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NFL Interested In Splitting Up Thursday Night Package

Jason Barrett

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CBS Sports chief Sean McManus has confirmed reports that the NFL is considered shifting “Thursday Night Football” TV rights to a package that would split among multiple networks.

Sports Business Journal on Monday reported that the league is considering a new approach to the Thursday games that would see them shift among multiple networks. That would certainly be less desirable for the networks from a promotional and logistical standpoint.

McManus on Tuesday at the Television Critics Association press tour said the NFL asked for proposals for an exclusive rights deal similar to the past two years and for a split package “where networks would share the first eight weeks of the season.”

“We’d like to renew ‘Thursday Night Football,’” he said. “It’s been a big success.”

McManus wouldn’t comment on his opinion about the possibility of the package being carved up among networks. “Whatever they do is all about increasing the viewership and the promotion and the destination-viewing of ‘Thursday Night Football.’ ”

McManus told reporters after the session that the league was also pushing networks to “be aggressive in offering new promotional and programming opportunities” to augment “Thursday Night Football.”

To read more visit Variety where this article was originally published

Sports TV News

3.72 Million Tune In To See LeBron James Break Scoring Record

Jordan Bondurant

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Getty Images

Lakers star LeBron James surpassed the NBA’s all-time scoring record on Tuesday night, and TNT benefitted from the milestone ratings wise.

According to Sports Media Watch, Tuesday night’s game averaged 2.98 million viewers. That figure made it TNT’s biggest regular season audience in over two years.

The broadcast peaked at 3.72 million around 11:45 p.m. when James passed Kareem Abdul-Jabbar for the record.

Reporting also indicated that the game was the number one single-network program on TV in key demographics.

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Sports TV News

Disney Makes ESPN Independent Division In Corporate Restructuring

Jordan Bondurant

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ESPN

Disney is in the process of reorganizing and restructuring the company, and details have emerged about the company’s plans for ESPN.

Deadline reported on Wednesday that ESPN will be one of three standalone segments comprising Disney. Entertainment and Parks, Experiences & Products are the other two segments.

The reorganization comes amid the exit of former CEO Bob Chapek and the re-entry of CEO Bob Iger. As one of Iger’s first moves back running Disney, he announced a restructuring of Disney Media & Entertainment Distribution.

It was also reported that Jimmy Pitaro will continue as the president of ESPN.

In total, more than 7,000 jobs will be eliminated after the restructuring.

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Sports TV News

Roger Goodell: ‘Wouldn’t Surprise Me’ To See Thursday Night Football Move to Flex Scheduling

“Not today, but it’ll certainly be something that’s on our horizon.”

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Thursday Night Football

In 2023, Monday Night Football will join Sunday Night Football in having the ability to flex NFL games into its window. NFL Commissioner Roger Goodell said Thursday Night Football could someday join that elite club.

During his “State of the League” speech Wednesday, Goodell said Thursday Night Football having the ability to flex matchups “wouldn’t at all surprise me”.

“Not today, but it’ll certainly be something that’s on our horizon,” the NFL Commissioner said.

ESPN bargained for the ability to move higher profile games into Monday Night Football during its negotiations with the league for the next television contract that begins this upcoming season.

NBC has long held the ability to shift a select number of games from earlier windows into the Sunday Night Football primetime slot.

Amazon Prime Video just completed the first of an 11-year contract that sees the streaming platform spend nearly $1 billion per year on the Thursday Night Football package.

One of the largest storylines of Amazon’s debut season with the NFL was the near-constant ridicule from play-by-play announcer Al Michaels over the lackluster TNF schedule. Michaels made headlines over several weeks for his candor on the lack of interesting matchups, going as far as to joke that if the schedule didn’t improve he would retire.

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