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Musings From a Doddering Young Fool by Nick Wilson

Barrett Sports Media

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One of the real pleasures of running Barrett Sports Media is that it allows me the opportunity to listen to stations and personalities in many different markets and connect with hundreds of members of the sports radio fraternity. Through networking and forming relationships, I’ve been able to gain a deeper understanding of how many people think and operate in different places, and if you’re receptive to soaking up knowledge and testing out new ideas, it can help you improve.

One person who I’ve interacted with who does an excellent job on the airwaves of 92.3 The Fan in Cleveland is Nick Wilson. Last year the night slot at The Fan became available when evening host Ken Carman shifted to morning drive. It would’ve been easy for Program Director Andy Roth to bring in a proven commodity for the position. Instead, he placed his faith in an unproven yet talented and hungry local guy from Akron. One year later, it’s paying great dividends for the radio station.

I could ramble on about Nick’s talent, passion, and future, but I’d rather give him the floor to introduce himself, share some of his experiences, and pass along some advice to those of you out there who are working your way up the ladder or are currently knocking on the door and hoping for someone to answer. Without further delay, here’s Nick Wilson’s story.

Musings From a Doddering Young Fool by Nick Wilson

We open on 3 Cleveland area natives, ranging in ages 24-30 screaming, and bro-hugging in a side room at a radio station in Downtown Cleveland. LeBron James has just collapsed in tears on the Oracle Arena floor seconds after ending Cleveland’s 52-year title drought and purported curse.

Seconds later I bolted out the station doors, ran through the Halle Building and onto the streets of Cleveland. From 100-150 yards away, the rest of Cleveland called to me. I jogged towards the roar coming from a block away only to meet a few hundred thousand of my closest compadres. Everyone was hugging & high fiving. Some shouted, “I can’t @#*#&$^! believe it!” But we all knew this was the night generations had waited for.

Fast forward 2 1/2 hours, the Nick Wilson Experiment aired at a special time. From 2am-6am, there was laughter, tears, “We Are The Champions” played on loop, and talk about this brave new championship world that Cleveland found itself in.

Of the first 24 hours after Cleveland won a championship, my show occupied 9 hours of airtime. 540 minutes of opportunity to grow my show & form an honest bond with our listeners.

I slept 3 of the 48 hours from Sunday morning to Tuesday night and ate like absolute garbage. It was everything I had dreamed of when the Nick Wilson Experiment became a weeknight fixture on Cleveland radio. One kid from Akron brought a title to Cleveland while a different, slightly portlier kid from Akron brought 9 hours of sports talk to a deserving city.

A similar opportunity awaits you, future sports media professional and fellow millennial. The following lessons learned & wisdom gained are from someone who was in your position in the not too distant past.

  • It Won’t Be Easy – Many will tell you this and you will think you understand. You won’t until you get your first big break and have gone through the rigors yourself. A key to early success and advancement is stepping up to any task you’re asked to perform. (Yes, even if you had a great college radio show at a prestigious broadcasting school or university)

Assisting in promotions, running a board or answering phones are not the most glamorous jobs in radio but doing them can help you better learn this business. Every second you spend around skilled professionals is an opportunity to learn your craft and put yourself into position to gain more opportunities.

  • There Is No Opportunity Too Small – I didn’t grow up with a desire to be the next Adam Schefter. But when the opportunity to report for the station arose, I jumped at it. (It was the Rite Aid Marathon after all.) Maybe 7 people read my story on the men’s marathon winner from Kenya. It was hours of work outside on a chilly day. I caught a cold and bought stock in Vicks Chemical.

None of that mattered. By taking that assignment it led to others, and that allowed me to broaden my skillset and showcase my versatility and attitude. Besides, no boss ever told a worker they were too versatile or diverse in knowledge.

Another important reminder is that you never know how an unrelated task can shape you for your dream job. Reporting improved my prep process and made me realize the importance of patience versus just getting the job done.

  • Become Friends With “No” – Whether you’re just getting into sports media or trying to move up the ladder, how you respond to the many “no’s” you hear determines how much you achieve. I’ve seen people get turned down for a promotion and let that affect their current work. That only exacerbates the lack of promotions. Within months they are on their way to a rewarding career in insurance sales.

Before I got the nightshift, I heard “no” on a fairly consistent basis. I lost out on opportunities to other talent, some that I felt I had comparable skillsets with. That sort of rejection can be brutal on the psyche.

