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The Latest Sports Radio Ratings In Boston



There is no market for sports radio hotter right now than Boston. The work being done by WEEI and 98.5 The Sports Hub is incredible and it truly is a case of two brands being well positioned for on-air success. That’s helping both CBS and Entercom generate a whole lot of revenue.

In the recent spring book which covers March 24-June 15, the Sports Hub finished 1st M-SU 6a-Mid with an 11.0. WEEI placed 2nd with an 8.1. Making the performance even more impressive is that the Hub was up 2 full points over a 12-month stretch, and WEEI picked up 1.3 shares during that same period.

Toucher and Rich fueled the Hub’s success in morning drive by earning top honors with Men 25-54 with a 14.6. Dennis and Callahan with Kirk Minihane came in 2nd, also in double digits, turning in a 10.5.

Shifting to middays, the Hub’s Scott Zolak and Marc Bertrand popped an 11.8 to finish 1st. WEEI’s Glenn Ordway, Lou Merloni, and Christian Fauria were 4th with a 7.0.

In afternoons, the Hub once again led the pack with Felger and Massarotti delivering a 12.8. WEEI’s Dale and Holley with Jerry Thornton was 2nd at an 8.3.

The one area where WEEI defeated the Hub was in evenings where Red Sox baseball propelled the radio station to a 1st place finish and 9.4 share. The Hub was 2nd with Adam Jones’ show recording an 8.1.

On the surface it’s easy to focus on the Hub’s stranglehold on the top position. They absolutely deserve credit for the success they’ve achieved, and have produced one of the best sports radio brands in America. Mike Thomas and his team deserve the accolades they’ve received for a job well done. In the past year alone, Toucher and Rich have improved from a 10.8 to a 14.6, and Zolak and Bertrand went from an 8.8 to an 11.8. Felger and Massarotti were flat with a 12.8, which is still an insane number.

But while applauding the Hub for their growth, don’t overlook what WEEI has done. The radio station was struggling a few years ago and made some great adjustments which have now made it a much closer two station race. Each of these stations are kicking the crap out of the rest of the market in the battle for Men 25-54, and most sports talkers across the country would kill for WEEI’s performance. They just happen to be pulling in big numbers while squaring off against one of the biggest ratings juggernauts in the country, in a market that can’t get enough sports radio conversation.

Did you know that last spring, these two sports stations combined to deliver a 16 share? This spring they eclipsed that mark with a combined 19 share! It’s hard to believe that they could grow that number even higher next spring but given the way Boston sports radio fans have responded to each of their presentations, I wouldn’t bet against it.

WEEI can take solace in the fact that they produced their highest Spring book performance since PPM measurement went into effect in 2010. The station’s previous best was a 7.1 earned in the Spring of 2012. What I was most impressed by were the increases of the station’s top shows year to year. Dennis and Callahan grew from a 7.5 to an 11.1. Ordway/Merloni/Fauria spiked from a 3.6 to a 6.8. And Dale and Holley climbed from a 6.4 to 8.2. That’s outstanding progress, which Kevin Graham, Phil Zachary and the programming team deserve credit for.

Too often in this industry we highlight the top brand and discredit the competitor, but success isn’t measured simply by who turns in a higher share. Each of these brands are unique, compelling, staffed with incredible talent, and they possess the ability to continue generating higher ratings and revenues. The on-air hosts for each brand will undoubtedly look to best their counterparts book after book, and quarter after quarter, but they also recognize that if they deliver their best effort and choose the right content, it’s likely to be supported by local listeners. That in of itself equals success.


Sports Radio News

Pat McAfee Defends His Intellectual Property on Show

A YouTube user had been using videos from McAfee’s show on his own channel and monetizing them.



Intellectual property is the most important asset a content creator has in the digital space. That’s why it should not come as a surprise when Pat McAfee took to his show today to defend his.

A YouTube user named AntSlant had been acquiring video from Pat McAfee’s daily show for a while and putting it on his YouTube channel as his own content for months. McAfee has been a hot commodity and it seems that the personality may have been alerted to this activity thru potential future partners and their social searches. McAfee apparently reached out and sent a warning and today he addressed the account in what he called a little “house cleaning.”

