Connect with us

Barrett Blogs

How Muhammad Ali’s Quotes Relate In Sports Media

Published

on

On Friday night at 11:10pm, the world lost an icon. The greatest boxer to grace the squared circle, Muhammad Ali, was called home. His ascension to heaven has left many across the nation sad, but his departure from earth now gives the man upstairs access to the greatest fighter of all-time. I’m sure negotiations for a fourth fight with “Smokin” Joe Frazier will start soon.

Ali’s accomplishments in the ring spoke for themselves. To many, he was more than a champion and colorful personality. He was an influencer, an activist, a husband, a father, a man of faith, and someone who was charitable, kind, cocky, and humble. He lived the better part of the past three decades with Parkinson’s disease, but refused the world’s pity. Others might have asked “why me”, but not Ali. He lived life without regret, and was at peace.

I was fortunate to grow up with a father who loved boxing. I was introduced to the greatness of Muhammad Ali early on, and over the years I’ve watched many of his fights and listened to countless interviews to get a deeper understanding of why he was unique and one of the most important personalities in the history of sports. I never had the pleasure of meeting him, but was impressed with what he stood for inside and outside of the ring just like many others.

Today, the media business uses hype to sell events and content. There’s a steady diet of coverage given to athletes who produce a great soundbite. Games that involve compelling storylines and drama, get pushed into prime time and air on the biggest days of the sports calendar. On and off the field actions that draw a reaction become front page headlines. If an athlete discusses subjects that are viewed as controversial or outside the sports realm, it quickly becomes national news. It’s the type of material that networks salivate over.

We crave personalities on camera and in front of microphones who speak more like Charles Barkley, and less like Derek Jeter or Steph Curry. We all appreciate greatness but when personality is added to the mix, it’s an unbeatable combination. A big reason why athletes have been given a forum to showcase their personalities, and speak their minds, is because Ali paved the way.

When Ali ruled the world, he made sure everyone knew it. He had a flair for the dramatic, and a style that demanded your attention. He was funny, articulate, unfiltered, charming, witty, brash, creative, and sometimes, arrogant. Those attributes made his interviews and fights must-see events. He understood the power of the media, how to use it to his advantage, and how it could help him professionally, and personally. Without Ali, Charles Barkley, T.O., Reggie Jackson, Allen Iverson, and countless other athletes might never have become as popular as they did. They may also not have had an opportunity to address social issues or use their celebrity to make a difference.

Consider this, when Ali fought, there was no pay per view business. Today, many companies (WWE, UFC, Boxing) rely heavily on income generated from direct to consumer purchases to sustain their operations. But even without pay per view, Ali had the entire world’s interest. His predictions made headlines in every newspaper. His personality was a magnet for television. He combined his verbal skills and in-ring style and execution, and became the baddest man on the planet. He was a fighting champion who took on the best the boxing world had to offer. In doing so, he’d slug it out with everyone, even to his own physical detriment. When his career ended, few questioned his place as the greatest to wear a pair of boxing gloves.

During the past weekend, you’ve probably read an article or two on Ali, or watched some of the coverage about him on television. If not, maybe you listened to radio hosts discuss his impact, or dug into the archives on YouTube to be reminded of his brilliance.

https://www.youtube.com/watch?v=_FLjFI8VVag

One thing which Ali was masterful of was the quote. When he said something, it stuck. His words often wound up on living room walls or hanging inside of corporate offices. Although most of his commentaries were directed towards his profession, they were transferrable to every other form of business.

I started thinking about the quotes he offered and the way they relate today in the sports media industry. I selected thirteen of my favorite’s and added a few thoughts to describe how they translate to what we do. He may not have meant to influence the sports media business with the words he uttered, but this is just another example of the greatness of Muhammad Ali. Thank you for the memories champ! You truly were one of a kind.

ali101. “The fight is won or lost far away from witnesses—behind the lines, in the gym, and out there on the road, long before I dance under those lights.”

*** When the lights go on, it’s showtime….but the product you present won’t be great if you haven’t put in the preparation time necessary to stand out. From collaborating with your teammates, to engaging your audience, analyzing the data to understand how you can better help your show be successful, everything done before and after the show is just as important as what you do during it. Allen Iverson may not have been a fan of practice, but great practice habits lead to great execution when it counts most….that’s why Ali was a champion and Iverson never was.

ali52. “He who is not courageous enough to take risks will accomplish nothing in life.”

*** From the people you hire, to the content you create, to the way you interact with the audience or each other, being willing to adapt and try new things will not only keep you mentally engaged and excited, but it will keep your audience feeling that way too. Nobody remembers people who operate comfortably and refuse to risk their position to do something great. It’s those who take chances and have passion, vision, and the confidence necessary to make them work that connect in the biggest way.

ali93. “A man who views the world the same at 50 as he did at 20 has wasted 30 years of his life.”

*** Life changes quickly. The way we broadcast now is different than 10-20 years ago. People now text more than call. They use social media instead of newspapers. Audiences watch or listen to content on-demand not always live as it happens. Music is bought through apps less than in stores. There are many great skills we’ve learned in our careers and many of them are transferrable, but changing with the times, and opening our minds to the future, is important to succeeding. Embrace the unknown, rather than running from it.

ali4. “Float like a butterfly, sting like a bee.”

