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Welcome To The 2016 Sports Radio Draft

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Welcome to the second annual sports radio draft. I created this project last year to introduce sports radio fans, and industry people to some of the sports format’s top program directors, and offer a small snapshot of the way they view the nation’s top personalities and talk shows.

If you love sports the way many of us in the sports talk format do, then you recognize that an event like the NFL draft is a crapshoot. Proclaiming victory or defeat after selecting a player without seeing them suit up and make plays on the field is pretty silly. But, most of us can’t resist the temptation to do it anyway.

What fun would the draft be if we couldn’t second guess the general manager, head coach, and owner of every single NFL franchise for the moves they make?

Well, in sports radio it’s not much different. Any time a personnel decision is made, there’s instant reaction from the audience. New shows are written off before they hit the air. The program director is met with a barrage of insults, and threats through email and social media, and the thought of waiting twelve to eighteen months to evaluate a program is considered absurd. It’s even worse if a radio station brings in a host or show from another city.

Although it may not be sexy or what people want to hear sometimes, it takes time to gauge whether or not a show is going to work. It’s no different than a football team using a high draft pick on a prospect, and giving them multiple opportunities to prove that they can be a difference maker on the professional level.

If a franchise is going to invest a high draft pick, and big dollars on someone who they believe can make their team better, they’re not going to bail on that individual after their first or second game or play. Fans may not like it, but teams need to employ a long-term strategy rather than overreact to short-term problems. In radio, the same holds true.

Are there exceptions? Yes of course. A great programmer can tell when they have a bad combination on their airwaves, or a person’s work ethic or attitude isn’t where it needs to be for the station to experience success. Those are tough calls that have to be made on occasion. Once a decision is made to pull the plug and move on, it isn’t usually until all options have been exhausted. There are only so many times when a programmer can call the head of the company and say “I screwed up”.

As I watched the NFL Draft unfold last night, I was reminded of how inexact the entire process is. It’s important to study your information, exhaust your resources, and listen to your inner circle, but when the time comes to make a choice, the best thing you can do is trust your gut.

We applaud some organizations for being ballsy, and criticize others for being timid, when in reality we have less information, and skill to make the selection than the individuals who are paid to run each war room. Do terrible general managers, and organizations exist? Yes. But that doesn’t mean that they’re not more advanced in their scouting of talent than we are. I stress this point because the same situation presents itself often in radio.

The audience likes who they like, and want what they want, and anything less is considered awful – until they get used to it. Most people are creatures of habit, and resist anything new. Once it becomes comfortable, they adapt.

Many listeners aren’t privy to the information that the programmer has at their disposal. They just want to hear the hosts in a setting that they prefer. But more goes into it decision making than that.

There are economics, relationships, schedules, creative styles, ratings track records, and a myriad of other factors to consider when putting a show on the air. Even smaller things such as “is the show better suited for morning or afternoon”, “should we feature a solo program or team show”, “do the hosts sound too much alike”, “are they too far apart as people to develop a consistent flow”, “are they coachable”, all come into play when deciding if a show fits what the programmer wants on their radio station.

I decided to put thirty two of the nation’s best sports radio minds on the clock, and give them an opportunity to select one show each. Unlike last year where we focused on individuals, the goal this year was to select full shows. That meant they could draft a solo hosted program, or a show with two, three or four personalities.

To create the draft order I stuck with what worked last year – pulling thirty two names out of hat (if it ain’t broke don’t fix it). However, I did make two key changes.

First, I changed up some of the programmers to give other station leaders an opportunity to participate who weren’t involved last year. There are some familiar names and faces still in the mix, but altogether I included sixteen new people.

Secondly, I prohibited each programmer from picking one of their own local talk shows. It’s natural to want to appease our own people, but if everyone had a blank canvas tomorrow, and could hire one dynamic show to grow their station’s ratings, and revenue, we may or may not stick with what we have. This put the entire crew in a position to be a little more neutral.

I want to thank each of these programmers for not only taking part in the exercise, but also putting their names behind each selection. I also want to congratulate the shows that made the list of 32. Keep in mind that each programmer has a different perspective on what makes a great sports radio show, and the results are often determined by where an individual picks. Just because someone chooses a particular show, doesn’t mean they wouldn’t take a different one if they had a higher draft choice.

The sports radio industry has hundreds of people hosting programs all across the country each day, and many are doing it well. But talent isn’t the only thing that matters. It’s often about fit, style, sound, work ethic, attitude, connection, and ratings and revenue potential. Certain shows may deliver big numbers for one programmer, but fire blanks for another. They may dominate in one market yet crash and burn in another.

As you watch the NFL Draft, I hope you’ll take some of these things into account. One team’s trash can be another one’s treasure, and sure-thing prospects, and no-chance free agents, often succeed or fail depending on who they play for, and which system they perform in. The radio business is eerily similar. Which is why hiring people and/or shows can be challenging, rewarding, and occasionally catastrophic.