“I have funded everything that you see (referencing his studio),” McAfee began. “Whenever you talk about stealing people’s footage, stealing people’s content and putting it up on the internet – so you can benefit from it – I don’t know how you think that the person that created, funded and paid for the content, worked their dick off, and their ass off amongst their peers and did everything – how they are the scam artists in this entire thing and not the account.”

Pat McAfee started referencing the offending account’s ability to monetize the videos. “We looked it up because we have this ability, [they] probably made $150,000 off of our content – not remixing the content, not getting in there and speaking and being a content creator – ripping content from us. Putting it together putting it up as their own videos and marketing it as if they work for us. And never reaching out to us one time. Not one time.”

The value of this content is immeasurable especially considering the account using McAfee’s IP is on the same platform (YouTube) as he is. McAfee add, “no network would just let you take their shit and profit off it. Nobody on Earth would let you do that.”

McAfee then revealed that he would partner with another YouTube account Toxic Table Edits. That account, which was doing the same thing as AntSlant, created a community around the Pat McAfee Show image. Things went differently for Toxic because when contacted by McAfee, the owner of that account responded “like a human”. Now the two will partner on future projects.

A Twitter account with the name @AntSlant did tweet shortly thereafter saying that the videos McAfee discussed had been deleted from his YouTube channel.

Upon an inspection of a YouTube account named AntSlant, the videos are no longer.

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Sports Radio News

Parker Hillis Named Brand Manager of Sports Radio 610



Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.

“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”

Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.

In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.

“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”

Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.

“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”

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Sports Radio News

Schopp & Bulldog: NFL Has To Figure Out Pro Bowl Alternative That Draws Same Audience

“The game just could not be less interesting.”



After years of criticism and declining television ratings, NFL Commissioner Roger Goodell publicly stated this week that the Pro Bowl, as it is currently contested, is no longer a viable option for the league and that there would be discussions at the league meetings to find another way to showcase the league’s best players.

Yesterday afternoon, Schopp and Bulldog on WGR in Buffalo discussed the growing possibility of the game being discontinued, and how the NFL could improve on the ratings it generates with new programming.

“The same number of people [who] watched some recent… game 7 between Milwaukee and Boston… had the same audience as the Pro Bowl had last year,” said co-host Chris “The Bulldog” Parker. “….Enough people watch it to make it worth their while; it’s good business. They’ll put something in that place even though the game is a joke.”

One of the potential outcomes of abolishing the Pro Bowl would be replacing it with a skills showdown akin to what the league held last year prior to the game in Las Vegas. Some of the competitions held within this event centered around pass precision, highlight catches and a non-traditional football competition: Dodgeball. Alternatively, the league could revisit the events it held in 2021 due to the cancellation of the Pro Bowl because of the COVID-19 pandemic, which included a virtual Madden showdown and highlight battle, appealing to football fans in the digital age.

Stefon Diggs and Dion Dawkins of the Buffalo Bills were selected to the AFC Pro Bowl roster this past season, and while it is a distinct honor, some fans would rather see the game transformed or ceased entirely – largely because of the risks associated with exhibition games.

In 1999, the NFL held a rookie flag football game on a beach in Waikiki, Hawaii before the Pro Bowl in which New England Patriots running back Robert Edwards severely dislocated his knee while trying to catch a pass. He nearly had to have his leg amputated in the hospital, being told that there was a possibility he may never walk again. Upon returning to the league four seasons later with the Miami Dolphins, Edwards was able to play in 12 games, but then lost his roster spot at the end of the season, marking the end of his NFL career.

“You might not want to get too crazy with this stuff, but there’d have to be some actual contests to have it be worth doing at all,” expressed show co-host Mike Schopp. “Do you not have a game? I don’t know.”

The future of the Sunday before the Super Bowl is very much in the air, yet Goodell has hardly been reticent in expressing that there needs to be a change made in the league to better feature and promote the game’s top players. In fact, he’s been saying it since his first days as league commissioner in 2006, evincing a type of sympathy for the players participating in the contest, despite it generating reasonable television ratings and advertising revenue.

“Maybe the time has come for them to really figure out a better idea, and maybe that’s what’s notable [about] Goodell restating that he’s got a problem with it,” said Parker. “If there’s some sort of momentum about a conversation [on] creating a very different event that could still draw your 6.7 million eyeballs, maybe they’ll figure out a way to do something other than the game, because the game just could not be less interesting.”

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