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PASR62: Jonathan Zaslow – 790 The Ticket

Jason Barrett

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“Guys who are in charge can be scared of doing what’s different. There’s a lot of that in sports radio where a lot of Program Director’s don’t take chances. Having females involved in a male dominated medium is one of those outside the box ideas. I really take a lot of pride in being the show down here that has that female on it.” – Jonathan Zaslow

Jonathan Zaslow is a lifer. He may not have known it was going to be in the field of sports radio, but ever since he signed on to do anything and everything at a startup sports radio station in Miami, the format began to love him. And he’s excelled.

Zaslow, morning show host at 790 The Ticket in Miami and Miami Heat broadcaster, also had the self-awareness to know that he had to change along the way, while remaining true to himself.

Hear about the journey of Zaslow, and how LeBron James played a part in his success and other Miami sports radio talents, in this edition of The PASR.

INSIDE THIS EPISODE

  • Getting his break in radio thanks to the recommendation of Joe Rose
  • Being interviewed by Jon “Stugotz” Weiner for his first job
  • Learning how to produce/report while saying yes to every opportunity
  • Doing his first talk show on Thanksgiving two months after starting
  • How hosting solo helped him learn what type of host he wanted to be
  • Attaching himself to the Heat and developing his niche as “The Heat Guy”
  • Working his way up the ladder at The Ticket and earning a FT hosting role
  • Landing the morning show alongside Marc Hochman
  • The way he’d describe his show to those who haven’t heard it
  • Why it’s important to include women on sports talk radio shows
  • Pointing out how the sports talk format has changed over the years
  • Why the goal of the morning show is to make people laugh
  • The reason he doesn’t take calls & feels caller-driven radio is lazy
  • Talk shows around the country that gain his respect and admiration
  • How LeBron James’ presence in Miami raised the profile of local broadcasters

FROM THE GUEST

FROM ZACH

The Podcast About Sports Radio is proud to partner with Barrett Sports Media, home of the sports radio industry’s premier website barrettsportsmedia.com. For the latest sports radio news around the country, as well as insights, and opinions from Jason Barrett and some of the brightest minds in the sports radio industry, visit barrettsportsmedia.com.

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Sports Talkers Podcast: LaVar Arrington, FOX Sports Radio

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LaVar Arrington went from the NFL to local radio to television to national radio to podcast mogul.

iTunes: https://buff.ly/3xYq3Oe

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Producers Podcast: Ashton Rotman, ESPN Milwaukee

Brady Farkas

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We close out the year in producers with a conversation with Ashton Rotman, a guy who wears a lot of hats for Good Karma Brands in Milwaukee.

iTunes: https://buff.ly/3A7FJ4a

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BSM Podcast

Jason Barrett Podcast: Fred Jacobs, Jacobs Media

Jason Barrett

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The disappearance of the AM band, the new realities of audience reporting, our relationship with social media. The future of radio is a bit of a mystery and Fred Jacobs tries to help make some sense of it.

iTunes: https://buff.ly/3nTJC5K 

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