With each new “no”, I learned it wasn’t personal. With each new “no”, I learned to ask why it wasn’t a “yes”. With each new “no”, I worked even harder to round the rough edges and work my way towards a “yes”.

In every job search I lost internally, I called the person who beat me out for the gig to congratulate them. It hurt like hell but it wasn’t their fault I lost the gig. Putting your relationships with your coworkers above your feelings is important in this business.

  • Network – Networking is crucial in any position in sports media. Some assume it’s all about finding a job but that isn’t true. Building meaningful relationships can help you gain valuable feedback on your development, information which can help advance your career, and a better understanding of your business. Your career will not flourish if you do not network.
  • Attitude Is Everything – Too many times I’ve heard guys proclaim their passion about this business, only to hear them complain with their next breath. The task at hand. The hours. The pay. Opportunities lost. You can’t focus on the many negatives regardless of their validity. They will get you nowhere.

Focus on your passion for this business and your plan to grow within it. Want to know how to succeed in this business? Watch Craig Sager’s speech from the ESPY’s. THAT is passion.

Sports media is an amazing business, ripe with opportunity. But it can be brutal too. Demoralizing things can happen in any business which can sidetrack your career if you let it. Your choices determine how you handle the brutal and whether you succeed.

  • Ask For Your Opportunities – I’m fortunate to have a boss that allows open dialogue about my future. If I have a goal I want to pursue, he verbalizes a path and helps me realize that goal. If I get too far ahead of myself, he lets me know. It’s important to hear that too. A healthy discussion about your career goals and how to attain them is crucial to career development.

Whether your boss offers that dialogue or not is secondary to the point of asking for your opportunity. There is nothing wrong with asking your boss or the universe for the chance. Realize the worst thing you can hear is “no” and most of the time that “no” just means “not right now.”

  • Embrace Criticism – I’ve had good bosses, bad bosses and in-between. Each boss gave me some lesson I’ve used to further my career. It might be how to do something or it might be the opposite. It might have been sugary and filled with love. It might have been direct & filled with expletives. You may not enjoy the feedback, but find the core truth of what is said (not HOW it is said), and use it to further yourself.
  • Listen/Watch/Read Others In Your Business – I consistently listen to hosts I respect & admire. Guys like Anthony Lima, Adam The Bull & Chris Fedor on my station; Damon Amendolara, Dan Le Batard & Nick Wright on a national level; These are hosts I use to push myself. My opinion of their opinions is immaterial with the importance of delivery and development of content.
  • Don’t Half Effort Your Decisions – Adulting is tough, I know this to be true. Gather as much data as possible and great advice and then execute your career decision with conviction. You are going to fail or succeed but most of the time the difference between those two paths is tied to conviction. Don’t be afraid to fail. Be afraid of playing it safe.

Ok guys. I am coming down off my soapbox now; You don’t have to get off my lawn. I hope you take these truths I’ve learned and use them in your path towards your next career break. When you discover your own truths, pass them on. Incestuous business and all that.

I started out as a god awful board operator that turned into a passable 20-20 anchor that was molded into a talk show host by my experiences and help from other talented people along the way. This business takes passion, perspective and grit. But if you have those things, you’ll never work a day in your life, which I mean in the best possible way.

Until I got the night show, I worked 2 jobs and 55-80 hours a week to support my family for roughly 5 years. I slept on office floors on a swing shift, worked holidays and missed more moments with my first born daughter than I care to admit.

I did all of this in the pursuit of a great opportunity. When given that opportunity I ran with it and now I live my dream job every day.

I host the Nick Wilson Experiment weeknights in the 31st largest radio market in America at the age of 30. Not too bad for a fat kid from Akron, Ohio.

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NBA Basketball Media Continues to Pile On The Boston Celtics

These Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

John Molori

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Logo for the Boston Celtics and screengrabs from ESPN
Screengrabs from ESPN's First Take and Get Up

They are the most unfairly criticized team in the NBA, a team that cruised to 64 victories and earned the number one seed in a very tough Eastern Conference. They have taken two NBA playoff series in five games respectively and lead the Eastern Conference Finals 2-0 versus Indiana.

I speak of the Boston Celtics, and despite these sterling facts, their two superstars, Jayson Tatum and Jaylen Brown and the team as a whole, continue to garner criticism from the roundball media.

