Young people often ask me “how do I get started in the media business”? It should be easy to answer, but it’s not. That’s because everyone travels a different path to their first break.
In many cases, internships are an advantage. They help you get your foot in the door. Then it’s up to the individual to work their tail off and prove that they have that extra-something that stands out. During my programming days I’d have my Assistant Program Directors oversee the process, and we’d identify 1 or 2 of the 10-15 people who came through the door that were worth holding onto at the end of the quarter. When interns know that their hard work could result in a future job at the radio station, they’re more inclined to give their best effort.
But what if an internship isn’t an option? Some stations require college credit to get inside the building. In my opinion, that’s one of the silliest rules in our industry. Why would a radio station turn down free help? Especially from people who see the internship as their one big shot? I know insurance salesmen, bartenders, callers, and contest winners who occupy the airwaves in major markets today. If someone has talent, passion, and dedication, that’s what should matter most. If a radio station hadn’t allowed me to intern (without being in college at the time), I’d have never gone on to program in three top 20 markets, produce some of the industry’s top national shows, and host my own program.
If there’s one advantage today that didn’t exist when I was working my way up, it’s that the internet and social media have created platforms for people to develop their skills and expand their connections. Every aspiring broadcaster has the opportunity to podcast, record videos on YouTube, and establish a presence on Facebook, Twitter, Instagram, Snapchat, and Periscope.
I’ve said this many times, there’s no excuse for young media professionals to not seek out program directors, corporate executives, talent, and producers on social media. The worst someone can do is deny your request. If they accept it, you get a chance to interact, and understand who they are, and what they value. That relationship has potential to one day lead to opportunity IF you have talent and the fit they’re looking for. Most jobs in this business are filled through word of mouth, internal connections, and external relationships. It’s a lot harder to be unknown to a hiring manager, and land a great position based on submitting an email or filling out an application.
Since starting my own company, Barrett Sports Media, I’ve had a chance to spend more time researching people, listening to different markets, and reading websites that I didn’t get a chance to enjoy as much in the past. One site that I’ve spent more time reading lately has been Outkick The Coverage. It’s run by Fox Sports personality Clay Travis, and features a good mix of sports coverage, media topics, and pop culture.
It’s on Outkick The Coverage that I became familiar with Mattie Lou Chandler. When she first reached out expressing interest in writing a column for the website I was unfamiliar with her background. I’m not a viewer of the Bachelor or Bachelorette, so I had to venture into unfamiliar territory and read her recaps of the show to get an idea of her style. What I discovered was that her writing was conversational, inviting, and very entertaining. In one of her recaps she said “If I make a joke that Johnny Manziel is currently going through his 2007 Brittney Spears phase, you better laugh“. It was hard not to chuckle and continue reading.
That left me wondering though if she had an ability to write deeper content. After doing some research, I landed on a story she wrote about Jameis Winston. The headline read, “A Victim’s Perspective on Jameis Winston and FSU“. In the article, she opened up about some of her personal experiences and how they related to the story, in addition to sharing her opinion on how Jameis Winston conducts himself. I was impressed with her willingness to put a personal side of herself on display because not everyone has the courage to do that.
After sorting through a number of her stories, and getting familiar with her witty, sarcastic, light hearted, and direct personality on Twitter (how can you not appreciate the opening line on her profile – “Attempting to combat the Wussification of America“), I touched base to ask her what she’d like to write about. After brainstorming some ideas Mattie Lou came up with the column you’re about to read. I think you’ll find it really helpful if you’re looking to open the doors and develop a career in the industry. Especially if you’re female.
There are a few areas that I think are especially valuable. From the way she got her break, to her approach to social media, to discovering the importance of finding your own niche and being willing to sacrifice and work multiple jobs at once, if it’s something you want bad enough it can be accomplished.
This story is refreshing because it reminds me that working in sports media still remains attractive to many people. When you get paid to do a job that you love, and invest everything you have in becoming great at it, there’s no telling how far you can go. But don’t take it from me, hear it instead from Mattie Lou Chandler.
Getting Started Without Experience
A female, in sports, who has zero experience. Two and a half years ago, that’s what I was. Sitting in the cube farm of corporate finance, miserable. My dad had a rule when I was little, you’ll watch an hour of SportsCenter each day during the summer before he watched My Pretty Pony or something of the sort with me. His reasoning was that it would make me well rounded and I could converse with boys and girls. It’s not only paid dividends, but it spurned my love of sports. Okay, I’d be lying if I said growing up spending Saturdays in Athens, Georgia and witnessing three BCS National Championships while in college didn’t help significantly.
