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October Sports Radio Ratings Across The Country

Jason Barrett

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The fall is one of the strongest periods of the year for the sports radio format. The recent information supplied to BSM confirms that a lot of stations are experiencing strong success as they head towards the finish line in 2016. For the month of October here’s what we learned.

  • In Minneapolis, KFAN may have produced the highest monthly in the entire country for sports radio. The radio station finished 1st M-SU 6a-Mid with Men 25-54 with an incredible 17.4. Even more amazing, the brand came in 1st with 6+ delivering a phenomenal 8.9. That rating was 1.3 points higher than AC station KS95 who came in 2nd. The return of the Vikings has certainly helped but there’s much more to the brand’s success than just football games. All shows on the station led the market.
  • One brand that mirrors KFAN for monthly dominance is 104.5 The Zone in Nashville. The station ruled the local market yet again, turning in a 1st place finish among Men 25-54 M-Su 6a-Mid (15.9) and M-F 6a-7p (16.3). If that wasn’t enough, every show on the station was 1st with Men and Adults 25-54, and the brand gained four share points month to month. Mornings did a 17.6, middays an 18.7, and afternoons a 16.2. When you provide a 16 or 17 share and don’t lead your station, that tells you how powerful a brand is.
  • With the Patriots kicking off their 2016 campaign and the Red Sox advancing to the playoffs, ratings remained high in Boston. 98.5 The Sports Hub finished 1st with Men 25-54 M-F 6a-7p (14.3) and M-Su 6a-Mid (12.8). Felger & Massarotti had The Hub’s best performance delivering a 17.2 in afternoons. Meanwhile WEEI also had a big month. The station was 2nd M-Su 6a-Mid and M-F 6a-7p delivering a 10 share in both demos which was two and a half points higher than their previous month. Kirk and Callahan was WEEI’s highest rated show delivering above a 12 share which was three and a half points higher than their previous month. One additional item of interest, among Men 35-64 WEEI remains the market leader. The Hub leads the way in the younger male demos.
  • Moving to St. Louis, 101 ESPN received some incredible news. Despite losing the Rams to Los Angeles and entering the fall without a local football team’s rights on the air for the first time since the station launched in 2009, the station’s performance didn’t miss a beat. 101 was dominant yet again, finishing 3rd M-Su 6a-Mid with Men 25-54 with more than a 7 share. Each of the station’s key weekday shows (Bernie Miklasz, Kevin Wheeler, The Turn, and The Fast Lane) recorded between a 7.5 and 9.2 and were inside the top 3. 101 ESPN continues to be the highest rated spoken word brand in the entire market despite not having the rights to one of the market’s local teams.
  • Shifting to Dallas, it was another positive month for 105.3 The Fan and Sports Radio 1310 The Ticket. The Ticket finished 1st with Men 25-54 in both M-Su 6a-Mid (6.8) and M-F 6a-7p (8.7). The Fan was 2nd M-Su 6a-Mid (6.2) and 4th M-F 6a-7p (5.4). Among Men 18-34 The Fan (5.9 – 4th) remained ahead of The Ticket (5.3 – 5th) M-F 6a-7p. One other big positive, both stations weekday shows finished inside the Top 5. The Musers were the highest rated show on The Ticket finishing 1st in mornings with a 9.8. G-Bag Nation provided The Fan’s best performance, coming in 3rd in middays with a 6.5.
  • 97.1 The Fan continues to set the Columbus, Ohio market on fire. The station finished October in 1st place with Men 25-54 M-F 6a-7p (14.3) and M-Su 6a-Mid (13.5). One additional item of interest, despite a ratings decline on television for the NFL, the same story didn’t ring true for The Fan. The station’s radio broadcasts of NFL games courtesy of Westwood One were 1st across the board. Sunday night football games recorded a 16.1. Monday Night football games delivered a 12.8, and Sunday afternoon games recorded a 9.4.
  • Over in Omaha, 1620 The Zone remains atop the local leaderboard. The station finished 5th with Men 25-54 M-F 6a-7p (5.0) and 7th M-Su 6a-Mid (4.2). The station’s morning show featuring Gary Sharp and Damon Benning were 4th with a 6.8, middays with Nick Bahe were 9th with a 2.8, and afternoons with John Bishop and Josh Peterson were 5th with a 5.1.
  • Down in Tampa, despite dropping its local morning show for ESPN Radio’s Mike & Mike, WDAE remained in excellent shape. The radio station finished 4th among Men 25-54 M-Su 6a-mid with a 5.3.

As we gain additional information from other markets around the country we’ll keep you updated. Stations can send along updates via email to JBarrett@hvy.tcp.mybluehost.me.

