you keep it fresh? By introducing a new angle.

During this hour you’ll turn the focus towards Marvin Lewis’ future as Head Coach of the Bengals and why he does or doesn’t deserve to be back. You’d look at how long he’s led the team, his regular season and playoff records, the way he has or hasn’t held players accountable, who else would be an option if he was to be fired, and where you believe the team will go in the future if he is or isn’t there.

Once again, you’d add audio, guests, calls and additional angles built off of the conversation about Marvin Lewis. The chaos of the 4th quarter is not your focus during these sixty minutes.

For hour #3, you’d turn your attention to how to revamp the roster and explain what you took away from AJ McCarron’s play and looking at where he fits next year with Andy Dalton coming back. You’d examine the way to make up for losing Hue Jackson, who the team’s free agents are and which ones should be back and allowed to leave, and the topic would be built around “how do we get this team over the hump“.

In each of those hours, the Bengals are the lead story. By changing the focus of your topics from the 4th quarter chaos to Marvin Lewis to getting the Bengals over the hump, you’ve offered topics that have audience appeal and are fresh enough to keep you mentally engaged.

Reset Your Subject and Position – The audience changes every hour. For the guy who works M-F 8a-5p, he’s in his car from 5p-6p and during that hour your show is brand new to him. What you did in the 3pm and 4pm hour has no relevance. He judges you and decides whether to continue listening based on what you present when he’s available.

On the other hand, if someone worked 7a-3p or 8a-4p, they have the same expectations. Given that most people spend less than an hour commuting home from their jobs each day, and they listen to multiple stations, and don’t often listen to a station everyday, the goal is to maximize the opportunities we get and make sure they know who we are and where we broadcast.

blank

One way you do that is by resetting your name, station, topic and position. There’s no set time during the show when a reset should be introduced but I find that hosts have no problem doing it during interviews but struggle with it in open segments.

If a segment is 15 minutes long, there’s no reason why midway through the segment you can’t incorporate a reset. With callers it’s easy too and can be done every 2-3 calls depending on how long they go.

It may seem robotic to the host but that’s because you do it repeatedly. The audience though doesn’t listen to every second of the show. If they get into their car at 5:05pm and pick up the middle of your conversation, they have to try to figure out what it is you’re discussing. By resetting the show, station, topic and position midway through a segment, it makes it easier for the listener to play along.

Even if someone listens for an entire segment, they’re not going to vacate the show or station because you reminded them. This is how branding works. You’d be amazed at what people will recall about a host, show or station due to frequent messaging.

An example of a reset is “You’re listening to Mike and Mike on ESPN Radio, we’re talking about the Bengals loss from Saturday night and I (Greeny) think Marvin Lewis has to go as a result of this loss, but Golic thinks that’s a ridiculous overreaction. Let us know your thoughts by calling/tweeting ____“.

Sell, Sell, Sell – We want ratings so we can make money. We create features, updates, guest segments and other programming opportunities because they can be sponsored and help us make money. We may love the topics we’re discussing and the medium we’re performing in, but this is still very much a business and one critical part of our jobs is to sell the messages provided by our advertisers.

blank

This includes promotional messages, sponsored segments, LIVE commercial endorsements, appearances, remotes, etc. Hosts are frequently in programming mode, and thinking about the things they’re most passionate about. If the audience though doesn’t buy your advertisers products, and those clients remove their dollars from your show, you won’t be sharing your passions for long.

We sell topics, teases, resets, guests, callers, and soundbytes. Sponsor messages are no different. We may lack the same level of interest in promoting an appearance or product as the weekend’s best games, but when you crack that microphone and read a sponsor’s name and tag, you owe them the same enthusiasm.

They buy you and your show because they’re aware of the influence you have on the audience. But if they can’t benefit from that association, they’ll take their business elsewhere. And that makes it harder for you to ask you employer for bigger paydays in the future. If you can be an asset to your company on the business end, it’ll help you through those times when you’re a liability on the programming end.

Promote Your Digital and Social Platforms – It’s more important than ever to have strong digital and social media platforms. Audiences are listening less to LIVE programming and accessing content on-demand when it best suits their schedule. Although we may prefer that they experience the content LIVE, as long as they consume it, we still gain from it.

blank

It’s your task on the air and on social media to remind the audience of the various ways they can enjoy your content. Promoting the website, podcast links and the station’s social media pages so listeners can be informed of things they may have missed is vital. Maybe it won’t help you earn ratings credit, but that download of your audio or station app counts towards your digital performance and those numbers matter too because they’re being sold to advertisers.

You should be cognizant of promoting your own social media identity and being present in the space. If a listener is a fan of yours, they’re going to want to engage with you beyond the show. When they follow you on Twitter, Instagram or Facebook, they learn more about you, and that gives them further incentive to support you and the multiple things you’re passionate about.