These “experts” say that the Celtics cannot be trusted and that they have not played to their potential. The Celtics have been to the Eastern Conference Finals six times since 2017 and made it to the NBA Finals in 2022, losing to the Golden State Warriors, but to listen to the basketball cognoscenti, you would think they are a bunch of green-clad slugs.

I get it, the Tatum-Brown Celtics have yet to win an NBA Championship, and I agree that if they don’t win it all this year, it will be a failed season for sure. After Boston defeated Cleveland in the Eastern semifinals, TNT analyst Draymond Green stated that no one cares that the Celtics once again made it to the conference finals. He is 100% correct, but that does not mean that the Celtics are utter garbage.

It’s really hard to win an NBA playoff series in five games. The Celtics have already done that twice in these playoffs, but instead of giving the Celtics credit for taking care of business, many commentators have denigrated them for how they are winning and the teams they have faced or did not have to face.

Joel Embiid was hurt. Giannis Antetokounmpo was hurt. The Knicks were banged up and the Cavs lost Donovan Mitchell. Well, too bad. Injuries are a part of the game. Are we forgetting the Celtics have been crushing playoff series without Kristaps Porzingis? When the Celtics get attention from the national media spotlight, it is usually with an air of disappointment and disgust. I’m wondering why.

ESPN and FS1 give endless attention, hope, positivity, and forward-thinking to the Los Angeles Lakers. Simply put, the Lakers are a mediocre to decent basketball team at best. They were dumped in the first round of the playoffs and if not for their history, LeBron James, and the city in which they play, they wouldn’t even be in the discussion. They are the New Orleans Pelicans with Snoop Dogg at courtside.

Still, the Lakers remain in the A block on many network hoops shows. Do you want to talk about a lack of trust, disappointment, and not reaching potential? How about the defending champion Denver Nuggets?

Yes, they have a two-time MVP in Nikola Jokic, but what about his team this year? They fell to a bunch of playoff neophytes called the Minnesota Timberwolves, losing Game 7 at home. Meanwhile, the Celtics took out an always tough Miami Heat team and a highly competitive Cavaliers team, 5 games each. All these Celtics do is win. Does it matter if the wins are pretty? Since when is that the media litmus test?

In a recap of Game 1 of the Eastern finals, a thrilling 133-128 overtime win for Boston, ESPN’s Tim Bontemps said that the Celtics almost “coughed up” another game at home. He went on to say that all the Pacers had to do was inbound the ball and hit a free-throw, and they would have won. Fine Tim, but guess what? They didn’t get it done and the Celtics did. Mistakes and capitalizing on mistakes are a big part of basketball.

Bontemps went on to say that if the Celtics don’t win Game 2 vs. Indiana, the Game 1 win will not matter. This is quite possibly the most foolhardy statement uttered in this year’s NBA playoffs. When four games win a series, every win matters. I understand that the Celtics lost Game 2 at home in their first two series, but so what? They righted the ship and swept both series the rest of the way.

During Game 1 against the Pacers, the Celtics jumped out to an early double-digit lead, but Indy came back to tie the game as good NBA playoff teams are known to do. ESPN’s Lisa Salters asked Boston guard Jrue Holiday how the Celtics lost the early lead. Holiday calmly replied that the Pacers are an NBA team as well. Exactly.

At the end of Game 1, after Boston stormed back in regulation and dominated the OT, ESPN play by play announcer Mike Breen said that the Celtics “survived” Game 1. It was an interesting choice of words that underlined the unfair criticism of Boston.

Coming back in a game, hitting big shots, and winning when it matters is not surviving. It is stepping up, closing the door, and being clutch. Breen is probably unfamiliar with these words because he’s been hanging around the Knicks too long.

On the May 21 edition of ESPN’s First Take, the talented and eloquent Andraya Carter questioned whether the Celtics can be trusted pinpointing Jayson Tatum in the conversation. Austin Rivers vehemently disagreed and the two engaged in a lively debate. The morning after the Celtics won Game 1 vs. the Pacers, ESPN’s Get Up crew still dogged them.

The eminent host Mike Greenberg asked the panel how Jaylen Brown could get open for the “easiest” three-point shot of the game to tie the game with just seconds left in regulation.

If you watch video of the shot, however, it was hardly easy. Brown was in the far corner with the 6-10 Pascal Siakam in his face and the Indiana bench just a couple of feet away most likely yelling Dicemanesque obscenities his way. These are the types of unmerited insults tossed at the Celtics. Brown hits an amazing shot with everything on the line and it is somehow considered the easiest shot of the game. Really?

