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The Latest Sports Radio Ratings In Boston

Jason Barrett

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There is no market for sports radio hotter right now than Boston. The work being done by WEEI and 98.5 The Sports Hub is incredible and it truly is a case of two brands being well positioned for on-air success. That’s helping both CBS and Entercom generate a whole lot of revenue.

In the recent spring book which covers March 24-June 15, the Sports Hub finished 1st M-SU 6a-Mid with an 11.0. WEEI placed 2nd with an 8.1. Making the performance even more impressive is that the Hub was up 2 full points over a 12-month stretch, and WEEI picked up 1.3 shares during that same period.

Toucher and Rich fueled the Hub’s success in morning drive by earning top honors with Men 25-54 with a 14.6. Dennis and Callahan with Kirk Minihane came in 2nd, also in double digits, turning in a 10.5.

Shifting to middays, the Hub’s Scott Zolak and Marc Bertrand popped an 11.8 to finish 1st. WEEI’s Glenn Ordway, Lou Merloni, and Christian Fauria were 4th with a 7.0.

In afternoons, the Hub once again led the pack with Felger and Massarotti delivering a 12.8. WEEI’s Dale and Holley with Jerry Thornton was 2nd at an 8.3.

The one area where WEEI defeated the Hub was in evenings where Red Sox baseball propelled the radio station to a 1st place finish and 9.4 share. The Hub was 2nd with Adam Jones’ show recording an 8.1.

On the surface it’s easy to focus on the Hub’s stranglehold on the top position. They absolutely deserve credit for the success they’ve achieved, and have produced one of the best sports radio brands in America. Mike Thomas and his team deserve the accolades they’ve received for a job well done. In the past year alone, Toucher and Rich have improved from a 10.8 to a 14.6, and Zolak and Bertrand went from an 8.8 to an 11.8. Felger and Massarotti were flat with a 12.8, which is still an insane number.

But while applauding the Hub for their growth, don’t overlook what WEEI has done. The radio station was struggling a few years ago and made some great adjustments which have now made it a much closer two station race. Each of these stations are kicking the crap out of the rest of the market in the battle for Men 25-54, and most sports talkers across the country would kill for WEEI’s performance. They just happen to be pulling in big numbers while squaring off against one of the biggest ratings juggernauts in the country, in a market that can’t get enough sports radio conversation.

Did you know that last spring, these two sports stations combined to deliver a 16 share? This spring they eclipsed that mark with a combined 19 share! It’s hard to believe that they could grow that number even higher next spring but given the way Boston sports radio fans have responded to each of their presentations, I wouldn’t bet against it.

WEEI can take solace in the fact that they produced their highest Spring book performance since PPM measurement went into effect in 2010. The station’s previous best was a 7.1 earned in the Spring of 2012. What I was most impressed by were the increases of the station’s top shows year to year. Dennis and Callahan grew from a 7.5 to an 11.1. Ordway/Merloni/Fauria spiked from a 3.6 to a 6.8. And Dale and Holley climbed from a 6.4 to 8.2. That’s outstanding progress, which Kevin Graham, Phil Zachary and the programming team deserve credit for.

Too often in this industry we highlight the top brand and discredit the competitor, but success isn’t measured simply by who turns in a higher share. Each of these brands are unique, compelling, staffed with incredible talent, and they possess the ability to continue generating higher ratings and revenues. The on-air hosts for each brand will undoubtedly look to best their counterparts book after book, and quarter after quarter, but they also recognize that if they deliver their best effort and choose the right content, it’s likely to be supported by local listeners. That in of itself equals success.

 

Sports Radio News

1010XL Jay Fund Radiothon Raises Nearly $250,000 For Pediatric Cancer Research

“In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.”

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Jacksonville’s 1010XL used its airwaves to raise money for the Jay Fund for the fifteenth year earlier this week. The radiothon was a smashing success, raising $249,784 to fight pediatric cancer.

This year’s total is a new record for the event. In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.

“I’m truly amazed at the generosity of the 1010 XL listeners in times when a carton of eggs cost six dollars,” said General Manager Steven Griffin, “and equally amazed how the hosts, producers, radio staff and volunteers come together with a singular focus to year-after-year produce these results in one broadcast day.”

Former Jacksonville Jaguars and New York Giants coach Tom Coughlin started the Jay Fund in memory of  Jay McGillis, who developed leukemia while playing for Coughlin at Boston College.  The organization has helped over 5,000 families and given away over $16 million in grants in Northeast Florida and the New York/New Jersey Metropolitan Area.

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Sports Radio News

Parkins & Spiegel Wonder If Trent Dilfer Will Still Appear On Their Show After Taking UAB Job

“I will just say that his status with the show and the station is uncertain.”

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Former ESPN NFL analyst Trent Dilfer has been hired as the new head coach at UAB. However, Danny Parkins and Matt Spiegel wondered if that meant Dilfer would no longer be making his weekly appearances on Parkins & Spiegel on 670 The Score.

“Our guy is no longer gonna do a radio show out of Chicago?” Parkins joked, referencing an incident last month where Dilfer failed to say “Parkins & Spiegel during an appearance on The Herd with Colin Cowherd.

“I don’t know that that’s the case,” Spiegel replied.

“We don’t know that yet,” producer Shane Riordan said. “We have only shared a couple of text message — Trent and I — this morning and I will just say that his status with the show and the station is uncertain.”

Later in the show, Parkins and Spiegel jokingly wondered what jobs they could have on UAB’s staff, with Parkins balking at being a sports information director. He did say he would welcome being the offensive player caller, but believed that job might fall under the purview of Dilfer.

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Sports Radio News

Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’

“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

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Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.

“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”

“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”

When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.

“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.

The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.

Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”

Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”

Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.

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