Everything you do in life becomes content to them. The more they seek it out and form a stronger loyalty to you, the more it helps your own standing. And the more of an audience you have, the more power you possess come contract time.

Barrett Blogs

Jeff Catlin, John Mamola, Gordy Rush & Maggie Clifton Join The 2023 BSM Summit Lineup

Jason Barrett

Published

on

blank

We’re less than two months away from the 2023 BSM Summit in Los Angeles. This year’s conference takes place on March 21-22, 2023 at the Founders Room inside of the Galen Center at USC. Many industry professionals are set to attend but sports media folks tend to be a last minute crowd whether it’s buying a ticket, reserving a room or committing to be a sponsor. Yes, tickets, rooms, and a select few sponsorships are still available, but the longer you wait, the more you risk not being in the room, featured as a partner, and paying higher prices for travel. To make sure you have a seat and a place to stay, log on to BSMSummit.com. For sponsorship inquiries, email Stephanie at Sales@BarrettSportsMedia.com.

I am really excited about this year’s Summit. The venue is tremendous, the agenda is coming together nicely, and there’s no doubt we’ll have great weather when we gather in LA. Some have asked me why I don’t reveal the full schedule of sessions months in advance, and it’s because I believe in swinging for the fences and trying to do big things. To do that, you’ve got to be willing to invest time and explore every opportunity that can be impactful. It’d be much easier to fill the schedule and be done with everything but if it’s going to take a little longer to deliver the best speakers, discussions and experiences for all in the room, then that’s what I’m going to do.

Those involved in the creation of this conference know that I set a very high standard for it. We’ve run some great events over the years, and it’s because we put everything we have into making sure each session is valuable to a different segment of the industry. My goal each year is to present an action packed agenda that helps people learn, gain access to information to improve themselves and/or their brands, and create a few connections and memorable moments to justify it being worth a few days away out of the office or studio. If we can do that, it makes the sacrifices worthwhile. If we can’t execute at a high level, then I’d probably pass on doing it.

Before I tell you about the four people we’re adding to our speaker lineup, I do want to remind you that we recently announced a contest for California college students. We’re giving away ten (10) FREE tickets to the show courtesy of Steve Kamer Voiceovers. If you know a student in California please let them know about this. If they’re not in California but want to attend the event, we’ve created a special college rate to make it affordable for young people. Everything is listed on BSMSummit.com.

Now, for the new additions to the lineup.

I’m excited to welcome Jeff Catlin of The Ticket in Dallas to the Summit. This will be Jeff’s first Summit visit, and I appreciate him making time to share his programming wisdom with the rest of the room. Jeff will be part of a programming panel that kicks off day #2. That panel will include Jimmy Powers of 97.1 The Ticket in Detroit, Raj Sharan of Denver’s Sports Station 104.3 The Fan, and our next addition, John Mamola of WDAE. John has been at all of our events dating back to our first test event in Chicago. I’m looking forward to giving him an opportunity to offer his programming insights alongside this talented group.

Also joining the Summit lineup is Maggie Clifton, Blue Wire’s Senior Vice President of Business Development. Maggie has played a vital role in growing Blue Wire’s revenue, and I’m looking forward to having her join Barstool Sports’ SVP, Head of Sales Matt Berger, and Magellan AI’s Chief Revenue Officer John Goforth on a panel that focuses on digital monetization.

Guiding that conversation will be Guaranty Media’s Gordy Rush. The Baton Rouge Vice President and General Manager who doubles as LSU’s sideline reporter on football broadcasts is well versed in monetizing content, and understanding the opportunities and challenges broadcasters face. I’m confident those in the room charged with maximizing digital revenue for their brands will gain great value from these four professionals.

There’s much more in the works that I’m looking forward to announcing in the coming weeks. Whether you own a company, manage a cluster as a GM, lead a sales team, host or produce a podcast or radio/TV show, buy advertising, oversee a brand’s social media strategy or program a network or local outlet, there’s something for every sports media professional at the BSM Summit. I invite you to come see for yourself. To do so, visit BSMSummit.com.

Continue Reading

Barrett Blogs

Jimmy Powers to Receive The Mark Chernoff Award at the 2023 BSM Summit

“Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award.”

Jason Barrett

Published

on

blank

As a former programmer turned consultant, I pay more attention than most to those who lead brands, manage talent, and create consistent success. When you look across the country at the hundreds of stations delivering sports radio content, and analyze who operates at a high level, there’s maybe ten to twenty who are changing the game, and others who are rising and hoping to become a bigger part of the conversation.