Much of the rancor toward the Celtics is based on their stacked roster and the perceived lack of talent in their opponents, but let me get all historical on you for a minute. The nearly unanimously coronated greatest player in the history of the game, Michael Jordan, did not play all-time great teams in winning his six NBA Championship series.

In 1991, it was an old Lakers team. In 1992, it was the utterly forgettable Portland Trailblazers. In 1993, it was an aging Phoenix Suns team with Charles Barkley trying to get a

ring. In 1996, it was a good, but not great Seattle Sonics club, and in 1997 and 1998, it was the Utah Jazz. I’ll give the Jazz Karl Malone and John Stockton, but the rest of the team did double duty in a men’s weeknight league at the Northern Utah YMCA.

In fact, a team’s competition is trivial. If you win, you win. It doesn’t matter who is on the opposite side of the court. The Celtics have yet to win a ring and that is on them, but the media criticism levied against them has been inane.

Even the legendary Michael Wilbon piled on saying that if the Knicks were completely healthy, he would have picked them to beat the Celtics. All due respect to Mr. Wilbon, but a fully healthy Knicks team still may not have beaten the Pacers, sharpshooting like Martin Riggs in Lethal Weapon.

On Get Up this past week, ESPN’s Alan Hahn said that Jayson Tatum is not in the same league as LeBron James. No kidding, Alan. LeBron James is the leading scorer in NBA history, a man who has defined the sport for two decades. Hahn doubled down however, stating that Tatum is not in the same league as Luka Doncic.

Doncic is an immensely skillful player, but that’s about it. His Mavericks are in the conference finals for only the second time in his career. He has taken his team absolutely nowhere. Doncic is the is the Josh Allen of the NBA. Super stats, but not a sniff of a conference championship to his credit. His name is Luca, and he lives on the second bill to Tatum.

On the May 22 edition of First Take, Stephen A. Smith noted that Jayson Tatum scored 12 points in the Game 1 overtime period, but also added that Tatum shot 2-10 in the fourth quarter and early in overtime.

Fair enough, but he then stated, “You’re looking for him, and he was nowhere to be found when it really counted.” Huh? So, it didn’t really count in overtime? Game 1 of the Eastern Conference finals between the Celtics and the Pacers was a tremendous NBA playoff game, one that should go down in history as a classic.

Instead, it became a springboard for continued unfounded Celtics trashing. Not every competitive NBA game is perfect. Teams make mistakes and miss shots. That’s basketball.

Game 2 saw the Celtics drub the Pacers 126-110 making them 10-2 in the playoffs with multiple trustworthy players delivering in the clutch. This series might end in 4 or 5 games, or could go 7, but to once again paraphrase Draymond Green, nobody cares as long as you win. Despite the baseless media negativity, that is exactly what the Celtics have been doing.

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Ken LaVicka Looks Ahead Following ESPN West Palm Exit

“The last thing I wanted to do was bus throw.”

Derek Futterman

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Ken LaVicka
Courtesy: ESPN West Palm

Although April Fool’s Day had recently taken place, the message Ken LaVicka was delivering on the air early in the month was hardly a joking matter. In an announcement that came as a shock to listeners and LaVicka himself, he revealed that he was leaving ESPN West Palm after 17 years with the outlet. For the last three years, he was the co-host of the popular LaVicka, Theo and Stone midday program, which provided local listeners with discussion and revelry surrounding sports in South Florida and in the United States as a whole.

While it was insinuated to LaVicka that there were financial reasons for the exit, the entire move left him uneasy and uncomfortable, suddenly finding himself out of regular hosting work and looking for a new job. After all, he had been appearing on the air for the Good Karma Brands-owned radio station since 2007, one year after he completed college at Valparaiso University. Over the years at the outlet, he augmented his standing through shifts as an update anchor and fill-in host to eventually being granted his own full-time hosting slot.

The audience within the West Palm Beach and Treasure Coast marketplace had become accustomed to his voice and opinions for more than a decade, making the move difficult for both parties involved. In fact, as LaVicka was divulging the news in the last 20 minutes of what was his final show on the station, he articulated that it was not only he and his partners losing the midday show, but those listeners that encompass the audience as well.

