Bob Ramsey has occupied the St. Louis radio airwaves as a sports talk show host since 1992. He was one of the original voices on the market’s first sports talk show and radio station 1380AM, and went on to become a key personality for 590 The Fan, KFNS-AM, during its glory years.
Long considered a voice of the people, “Rammer” as he’s affectionately known has earned the respect and appreciation of many listeners due to his unwavering love for St. Louis sports, and his knowledge, humor, and willingness to wear his emotions on his sleeve.
In addition, Bob was one of the original voices on 101 ESPN when FM sports became a reality in the market. Teamed with Randy Karraker and D’Marco Farr, the trio went on to enjoy large levels of success before lineup changes occurred leaving Ramsey to shift to evenings, and then middays, before ultimately ending up on the outside looking in.
After exiting 101 ESPN in November 2013, Ramsey went to work for CBS Sports 920. He and Jeff Vernetti hosted a daily show show for the radio station which included contributions from Chris Gardner, and the late Bryan Burwell. After one year of hosting on 920, Ramsey elected to change employers and return to KFNS, his former home, and the place where the majority of his success was achieved. Vernetti came along with him.
Aside from hosting shows on multiple sports stations, Ramsey has been heavily involved in local play by play. He’s served as the radio voice of St. Louis University Billikens Men’s Basketball for the past twenty nine years. He also calls the action for the St. Louis Football Club, the market’s soccer team which plays in the United Soccer League. Earlier in his career he had the opportunity to call a select number of St. Louis Cardinals baseball games.
That bring us to the present, where Ramsey has decided to hang up his headphones and put his talk show host career in the rear view mirror. His final show on 590 The Fan took place this past Friday.
With KFNS expected to go through another round of ownership changes, the time was right to break away. Rammer, along with his on-air partner Vernetti, plan to build a sports complex at Lake of the Ozarks and focus their efforts on the project full time. Ramsey will remain involved in broadcasting calling Billikens, and St. Louis FC games, but his full time talk show hosting days are done.
Barrett Sports Media would like to extend our congratulations to Bob on a fantastic career, and we wish him and Jeff the best with their new venture.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.