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Under The Radar in Sports Radio 7/11/16

Jason Barrett

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Once again news is being made throughout the sports radio format. Here’s the latest information we can provide. If you or your radio station have a future news tip or story you’d like to pass along, please email JBarrett@hvy.tcp.mybluehost.me.

  • According to sources, Andrew Siciliano will soon be named the play by play radio voice of the Los Angeles Rams. Siciliano has done an excellent job on the Red Zone Channel and NFL Network and has prior radio experience in Los Angeles working for FOX Sports Radio and ESPNLA 710. He also worked as a sports radio reporter earlier in his career in Chicago. His ascension to the play by play position with the Rams has been expected for quite some time. The team utilized him to call pre-season games on television in St. Louis during the past few seasons.
  • One person who isn’t expected to be part of the Rams radio broadcast team is Eric Dickerson. The Los Angeles Rams legend was the odds on favorite to be named the team’s radio analyst and talks with the team did take place, but the Hall of Fame running back is planning to explore a different role instead. Multiple sources say Dickerson will join AM 570 LA Sports as a contributor for the 2016 NFL season. Details about his role remain unclear. With Dickerson out of the picture, the names Jim Everett, Jerome Bettis, and Maurice Jones-Drew have been mentioned as possible options in the analyst role.
  • Staying in Los Angeles, ESPN is expected to confirm the addition of Max Kellerman to ‘First Take‘ where he’ll replace Skip Bayless and square off daily with Stephen A. Smith. Kellerman’s departure leaves a hole in afternoon drive on ESPNLA 710. No word yet on who will partner with Marcellus Wiley on the radio program or on ‘SportsNation‘ with Wiley and host Michelle Beadle. ESPN is said to be considering internal and external options.
  • A tip of the cap to the team at 790 The Ticket in Miami for their work surrounding the departure of Dwyane Wade. When the story broke late last Tuesday night, local programming was scheduled to end at 10pm. Recognizing the importance of the story, The Ticket went live and local throughout the overnight. Josh Friedman and Chris Perkins extended their show to Midnight, Zack Duarte stepped in to host from midnight to 5:30am, and Dan Le Batard, who was on vacation, took a break from his break to host his show Wednesday morning. The station also had social media posts and on-air promos updated in a timely fashion.
  • We’re 2 weeks late on highlighting this story but it’s one worth sharing. Scott Kaplan of the Mighty 1090 in San Diego took part in the “Race Across America” which began in Oceanside, CA and ended in Annapolis, MD. Kaplan’s team “Team Pony Express” biked across the country in 6 days, 2 hours, and 47 minutes, raising over $150K for the Challenged Athletes Foundation (CAF) in the process. Kaplan shared his daily journey with local listeners on social media. Although “Team Pony Express” initially finished 2nd, they ended up taking top honors due to a disqualification.
  • In Houston, on-air promos have hit the air to highlight a brand new local program debuting soon on Yahoo Sports Radio 1560 KGOW-AM. “Nate and Creight“, which features local personalities Nate Griffin and Patrick Creighton, will take over weekdays from 1p-3p starting on July 18th. The two men had been hosting part-time for local competitor Sports Radio 610. 610 is currently looking for PT talent to fill their void.
  • AM 1300 The Zone in Austin, TX provided a nice surprise last week to their morning audience. With regular co-host Sean Adams off for a few days, Chip Brown spent two of them working with special guest co-host WWE superstar Mark Henry. The two-time Olympian, and former WWE World Heavyweight Champion, is a Texas native and currently resides in Austin.
  • Last November, Tim Montemayor left 1320 KFAN in Salt Lake City where he was program director and the morning drive host to move to Phoenix. His wife landed a great job resulting in a family relocation. Since then ‘Monty‘ had taken a break from hosting shows on a regular basis, but that changed last week when NBC Sports Radio AM 1060 in Phoenix added Tim and his son Jake to their weekday lineup. The father and son duo are now hosting a daily 1-hour show from 10a-11a.
  • Mike Maniscalco was let go by Buzz Sports Radio in Raleigh two weeks ago and as he looks for his next permanent gig he’s helping out a former employer. Maniscalco will fill-in on FOX Sports 910 in Richmond, Virginia for two days this week as morning host Wes McElroy enjoys a few days off.
  • Our condolences to the friends and family of Tennessee sports radio host Gary Haskew who passed away recently at the age of 74. “Dr. Basketball” as he was known on WGOW 102.3FM died of a massive heart attack. He spent over 25 years talking sports on the Chattanooga airwaves.
  • The Hudson Valley Renegades minor league baseball team have hired a member of baseball broadcasting royalty. New play by play radio voice Josh Caray, is the grandson of Harry Caray, son of Skip Caray, and brother of Chip Caray. He began his new role calling the team’s games in mid-June. In addition to calling Renegades games, Josh serves as the play by play voice for Stony Brook University men’s football and basketball.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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