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Under The Radar – November 15, 2016

Jason Barrett

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News continues to be made throughout the sports radio universe. To be included in a future column, please send over any important announcements via email to JBarrett@hvy.tcp.mybluehost.me.

590 The Fan KFNS in St. Louis is making changes to its lineup. The radio station is moving it’s current afternoon show “We Are Live” to middays from 2p-4p ET in order to install former Blues forward and local product Cam Janssen, former Mizzou receiver T.J. Moe, radio host Eric Messersmith, and Hanna Yates, a recent Mizzou graduate in the afternoon drive slot. Matt Whitener will produce the show and occasionally contribute on the air. The lineup shuffling leaves Howard Balzer and Joe Rodderick in position to have their roles at the radio station changed.

In Boston, WEEI has added a new weekend hockey show. “Saturday Skate” features Ken Laird (producer of Kirk & Callahan), Ty Anderson of WEEI.com, former NHLer Ryan Whitney, and Barstool Sports Bruins writer Rear Admiral. The show debuted this past Saturday and airs from 3p-5p ET.

95.7 The Game in San Francisco has plucked Bonta Hill away from KNBR 680. Hill spent three years at the Cumulus sports talker prior to agreeing to move to Entercom’s FM sports station. He’s expected to contribute to the Greg Papa show.

One immediate challenge 95.7 The Game has is getting Greg Papa back on the air. He’s been off of his show for most of the past month. Sources had varying details of why Papa hasn’t been hosting his show. The radio station says Papa is taking time off to recharge his batteries.

Details should be available soon about a new sports station launching in Columbus. The brand is expected to be affiliated with FOX Sports Radio, heard on the FM dial, and operated by iHeart. Former ESPN Cleveland WKNR on-air host Bruce Hooley is rumored to be one of the new station’s weekday personalities. It’s also possible that the local programming which originates out of Columbus could be made available on other in-state sports stations presently run by iHeart. Stay tuned for further details.

710 ESPN in Seattle and the Kent school district are conducting a town hall event on the seriousness of concussions in youth sports. The event takes place tonight at 7pm PT in Covington, WA. Afternoon host and former Seahawks LB Dave Wyman will be joined by University of Washington professor Dr. Stan Herring, and Kent School District Athletic Director Dave Lutes on the panel. Danny O’Neil, who hosts the afternoon show with Wyman and Jim Moore, will serve as moderator.

Former 101.3 ESPN afternoon host and play by play voice of Vermont men’s basketball AJ Kanell has resurfaced as the new play by play voice of Siena men’s basketball. Kanell made his on-air debut this past weekend.

With Kanell now at Siena, Sam Hyman has taken over as the play by play announcer of Vermont men’s basketball. The Catamounts continue to air their games on 101.3 ESPN in Burlington.

Double duty is what Jay Alter has earned. The Syracuse graduate has been named the TV/Radio play by play voice for Columbia women’s basketball as well as a play by play voice for Big East digital.

104.5 The Team in Albany has started utilizing Chris Onorato in a fill in hosting role when Rodger Wyland has days off.

St. Louis Cardinals play by play broadcaster Dan McLaughlin has agreed to provide play-by-play of 10 St. Louis University Billikens men’s basketball games this season. The games will be carried on FOX Sports Midwest or Fox Sports Plus and streamed on foxsportsgo.com.

The Ames Tribune has hired Joseph Hoyt to serve as their beat reporter for Iowa State sports. Hoyt announced the news earlier this month.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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