Now without further delay, it’s time to unveil the 32 sports radio talk show selections in the 2016 Sports Radio Draft! Let the debates begin!

Order Programmer/Station Show/Station
1. Matt Nahigian, 97.5 The Fanatic-Philadelphia Dan Lebatard w/ Stugotz-ESPN Radio
2. Mike Thomas, 98.5 The Sports Hub-Boston Valenti & Foster-97.1 The Ticket
3. Chad Abbott, KFAN-Minneapolis Dave “Softy” Mahler-950 KJR
4. Justin Craig, 98.7 ESPN-New York City Stephen A. Smith-Mad Dog Sports Radio
5. Ryan Maguire, 560 WQAM-Miami Josh Innes-Sports Radio WIP
6. Brad Willis, 104.5 The Zone-Nashville The Dan Patrick Show-Fox Sports Radio
7. Gavin Spittle, 105.3 The Fan-Dallas Mike Meltser & Seth Payne-Sports Radio 610
8. Adam Delevitt, ESPN 1000-Chicago Mike and Mike-ESPN Radio
9. Armen Williams, 104.3 The Fan-Denver Boomer and Carton-WFAN
10. Bruce Gilbert, Cumulus Media-Dallas Colin Cowherd-Fox Sports Radio
11. Steve Torre, Mad Dog Sports Radio-New York City NBA Today w/ Justin Termine & Eddie Johnson-SiriusXM
12. John Hanson, 610 Sports-Kansas City Dan Barreiro-KFAN
13. Kevin Graham, WEEI-Boston Mad Dog Unleashed w/ Chris Russo-SiriusXM
14. D.J Stout, 610 The Fan WFNZ-Charlotte Mike Francesa-WFAN
15. Lee Hammer, KNBR-San Francisco The Musers-Sports Radio 1310 The Ticket
16. Scott Masteller, WBAL-Baltimore  Jorge & Izzy-ESPN Radio
17. Ray Necci, ESPN Radio-Bristol Tony Kornheiser-ESPN 980
18. Jay Taylor, 97.1 The Fan-Columbus Petros & Money-AM 570 KLAC
19. Ryan McCredden, 610 KILT-Houston Gio and Jones-CBS Sports Radio
20. Scott Shapiro, Fox Sports Radio-Los Angeles Paul Allen-KFAN
21. Tim Spence, 97.9 ESPN-Hartford Big Al & D’Mac-104.3 The Fan
22. Ryan Hatch, Arizona Sports 98.7FM-Phoenix The Hardline-Sports Radio 1310 The Ticket
23. Chris Kinard, 106.7 The Fan-Washington DC Toucher & Rich-98.5 The Sports Hub
24. Dennis Glasgow, 99.9 The Fan-Raleigh The Drive w/ Cooley & Czabe-ESPN 980
25. Gregg Henson, 970 ESPN-Pittsburgh Mark Madden-105.9 The X
26. Tom Parker, 105.7 The Fan-Milwaukee Amy Lawrence-CBS Sports Radio
27. Dave Tepper, 1620 The Zone-Omaha The Blitz w/ Fred and AJ-ESPN 97.5
28. Allan Davis, WGR 550-Buffalo Damon Amendolara-CBS Sports Radio
29. John Mamola, WDAE-Tampa Waddle & Silvy-ESPN 1000
30. Rich Moore, 950 KJR-Seattle Mike Missanelli-97.5 The Fanatic
31. Jeff Austin, 1080 The Fan-Portland Brock and Salk-710 ESPN
32. Brian Long, XTRA Sports 1360-San Diego Mason and Ireland-ESPN LA 710

Barrett Blogs

Black Friday Sale TODAY For 2022 BSM Summit Tickets

“BSM’s Black Friday sale on Summit tickets will begin at 12:01am ET on Friday November 26th and expire at 11:59pm later that same night.”

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There are less than 100 days remaining until the 2022 BSM Summit takes place in New York City. We’ve announced 31 participants for the show so far, and have more to reveal in the weeks and months ahead. I think you’re going to like what’s still to come.

Putting this conference together isn’t easy. It requires months of meetings, brainstorming, promotion, selling sponsorships, pursuing speakers, and creating everything that attendees see on stage over a two day period. I’m thankful to have help from some amazing partners, but as I’ve mentioned previously, this isn’t an event that makes us rich or ends with 5-10 new clients signing up to work with BSM. The goal each year is simple, make sure the conference is valuable for those who attend, and don’t run BSM out of business by doing it. As long as those two things remain solid, it’s worth doing.