While in college at The University of Alabama, I could never decide what I wanted to major in. It’s a common dilemma for many students, but I couldn’t settle on anything. Attending a school that is so immersed in sports, my parents quite frequently asked, “Why don’t you go into broadcasting and be like Erin Andrews?” I usually came back with some response about every division one school popping out fifty or so EA wannabe’s a semester, and not being interested or “do you realize how pretty she is?” What did I decide on? That would be Finance, General Business, and Computer Science.
So, how did I get to where I am now? Well, insert Outkick the Coverage, Clay Travis, and Twitter. Clay created a now extremely popular website that’s hosted by a major network, but it has a unique component. The Bull Pen, where you can submit articles in the hopes of them getting published. Everyone at Alabama follows and knows Clay. I was a huge fan of his so imagine my surprise when an email from him appeared in my gmail account saying I needed to write the Bachelor recaps for OKTC. Long story short, my best friend submitted our pledge class recaps and well, the rest is history. Except, the Bachelor isn’t sports.
This is where the necessity of social media comes in. To say I have a love hate relationship with it would be the understatement of a lifetime. As Chrissy Teigen put it, “females in sports have the worst mentions in Twitter.” How bad? My first hate tweet is framed in my house. It was like a badge of honor, which is ridiculous, almost like I had gained some credibility. I created my OKTC Twitter towards the end of my first season of The Bachelor recaps. I thought it would instantly take off and I would get a lot of followers quickly, but not so much. You have to be interacting constantly, it’s the nature of the beast. This is how I started to weave in sports to prove that I could offer more than just Bachelor recaps. College Football and golf, are my first loves, so that’s what my Twitter content consists of.
Social Media is an incredible tool if you utilize it properly. Not only do you have to constantly be active, but you have to differentiate yourself. It won’t be enough to be a not completely unfortunate looking blonde who knows some fun facts about football and golf. The best advice I got before I walked into my first agency meeting was, “don’t walk in there and say you want to be the next Erin Andrews.” What do you want to do? How do you want to be presented? Whoa. I needed to hear that a week before the meeting, not twenty minutes prior.
Six months after writing for Clay and Outkick, I met him in person. The internet is a weird place and I have entirely too many “internet friends” that are in the industry that I’ve either never met or have only seen a few times, and we all think it’s normal. I digress, Clay wrote a book called “Dixie Land Delight Tour” where he went to every SEC school in one season. Our meeting was in the summer before the inaugural season of the College Football Playoff and he suggested given my deep experience with tailgating in the SEC that I go on a version of his book and write about it from a female’s perspective. “Wait, you’re going to pay me to tailgate and talk about college football? Is this real?”
This is how I was going to differentiate myself. I wasn’t going to try and talk x’s and o’s, because while I know the basics and have learned a lot, I’m far from an expert. So I don’t try to be. I’m a southern belle, but I’m witty and can be a guy’s girl. It’s the wholesome, girl next door vibe that comes with the sassy side you never saw coming. I realized this would benefit me greatly for the audience I was writing for, but I had to play to my strengths. You have to know your demographic and target audience.
As I stated before, being a female in this business can be brutal. There are good days and bad days. You’re going to have to work harder than the men sometimes, and that’s okay. I’m sure you’re all thinking, “wait, you just walked into this job with no journalism experience?” Yes, Clay gave me an opportunity to get my foot in the door, BUT while I quit the corporate world, I’ve worked as a nanny for at least forty hours a week. I then go on the road for three days during the season, and am back at the nanny house at 5:30am on Monday’s.
If you want to be in this industry, you have to go all in. You have to send the DMs to the random radio station that followed you to beg for a segment. You have to check Twitter and get your opinion out when your friends are begging you to get off your phone. You have to write a bunch of articles that will never get published, and you have to take the ones that offer to help you and provide you with advice. Poor Todd Fuhrman, I’m sure he regrets ever offering to help me as we now talk daily about different stories and the best way to approach things. Most importantly, you have to want it, or this business will eat you alive.
I still have much to learn, and I’m just getting started. In two and a half years I’ve gone from writing Bachelor recaps to heading into my third season covering college football for a major network’s website. I appear frequently on radio show’s across the country, have developed a decent social media following, and I’ve had the opportunity to interview for additional opportunities….all while still nannying.
Don’t go into sports journalism for the money. You’ll more than likely be disappointed. To say it’s been an interesting ride would be an incredible understatement, but it’s only the beginning. Don’t worry if you don’t have a journalism degree or don’t think you know enough. Reach out to people in the industry whose work you respect, and the good one’s will be more than happy to help. In most cases, someone did the same for them. All that matters is getting that one opportunity to get your foot in the door, but you have to continuously build off of it.
Mattie-Lou Chandler is a writer and media personality for Outkick The Coverage and Fox Sports. To connect with her or book a future media appearance, follow her on Twitter @MattieLouOKTC or on Instagram @MattieLouC.
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.