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Warriors Delivering Big Numbers For CSN Bay Area

Jason Barrett

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CSN Bay Area, the home of “Authentic Bay Area Sports,” has registered multiple viewership milestones and streaming records for its Golden State Warriors telecasts during the first half of the 2015-16 NBA season.

Highlights from the first half of the season include:

  • Year-to-date, Warriors average household ratings on CSN Bay Area are 8.43 (approximately 209,486 households, San Francisco DMA – San Francisco/Oakland/San Jose), up +124% from the 2014-15 championship season viewership and is on pace to be the highest rated season ever for the team;
  • Ratings in key ad demos registered increased numbers, including Adults 18-49 (+103%), Adults 25-54 (+111%), Men 18-49 (+75%), Men 25-54 (+87%), Women 18-49 (+156%) and Women 25-54 (+161%);
  • CSN Bay Area posted its highest-rated game telecast in the history of the network – a 16.08 household rating for its coverage of the Jan. 25th Warriors-San Antonio Spurs game. The telecast averaged approximately 399,508 households for the entire game and posted a 17.24 peak rating (approximately 428,303 households). The previous rating high was the Oct. 3, 2010 San Francisco Giants’ NL West clinch game against the San Diego Padres (11.83);
  • Year-to-date, Warriors 2015-16 average household ratings on CSN Bay Area are up compared to the team’s previous playoff years: +427% vs. 2006-07; +195% vs. 2012-13; +160% vs. 2013-14; and +124% vs. 2014-15;
  • CSN Bay Area’s signature shows Warriors Pregame Live (+96%) and Warriors Postgame Live (+159%) have posted impressive households gains compared to last season. Warriors Postgame Live is delivering a household rating average of a 5.23 (approximately 129,954 households);
  • CSN Bay Area Digital set a network record with 2.9 million minutes streamed and 66K live starts for the Jan. 25th  Warriors-Spurs game.  Through 45 games, fans have consumed 50.91 million minutes of Warriors game on CSNBayArea.com and via NBC Sports Live Extra.  Warriors streaming numbers are +447% compared to the same point in the 2014-15 season;
  • CSN Bay Area has out-delivered all nine ESPN and TNT simulcasts head-to-head in the local market by an average of 150% in total audience;
  • CSN Bay Area’s top 10 highest-rated Warriors games of all-time occurred during the first half of the 2015-16 season:

Date

Day of Week

GAME

TIME

HH RTGS

1/25/2016

Mon

Warriors-Spurs

7:30 p – 10:00 p

16.08

12/16/2015

Wed

Warriors-Suns

7:30 p – 10:00 p

11.42

1/5/2016

Tue

Warriors-Lakers

7:30 p – 9:45 p

11.15

12/18/2015

Fri

Warriors-Bucks

7:30 p – 10:00 p

11.14

12/11/2015

Fri

Warriors-Celtics

4:30 p – 7:45 p

11.07

1/2/2016

Sat

Warriors-Nuggets

7:30 p – 10:00 p

10.59

1/11/2016

Mon

Warriors-Heat

7:30 p – 10:00 p

10.22

1/4/2016

Mon

Warriors-Hornets

7:30 p – 9:45 p

10.06

12/23/2015

Wed

Warriors-Jazz

7:30 p – 9:45 p

9.98

12/12/2015

Sat

Warriors-Bucks

5:30 p – 7:45 p

9.96

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Sports TV News

Big Ten on Peacock Basketball Schedule Released

In addition to 32 regular season matchups, Peacock will exclusively stream early-round games from the Big Ten Men’s Basketball Tournament.

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A photo of the Big Ten and Peacock logos

As part of its new media rights deal, NBC Sports has the right to exclusively stream 47 Big Ten men’s basketball games. For the inaugural season, 34 matchups will be on the streaming service.

In addition to 32 regular season matchups, Peacock will exclusively stream early-round games from the Big Ten Men’s Basketball Tournament.

The announcement of the schedule comes on the heels of reporting that former ESPN analyst Robbie Hummel will serve as one of the color commentators for NBC Sports and Peacock’s coverage of the Big Ten. Additionally, Jordan Cornette, Zora Stephenson, and Noah Eagle are also joining the network for its basketball coverage.

The Big Ten on Peacock basketball schedule is below.