*** In broadcasting, the goal is to take the audience on an emotional journey. They need to feel your enthusiasm. Cheer you on or wish to choke you when you deliver scorching opinions that demand their attention. Sob with you when your sadness can’t be hidden. Laugh with you and at you, when you display your vulnerabilities. There are multiple layers to your personality, and that’s the one thing that sets you apart from everyone else. Let them in, and they’ll learn to appreciate every part of what makes you who you are.

ali85. “I am the greatest. I said that even before I knew I was. I figured that if I said it enough, I would convince the world that I really was the greatest.”

*** If you don’t have confidence in yourself, who will? Sometimes you have to build your own ego before others can do it for you. If you want others to recognize what you bring to the table, you have to command their attention, and deliver when they’re watching. Talent eventually wins out, but earning respect, appreciation, and support is the result of letting people know you have something to offer and aren’t afraid to prove it. 

ali76. “If they can make penicillin out of moldy bread, they can sure make something out of you.”

*** Everyone starts somewhere. Before you reach the peak of your career, you’ll go through adversity. It’s part of the process. Be receptive to criticism. Seek out people who will provide an honest opinion of your work and give you suggestions to improve. Say yes to jobs that might not be your ultimate goal but put you one step closer to being ready for it. The more you develop trust with a boss, and improve your skills, while getting a stronger understanding of what they need, the closer you’ll be to becoming somebody.

ali147. “Champions aren’t made in gyms. Champions are made from something they have deep inside them—a desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill.”

*** You can have a great voice, look, resume, or connections, but your potential will never be maximized if you don’t have the inner drive to push yourself to the limit. Are you willing to sacrifice to get to where you want to be? What if that means relocating? Missing holidays with your family? Earning less than you believe you’re worth? Do you want it that bad? Talent is one part of the equation. When it’s combined with a burning desire to be the best at any cost, that’s when you’ll reach your full potential.

ali158. “It’s just a job. Grass grows, birds fly, waves pound the sand. I beat people up.”

*** You might have big ratings, get recognized in restaurants, have powerful people part of your inner circle, and a paycheck that confirms you’re important. Those are the perks of being a success on radio or television. But to steal a line from Lou Holtz, everyone puts their pants on the same way. Don’t become so caught up in your own ego that you forget who you were before you reached a level that only you thought was possible in your dreams.

ali139. “Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”

*** Those who think they are beaten, are. No battle is won without confidence. Be willing to embrace a challenge. Whether you’re taking on a radio or television brand that’s enjoyed decades of success. Working with a high profile personality who’s so good that you’re unsure of how to make them better. Or something simpler like growing your social media following or caller activity inside your talk show. If you approach the situation with doubt in your mind, it’s only a matter of time until it takes control of you.

ali1110. “Silence is golden when you can’t think of a good answer.”

*** We all make mistakes in this business. There are times when we don’t meet expectations. Our words and/or actions may even offend or create issues with people we’re close to or in business with. When you’re in the wrong or not in a position of strength, understand that you’re not going to win every war. Sometimes you have to just listen, nod, and let people express themselves. Be willing to hear and understand their concerns, and work towards improving the situation. We all have opinions, and love to talk, but the wisest ones recognize that biting their tongue is necessary sometimes to continue enjoying a great position, and positive working relationship.

ali1611. “I never thought of losing, but now that it’s happened, the only thing is to do it right. That’s my obligation to all the people who believe in me. We all have to take defeats in life.”

*** Winning is in our DNA. We want to be the highest rated talk show in the market. The best paid personality on a radio or TV station. The host featured on billboards who the city takes notice of. But when we come up short (and you will at some point), it’s important to learn from it, and handle losing with class. Being arrogant and offering excuses only makes you easier to root against. Tipping your cap to the competitor and giving credit where it’s due, shows people that you have respect. It may twist your insides apart but more people will flock to your corner, and help you enjoy future success if you treat others respectfully when the odds don’t turn in your favor.

ali412. “Don’t count the days; make the days count.”

*** Every second, minute, segment, hour, and day is an opportunity to create something memorable. How you approach it determines whether or not it matters. Don’t “fill” your air time, own it. Don’t take the safest path because it’s solid and simple, pursue a new road that leads you to greater heights. You’re blessed to do a job that millions wish they could. Never lose sight of that. Take advantage of it every chance you get, because if you don’t, there will be plenty of others who are willing to make that commitment.

ali613. “People don’t realize what they had till it’s gone. Like President Kennedy, there was no one like him, The Beatles, and my man Elvis Presley. I was the Elvis of boxing.”

*** Do you think about your legacy? Do you live day to day or think about the long-term impact you hope to leave on the industry? When you’ve spoken your final sentence on the air one day, will your departure matter to those you broadcasted to? Will they remember the body of work you produced five to ten years after you’re gone? It’s impossible to know what the future entails, but there’s a big difference between being a successful host and a game changer. Work towards developing a deeper connection with your listeners or viewers. Establish a niche in the market that makes you unique. Challenge yourself to do work that moves, influences, and satisfies the audience. The longer you do it, the more likely you are to look back one day and appreciate the contributions you made. It could very well make you a legendary figure.

Barrett Blogs

Would Local Radio Benefit From Hosting An Annual Upfront?

Published

on

How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

Continue Reading

Barrett Blogs

Takeaways From The NAB Show and Six Days in Las Vegas

“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”

Published

on

Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.

The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.

It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.

For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.

Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.

But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.

I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.

Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.

Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.

Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.

Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.

Additional:

You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.

With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.

Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.

Continue Reading

Barrett Blogs

Six New Contributors Join Barrett Media

“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”

Published

on

Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.

As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.

As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.

I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.

But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.

Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.

I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.

Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.

These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.

If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.

I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.