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The Zone Leads The Way In Salt Lake City

Jason Barrett



Last month, The Zone reigned supreme in the Salt Lake City sports radio ratings race. In March, the story was no different.

The ratings for Men 25-54 are in, and once again, The Zone continues to lead the pack. The radio station finished well ahead of its competitors (ESPN 700 and 1320 The Fan) while turning in a 6th place finish in the station’s key demographic.

For ESPN 700, the news wasn’t all bad. The radio station received another excellent month from Dan Patrick, plus increased its rank and share during Bill Riley’s program. The Fan on the other hand was in the distance, and has a lot more ground to make up.

Here are the station by station comparisons for this month:

97.5/1280 The Zone (Simulcast combined number):
  • 6a-10a = David James and Patrick Kinahan (DJ and PK) – 4.6 (8th)
  • 10a-12p = Jake Scott and Tony Parks – 5.1 (5th)
  • 12p-3p = Hans Olsen and Scott Garrard – 5.3 (3rd)
  • 3p-7p = Spence Checketts and Gordon Monson – 5.3 (4th)
  • 6a-7p = Monday-Friday – 5.1 (6th)

*** The Zone is competing against their own success. They’re comfortably ahead in the market, but do have a legitimate threat to deal with in the Dan Patrick Show. Month to Month they were flat in mornings, but lost a little more than a point in middays and nine tenths of a point in afternoons. However, their rankings remained the same for the 12p-3p and 3p-7p shows. The station currently sits 6th which is excellent. The challenge on their end is to stay consistent and find a way to crack the Top 5.

ESPN 700 (Flagship station for the University of Utah): 
  • 5a-8a = Mike and Mike – 2.7 Ranked 12th)
  • 8a-11a = Dan Patrick – 4.1 Ranked 9th)
  • 11a-2p = Bill Riley – 3.1 (12th)
  • 2p-7p = Sean O’Connell & Brian Swinney – 1.7 (23rd)
  • 6a-7p = Monday-Friday – 2.6 (16th)

*** Dan Patrick is popping a strong number for the radio station. Given that his show is national and doesn’t add a local expense, that’s a big help. Riley’s first full month was solid. With a few more months under his belt, he could work his way into the Top 10. The main priority right now is to support the afternoon show which recently underwent changes. If O’Connell & Swinney can deliver similar numbers to Riley, and the national programs continue to pull their weight, 700 can close the gap on The Zone. Catching them though will be very difficult.

1320 KFAN
  • 6a-10a = Tim Lewis – 0.9 (29th) ***Just arrived in the market, first full month
  • 10a-1p = Jim Rome – 1.3 (29th)
  • 1p-3p = Doug Gottlieb – 0.7 (33rd)
  • 3p-7p = Kyle Gunther and Ben Anderson – 2.2 (20th)
  • 6a-7p = Monday-Friday – 1.3 (31st)

*** Lewis is brand new in mornings so it’s going to take some time for his show to become familiar to people. To gain a fair evaluation of the show’s progress, a good six to twelve months is necessary. As we mentioned last month, the national syndication between 10a-3p isn’t helping the station’s ratings performance. It does allow them to keep expenses down, which may or may not be helpful to the radio station’s economic position in the market. Gunther and Anderson are carrying the radio station right now. They’re the only show that’s ranked ahead of ESPN 700.

Sports Radio News

Cumulus Announces 790 The Score in Rhode Island is Officially On The Air

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch Jim Rome and Amy Lawrence.

Jordan Bondurant



After reporting last week that Kevin McNamara would be the station’s only local host in the programming lineup, 790 The Score in Providence, Rhode Island is officially on the air.

The station, which was last on the air in the market in 2008, has been revived and will serve as the market’s first sports and sports betting station.

“The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage,” said Holly Paras, VP and market manager of Cumulus Providence. “We think Providence sports and sports betting fans will love 790 THE SCORE!”

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch some of the top national talent on the airwaves throughout the day and night. This includes hosts like Jim Rome and Amy Lawrence.

McNamara will host his show Kevin Mac Sports Hour daily from 5-7 p.m.

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Sports Radio News

Paul Finebaum Will Make $700K Advance Ahead of Nick Saban-Jimbo Fisher Book

Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Jordan Bondurant



Paul Finebaum

Though there’s still some time before a finished products reaches bookshelves, but ESPN’s Paul Finebaum is reportedly set to get a nice six-figure advance by Penguin Press.

According to John Ourand of Sports Business Journal, Finebaum will make $700,000 plus royalties for the deep dive into the rivalry between the two SEC head coaches.

Back in the spring things came to a head between Alabama’s Nick Saban and Texas A&M’s Jimbo Fisher, as the two engaged in a verbal spat in separate press conferences over name, image and likeness.

Saban said Fisher and his staff utilized NIL and “bought every player” in the Aggies’ spring 2022 recruiting class.

Things got so heated and drew so many headlines that SEC commissioner Greg Sankey had to step in and try to get the former colleagues to cool it.

Finebaum is teaming up with Alabama beat reporter John Talty to write the book.

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Sports Radio News

Sports Gambling Podcast Network To Stage 24-Hour Fantasy Football Draft

“The event begins at 3 pm on Tuesday and is dubbed Draft Day 2.0.”



Sports Gambling Podcast

If you’re serious about Fantasy Football, the Sports Gambling Podcast Network is bringing back a tradition you’ll want to pay attention to. 

For the second year in a row, Ryan Kramer will draft 24 different teams over the course of a 24 hour marathon that will be streamed across multiple video platforms. 

“Fortunately, the analytics research is done so I can focus now on news coming out of the camps to sharpen my views and deliver the well-reasoned selections that people need to get an edge in their drafting,” Kramer said in a press release. “It’s a bit of an audacious undertaking, but the growing phenomenon of Fantasy Football deserves this level of commitment and our SGPN audiences always respond.” 

The event begins at 3 pm on Tuesday and is dubbed “Draft Day 2.0”. All of the content will originate from the Sports Gambling Podcast Network’s studios in Los Angeles. 

The marathon will also be a fundraiser. The network is using GoFundMe to raise funds for a colleague named Darryl injured in a motorcycle accident earlier this year. A portion of proceeds generated from the sale of Sports Gambling Podcast Network branded apperal will also go to the effort. 

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