Sports Radio News
Mason’s Loyalty and Work Ethic Stand Out At KHTK
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
Sports Radio News
Ken Carman: People Bored With Thursday Night Football ‘Just Going to Tweet About Al Michaels’
“The guy called the 80 Olympics. You think he’s going to sit there and try to put lipstick on that hog of next week’s game between Chicago and Washington?”
Sports Radio News
Rob Brown Moves To Mornings on The Fan Upstate
“It is the second time slot change for Brown since he first joined the station in March of 2020.”
Sports Radio News
Nielsen Study: NFL Games Just as Dominant on Radio as TV
“While these examples are far from a complete analysis of the NFL games on the radio, it does shed light on the dominance of the NFL on radio.”
Sports Radio News
Mason’s Loyalty and Work Ethic Stand Out At KHTK
Dave Mason is sitting in front of his microphone at Sports 1140 KHTK in Sacramento, finishing his final segment of the morning show, where he, co-host Carmichael Dave and producer Morgan Ragan have been on the air since 6 a.m.
When the 9 o’clock hour hits, Mason is off the clock, but not off the job.
“I was a kid that was worried about money when I was 5 years old,” Mason explains. “I was stressed out about the situation I was in, and sports was like an escape … a lot of people use sports as an escape from reality.”
Distraction may be an ironic term to describe Mason’s relationship with both sports and KHTK. The 27-year-old Roseville resident has been anything but since his teenage years, when he shared a bedroom with his step-sister and step-brother, inside an apartment that held two bedrooms and one parent. He was also dealing with his father being in and out of jail.
During broadcasts of Sacramento Kings games, the voices of KHTK kept Mason company. Sitting in his bunk bed with a headset, the future morning-show personality engaged the station with enough focus to allow him to later work inside its walls.
In 2006, Mason began screening phone calls as an intern for KHTK during Friday night shifts. He was a junior in high school. He spent the next five years working his way up the proverbial ladder before leaving with the station’s old morning crew for San Fransisco.
Jason Ross, a mid-day show host who has worked with Mason in the past, says his former partner’s passion for radio is amplified by his personal connection to KHTK, enabling him to approach his work differently than many peers.
“He’s really good about finding different angles of stories,” Ross explains. “If we have three local shows on, maybe a couple are always taking the same kind of general approach. He’s really good at finding different stories or maybe finding that same big story — but attacking it at a different angle.”
Such remarks on Mason’s work ethic are not unique. However, his colleagues also reference a lot more than the cliché of a young man resisting the hardship of his upbringing when they discuss what drives him.
“I think he lives, breathes, eats, sleeps sports and radio,” says Ragan, who claims to have learned everything she knows about her profession from Mason. “This kid listens to podcasts and other radio shows just to see what they’re doing so he can get better at his work … to say that he has made KHTK his world is right. He’s the most loyal person to this station.”
That loyalty brought Mason back from the Bay Area in 2012.
Coworkers say Mason continues to take a huge level of ownership in the place that employs him. Indeed, Mason likely spends more time at the radio station than he did in the old apartment from which he used to listen in.
To continue reading the rest of this article visit the Roseville-Press Tribune where it was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at [email protected].
Sports Radio News
Ken Carman: People Bored With Thursday Night Football ‘Just Going to Tweet About Al Michaels’
“The guy called the 80 Olympics. You think he’s going to sit there and try to put lipstick on that hog of next week’s game between Chicago and Washington?”
Social media may enjoy ripping Al Michaels for not showing a lot of enthusiasm on Thursday Night Football, but Ken Carman appreciates the broadcast legend’s honesty.
Friday morning on 92.3 The Fan, the Cleveland sports talker listened back to audio of Michaels casually promoting next week’s game between the winless Chicago Bears and the Washington Commanders, who just lost a game by 34 points. Fans online began mocking him as disinterested or too old.
“I don’t like ripping on Michaels. I think he’s a legend. I’m not going to rip Al Michaels,” Carman said. “I think that people are just looking for something entertaining, so they’re just going to tweet about Al Michaels because it’s a 27-3 football game at that time. But Al Michaels…the guy called the 80 Olympics. You think he’s going to sit there and try to put lipstick on that hog of next week’s game between Chicago and Washington?”
Thursday night’s game between the Detroit Lions and Green Bay Packers was not particularly close. Carman said that Michaels could be forgiven for not sounded particularly connected during the broadcast.
