Professional sports are an excellent teacher for understanding how a quest for power can rip apart an organization. When too much control is placed in the wrong hands, good situations turn into nightmares. Just look at the St. Louis Rams, Denver Broncos, and Philadelphia Eagles under Mike Martz, Josh McDaniels, and Chip Kelly.
But for every individual who sends a franchise into a downward spiral, there are leaders like Bill Parcells, Bill Belichick, and Pat Riley who remind us that great results can be achieved when power is placed in capable hands.
In the radio business, the person making the final call on key decisions is often the Program Director or General/Market Manager. Some PD’s have strong vision, excellent decision making skills, and are empowered to do their jobs. Everyone inside the organization knows that it’s their way or the highway.
In a few other instances, programmers are hired who are great caretakers, and schedule makers, but not equipped at making important hiring decisions. Some PD’s get hired because they’re willing to concede control to a GM who wishes to decide all key programming decisions.
GM’s can operate very differently. Some put their trust in their programmers, allow them to make decisions, and hold them accountable to their decisions and results. Others are fixated on picking the talent, seeing their names in print, and taking advantage of their power.
It may seem exciting, but when you put your fingerprints on a decision it can be exhausting and extremely stressful. Not everyone is good at it. Even great ones make mistakes. I find that most who have success, do so after they’ve failed once or twice.
In most situations where talent need to be hired, there are plenty of qualified applicants. However, there’s only room for one individual. Making a move that delivers results is all that matters to your employer, advertisers, and the people inside your building. One wrong step, and it’s your ass.
The normal process involves the PD and GM, but when bigger shows and personalities enter the equation, one can make a case that including your top performers is good business. Some staff members may get jealous or annoyed, and listeners may object or get angry when they hear that a key on-air figure has veto power or influence over a big on-air decision, but, you’re not in the popularity business, you’re in the ratings and results business. To involve your best talent, and make sure they’re invested is important, and necessary.
To be clear, not every personality in your company deserves a voice in the decision making process. Just because a show had a good year in the ratings, doesn’t mean they’ve earned the respect of being included in big picture conversations. I’m a big believer in trust, long-term relationships, and track records. If a show has exceeded expectation for a lengthy period of time, beat the competition, generated revenue, developed trust, executed the game plan I’ve asked them to operate, and built a profile as the show of record locally or nationally, I’m more likely to bring them into my inner circle.
Gaining input from shows that have helped you earn a couple of raises and contract extensions is smart. It makes your people feel valued, and respected. It also shows that you share a common goal of making a good decision that will put the show in position to earn future success.
Anyone who has the power to hire or fire an employee, loves the challenge of making the final call. To relinquish that power or allow another individual to influence your opinion might be hard to stomach. But one thing PD’s and GM’s forget, is that nobody has a better read on why a show works than those doing the show on a daily basis. They don’t prep with the show, hang out with the cast outside of work, or understand the highs and lows of the relationship until issues are brought to their attention. If the right ingredients aren’t supplied for the crew to make an award winning meal, everyone starves.
This doesn’t mean your top people will have all of the information that you do, or the vision to see the things that only you can. But, hearing their feedback should matter. As long as they understand that the final call comes from the top, and the goal is to continue winning, they’ll respect, and appreciate you more for hearing them out.
What triggered my interest in this topic was something I read last week.
Having an inside track on sports television news has never been my area of expertise, but when radio people are involved my ears perk up. A few weeks ago, Skip Bayless announced he was leaving “First Take” on ESPN. Fox Sports 1 is expected to become his new home, thanks to a sound relationship with Jamie Horowitz, and a whole lot of Benjamin Franklin’s.
That leaves Stephen A. Smith without a partner once the NBA Finals are over. Which leads to the following question, who will fill Skip’s void?
Mike McCarthy of the Sporting News wrote an excellent piece which gives people an idea of how involved Stephen A. Smith will be in the final decision of who becomes his permanent partner on “First Take”.
Upon hearing that news and tweeting about it, I received a number of emails and social media messages asking “how could ESPN grant executive power to Stephen A.”? I heard the same exact thing when Chris “Mad Dog” Russo left WFAN, and Mike Francesa was given the same respect from CBS New York executives.
In both cases, if I was currently running ESPN, or WFAN when Russo left, I’d do the exact same thing.
You reward performers who bring you big ratings, and bigger revenues over a sustained period of time. Having their full support and buy in is critical. That doesn’t mean you have to hire the person they like most, but if you keep them removed, and put someone into the studio that you like, and they don’t, a future trip to the unemployment office will await you.
Can you imagine if “Mike & Mike” were split up? Or some of the top local sports radio shows in America, such as “Valenti & Foster”, “Toucher & Rich”, “Boomer & Carton”, “The Musers”, and “Waddle & Silvy” were separated? Do you think any of those shows would have a chance at future success, if their station’s excluded the holdovers of each program from the process?
It’s hard enough replicating success when the original version of a program has been altered. The odds fall less in your favor if you place a stop sign in front of your most important talent during critical times. Without their blessing, and complete investment in the future direction of the show, you’re dead man walking.
So why is ESPN giving Stephen A. Smith this type of respect? Here are a few things to consider.