Some might wonder, why go thru months of headaches if you’re not going to break the bank or immediately add clients. That’s fair to ask. If you look at it from a pure business standpoint, one could easily make a case that pouring this type of energy into something else could be more lucrative. But money was never the motivation for doing this. I felt the sports media industry lacked a signature event where smart, successful media professionals (who don’t often cross paths) could gather at one location to laugh and learn together, and I wanted to change that. If over a two day period attendees could gain insight, information, ideas, and introductions, it’d put everyone in a stronger position to remain successful.

I’ve unapologetically loved the sports media business since I started listening to Mike & the Mad Dog on WFAN and watching SportsCenter on ESPN. I was fortunate to live and work in a number of cities over the past two decades, learning how different companies and people operate, and I remain involved today thru my work with BSM. I mention this because I also know media people. They tend to wait until the last minute to book hotel rooms, airfare, and purchase tickets, even if they can save money by acting sooner. I know, I used to do it too. I can’t control when you book your room or plane ticket, but I do want to give you an added incentive to buy your ticket to this year’s show. Seating is limited, and once the last seat is filled, that’s it. We can’t make extra room.

With that in mind, most of you are either taking today off or working inside a much quieter building. If you’ve thought about coming to the Summit, take 5-10 minutes to log on to BSMSummit.com to take advantage of our special Black Friday sale. We’ve reduced tickets for the day, so whether you’re planning to attend in NYC or watch the conference online, there’s a discount to help you out. Just $199.99 for live tickets, and $124.99 for virtual.

BSM’s Black Friday sale on Summit tickets expires at 11:59pm tonight. In the meantime, Hotel Edison in NYC is offering rooms for just $109 + taxes to Summit attendees. Click here to take advantage of the special room rate we’ve secured for this year’s show. Those of you planning to fly to NYC for the show, there have been a ton of great deals offered by American, Southwest, United, JetBlue and Frontier. It might be worth checking into today since Black Friday often has even better sales on travel.

If you’re interested in learning more about the industry, staying a step ahead, forming new relationships, strengthening existing ones, exploring potential business deals, and celebrating the business you’re in, I hope you’ll join us either online or in New York City for the 2022 BSM Summit. I’m making it easier on you, by offering lower ticket prices today. The rest is up to you!

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Barrett Blogs

Craig Carton, Fred Toucher, Mike Felger To Speak At The 2022 BSM Summit

“Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.”

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When you talk to industry people about successful brands in sports talk radio, most conversations include WFAN and 98.5 The Sports Hub. The New York and Boston sports radio brands are consistently recognized for their ability to deliver large audiences and revenues.

Helping to create that success is a mixture of strong play by play partnerships, skilled programmers and even more importantly, some of the most dynamic on-air personalities in the format. Fortunately for us, a few of those gamechangers will be present to share their opinions and insights on content matters in New York City at the 2022 BSM Summit.

Starting in New York, it’s an honor to welcome WFAN afternoon drive host Craig Carton to the 2022 BSM Summit. Heard daily on ‘Carton and Roberts‘ alongside Evan Roberts, which is also featured on TV on SNY, Carton has made his presence felt ever since returning to the airwaves in November 2020. Prior to taking on the challenge in afternoons, Craig spent a decade partnering with Boomer Esiason on ‘Boomer and Carton‘, forming one of the most successful sports radio morning shows in the country. In addition to enjoying success in New York, Craig has also experienced the ups and downs that come with performing in different markets. His radio travels have taken him to Philadelphia, Denver, Buffalo and Trenton, NJ. The Syracuse graduate and outspoken host is expected to join BSM President Jason Barrett for a one on one conversation at this year’s Summit.

Shipping up to Boston, it’s a pleasure to welcome two of the format’s highest rated performers to New York City. They’re heard on 98.5 The Sports Hub in morning and afternoon drive, and at the Summit, they’ll interact together during an in-depth content conversation with BSM President Jason Barrett.

Fred Toucher is one half of the Sports Hub’s popular morning show ‘Toucher & Rich‘, which recently added syndication. The Detroit native started his career in Georgia before moving to Boston in 2005. Toucher & Rich, which includes Rich Shertenlieb, officially moved into the sports talk format in 2009. Since making the format switch, the duo have consistently produced some of the best ratings in the entire format in mornings during the past fifteen years. Toucher & Rich have also been recognized by industry executives as one of the top two morning shows in the format each of the past three years in the BSM Top 20, including taking top honors in 2018.

Mike Felger on the other hand is heard on the ride home alongside Tony Massarotti on The Sports Hub. The Marconi Award-winning afternoon radio show has been a fixture in Boston since the station’s inception in 2009. During the past twelve years, Felger & Mazz have been a steady force atop the Men 25-54 ratings including recently delivering an impressive 18.9 share in the summer book to finish 1st. The Milwaukee native also hosts a show for NBC Boston, and has previously served as a columnist for the Boston Globe. Similar to Toucher & Rich, Felger & Mazz have earned high praise from format execs in the BSM Top 20. They’ve been voted one of the top 2 afternoon shows each of the past 2 years including grabbing the top spot in 2019.