DateTime (ET)Matchup
Mon., Nov. 67 p.m.Princeton vs. Rutgers (Trenton, N.J.)
Fri., Nov. 107 p.m.Texas A&M vs. Ohio State
Fri., Nov. 107:30 p.m.UTSA vs. Minnesota
Fri., Nov. 108 p.m.Alabama State vs. Iowa
Fri., Nov. 109 p.m.Tennessee vs. Wisconsin
Fri., Nov. 177 p.m.Morehead State vs. Penn State
Sat., Nov. 182 p.m.USC Upstate vs. Minnesota
Sat., Nov. 184 p.m.Oregon State vs. Nebraska (Sioux Falls, S.D.)
Tues., Dec. 57 p.m.Wisconsin vs. Michigan State
Tues., Dec. 59 p.m.Indiana vs. Michigan
Sat., Dec. 164:30 p.m.Arizona vs. Purdue
Thurs., Dec. 217 p.m.LeMoyne vs. Penn State
Fri., Dec. 297 p.m.Maine vs. Minnesota
Fri., Dec. 298 p.m.Jackson State vs. Northwestern
Tues., Jan. 27 p.m.Purdue vs. Maryland
Thurs., Jan. 47 p.m.Penn State vs. Michigan State
Thurs., Jan. 49 p.m.Minnesota vs. Michigan
Tues., Jan. 97 p.m.Indiana vs. Rutgers
Tues., Jan. 99 p.m.Purdue vs. Nebraska
Tues., Jan. 167 p.m.Purdue vs. Indiana
Tues., Jan 237 p.m.Ohio State vs. Nebraska
Tues., Jan 239 p.m.Michigan vs. Purdue
Tues., Jan. 307 p.m.Illinois vs. Ohio State
Tues., Jan. 309 p.m.Michigan vs. Michigan State
Tues., Feb. 67 p.m.Indiana vs. Ohio State
Tues., Feb. 69 p.m.Michigan State vs. Minnesota
Tues., Feb. 137 p.m.Michigan vs. Illinois
Tues., Feb. 139 p.m.Ohio State vs. Wisconsin
Tues., Feb. 207 p.m.Iowa vs. Michigan State
Tues., Feb. 209 p.m.Maryland vs. Wisconsin
Tues., Feb. 277 p.m.Wisconsin vs. Indiana
Tues., Mar. 57 p.m.Purdue vs. Illinois
Wed., Mar. 136:30 p.m.Big Ten Tournament
Wed., Mar. 139 p.m.Big Ten Tournament

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Sports TV News

Matt Shepard Won’t Return as Detroit Tigers TV Voice

Shepard became the TV voice of the Tigers in 2019.

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A photo of Matt Shepard
(Photo: Matt Shepard)

The Detroit Tigers and Bally Sports Detroit have decided that Matt Shepard won’t return to the team’s television broadcast booth in 2024.

“Bally Sports Detroit thanks Matt Shepard for his five seasons of dedication in the Tigers television booth, and wishes him the best in his future endeavors,” Greg Hammeran, Senior Vice President and General Manager of Bally Sports Detroit, told The Detroit News in a statement. “He’s been a great teammate and has an incredible passion for Detroit sports and bringing compelling storylines to millions of fans every year.

“Change is often difficult, but we feel it’s time to head in a new direction and are looking forward to the process of finding our next play-by-play voice of the Tigers.”

Shepard became the TV voice of the Tigers in 2019 after previous broadcasters Rod Allen and Mario Impemba were fired due to a physical altercation in 2018.

Before joining the Tigers, Shepard hosted radio shows in Detroit, Kalamazoo, and Northern Michigan. He was also previously the radio play-by-play broadcaster for University of Michigan men’s basketball and Eastern Michigan football broadcasts.

During his five-year tenure as the television voice of the Tigers, Shepard was paired with numerous analysts on a rotating basis. Kirk Gibson, Craig Monroe, Dan Petry, Jack Morris, and Cameron Maybin all worked alongside Shepard on Fox Sports Detroit and Bally Sports Detroit.

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Chiefs/Jets Sunday Night Football Most-Watched Sunday Broadcast Since Super Bowl

NBC also reported a massive increase in the female and teenage demographic.

Jordan Bondurant

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Sunday Night Football NBC
Courtesy: NBC Sports

The Taylor Swift effect had a huge impact on ratings of Sunday Night Football, as the Chiefs/Jets thriller on NBC was the most-watched Sunday show since Super Bowl LVII in February.

The broadcast averaged 27 million viewers, up 22% year over year. Viewership peaked at an estimated 29.4 million between 9:30-9:45 p.m. NBC Sports accounts for the two most-watched NFL games so far this season.

The Swift effect was evident in viewership in teen girls aged 12-17, women 18-24, and 35+. Viewership in those demographics was up 53%, 24%, and 34% respectively compared to the season-to-date average of the first three weeks of SNF. The broadcast featured a Taylor Swift-themed open, which has been viewed eight million times.

The game also drew in the largest streaming audience ever for a Sunday regular season game. The average minute audience across Peacock, NBC Sports, and NFL digital platforms was 1.85 million viewers.

It’s unclear whether Swift will be in Minneapolis on Sunday afternoon as the Chiefs take on the Vikings. But if she is, the marquee late window game on CBS with Jim Nantz and Tony Romo will stand to also see a viewership bump.

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