- Precedent – Before Stephen A. was added permanently to “First Take”, executives sought Skip Bayless’ feedback and support. The show was rotating co-hosts, but reached a point where it needed consistency. Having their key star (Skip) buy into the concept, and sign off on his partner was important. Judging by the decision that Skip and ESPN executives made, it was a good one. Skip earned that respect, and now Stephen A. has too. The goal now is to have the next decision turn out the same way as the last one did.
- Ratings Success – Whether the show turns your stomach, or soothes your soul, it’s been a ratings hit, and continues to get stronger. The show has been built around Stephen A. and Skip’s personalities, so having the right combination is critical. If Stephen A. doesn’t believe he can find common ground with someone, and create a conversation that is must-watch television, he deserves the right to say so. That should matter when determining who to hire.
- Loyalty – By no means is Stephen A. Smith hurting financially. ESPN re-signed him last year for a reported 3-3.5 million dollars per year. You may feel he’s overpaid, but that’s the going rate for high profile sports television talent, especially ones who move the needle. If Bayless can warrant close to 6 million annually from Fox Sports 1, don’t you think Smith could get the same? One can argue that he brings more to the table than Bayless. He hosts a national radio show, and appears on SportsCenter, and NFL and NBA programming. Skip is rarely seen outside of “First Take”. Stephen knew there were options out there, but he remained loyal to ESPN. When a big show that he’s involved in experiences adversity, loyalty should be reciprocated.
- Pressure – With Skip off to FS1, all eyes will be on Stephen A. If the ratings slip, or his on-air relationship with his new partner seems fractured, critics will be out for blood. TV executives can push their own guy or girl, but if the connection isn’t there, the program is doomed. Chemistry, comfortability, passion, and a willingness to engage in heated conversations without things getting personal are all part of the job description. Nobody knows how to execute the show better than the two men who have done it. If Smith feels a connection to someone outside the company is what the show needs to enjoy future success, it’s management’s job to figure out how to make it happen. The main priority should be making sure the show succeeds, not worrying about who they win with.
If “First Take” falls apart in the future, do you think the blame is going to be directed at John Skipper, Norby Williamson, or John Wildhack? Not a chance. The public will point their finger in Smith’s direction.
ESPN may wish to make headlines by signing the biggest name, excite employees by rewarding an internal candidate who’s well liked, or please advertisers by choosing someone they’re comfortable with, but when it’s showtime, nobody will know the fit better than Stephen A. If the conversation isn’t natural, the vibe and chemistry feels forced, or mutual respect isn’t shared, the only thing guaranteed is cancellation.
Which is why ESPN is making a smart decision by involving one of their most high profile stars in the final process. Executives may love the thrill of making the final call, but when this much is on the line, you owe it to yourself, your company, and your best talent to make sure they’re heavily involved.
A few weeks ago I mentioned four candidates for the opening. I later learned of a fifth. Four of the options had radio connections. They were Max Kellerman, Chris “Mad Dog” Russo, Brandon Tierney, and Doug Gottlieb. Will Cain was the one television candidate.
I know that trust, chemistry, on-air connection, and a healthy relationship off camera with Stephen will be important, which is why I have a tough time believing Will Cain will be the choice. Will is very talented, and may have support from management, but he doesn’t have history with Stephen A. I can’t picture Stephen placing the fate of the program in Cain’s hands, unless he’s forced into it.
I could be wrong. I’ve never claimed to be nostradamus, especially when it comes to television hires, but, I believe Russo, Tierney, and Kellerman hold the advantage. They’re comfortable debating him, have his respect and prior experience working with him, bring the edge, volume, and style that the show is known for, and share similar interests from living, and/or growing up in the same area.
What will be interesting to see, is whether or not Stephen has the courage to take a risk and bet on someone like Tierney who he has excellent chemistry with, rather than take the safer path with someone like Kellerman. Both are excellent, and offer something fresh, and different than Skip. Max has the internal advantage, and higher profile. BT requires going outside the company, and developing another network star.
The scenario with Russo is also intriguing because Chris is a high profile talent, who’s older than Stephen (so was Skip), and not afraid to mix it up. He’s the one guy best suited for keeping the show similar to where it was previously, although his sound is different, and his knowledge is superior to Skip’s. He’s also earned Stephen’s trust due to hiring him at SiriusXM. The downside is that he’d likely command a higher price tag which probably doesn’t excite ESPN.
The five candidates I’ve listed remain strong options, but there will likely be others who emerge in this process. One of the outside candidates could very well become the choice. The question is, who will Stephen A. love the most?
The only one he should be giving his heart to at this point is ESPN. After all, they’ve given him greater influence behind closed doors than they do on their own airwaves. Now they need to make sure that his decision making skills are in line with Bill Belichick’s not Chip Kelly’s.
Under The Radar:
- 92.3 The Fan in Cleveland has hired Landry Locker to produce the morning show with Ken Carman and Anthony Lima. Locker previously worked for ESPN 103.3 and Sports Radio 1310 The Ticket in Dallas as an Assistant Program Director, Producer, and Host.
- Dave “Deuce” Mason, who was recently let go by KHTK in Sacramento, was brought in to do some fill-in work at rival station ESPN 1320. Mason stepped in last Thursday with Whitey Gleason of “The Rise Guys” while co-host Mark Kreidler was off. Whether it will lead to future fill-ins or additional opportunities in unclear at this time.
- Congratulations is in order for Mike Taylor who recently signed a multi-year extension to continue hosting mornings at The Ticket 760 in San Antonio.
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.