Sports Radio News
The Dallas Sports Radio Ratings For January
The Dallas sports radio ratings for January are in and we’re going to present these numbers by being fair to all parties. Earlier today, the Dallas News produced an article which covered the market’s monthly performances, except they included The Ticket’s streaming numbers in the report. That created a narrative that showed the brands further apart than they actually are.
I don’t have The Fan or ESPN 103.3’s streaming numbers, so to add The Ticket’s numbers to the radio ratings totals is unfair and it creates an impression that there’s a preference in who performs better in the marketplace. As you’ll see from the actual ratings, The Ticket didn’t need to have their performance inflated, it was already pretty impressive.
To be clear to those who work in Dallas, own or operate these companies, or listen to these radio stations, my objective is to present each side’s information accurately. I do this minus any affiliation to either group, and without a rooting interest. I know people inside both companies, and I like many of the shows offered on The Ticket and The Fan.
My only concern is to make sure that the right story is being told for sports radio stations. If we’re going to add streaming numbers into the conversation (which is something that should happen in the future) then it has to be presented from all brands not just one. Otherwise you have a very lopsided story which doesn’t accurately reflect each station’s performance.
Now that we’ve got that out of the way, here is how things stacked up M-Su 6a-Mid among Men 25-54.
- The Ticket = 5.3 (3rd)
- The Fan = 4.7 (5th)
- ESPN 103.3 = 2.8 (14th)
When you analyze M-F 6a-7p which is when both stations feature their best talent and content, the story looks like this:
- The Ticket = 6.7 (2nd)
- The Fan = 4.0 (6th)
- ESPN 103.3 = 2.7 (15th)
As you can see, The Ticket had a great month overall. Now let’s take a look at how each brand did in their respective dayparts.
- The Ticket (Musers) = 9.2 (1st)
- ESPN 103.3 (Mike and Mike and 1-hour of Dan LeBatard) = 4.1 (5th)
- The Fan (Shan and RJ) = 3.9 (6th)
*** The Musers delivered a dominant performance. They had the highest performance of any show in the market and have paved the way for The Ticket to have massive success. For ESPN 103.3 they’ve got to be ecstatic about finishing 5th and ahead of The Fan. I’m sure the folks at CBS Dallas weren’t thrilled coming in 6th and seeing their morning show behind the other two stations.
- The Ticket (Norm/Donovan and BaD Radio) = 5.4 (4th)
- The Fan (G-Bag Nation) = 3.9 (7th)
- ESPN 103.3 (ESPN Radio and Dennis & Friedo) = 1.9 (19th)
*** Overall The Ticket has to be pleased. They’ve bounced back in middays to take a nice lead on G-Bag Nation. Is the addition of Donovan Lewis making a difference? For The Fan, they’ve won this battle before so it shows that they have the talent to do so. The question going forward is will it be a one-month slide or a continuous trend? The one positive on their end is that they didn’t lose audience going from mornings to middays whereas the other two stations did.
- The Ticket (Hardline) = 6.1 (1st)
- The Fan (Ben & Skin) = 4.4 (5th)
- ESPN 103.3 (Cowlishaw and Mosley and ESPN Radio) = 2.5 (17th)
*** A strong month for The Hardline, who came in #1 and gained 7 tenths of a point from middays to afternoons. Great job by The Ticket’s afternoon crew. At The Fan, they too have to be satisfied as Ben and Skin produced a Top 5 finish and added a half a point from middays to afternoons. For ESPN 103.3 they regained some momentum that disappeared during the middays but they’re also a point and a half lower in afternoons with a local program than they are in mornings when they provide a national show. Given though that Cumulus operates The Ticket and ESPN 103.3 and have the #1 rated show in the timeslot, I’m sure that’s not bothering them in the least.
If there are two areas where The Fan should feel good, it’s when you look at their Men 18-34 and Persons 25-54 stories. Many advertisers care more about Persons 25-54 than they do Men 25-54. While the hosts and listeners will focus on the Men 25-54 performance since that’s the demographic that we measure the success of most sports station’s, advertisers have a different focus.
In the current January book, The Fan won the Persons 25-54 battle against The Ticket, finishing with a 3.7 (10th) to 3.4 (13th). They have also grown from a 2.8 to 3.7 over the past twelve months so that’s another positive story to share with clients.
When you examine Men 18-34, The Fan has a distinct edge. If you look strictly at the head to head matchups between shows, The Fan registers a 4.5 (8th), while The Ticket does a 3.2 (12th) and ESPN 103.3 produces a 1.2 (26th). Those numbers are based on M-F 6a-7p.
To summarize, The Ticket had a big month and should feel great about their overall performance. To finish 1st in both drive times and in the Top 4 in middays and win each timeslot against The Fan, when they had lost a few battles in previous months, has to feel invigorating for the members of their staff. Congratulations to the crew at The Ticket on a job well done.
For The Fan, they’ll be in great shape with advertisers due to their Persons 25-54 story, and they’ve got to feel encouraged by the way the younger part of the demo is responding. However, they’ve got to get a bigger lift in mornings, have their midday show rebound, and keep the momentum strong in afternoons where they’re in the Top 5 and have a great program that’s capable of ascending even higher.
For ESPN 103.3, they’ve got a real story brewing in mornings, where Mike and Mike have been well received by the market. If you’re inside Cumulus Dallas, you have two sports radio morning shows in the Top 5 to work with and that’s an outstanding story. The challenges for the brand are when you look at middays, where the numbers are pretty low. Afternoons does a nice job regaining some of that lost momentum but they’re still a distant third behind the other two stations.