“It was ultimately a corporate decision,” LaVicka said. “It was definitely not mutual. I would prefer to still be at ESPN West Palm. I am unhappy that I’m not at ESPN West Palm, but hey, we’ve been in the business a long time. I’ve seen a lot of friends end up losing jobs over decisions that come from a much higher paygrade, and so I think that ultimately that’s what happened to me.”

When reflecting back on the circumstances that led to his departure from the station, LaVicka believes that he was seen as expendable. Outside of his hosting work, LaVicka is a play-by-play announcer for Florida Atlantic University and calls NWSL soccer matches on various digital platforms. Although LaVicka is appreciative of the company’s belief for him to find his footing again, he is crestfallen to be off the air but conducted himself with professionalism throughout his egress.

“The last thing I wanted to do was bus throw,” LaVicka said. “Was I disappointed? Absolutely. Was I bitter? For sure, and I still feel bitterness towards the situation that unfolded. But I also think that the positives of the opportunities afforded to me by Good Karma Brands for almost 20 years, and also at the end them trying to, while making a tough decision that was going to have an adverse effect on me, try and do it in the most professional and classy way possible that you could in that spot, it kind of allowed me this freedom.”

There exists a dichotomy between LaVicka’s time at ESPN West Palm ending and that of the midday program itself. Upon discovering that he would not be retained, he made this distinction and felt despondency towards having to leave his co-hosts Theo Dorsey and Stone Labanowitz. The broad age cohort on the program and varying perspectives on sports was an aspect that LaVicka believes engendered a unique offering on the air. LaVica has been at the station the longest among the trio, and his partners understood the importance of having the ability to say goodbye to the listeners through the platform.

LaVicka remembers starting at the outlet and describes the first office he worked out of as an “absolute closet,” but it proved to be a place where the business continued to flourish. Originally being from Chicago, Ill., he adjusted to living in southern Florida while also having an ability to focus on growing his career.

The perception that he had of sports talk radio when he was studying in college and participating in the student-run radio station differed from what he ultimately experienced working at ESPN West Palm. It was preceded by a year working at then-FOX Sports 100.5 FM in Madison, Wisc., also owned by Good Karma Brands. LaVicka accepted the role three days before he was supposed to move to Dickinson, N.D. to work as a sportswriter for The Dickinson Press, deciding to pursue his passion in radio.

Nearly two decades later, he evinces an ongoing, axiomatic shift pertaining to multimedia consumption and content creation. LaVicka believes it has become more difficult for terrestrial radio outlets to find businesses who want to associate with their work and delivery methods, although it is dependent on the marketplace. The apprehension he possesses in this regard, however, is in whether talented young people will be able to secure and subsequently capitalize off opportunities.

“Local radio will not die,” LaVicka prognosticated. “It’s still too much of a bonding entity for it to go away completely, but the expectations of how much money a local station can bring in just using traditional means as its way of bringing in income – there’s going to have to be some forward thinkers in that local radio space because you can’t just go, ‘The person goes on air – sell sponsorships’ It doesn’t work like that anymore.”

LaVicka himself is currently looking for a new role in the industry and is not opposed to moving out of south Florida if the opportunity is right for him and his family. Since losing his job at ESPN West Palm, he has endured many sleepless nights and pondered over the amount of fortitude and patience he has within the process.

Even though he is not ruling out an eventual return to ESPN West Palm, he views the outcome as unlikely. The value working there, however, comes in being able to relate and appeal to a diverse, transient audience residing within the locale. Good Karma Brands is assisting him with the process by promoting his work and providing him with financial assistance as he prepares for his next career move.

“I don’t want to come off as cocky, but I’m very confident in myself that given an opportunity; given a role – a sizable role that is something that’s going to be consumed by a lot of people – I get that opportunity, I’m going to excel in it,” LaVicka said. “There hasn’t been any point in my career on air where I haven’t been given an opportunity and then it didn’t completely expand past I think what the initial expectation was, and this includes my time at Florida Atlantic.”

While LaVicka is open to opportunities in terrestrial radio, he is also exploring working in the digital realm and recently started a YouTube show with WQAM digital content producer Zach Krantz titled By All Accounts. LaVicka first met Krantz at Miami Dolphins practices and training camps when he was working on The Joe Rose Show, and they shared several laughs and memorable moments.

When LaVicka and his wife welcomed their second child into the world, it required a stint in the neonatal intensive care unit at Joe DiMaggio Children’s Hospital in Hollywood, Fla. Their newborn daughter ended up spending 72 hours there where her health improved. Krantz discovered the circumstance shortly after it began and reached out to LaVicka to offer his support, understanding the stress with the situation after his son was in the NICU for several months.