Sports Radio News

Paul Finebaum: ESPN, FOX Have Power To Tank EA Sports College Football Video Game

“Paul Finebaum had high praise for what the video game has meant to college football.”

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Paul Finebaum

The power brokers in college football now are the media. In particular, it is ESPN, who is set to take over the SEC’s media rights and FOX, who controls the Big Ten’s media rights. Paul Finebaum said recently on the Dynasty Mode podcast that those relationships give the two networks major control over college football.

Dynasty Mode is a podcast about EA Sports’ popular college football video game series hosted by BSM writers Arky Shea and Demetri Ravanos. Finebaum told the pair that if either ESPN and FOX or the Big Ten and the SEC don’t want to work together, the video game, which will return to store shelves in 2023 after a ten-year absence from the market, could be doomed.

“We’re a year removed from an absolute certainty, that was a 12 school playoff for the CFP, getting shot down for the very same reason,” he said. “So if they can shoot down the most important entity in college sports, I think they can shoot down this.”

Paul Finebaum had high praise for what the video game has meant to college football. He told Shea and Ravanos that he hopes power brokers at schools and networks realize that.

“I think it’s been very important and I don’t know how many people that are in those power five seats think about stuff like that.”

In the early 2000s, Tony Bruno brought a fictionalized version of his radio show to EA Sports’ Madden NFL series. Finebaum said he had not been approached yet by EA to do something similar for the new college football video game.

“I’m really surprised they haven’t because it would be a big money-making operation, at least for me. I don’t know about for them, but I am happy to participate,” Finebaum joked.

He added that the real value to EA Sports would be his audience. They could give the game a level of authenticity that many fans have missed as college football becomes a more corporate entity.

“You can replace me, but you can’t replace the callers. They are the most unique, and I think it takes a lot of work to nurture callers like that. I’m not campaigning for EA because I have people to do that for me,” he said. “Point being, what makes college sports what it is? It’s the fans. It’s not the fat cats that buy the one million or two million dollar suites. It’s not the people sitting with the president. It’s the rank and file that probably never get to campus.”

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Matt Chernoff: WFAN’s Sal Licata ‘Doesn’t Have The Guts’ to Appear On 680 The Fan Again

“He doesn’t have the guts to come on again. After what happened last time? You think he wants that again? Why the hell would he want that?”

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Would WFAN’s Sal Licata join Chuck and Chernoff on 680 The Fan in Atlanta again? According to Matt Chernoff, no.

During a May appearance on SNY, Licata declared the National League East race over, saying the New York Mets had wrapped up the division. The Atlanta Braves then proceeded to win 14 consecutive games. The Mets currently hold a seven game lead over the Braves in the division.

After the 14 game winning streak, Chuck and Chernoff had Licata on their show to confront him about the opinion, and things got slightly heated, with Chernoff and Licata eventually yelling at each other, before cooler heads prevailed.

The two hosts rekindled their disdain for one another after the Mets won four of five games against the Braves over the weekend, with the two trading barbs on Twitter. Licata joked Chernoff should hope the New York host doesn’t move to Atlanta to win a ratings battle, and called Chernoff a clown before deleting the tweet. He later tweeted “Funny. No invites from Atlanta sports talk radio today,” accompanied by a should shrug emoji. That caught the attention of Chernoff, who addressed it to open his show Monday.

“He (Licata) won’t come on,” Chernoff said. “He doesn’t have the guts to come on again. After what happened last time? You think he wants that again? Why the hell would he want that? He made a fool of himself and then lied about it to his own fans. There’s a reason he didn’t play the audio on his dumb little show. And next time when he’s an hour late, they have that to play instead. I mean, honestly, if he wants to come on, come on. He has no interest. He does not want this smoke.”

@680thefan

Chernoff has had enough of loud mouth Sal Licata of #wfan #braves #mets

♬ original sound – 680 The Fan

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Sports Radio News

790 The Score Debuts In Providence

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch Jim Rome and Amy Lawrence.

Jordan Bondurant

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After reporting last week that Kevin McNamara would be the station’s only local host in the programming lineup, 790 The Score in Providence, Rhode Island is officially on the air.

The station, which was last on the air in the market in 2008, has been revived and will serve as the market’s first sports and sports betting station.

“The station features a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage,” said Holly Paras, VP and market manager of Cumulus Providence. “We think Providence sports and sports betting fans will love 790 THE SCORE!”

In addition to shows like Bet MGM’s The Daily Tip and others like Bet QL Daily, listeners can catch some of the top national talent on the airwaves throughout the day and night. This includes hosts like Jim Rome and Amy Lawrence.

McNamara will host his show Kevin Mac Sports Hour daily from 5-7 p.m.

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