So now we move onward to February, which is often a dead period for many brands. The play-by-play benefits will be lower, and great content will be critical for engaging the local audience. Those who do it well, will be sitting in a comfortable spot when the February book is released.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Radio News
Doug Gottlieb: I Would Give Up Radio For Coaching Job
“I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up.”
Fox Sports Radio host Doug Gottlieb recently interviewed for the vacant head coaching job at Wisconsin-Green Bay and detailed the experience on his podcast.
“I got a chance to talk to (Wisconsin-Green Bay AD) Josh Moon several times during the year after they had made their coaching job available and my approach to how I’ve done these things — and this is not the first time I’ve gone down this path, but this was a different path,” Gottlieb said on his All Ball podcast.
“This is a low-major, mid-major job, and there’s no connection there. I’ve told people that for the radio element to — for the right thing — I’d give it up. The (podcast), I’m not giving it up. I love doing it and I think there’s a very smart world where if I’m coaching I can still do this podcast and still do it with basketball people all over the country and the world, and it’s kind of like a cheat code.”
He continued by saying that seeing Shaka Smart be successful at Marquette has motivated him to continue to search for the right fit as a college basketball coach.
“That’s what I want to do. And last year when I was coaching in Israel, that also continued to invigorate me…this is something that I would really like to do. It has to be the right thing. It has to be the right AD who hits the right message.”
He continued by saying that a sticking point of negotiations was he wasn’t willing to give up his nationally syndicated radio program for the job. He was willing to take less money for his assistants pool, but also to continue doing his radio show.
Gottlieb did not get the position with the Phoenix, noting that he was a finalist but was never offered the job. The position ultimately went to Wyoming assistant coach Sundance Wicks. Wicks had previous head coaching experience and had worked with Green Bay athletic director Josh Moon at Division II Northern State. He admitted he wasn’t necessarily “all-in” on the job due to the current ages of his children and whether the timing was right to uproot his family to move to Northeastern Wisconsin.
The Fox Sports Radio host does have coaching experience. He has worked as a coach for the U.S. men’s basketball team at the Maccabiah Games, sometimes referred to as the Jewish Olympics.
Gottlieb’s father — Bob — was the head men’s basketball coach at Wisconsin-Milwaukee from 1975-1980, compiling a 97-91 record.
Sports Radio News
Waddle & Silvy: Scott Hanson Told Us to Lose His Number
“We didn’t call him back, so he set out what he wanted to do.”
Aaron Rodgers took immense pride in the fact that he told ESPN NFL Insider Adam Schefter to “lose his number” while discussing his future earlier this week on The Pat McAfee Show. ESPN 1000’s Waddle & Silvy said they’ve experienced similar treatment from guests on their radio show.
While discussing the Rodgers interview with McAfee, the pair admitted that NFL RedZone host Scott Hanson once told their producer to stop trying to book him for interviews on the program.
“I believe the presentation was ‘Do me a favor: lose my number after this interview’,” Tom Waddle said. “So he tried to do it politely. Scott Hanson did. Get out of here. That concept is foreign to me. How about ‘Hey, next time you text me, my schedule is full. I can’t do it, but thanks for thinking of me’. ‘Lose my number?’ You ain’t the President, for Christ’s sake. I’m saying that to anyone who would say that. ‘Lose my number?’ We’re all in the communication business. I just don’t know — why be rude like that to people? What does that accomplish? You know what it accomplished? We didn’t call him back, so he set out what he wanted to do.”
Co-host Mark Silverman then mentioned that the show once tried to book Hansen and NFL Red Zone host Andrew Siciliano together in the same block, with the idea of doing a trivia game to see who the supreme Red Zone host was. Siciliano agreed, but Hansen declined.
The pair also confirmed that an NFL Network personality had told them to lose their number, but couldn’t remember if it was Rich Eisen or not.
Silverman later joked that maybe Hanson was getting a new phone with a new number, and was politely sharing with the producer that he could lose the current phone number because he would share his new number in short order.
Sports Radio News
Seth Payne: Aaron Rodgers ‘Makes Gross Inaccuracies’ When Calling Out Media
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations.”
Aaron Rodgers is always mad at the media for the inaccurate things he says they report, but according to Sports Radio 610 morning man Seth Payne, no one is more inaccurate than the quarterback himself.
Friday morning, Payne and his partner Sean Pendergast played audio of Aaron Rodgers responding to a question about a list of players he provided to the Jets demanding they sign. Rodgers called the idea that he would make demands “so stupid” and chastised ESPN reporter Dianna Russini, who was the first to report it.
“Now to be clear, Dianna Russini didn’t say demands in her tweet. She said wishlist,” Pendergast clarified.
They also played a clip of Russini responding to Rodgers on NFL Live saying that she stands by her reporting and it is her job to reach out to confirm that it is true.
“This is where Rodgers does this thing where he, in calling out reporters for their inaccuracies, makes gross inaccuracies in his accusations,” Seth Payne said.
He added that if Rodgers is being serious, he is doing some serious nitpicking. He claims that he didn’t give the Jets a list, but that he spoke glowingly about former teammates and told the Jets executives that he met with who he enjoyed playing with during his career.
Payne joked that maybe he wrote down the names in a circle pattern so that it was not a list. Pendergast added that he could have had Fat Head stickers on his wall that he pointed to instead of writing anything at all.
In Payne’s mind, this is a case of Russini catching stray frustration. Neither in her initial tweet nor in any subsequent media appearance did she use the phrase “demands”.
“What he’s actually responding to in that instance is Pat McAfee is the one that described it as a list of demands,” Seth Payne said.