He joked that while his radio partner, Anthony Lima, would be happy to oversell a bad game, Al Michaels isn’t going to do that. He wondered why that is a problem for fans.
“Ryan Day gets to be honest, Coach Prime could be honest, Dan Lanning. Everybody can be honest. Why can’t Al Michaels be honest? Let Al Michaels be honest. He could not wait to get out of there. And, by the way, that’s fine.”
Lima noted that Michaels is reportedly getting $15 million per year from Amazon. Carman said that does not change his mind.
“He deserves every penny of it. I don’t mind him taking that, And I don’t mind him telling you the absolute God honest truth. ‘I’m a legend of 78 years old, and if you don’t like what I have to say about this football team, to hell with you. I don’t care.’”
Sports Radio News
Rob Brown Moves To Mornings on The Fan Upstate
“It is the second time slot change for Brown since he first joined the station in March of 2020.”
Rob Brown is on the move in South Carolina’s Upstate region. He announced this morning that his show is moving into morning drive on The Fan Upstate.
With Damon Amendolara announcing his exit from CBS Sports Radio earlier this week, it left a hole for the station to fill. Operations Manager Mark Hendrix chose making drive time local for Greenville and Spartanburg residents over Maggie & Perloff, which moves to mornings on the network.
“Our big boss down the hallway, Mark Hendricks, called Lonzo and I down into the the real meeting room,” Brown told listeners Friday morning. “Not even the office like the actual meeting room, and he offered us the opportunity to become the new morning drive show here on The Fan Upstate.”
It is the second time slot change for Brown since he first joined the station in March of 2020. He was initially hired to be on from noon until 3. When the station dropped ESPN Radio for CBS Sports Radio, his show moved to 9 am to noon to make room for Jim Rome.
Brown called morning and afternoon drive “the two crown jewel spots” of a radio lineup. Being elevated to one of those spots comes with meaning that is not lost on him.
“It is something that, no matter what market you are in, by earning one of those two spots, it tells you that you have become not just a voice in that community, but an important one or a respected one,” he said.
Brown’s show includes producer Lonzo Writesel. He is making the move to mornings along with Brown on Monday, October 2.
Morning drive will come with a little more work. The Rob Brown Show will add an hour and run from 6-10 am. CBS Sports Radio’s Reiter Than You will slide into Brown’s old time slot on The Fan.
Sports Radio News
Nielsen Study: NFL Games Just as Dominant on Radio as TV
“While these examples are far from a complete analysis of the NFL games on the radio, it does shed light on the dominance of the NFL on radio.”
We know that the NFL dominates television, but a new study from Nielsen shows the league’s radio ratings are no less impressive.
Inside Radio published the results of the survey, which show that if radio audiences were measured by show (as TV audiences are) as opposed to day part, NFL games are outperforming the highest rated stations in markets around the country. The data used reflected listening for persons 25-54.
During the 2022 season, Patriots games on 98.5 The Sports Hub in Boston scored a 23.9 share on average. That is significantly higher than the average share for Magic 106.7. The Audacy AC station topped the market during that time frame with a 7.4.
Even in what was a mediocre season for the team, New Englanders still flock to Patriots broadcasts in numbers that dwarf anything else on radio.
The same was true in Pittsburgh. There, Nielsen compared Steelers’ radio broadcasts on WDVE and ESPN Pittsburgh to the most popular morning shows in the market.
Randy Baumann, who is also heard on WDVE, leads the way with Men 25-54 with an AQH rating of 1.1. Steelers games drew an AQH rating of 1.9 with the same audience.
As you might expect, the best team delivered the best results in the study. In Kansas City, the Super Bowl Champion Chiefs averaged a 39.8 share with persons 25-54. That is nearly a 500% increase over market leader KC 102.1, which averaged a 6.8 share with the same audience.
Amongst men, the share was even larger. Chiefs’ games on 106.5 The Wolf averaged an astounding 46.1 share with many games topping a 50 share according to Nielsen.
“While these examples are far from a complete analysis of the NFL games on the radio, it does shed light on the dominance of the NFL on radio,” John Snyder, Nielsen Senior VP/Sales Director says. “Just because a fan can’t be staring into a screen during game time doesn’t mean he or she isn’t following along. And if broadcast radio pivoted to selling shows rather than dayparts, it’s a safe bet that like TV, the top-rated shows would largely consist of play-by-play broadcasts.”