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Warriors Delivering Big Numbers For CSN Bay Area

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CSN Bay Area, the home of “Authentic Bay Area Sports,” has registered multiple viewership milestones and streaming records for its Golden State Warriors telecasts during the first half of the 2015-16 NBA season.

Highlights from the first half of the season include:

  • Year-to-date, Warriors average household ratings on CSN Bay Area are 8.43 (approximately 209,486 households, San Francisco DMA – San Francisco/Oakland/San Jose), up +124% from the 2014-15 championship season viewership and is on pace to be the highest rated season ever for the team;
  • Ratings in key ad demos registered increased numbers, including Adults 18-49 (+103%), Adults 25-54 (+111%), Men 18-49 (+75%), Men 25-54 (+87%), Women 18-49 (+156%) and Women 25-54 (+161%);
  • CSN Bay Area posted its highest-rated game telecast in the history of the network – a 16.08 household rating for its coverage of the Jan. 25th Warriors-San Antonio Spurs game. The telecast averaged approximately 399,508 households for the entire game and posted a 17.24 peak rating (approximately 428,303 households). The previous rating high was the Oct. 3, 2010 San Francisco Giants’ NL West clinch game against the San Diego Padres (11.83);
  • Year-to-date, Warriors 2015-16 average household ratings on CSN Bay Area are up compared to the team’s previous playoff years: +427% vs. 2006-07; +195% vs. 2012-13; +160% vs. 2013-14; and +124% vs. 2014-15;
  • CSN Bay Area’s signature shows Warriors Pregame Live (+96%) and Warriors Postgame Live (+159%) have posted impressive households gains compared to last season. Warriors Postgame Live is delivering a household rating average of a 5.23 (approximately 129,954 households);
  • CSN Bay Area Digital set a network record with 2.9 million minutes streamed and 66K live starts for the Jan. 25th  Warriors-Spurs game.  Through 45 games, fans have consumed 50.91 million minutes of Warriors game on CSNBayArea.com and via NBC Sports Live Extra.  Warriors streaming numbers are +447% compared to the same point in the 2014-15 season;
  • CSN Bay Area has out-delivered all nine ESPN and TNT simulcasts head-to-head in the local market by an average of 150% in total audience;
  • CSN Bay Area’s top 10 highest-rated Warriors games of all-time occurred during the first half of the 2015-16 season:

Date

Day of Week

GAME

TIME

HH RTGS

1/25/2016

Mon

Warriors-Spurs

7:30 p – 10:00 p

16.08

12/16/2015

Wed

Warriors-Suns

7:30 p – 10:00 p

11.42

1/5/2016

Tue

Warriors-Lakers

7:30 p – 9:45 p

11.15

12/18/2015

Fri

Warriors-Bucks

7:30 p – 10:00 p

11.14

12/11/2015

Fri

Warriors-Celtics

4:30 p – 7:45 p

11.07

1/2/2016

Sat

Warriors-Nuggets

7:30 p – 10:00 p

10.59

1/11/2016

Mon

Warriors-Heat

7:30 p – 10:00 p

10.22

1/4/2016

Mon

Warriors-Hornets

7:30 p – 9:45 p

10.06

12/23/2015

Wed

Warriors-Jazz

7:30 p – 9:45 p

9.98

12/12/2015

Sat

Warriors-Bucks

5:30 p – 7:45 p

9.96

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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