What makes this annual award special in addition to having Mark Chernoff’s name on it, is that it’s voted on by eighteen industry heavyweights. These are folks tasked with overseeing radio companies, major networks, and having exceptional track records of broadcasting success. So when they vote and an individual earns an honor, it means a little more.

If you’re in the business and follow sports radio, then you’re aware of Mark Chernoff’s accomplishments as a program director. He was one of the true architects and consistent winners, and his ability to excel as a sports radio manager has influenced and shaped many careers. Mark graciously agreed to be part of our awards ceremony a few years ago when I approached him with the idea in New York City. I’m thrilled to share that although he doesn’t attend many industry conferences on the west coast, he will be with us at the 2023 BSM Summit in Los Angeles for the ceremony.

Which brings me to this year’s winner.

It is my honor to congratulate the leader of 97.1 The Ticket in Detroit, Jimmy Powers. Jimmy received the most votes from our industry panel to become our third recipient of the Mark Chernoff Award. He follows Rick Radzik of 98.5 The Sports Hub in Boston, and Mitch Rosen of 670 The Score in Chicago. Jimmy will be in attendance at the Summit to pick up the award, and will take part in a program director panel at the show. Further details on that to be shared next week.

“It’s such a great honor not only to be mentioned in the same breath with Mark Chernoff, but to receive the ‘Mark Chernoff Award’ is really, really cool” shared 97.1 The Ticket Program Director Jimmy Powers. “With so many great program directors across the country who are deserving of this award, I truly appreciate the recognition.”

Since late 2009, Powers has led the Detroit sports radio station to unmatched local success. Brought in to build upon what was created by the late great Tom Bigby, he’s helped The Ticket become one of the format’s best examples of success. The station has consistently dominated the Male 25-54 demo, while also becoming a ratings force with Persons 12+ and Adults 25-54.

“Jimmy has done an amazing job over the years running 97.1 the Ticket,” said legendary sports radio programmer Mark Chernoff. “He knows how to work with talent, and maintain balance while managing relationships with the Lions, Tigers, Red Wings and Pistons, which is not an easy job. The ratings remain high, and the Ticket continues to be one of America’s top sports stations, which reflects the great work Jimmy has done as the station’s program director.”

In addition to delivering double digit shares, quarterly ratings wins, and presenting a star studded lineup and Michigan’s top sports franchises, The Ticket has taken home plenty of hardware too. The station has won the Marconi award for best sports station in 2016 and 2022. And now, they can add the 2023 Mark Chernoff Award to their trophy case.

“2022 was another big year for The Ticket, and many in Detroit deserve credit for the brand’s consistent success, but none more so than their exceptional brand leader, Jimmy Powers,” added BSM President Jason Barrett. “Jimmy has been a staple of consistency, guiding one of the crown jewels of sports radio, managing top personalities, important play by play partnerships, and helping the brand generate large revenues. I’m thrilled that our industry voters took notice of the fantastic work Jimmy has done and look forward to celebrating his career and accomplishments in Los Angeles this March.”

Continue Reading

Barrett Blogs

California College Students Earn Chance to Win 10 Free Tickets to the 2023 BSM Summit Thanks to Steve Kamer Voiceovers

“In order to win tickets to attend the Summit, students must submit a 2-minute video by email explaining why they’d like to be in attendance and what they hope to learn at the event.”

Jason Barrett

Published

on

blank

With a new year comes renewed energy and optimism for the sports media business. Yours truly is looking forward to showcasing the best our business has to offer when we gather the industry in Los Angeles, CA at the 2023 BSM Summit at the Founders Club at the University of Southern California on March 21-22, 2023. Our conference is returning to the west coast for the first time since 2019. We’ve announced some super talented speakers. We’ve got additional things in the works and I plan to make additional announcements in the next few weeks.

People often ask me what the biggest challenge is putting this event together. My answer is always the same, it’s getting people to leave the comfort of their office and spend two days in a room together learning and discussing ways to grow the business. We have great sponsorship support and exceptional people on stage and are fortunate to have a lot of folks already set to attend. Our venue this year has extra space though, so I’m hoping a few more of you make time to join us. If you haven’t bought a ticket or reserved your hotel room, visit BSMSummit.com to make sure you’re all set.

If there’s one thing our industry could get better at it’s opening our minds to new ideas and information. There’s more than one path to success. Just because you’re in good shape today doesn’t mean you will be tomorrow. Building brands, growing audiences, increasing revenue, and examining new opportunities is an ongoing process. There are many shifts along the way. We may not solve every business challenge during our two-days together but you’ll leave the room more connected and informed than when you entered it.

