Connect with us

Sports Radio News

104.5 The Zone Dominates The April Ratings

Jason Barrett

Published

on

Sports radio stations in the northeast warrant a lot of industry respect and admiration. They dominate the headlines, receive consideration for awards, and are viewed as the gold standard in the sports format. Much of it is well deserved. But, some of it is the result of the industry not paying close enough attention to the successes that take place in other parts of the country.

Case in point, check out what 104.5 The Zone in Nashville has done. The station is one of the true success stories in the sports format.

In 2015, The Zone finished as the #1 rated station with Men 25-54. They were 5th best station among Persons 25-54, and the number one billing station in the Nashville market. They may not receive the headlines nationally that others do, but they belong in the same conversation.

In the latest April book, the radio station once again dominated. They popped double digit numbers across the board, and were so strong that they finished inside the Top 5 with Persons 25-54.

When you analyze the individual show breakdowns it’s even more impressive. The Zone’s morning, and afternoon shows, were each 1st with Men 25-54 with a little more than a twelve share. The same was true Monday-Friday 6a-7p. They slipped to second M-SU 6a-Mid, but even then they produced one tenth of a point less than a ten share.

If you thought that was powerful, sit down for a second. The Midday 180 which airs M-F 12p-3p, and features Jonathan Hutton, Chad Withrow, and Paul Kuharsky, were slightly above a sixteen share. That’s not a typo, a 16 share! That could be the highest number in middays anywhere in the nation this month. If it’s not, I want to see evidence.

The station’s weakest performance came from the nationally syndicated Dan Patrick Show which airs weekdays from 10a-12p. However, even D.P generated a nine share, and was rated 2nd. That’s an outstanding performance by a national show in a local market.

By comparison, The Game in Nashville which also offers sports in the market was slightly under a two share M-SU 6a-Mid. To be fair, The Game have some quality talent and programming on their airwaves too, and not everything should be judged by ratings performance alone. However, when numbers are taken into account, it’s very much a one horse race.

The real test moving forward for The Zone is moving up the ladder in the Persons 25-54 category. They’ve reached the point where they are judged by the way they compete against music brands. The other challenge is to gain industry recognition for the story they’ve developed.

To keep their own people on their toes, internal competition between shows is a must. For April, those bragging rights belong to the Midday 180. 3HL, and the Wakeup Zone now have to figure out how to turn a twelve share into a sixteen share. If only every sports radio station in America had such a problem.

Sports Radio News

Keyshawn Johnson: ‘I Don’t Like Sunday Night Baseball Putting Mics on Players’

“I’ve got an IFB in my ear and I’m trying to pay attention to the game and I’ve got air traffic control talking to me. There’s no way you can tell me that doesn’t affect you.”

Published

on

Most people seem to really like Sunday Night Baseball adding mics to players in the field this season. Fans and critics alike have commended ESPN for giving fans access that they have never had before. But don’t expect Keyshawn Johnson to join that praise chorus anytime soon.

“I don’t like the interaction with broadcast teams talking to players during the game, in the field,” he said on Monday morning’s edition of Keyshawn, JWill and Max.

The ESPN Radio morning man is convinced that eventually, the in-game conversations are going to cause a costly error.

Freddie Coleman, who was filling in for both Jay Williams and Max Kellerman, played a clip from Sunday night’s game for Johnson. In the clip, listeners could hear the Padres’ newly acquired slugger Juan Soto pleading with a ball hit by Cody Bellinger to stay in the park during the team’s 0-4 shutout loss to the Dodgers.

“I don’t like that as a player,” Johnson said. “I know the fans love it.”

He said that when he sees players mic’d up and answering a question during the game, he is constantly worried about how it will affect what happens on the field. He said he felt some empathy for the fielder on the mic once the ball is put into play, because if it comes that fielder’s way and he is distracted, the instant reaction from the crowd will be to question the player’s effort or ability rather than ask if the distraction is worth it.

Coleman pointed out that there is some very famous video of Keyshawn Johnson during his playing career mic’d up on the sidelines. Johnson defended NFL Films, saying that getting live sound of a game is very different than what Major League Baseball is making players do.

“That’s different than interacting with Karl Ravech and company in the booth. I’ve got an IFB in my ear and I’m trying to pay attention to the game and I’ve got air traffic control talking to me. There’s no way you can tell me that doesn’t affect you.”

The closing months of the regular season as playoff races start to take shape are not the ideal times for networks to be having conversations with guys in the middle of the field. That doesn’t mean it is never good content. Keyshawn Johnson said that as a viewer, he would welcome in-game interviews during Spring Training and the All-Star Game. He just has trouble believing players are happy to participate.

“It’s cool. I’m not mad that it’s being done. I just wouldn’t like it as a player,” he said.

Continue Reading

Sports Radio News

Rob Hipp Named New Voice of North Dakota State

In addition to his role as the play-by-play announcer for Bison football and basketball, Hipp will also serve as the Director of Operations for Bison 1660.

Published

on

Rob Hipp is the new “Voice of the Bison”.

The former Sam Houston State play-by-play announcer will serve in the same capacity for North Dakota State. He replaces Jeff Culhane, who left the position for a similar role at Florida State earlier this summer.

In addition to his role as the play-by-play announcer for Bison football and basketball, Hipp will also serve as the Director of Operations for Bison 1660.

“It’s an incredible opportunity and blessing to be here. The word that comes to mind with everything associated with NDSU is excellence,” Hipp said. “Matt Larsen, Coach (Matt) Entz, Coach (David) Richman, the support staff and everyone with Bison Sports Properties led by Josh Hartman made this a transparent and smooth process. I also want to thank Tom Boman with Learfield as well as Nancy Odney and the great people at Radio FM Media. My family and I are proud to be in Fargo!”

“We are thrilled to have Rob join the team at Radio FM Media as the new voice of the Bison, Director of Operations for Bison 1660-92.7, and Sports Director for our group,” said Radio FM COO Nancy Odney. “Rob is a very talented play-by-play announcer and a top sports radio host. His creative energy, new content, and passion for sports and broadcasting is going to be an exciting addition to the team.”

Continue Reading

Sports Radio News

Dan Graca Joining ESPN New York For Nighttime Show

“I couldn’t be more excited to come back to the place where it all began for me, once upon a time, as a wide-eyed intern,” he said in a tweet announcing the move.

Published

on

SiriusXM Mad Dog Sports Radio host Dan Graca is joining ESPN New York as their new night time host.

Graca, who will host a show from 7:00 PM-10:00 PM had been with SiriusXM for the past 12 years. It’s a coming home moment for Graca, who interned at the station.

“I couldn’t be more excited to come back to the place where it all began for me, once upon a time, as a wide-eyed intern,” he said in a tweet announcing the move.

The 7:00 PM-10:00 PM position had previously been held by Chris Carlin, who moved to the national afternoon slot to pair with Chris Canty in April.

In addition to his new nighttime show, Graca will continue as the pre and post-game host for ESPN New York’s coverage of the New York Jets, a position he’s held the past four seasons.

His show is slated to begin on Monday, August 15th.

Continue Reading
Advertisement

Barrett Media Writers

Copyright © 2021 Barrett Media.