We’re excited to add all three of these men to the lineup for the 2022 BSM Summit. As vital as it may be to spend time on business issues in order to stay ahead of a rapidly changing media climate, without great talent and content, the rest is irrelevant. Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.

To reserve your hotel room, purchase tickets or learn more about the speakers we’ve lined up for the 2022 show, visit BSMSummit.com. We hope to see you online or in New York City this March.

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Barrett Blogs

BSM Summit Adds Borrell, Crain, Cutler, Goldstein, Scott, Shapiro & Thomas

“The Summit is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited.”

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The 2022 BSM Summit continues to add firepower to the sports media industry’s premier conference. After previously announcing the first twenty one participants to take part in March’s event in New York City, another seven talented media professionals have been added to the speaker schedule.

Making his BSM Summit debut in 2022 will be the media industry’s leading business analyst Gordon Borrell. The well respected and accomplished CEO of Borrell Associates is featured frequently in the trades and mainstream publications for his insights on advertising trends and forecasts in local media. Borrell will join Amplifi Media CEO Steven Goldstein on stage at the Summit for an in-depth discussion on the advertising climate in 2022. The two men will offer insights and opinions on what advertisers value most, where they’re expected to invest future dollars, which categories will continue to rise and decline, and what brands can do to position themselves better to increase revenue. Additionally, Borrell will be hosting his local advertising conference in Miami a few days after the Summit. Those interested in heading to South Beach and learning more about the marketing world can learn more by clicking here.

Switching to the content end, the Summit is thrilled to welcome The Volume’s Jake Crain to New York City. The host of The JBoy Show will also be making his debut at the conference. Crain will be part of a talent panel along with John Jastremski and Kazeem Famuyide.

Also making his debut at the Summit will be Carl Scott. Meadowlark Media’s Executive Director of Audio will join our podcasting panel featuring Blue Wire CEO Kevin Jones and The Volume’s Head of Content Logan Swaim. Hubbard Radio’s Digital Content Director Phil Mackey will guide the conversation.

Not everyone participating at the Summit will be new to the audience though. Returning to the stage as part of our GM’s discussion will be newly appointed Audacy Boston Market Manager Mike Thomas. Thomas recently led ESPN 1000 in Chicago as the station’s GM after working with Mark Hannon to turn 98.5 The Sports Hub in Boston into one of sports radio’s top performing stations. It should be noted that each time Thomas appears at the Summit it follows a recent promotion. We figure by 2023 or 2024 he’ll be running the entire industry.

A Summit isn’t complete without attention given to programming matters. To help us address some of those key issues, we’re excited to welcome back the Vice President of FOX Sports Radio & Podcasts Scott Shapiro. The passionate network executive who oversees many of the nation’s top national programs is always a great listen for folks interested in learning how programmer’s view and tackle the industry’s most important affairs.

Last but certainly not least, voice talent extraordinaire Jim Cutler will return to the stage to lead a session on storytelling. One of the industry’s prominent station voices and creative minds has a penchant for putting on entertaining and informative sessions. If you’ve attended the conference before, you’re already aware. To those planning to catch this one, you’re in for a treat.

Keep an eye out over the next two weeks. We’ll be making additional announcements involving a few high profile talents we’ve lined up for the 2022 BSM Summit. A reminder, the event is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited. I realize some folks may prefer to wait until the last minute to make sure the world is safe. If you’re not comfortable flying to NY for the show, we do have an option in place to enjoy the conference virtually thanks to NuVoodoo Media. For more information on tickets, click here.

That said, the in-person environment is excellent. If you haven’t attended the Summit before I think you’ll find the two days in New York City to be time well spent. This conference is not open to the general public. You must either presently work in an area of the media industry or be pursuing a degree in the broadcasting field.

I’d be remiss if I didn’t mention that we still have some sponsorship opportunities available for the show. We’re thrilled to have the support of great partners, ESPN Radio, Premiere Networks, FOX Sports Radio, Stone Voiceovers, Compass Media Networks, Point to Point Marketing, and Core Image Studio. If you’d like to be part of the event too, email JBarrett@sportsradiopd.com for additional details.

One final note, airfare is low right now. There are roundtrip flights to and from New York from many major cities for less than $200.00. We’ve also secured a low hotel rate of $109.00 per night at Hotel Edison in NYC to help companies and individuals keep costs down. The sports media industry has endured two years of difficulty due to the pandemic, preventing many from networking, learning, celebrating, and growing. The two days we spend together in the big apple won’t solve every issue facing our business, but I promise you’ll leave the show more informed, more connected, and better prepared for the challenges that lie ahead.

Hope to see you in New York on March 2nd and 3rd.

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