Each year I’ll get two or three emails from folks sharing that they learned more about the industry in two-days at the Summit than they have in ___ years inside of their building. That’s truly gratifying and what I strive to achieve when I put this event together. I remember when conferences like this didn’t exist for format folks and I take the risk and invest the time and resources to create it because I love the sports media industry and believe I can help it thrive. I see great value in gathering professionals to share ideas, information, and meet others who can help them grow their business, and if we do our part, I’m confident some will want to work with us too. That’s how we benefit over the long haul.

But as much as I focus on serving the professional crowd, I also think we have a responsibility to educate young people who are interested, passionate, and taking steps to be a part of our business in the future. The BSM website is visited by hundreds of thousands of people each month and it’s become a valuable resource for folks who enjoy sports radio and television. I think it’s vital to use our platform, influence and two-day event to connect generations and I’m happy to announce that we will once again welcome college students at this year’s Summit.

Most of us who’ve been in this line of work for two or three decades learned the business without podcasts, YouTube, social media, the web or conferences delivering two full days of sessions that taught you more about the business than what’s available inside of a class room. We learned by doing, and hoping we were right. Then we copied others who had success. Some of that still exists, and that’s not a bad thing. But where our business goes in the future is going to be drastically different.

I’d like to see the difference makers in our format remembered for years to come, and practices that have stood the test of time remain valued down the line. Change is inevitable in every business and I’m excited about the road that lies ahead especially some of the technological advancements that are now available or will soon become a bigger part of our industry. I think we can embrace the future while enjoying the present and celebrating the past. The best way to do that is by bringing together everyone who is and is hoping to be a part of the sports media universe.

So here’s two things we’re doing to make sure future broadcasters have an opportunity to learn with us.

First, I want to send a HUGE thank you to Steve Kamer Voiceovers. Thanks to Steve’s generosity, TEN (10) college students will be given FREE tickets to attend the 2023 BSM Summit in March. Steve is a USC graduate (Class of 1985) and he bought the ten tickets to help young people learn about the industry, save money and make valuable connections. When I first received his order, I thought he hit the wrong button. I reached out to tell him a mistake was made and I needed to refund him. That’s when he told me what he wanted to do for students who were pursuing their broadcasting dreams just as we both did years ago. A very classy gesture on his part.

As it pertains to the contest, here’s how it’s going to work.

To win tickets to attend the Summit, students must submit a 2-minute video by email to JBarrett@sportsradiopd.com explaining why they’d like to be in attendance and what they hope to learn at the event. Included in your email should be a list of steps that you’ve taken or are pursuing to explore opportunities in the media industry. If you want to pass along a resume and audio or video clips too to showcase your work and experience, that’s fine as well. BSM will accept submissions until February 17th. The winners will be announced on Friday February 24th.

Helping me select the winners will be an exceptional panel of media executives. Each of these folks below will choose one person to attend our L.A. event. The final two will be picked by Steve Kamer and myself.

  • Scott Shapiro – Senior Vice President, FOX Sports Radio
  • Justin Craig – Senior Program Director, ESPN Radio
  • Jeff Sottolano – Executive Vice President, Programming, Audacy
  • Bruce Gilbert – Senior Vice President of Sports, Cumulus Media & Westwood One
  • Amanda Gifford – Vice President, Content Strategy & Audio, ESPN
  • Jacob Ullman – Senior Vice President, Production and Talent Development, FOX Sports
  • Greg Strassell – Senior Vice President, Programming, Hubbard Radio
  • Scott Sutherland – Executive Vice President, Bonneville International

To qualify for the BSM Summit College Contest, students must be enrolled in college in the state of California, pursuing a degree that involves course work either in radio, television, print or the digital business. Those attending local trade schools with a focus on broadcasting are also welcome to participate. You must be able to take care of your own transportation and/or lodging.

This is a contest I enjoy running. We’ve had great participation during our prior two shows in New York City but haven’t done it before on the west coast. I’m hoping it’s helpful to California students and look forward to hearing from many of them during the next month.

For students who live out of state and wish to attend or those enrolled at local universities who enter the contest but aren’t lucky enough to win one of the ten free tickets from Steve Kamer Voiceovers, we are introducing a special two-day college ticket for just $124.99. You must provide proof that you’re currently in school to take advantage of the offer. This ticket gives you access to all of our sessions inside the Founders Club. College tickets will be limited to forty (40) seats so take advantage of the opportunity before it expires.

The 2023 BSM Summit will feature award ceremonies with Emmis Communication CEO Jeff Smulyan and legendary WFAN program director Mark Chernoff, sessions with influential on-air talent such as Colin Cowherd, Jim Rome, Joy Taylor, and Mina Kimes, big picture business conversations with executives from groups such as Audacy, iHeart, Bonneville, Good Karma Brands, Barstool, The Volume, Omaha Productions and more. For details on tickets and hotel rooms visit BSMsummit.com.

I look forward to seeing you in March in Los Angeles!

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.