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Turner Invests 100 Million In Bleacher Report

Jason Barrett

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Turner is reaffirming its commitment to Bleacher Report by investing $100 million dollars in the brand over the next three years to help build out the digital sports property. The plan is to hire up to 20 platform content creators, and feature a 35-person social content team that’s focused on creating original material tied to live sporting events for distribution on platforms like Facebook, Instagram, Vine and Snapchat.

The company is focusing on expanding its reach across all platforms and believes that original content creation must become a bigger priority. The strategy shift is due to people seeing content in a blur on their social feeds and disconnecting from the publisher’s own site.

Bleacher Report President Rory Brown hopes to create what he calls a “writer’s room mentality,” stocked with people who are experts at producing original content for specific social platforms. The company’s aggressive stance toward social distribution has already been a huge hit on Facebook and is seeing rapid growth on Instagram and Vine.

Although original content may be expensive to create, and other publishers have concerns about putting their material exclusively on others’ platforms without clear paths to monetization, Brown is taking a “if you build it, they will come” approach. The interest among advertisers to be associated with live sports moments is very strong, and opportunities to align clients with the company’s original content aren’t far off.

Credit to Digiday who originally provided this information

Sports TV News

Peyton Manning To Launch ESPN UFC GronkCast

“You could not get a more perfect group of guys to host it,” Peyton Manning said.

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Rob Gronkowski

Coming off the success of his own “ManningCast” with ESPN alongside Monday Night Football games and signing up Pat McAfee to do a similar project this fall with college football, Peyton Manning has another simulcast idea ready to go.

Manning and Omaha Productions will produce a “GronkCast” to go alongside Saturday nigh’;s welterweight fight between Kamaru Usman and Leon Edwards on ESPN+. ants to go to the mat in his ongoing bid to create a sports-content empire. On the stream will be Rob Gronkowski and his brothers Chris, Dan, Glenn and Gordie Jr. along with father Gordon, who will host what is being called UFC 278 with The Gronks.

The show has lined up Chuck Liddell and UFC stars Paddy Pimblett and Molly McCann to be guests for the family.

“You could not get a more perfect group of guys to host it,” Peyton Manning said.

UFC 278 with The Gronks will simulcast between 9 and 10 p.m. eastern on ESPN and ESPN+, then move at 10 p.m. to ESPN+ only, where it will stream until the conclusion of the event.

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Jess Sims Calls Joining College GameDay the “Opportunity of a Lifetime”

“Long story short, to get this role is mind blowing,” she said.

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Jess Sims

Earlier this month, Jess Sims was announced as the newest addition to the College GameDay program as a sports reporter. Since then, it has been a whirlwind for her to get the chance to live a dream.

She appeared on SiriusXM’s College channel to discuss her new gig.

“I don’t even know where to begin, to be honest,” Sims said. “Life happens as it’s moving forward, but it only makes sense looking backwards. Even with the whole interview process and talking with the team at ESPN, it’s been a dream come true and something that I kind of manifested in so many different ways.”

Sims said going to school and playing at a smaller school made her want to be a part of the bigger school atmospheres and their crowds and that she always wanted to be part of something bigger than herself.

“Long story short, to get this role is mind blowing,” she said. “It is an opportunity of a lifetime just to join the cast of incredible, incredible people that are already on the team that have made the last 35 season such a success.”

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Jesse Palmer Signs Extension With ESPN

ESPN has announced college football analyst Jesse Palmer has signed a multi-year extension to remain with the company.

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ESPN has announced college football analyst Jesse Palmer has signed a multi-year extension to remain with the company.

Palmer — who also hosts ABC’s The Bachelor and The Bachelorette after previously participating as a contestant on the show — will continue as a studio analyst for ESPN’s college football coverage. He, alongside Joey Galloway and anchor Matt Barrie will host College Football Final.

The 43-year-old Palmer joined ESPN in 2007 after concluding his football career that saw him play at the University of Florida collegiately, followed by the NFL’s New York Giants, San Francisco 49ers, and briefly with the Montreal Alouettes of the Canadian Football League.

The network also officially announced former Florida and Mississippi State head coach Dan Mullen has joined as a college football analyst

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