Sports TV News
Bleacher Report Embraces Delivering Content Everywhere
When word first leaked that Facebook was approaching publishers to put content directly on the platform, many were skeptical. There were the usual fears of loss of control and uncertain prospects for monetization.
And, to be fair, many of those questions remain unanswered. But as Facebook, Google and Snapchat have moved content directly on their platforms, publishers like BuzzFeed and Bleacher Report have eagerly jumped at the chance of reaching audiences directly on the platforms where they’re spending the most time.
“2016 is the year that, as a publisher, if you’re not embracing the content-everywhere approach and you’re not coming up with a way to have conversations with advertisers about how you’re going to bake their brands in content on these platforms, 2017 is going to roll around and you’ll be in trouble,” said Rory Brown, President of Bleacher Report. Brown was employee #12 and has witnessed the company’s growth to more than 300 people, becoming a cornerstone piece of Turner’s digital media strategy in the process.
Bleacher Report did not grow without its share of critics. Some bemoaned the site’s reliance on aggregation and mastery of the dark arts of search-engine optimization. What they missed, Brown said, is that Bleacher Report was focused not just on producing content but on getting it to audiences, a basic strategy that many publishers were late to adopt.
The knock on distributed strategy is publishers can become over-reliant on a platform. That’s why Bleacher Report has a “hedging” strategy of not over-emphasizing one platform too much. That can mean bringing in traffic through search, social and apps but also going out to platforms.
Compared to many publishers, Bleacher Report made an early bet on mobile, seeing its audience shift in that direction. That has allowed it to amass 15 million downloads of its Team Streams app. Its strategy relied on converting search traffic to email newsletters and then to the app, Brown said.
“The current media wars are not going to be won on direct audience numbers,” he said. “Brand is the big winner. We’ve got to reach as many people as we possibly can, and the best way to do that is creating content that might live on Bleacher Report but lives in a number of places as well.”
To read the full article and hear the podcast with Rory Brown visit Digiday where it was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports TV News
Inside the NFL Headed To The CW For 2023
“We are excited to partner with NFL Films and welcome “Inside the NFL” to The CW Sports family.
After being cut loose by Paramount+ earlier in the year, Inside the NFL has found a new home on The CW, premiering on September 5 at 8 p.m. EST/5 p.m. PST. The transition will mean the show is set to air on a broadcast network for the first time. It previously was carried by HBO and then Showtime. It will also be available to stream on The CW app and on cwtv.com.
The Emmy Award-winning series, which has been on the air since 1977, is centered around highlights and interviews from the previous week, with distinctive footage and audio supplied by NFL Films. It gives football fans an outlet to catch up on the action they might have missed, even though the scope of highlight shows is diminishing because of the advent of social media in an immersive content landscape.
“We are excited to partner with NFL Films and welcome Inside the NFL to The CW Sports family,” Dennis Miller, president of The CW, said in a statement. “For almost five decades, Inside the NFL has been an industry leader in showcasing can’t-miss weekly highlights, unprecedented behind-the-scenes content, exclusive access to players and lively discussion. By combining this premiere NFL content with our robust broadcast audience, we look forward to bringing this legendary sports series to more fans than ever before and to advertisers for the first time.”
Producers and hosts for the latest iteration of the show will be announced at a later date, and it will also have an impact on the fall programming schedule for the network itself. Recent editions of the show were hosted by James Brown and featured various former players, such as Brandon Marshall, Phil Simms and Julian Edelman.
“Generations of football fans have grown up watching Inside the NFL,” Ross Ketover, senior executive of NFL Films, added in a statement. “It is a show we cherish at NFL Films and we are thrilled to bring it to a great new partner in The CW. This is a special opportunity to reimagine and reboot Inside the NFL for a wider audience and a new generation of fans. We can’t wait to get started.”
Sports TV News
Frank Thomas Joins Friday Night Baseball on Apple TV+
“He will make his debut on June 9.”
It didn’t take long for Frank Thomas to find a new gig. He is joining Apple TV+. He will make his Friday Night Baseball debut this week according to Front Office Sports.
Thomas’s role will involve multiple duties. He will conduct interviews with some of the game’s biggest stars. Those will take place on the field and in clubhouses before the games. He will also be in the booth for select games.
After FOX hired Derek Jeter to join its studio coverage of Major League Baseball, the network let Thomas go. He had been part of MLB on FOX since 2014. Royce Dickerson, who worked with “The Big Hurt” at FOX is now Apple’s executive producer for live sports.
Frank Thomas will not be available for Apple every week. He will be used on marquee matchups.
He will make his debut on June 9. Thomas will interview Mike Trout ahead of the Angels’ visit to Seattle to take on their division rivals, the Mariners.
Sports TV News
Darren Pang to Replace Colby Cohen On Blackhawks TV Crew
“At this time, we have decided it’s important for my family to be back close to our family and our home in Philadelphia.”
Changes in media coverage for hockey are continuing amid the Stanley Cup Final with the announcement of Colby Cohen walking away from Chicago Blackhawks broadcasts. The team is reportedly hiring Darren Pang, who has been featured as a reporter on NHL on TNT national broadcasts throughout the postseason, as their lead television color commentator. He will work alongside the sophomore play-by-play voice of the team, Chris Vasters, on NBC Sports Chicago. News of the decision was first reported by Jeff Agrest of the Chicago Sun-Times.
The Blackhawks television crew utilized a hybrid approach last season, rotating between Cohen, Patrick Sharp and Troy Murray. The change comes one offseason after the team revamped its television booth following the retirement of Pat Foley, which resulted in Eddie Olczyk joining the Seattle Kraken television booth. Cohen confirmed news of his exit Wednesday morning on Twitter in a statement where he expressed his gratitude for his two seasons on Blackhawks broadcasts.
“My family and I want to thank the Wirtz family and the entire Chicago Blackhawks organization for… two great years working for one of the greatest organizations in sports,” Cohen said in a tweet. “We will miss the thunderous noise of the United Center and the great city of Chicago where our daughter was born. At this time, we have decided it’s important for my family to be back close to our family and our home in Philadelphia.”
Cohen spent just over three years with NBC Sports Philadelphia as a broadcaster for the Philadelphia Flyers, and has also worked on ESPN’s NHL coverage since 2016. It is unknown if Cohen will pursue another regional broadcasting role before the start of next season. He was originally hired by the team in 2021 to serve as a content analyst, creating digital features for the Blackhawks and working on studio coverage.
Pang has worked on Bally Sports Midwest with the St. Louis Blues for the last 14 years, but is now presumably set to move on and work with the team he played for as a goaltender over parts of three seasons. Additionally, he is expected to remain with Warner Bros. Discovery, recently telling the St. Louis Post-Dispatch that he is on the verge of inking a three-year contract extension with the company. Pang is expected to be the primary color analyst, with the team either finding new roles for Sharp and Murray or using them in a backup capacity. Most hockey insiders expect the Blackhawks to open next season with rookie sensation and consensus first-overall draft selection Connor Bedard on the roster.