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The Latest Sports Radio Ratings in New York City

Jason Barrett

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In the latest spring ratings book in New York both WFAN and 98.7 ESPN NY had reason to feel optimistic. For WFAN, they once again took care of business in the coveted Men 25-54 demographic. ‘Boomer and Carton’ and ‘Beningo and Roberts’ won their respective dayparts, and ratings king Mike Francesa stayed in front of ESPN NY’s combo of ‘Hahn and Humpty’ and Michael Kay from 1p-6:30p with a 6.7 to 3.6 advantage.

However, not all was lost for ESPN NY. In fact, quite the opposite. The brand experienced growth year to year and quarter to quarter with each of their weekday shows. What I want to show you are some signs that I noticed that show the radio station trending upward unlike where they were 12-18 months ago.

For example, Mike and Mike, finished in the Top 10 with Men 25-54 for the spring book. They were 13th at the same time last year. Dan Le Batard who signed on last September, performed higher this spring than Colin Cowherd did last spring. Hahn and Humpty which replaced Mike Lupica last August, finished 12th. That was the best showing in their time slot in over 3 years (they’re up over a half of a point in the past 12 months). And Michael Kay’s show, which added Peter Rosenberg last September, came in 9th. The show was 11th last spring.

The spring book also represented the first time in the history of the Michael Kay Show where the program beat Mike Francesa head to head with Men 18-34. From 3p-6:30p Kay’s program did a 3.1 to Francesa’s 2.9. The difference is even better from 4p-6:30p when Rosenberg enters the mix. Kay’s show during that 2.5 hour block was ahead of Francesa 3.4 to 3.0.

To be fair, Men 18-34 aren’t the money demo that Men 25-54 is, but it shows that the younger listening audience isn’t as loyal to WFAN as others before them have been. That’s an opening that I’m sure Traug Keller, Tim McCarthy and Justin Craig at ESPN New York are looking to take advantage of. It’s an area that I’m sure Mark Chernoff and Chris Olivero at CBS will look closer at next year when figuring out who makes the most sense to replace Francesa.

For now, WFAN’s executives and programming team have to feel quite pleased with their performance. Their sales team should continue to prosper from the station’s powerful performance with Men and Adults 25-54, and their talent are likely enjoying a nice quarterly bonus. The only complaint has to be a dud of a season courtesy of the New York Yankees.

But while things may appear comfortable right now, change is inevitable. With Francesa’s departure less than 18 months away, that has to give CBS officials cause for concern. Replacing Mike’s ratings and revenues are no easy task, especially as the competition continues to gain momentum.

For ESPN New York, they know all about change. They were forced to make a number of moves last summer/fall to improve the station’s performance, and they’re starting to see evidence that those decisions have been viewed favorably by local listeners. The real question is, will more of them be needed? Or will improvements from their current lineup, the Knicks, Jets and Rangers, and Francesa’s departure be enough to cause a drastic shift in the marketplace?

We will learn a lot about the future of both of these brands over the next 18 months. It’s a battle that figures to be very interesting.

Sports Radio News

Joy Taylor Says Aaron Rodgers Is More Likeable After Pardon My Take Appearance

“It makes him astronomically more likeable,” Taylor said.

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Joy Taylor

On Monday, the Pardon My Take podcast dropped their latest episode which featured an interview with Green Bay Packers quarterback Aaron Rodgers. Big Cat, one of the show’s co-hosts, is a Chicago Bears fan and has spent a lot of time not liking Rodgers publicly.

Colin Cowherd saw one of the many clips that the show shared and brought up how much he thought that Rodgers took ribbing from Big Cat and the podcast in stride. That’s when Joy Taylor offered that the interview could help Rodgers in the long run.

“It makes him astronomically more likeable,” Taylor said. “When you can show that you don’t take yourself that seriously, all of the animosity that people have towards you just kind of starts to wither away.”

She added that the disarming quality helps if people don’t perceive Rodgers as thinking he has all the answers.

“When people feel like they are projecting ‘I know more than you’ and ‘I’ve got it all figured out’ energy, people are like: ‘you got to be the smartest guy on the room all time time? You’re not.’

This is so likeable,” Taylor said. “It’s really funny.”

Cowherd agreed and even said he is probably going to go listen to it after the show.

“Aaron is genuinely laughing as they make fun of him and that is an incredibly endearing quality.”

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Sports Radio News

WNSR Debuts ‘Power Hour’ with Sami Kincaid

Nashville’s WNSR debuted Power Hour with host Sami Kincaid.

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Power Hour with Sami Kincaid

Nashville has a brand new voice to listen to on WNSR and her name is Sami Kincaid. On Saturday, the station debuted Power Hour with host Sami Kincaid.

The debut show featured Associated Press writer Teresa Walker, Vanderbilt women’s basketball guard Jordyn Cambridge and North Georgia assistant softball coach Alea White. The show is focused on women that are operating inside sports.

The show airs Saturdays from 9-10a CT.

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Sports Radio News

Toucher and Rich: Dennis Eckersley’s Retirement a “Huge Loss”

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

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Dennis Eckersley

On Monday, Dennis Eckersley announced that he was going to retire from the Boston Red Sox television booth at the end of this season. The current NESN analyst is leaving after twenty years on the air with the team.

The news broke during Toucher and Rich on 98.5 the Sports Hub and it gave show co-host Rich Shertenlieb a chance to mention the news and praise the departing personality.

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

The show spent the rest of the segment talking about what Eckersley offered that made him so unique. That’s when Matt McCarthy, fill-in for Fred Toucher, said that Eckersley was exactly what you wanted in an analyst.

“You want someone that’s going to give you an opinion,” McCarthy said. “Eck gave you an opinion. He’ll be missed.”

McCarthy also pointed out that this is the latest major shakeup that has happened to the television broadcast in recent years.

“There’s no doubt this is a blow,” McCarthy added. “This is a tremendous loss to that Red Sox broadcast to which has taken a lot of hits over the years with the loss of Jerry Remy, the decision to move on from Don Orsillo and now Dennis Eckersley retiring… they are going to have to find an entertainer in there. Matt McCarthy

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