“[He] made sure to come find me at the hospital and put me at ease [and] talked me through the process,” LaVicka said, “and that was massively important to me, had a major effect on me and also gave me an idea of the type of person Zach Krantz is.”

Krantz came up with the idea to start a program with LaVicka, reaching out to him shortly after his exit from ESPN West Palm. Within his proposition, he explained that they already possessed strong chemistry and rapport and would work together to begin a show from phase one. Despite the program still being in its early stages, LaVicka can sense palpable growth potential that could perhaps turn into its own sustainable entity if it continues to grow. The venture is not evanescent, but rather something he is committed to growing in the long run as he discovers the media landscape and searches for the most optimal long-term solution.

“I want this thing to be broad,” LaVicka said. “I want it to be fun, but I think that I also want to make sure that it at least plays to our strengths, which is being petty sports fans; which is showing favor to South Florida sports, making sure that we’re being extremely relatable in the grand scheme of things.”

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How Advertisers Can Protect Their Digital Ad Spend

Invalid website traffic from automated scripts and “bad bots” will waste $71 billion this year.

Jeff Caves

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Graphic for digital advertising

Small and medium-sized businesses (SMBs) partnering with digital marketing companies for their ad spend can enjoy significant advantages. Digital companies, such as many radio stations’ digital departments, often have more expertise than SMBs in spending money wisely to generate website traffic and, crucially, in avoiding the waste of ad dollars on fake traffic. Fake website traffic has increased by 33% in just two years. Invalid website traffic (IVT) from automated scripts and “bad bots” will waste $71 billion this year. Here are some questions advertisers can ask their digital partner to help eliminate fake ad engagement:

Make Data and Machines Work

Ask your digital partner if they use advanced data analytics and machine learning to optimize your ad spend. By employing predictive analytics—predicting future outcomes—savvy digital marketers can identify audiences most likely to engage genuinely with your ads. Inquire if they use Google Analytics and how it can help flag potential fraud and protect your investment.

Blockchain Technology for Ad Verification

To ensure transparency and security in your ad campaigns, some digital marketers leverage blockchain technology. This technology records every click and impression, guaranteeing that each interaction is genuine and that payments are made only for verified interactions. Blockchain makes it more difficult to change, hack, or manipulate data.

Advanced Attribution Models

Check if your partner uses multi-touch attribution models, which consider all touchpoints in the customer’s journey to your website. This approach provides a comprehensive view of how each ad contributes to conversions. Algorithmic attribution models apply sophisticated algorithms to improve ROI measurement.

Partnerships with Anti-Fraud Organizations

Ask if they collaborate with anti-fraud organizations to reduce fraud in digital advertising. Some digital companies ensure that campaigns and partners are certified by organizations like TAG, guaranteeing that ad placements are genuine and not plagued with fake engagements.

Private Marketplaces

Ensure that ad placements are with trusted publishers, reducing the risk of fraud. Some digital companies use private marketplaces, where a limited number of advertisers can buy and access premium inventory that is less susceptible to fraud, ensuring higher-quality ad placements for your business.

Real-Time Bidding (RTB) and Enhanced Filters

Your digital partner should set criteria for real-time bidding to ensure only high-quality, vetted traffic is considered. Real-Time Bidding is an auction setting where ad impressions are sold and bought. And transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher.

Dynamic bidding strategies can adjust in real time based on the quality and performance of the inventory, maximizing the efficiency of your ad spend. Attempting this on your own can be challenging and less effective.

Focus on User Engagement Metrics

Ensure that deeper engagement metrics are employed, such as time spent on a page, scroll depth, and interaction rates, to provide a clearer picture of ad effectiveness. Analyzing post-click behavior helps determine the quality of engagements, ensuring that clicks result in meaningful interactions.

By partnering with well-established digital marketing companies, SMBs can access advanced technologies and strategies to ensure that digital marketing efforts are practical and efficient. Make sure your website conversions are as high as possible. YouTube and Google Search are leading the way in combating bot traffic, while LinkedIn, Google Video Partners, and X are less effective at blocking “bad bots.” Finding a reliable digital partner is crucial to protecting your ad spend and maximizing your returns. Beware of the bad bot and ensure your advertising efforts drive genuine value.

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