“Know your place. I did not have any ratings track record of success. It would have cost them nothing to fire me. I asked a pretty bold series of questions without the safety net of ratings success, or a track record, or reputation in town, or anything like that. You have to build up some collateral before taking that big of a swing” – Danny Parkins
Danny Parkins got the highly-coveted broadcasting degree from Syracuse. You know, the same one that’s supposed to get you right in the door at any station in the country that you so desire.
At least, that’s what he thought.
Instead, Parkins had to find a way to make money in other ways when he was starting out. And those were fun too, for a time.
Eventually, Danny really got rolling on the air. Currently hosting afternoon drive on 610 Sports in Kansas City, Parkins has accomplished a lot more than many in the industry, and he’s not even 30 years old.
Hear about his sports radio philosophy, how he almost got fired, how he once spent thousands of dollars at a strip club, and a whole lot more on this episode of The PASR.
INSIDE THIS EPISODE
- Becoming interested in doing sports radio during High School
- Coming up thru Syracuse with Nick Wright, Mike Meltser & Andrew Fillipponi
- Moving to Chicago after college and making a living playing poker
- Going back to Syracuse to start his radio career making $9.00 per hour
- Getting a tip about an opening in Kansas City thanks to Nick Wright
- Pursuing the lead by taking an aggressive approach with PD Ryan Maguire
- How he developed a rapport with Syracuse Basketball Coach Jim Boeheim
- Feeling like he was officially in the business when he signed his first contract
- Almost getting fired after pissing off Royals Owner David Glass
- The advice he passes along to young people in dealing with tough situations
- What makes his show unique and how 610 compares to WHB in Kansas City
- Campaigning on-air to be moved into afternoons when Nick Wright left KC
- Developing a partnership with Carrington Harrison after a rough start
- Understanding roles on a show and why it’s critical to have a good team behind you
- What his Program Director would say are areas where he has to improve
- The height of his poker success, and spending a lot of money in strip clubs
- Why callers, poor preparation, and forced contrarian takes turn him off
- The keys to preparing with a co-host and not letting it all out before showtime
FROM THE GUEST
- Danny’s Twitter handle: @DannyParkins
The Podcast About Sports Radio is proud to partner with Barrett Sports Media, home of the sports radio industry’s premier website barrettsportsmedia.com. For the latest sports radio news around the country, as well as insights, and opinions from Jason Barrett and some of the brightest minds in the sports radio industry, visit barrettsportsmedia.com.
BSM Podcast – Season 5 – Episode 3 – Chris Oliviero, Entercom New York
“Entercom New York Market Manager Chris Oliviero explains why he returned to the business, how he feels about the state of WFAN and a reunion with Craig Carton, and more!”
After building a career as one of the sharpest programming executives in the radio industry, and leaving the business in the summer of 2018, many were surprised when Chris Oliviero was announced as the new Market Manager of Entercom New York in May 2020. On this episode, Chris tells Jason Barrett why he decided to return to the business, what he learned while on the outside, how he feels about the present and future of WFAN, where he stands on pursuing a reunion with Craig Carton, in addition to weighing in on a number of industry topics as well.
Additionally, Jason Barrett shares breaking news about a new venture being explored by his company which industry professionals will be interested in learning more about. Further details will be shared after Labor Day but the basics are passed along during the first minutes of the episode.
TOPICS COVERED WITH CHRIS:
- When the deal to become Market Manager came together
- What convinced him to return to the radio business
- What he learned and missed about the industry while away from it
- If local management is enough to satisfy his professional desires
- Confidence level in WFAN; what the brand needs to do to enjoy future success
- Planning for the day when Mark Chernoff rides off into the sunset
- How interested he is in reuniting Craig Carton and WFAN
- Why the mistakes of a few can’t take away from social media’s value to talent, brands, and the audience
- If more radio companies will follow Saga & Townsquare’s lead and move away from Nielsen
- The future of live and on-demand audio content
- How sports betting will influence the way sports talk radio is presented in the next 5-10 years
FROM THE GUEST:
Connect with Chris on Linkedin: Chris Oliviero
BSM Podcast – Season 5 – Episode 2 – Mike Greenberg, ESPN Radio
“Mike Greenberg chats with Jason Barrett about his new radio show ‘Greeny’ which debuts on ESPN Radio on Monday August 17th.”
Mike Greenberg returns to ESPN Radio’s airwaves on Monday August 17th, taking over the 12p-2p ET timeslot, a change from his morning routine. Secure with a place in the NAB radio hall of fame, the lead chair on ESPN’s hit television program ‘Get Up‘, and 32,000+ hours of on-air broadcasting under his belt, some in Mike’s position would pass on the chance to increase their work load, and accept a new challenge, but that’s not how Greeny operates. In this conversation, Mike shares what interested him about returning to host a solo midday program, how content will be approached on the show, the method to his madness when it comes to interviewing and teasing, advice he’s passed on to the network’s new morning show, and more.
Additionally, BSM President Jason Barrett spends 5 minutes prior to the conversation sharing a few observations, opinions, and questions about ESPN Radio’s changes.
SUBJECTS COVERED WITH MIKE:
- When he started thinking about returning to radio
- Launching new shows and handling negative feedback
- His vision and content approach for the new midday show
- How social issues will be covered on the program
- Winning over listeners who prefer local hosts
- The way he approaches interviewing and teasing
- Remembering Detroit sports radio host Jamie Samuelsen
- The likelihood of football still being played in December
FROM THE GUEST:
Follow Mike on Twitter: @ESPNGreeny
BSM Podcast – Season 5 – Episode 1 – Sam Savage, Outkick
“Sam explains his vision for Outkick, why he chose to invest in the brand, and shares some news on the company’s upcoming plans.”
Sam Savage may not be the name you’re most familiar with if you follow Outkick, but he’s a huge part of the brand’s expansion in recent weeks. The longtime digital media executive recently invested in the company, joining forces with Clay Travis and Jason Whitlock, and on this episode he sheds some light on why he chose to invest in Outkick during a rough 2020, what his vision is for the brand’s future, why understanding technology is even more important than brand exposure on traditional media, and where he sees the company directing its focus in the near and distant future.
Additionally, the first 10-minutes include an opening commentary from BSM President Jason Barrett on the status of the Managing The Crisis podcast, the BSM Podcast’s seasonal approach, and the importance of hearing and welcoming different points of view, and providing second chances to those who make mistakes.
ISSUES DISCUSSED WITH SAM:
- His background as a digital media executive
- Why he chose to invest in Outkick during a rough 2020
- The reason for shortening the Outkick name
- Luring Jason Whitlock to Outkick from FS1
- Whether adding Whitlock could create tension with FOX
- If Outkick can survive and thrive without traditional media
- Building systems and strategies to increase Outkick’s revenue
- Dealing with potential advertiser issues due to activism
- What separates successful digital media brands
- Outkick’s future plans in the podcasting space
- If the goal is to build & sell or be part of Outkick long term
- Whether Shannon Terry, FOX or iHeart could become future partners
- Which goals he’s set for Outkick’s next 6 months
- If the brand plans to add more talent in the near future
FROM THE GUEST:
Sam’s Linkedin profile: Sam Savage