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KILT Continues To Lead Houston Ratings Race

Jason Barrett

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We’re a bit behind in catching up on recent Houston radio ratings from Nielsen Audio. So we’ll summarize two months in one entry.

This list covers the December book from Nov. 5 to Dec. 2 and the Holiday book from Dec. 3-30, which includes the stretch drive of the NFL regular season and the final days before some lineup changes that took effect with the new year on KBME (790 AM) and KILT (610 AM).

Unofficially, the holiday book is known as the Sunny book because of the dominance of KODA (99.1 FM) with its wall-to-wall Christmas music. That dominance continued this year, as we will see when we turn from sports to the general radio market for the Holiday book.

First, however, the results for men 25-54, the key demo for sports radio, indicate that Texans flagship station KILT (610 AM) led but did not dominate at the height of football season.

Also, KFNC (97.5 FM) has solidified its move past KBME (790 AM) for second place among the four sports stations. It should be interesting to see if those numbers hold with KBME’s January lineup changes.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54. KILT still leads and saw an uptick in the Holiday book, but KFNC is holding fast in second.

Station           Holiday           December          Holiday 2014

KILT (610 AM)     2.9 (18th)         2.6 (T17th)       3.4 (13th)

KFNC (97.5 FM)    2.3 (20th)         2.3 (T20th)       1.5 (23rd)

KBME (790 AM)     1.2 (25th)         1.2 (25th)         2.2 (20th)

KGOW (1560 AM)    0.1 (T37th)       0.1 (T39th)       0.4 (T30th)

ESPN Radio plus an hour of local programming has enabled KFNC to top KILT in morning drive for two books in a row, which is fairly astonishing in the middle of football season.

Station           Holiday           December          Holiday 2014

KFNC (97.5 FM)    3.3 (13th)         2.6 (15th)         1.6 (22nd)

KILT (610 AM)     2.4 (T18th)       2.3 (18th)         2.9 (14th)

KBME (790 AM)     2.4 (T18th)       1.9 (21st)         4.6 (7th)

KGOW (1560 AM)    0.2 (T34th)       0.1 (T39th)       0.6 (31st)

KILT is up in middays (10 a.m.-3 p.m.), and KFNC is the clear runner-up. This will be a time slot to watch in the next book with the new team of Sean Jones and Adam Clanton on KBME.

Station           Holiday           December          Holiday 2014

KILT (610 AM)     2.9 (15th)         2.4 (17th)         4.2 (5th)

KFNC  (97.5 FM)   2.0 (21st)         2.2 (19th)         1.6 (22nd)

KBME  (790 AM)    0.9 (27th)         1.2 (25th)         2.6 (16th)

KGOW (1560 AM)    0.1 (T35th)       0.0 (T38th)       0.7 (26th)

KILT still leads in afternoon drive time (3-7 p.m.), but KFNC is making a good run despite having to give up one hour to ESPN Radio.

Station           Holiday           December          Holiday 2014

KILT (610 AM)     3.0 (15th)         2.7 (18th)         3.3 (13th)

KFNC  (97.5 FM)   2.8 (17th)         2.4 (20th)         1.8 (22nd)

KBME  (790 AM)    1.2 (25th)         1.4 (25th)         1.6 (23rd)

KGOW (1560 AM)    0.1 (T37th)       0.1 (T37th)       0.4 (T30th)

Texans programming continued to boost KILT from 7 p.m. until midnight, and KBME doesn’t appear to be getting much out of its Rockets broadcasts.

Station           Holiday           December          Holiday 2014

KILT  (610 AM)    2.3 (16th)         3.0 (15th)         2.9 (16th)

KFNC  (97.5 FM)   1.4 (24th)         1.3 (T24th)       1.3(T22nd)

KBME  (790 AM)    1.0 (25th)         0.5 (T28th)       1.3 (T22nd)

KGOW (1560 AM)    0.0 (T38th)       0.0 (T39th)       0.0 (T40th)

To see how the individual shows performed visit the Houston Chronicle where this information was originally posted

Sports Radio News

Jonathan Peterlin Takes Over Night Show On 92.3 The Fan

“”Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.””

Jordan Bondurant

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92.3 The Fan in Cleveland now has a permanent host for its nightly show in Jonathan Peterlin.

Peterlin wrote in a post for the Audacy station’s website on Tuesday that his show will be called Overtime with Jonathan Peterlin and will air each night starting at 7 p.m.

“This is a dream job,” he said. “Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.”

Peterlin had been the afternoon update anchor at 92.3 The Fan since 2016, even hosting on weekends and on a fill-in basis. Prior to that, he spent three years in a similar role at Yahoo Sports Radio.

He wrote that listeners in Cleveland will not need an introduction or reintroduction to who he is.

“You know me and I know you,” he said. “We’ve spent the past nearly 7 years getting to know each other on a daily basis…We were there for each other. Along the way I hope that I’ve earned your trust. Through the good times and the bad, the ups and the downs.”

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Sports Radio News

Layoffs Hit Pro Football Focus

“The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.”

Jordan Bondurant

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Pro Football Focus has laid off 16 employees, according to a report from Front Office Sports.

The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.

The company, which Sunday Night Football analyst Cris Collinsworth owns a majority, still employs just over 200 people.

NFL reporter Doug Kyed was among the layoffs. Kyed had been at PFF since July 2021.

Additionally, 11 interns were also let go.

While PFF remains popular and profitable from a football analytics perspective, there had been a shift since the Silver Lake investment into attracting more sports betting and fantasy football customers. The FOS report indicated a chunk of the $50 million funding was used to develop an iPhone app.

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Sports Radio News

Laurence Holmes: Tim Jenkins Twitter Beef With Mike North Proves The Score Has Gotten Smarter

“Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

Jordan Bondurant

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Former NFL quarterback Tim Jenkins had an interesting back and forth on Twitter with former 670 The Score host Mike North over Bears quarterback Justin Fields. Jenkins broke down a piece of film from Chicago’s game against Green Bay on Sunday, saying he didn’t agree with the notion that Fields doesn’t go through his progressions and is more of a runner.

North disagreed, saying wide receiver Dante Pettis was wide open on that particular play, and that Fields missed him.

Jenkins responded, saying North’s take was “not intellectually honest.”

In his weekly appearance on Bernstein & Holmes on The Score, Jenkins talked about the exchange not knowing North’s connection to the station.

“There’s a radio guy up there, Mike North, he was real mad,” Jenkins said. “And I tried to handle it gently because like listen, the first thing in his bio was he was born in 1952. And if my grand-pappy is on Twitter roasting somebody, I hope to handle them gently. And I tried to.”

Host Laurence Holmes said it was truly a meta moment for their show and the station. He talked about how having access to a guy like Jenkins is a sign the station, like many others have done across the country, have grown with the game.

“It speaks to the evolution of this radio station,” Holmes said. “Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

The discussion turned to the evolution of the quarterback position in the NFL, and Holmes noted that there are some who just don’t recognize that the game has changed and called for a quarterback to be able to throw accurately but pick up yards and keep plays going with their legs.

“I’m here for the nuance, but people continue to ignore what is a trend,” Holmes said. “And I don’t mean that as a pejorative. The trend in the NFL is dual-threat quarterbacks. Look up and down the rosters.”

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