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A Huge November For Chicago Sports Radio Stations

Jason Barrett

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If only the Chicago Cubs could win the world series every month! That would make the personnel at both sports radio stations in Chicago very happy.

In the latest November book, the Cubs ability to rally from 3-1 down in the world series, to knock off the Cleveland Indians and bring a world championship to a city which had gone 108 years without one, had a massive impact on the ratings for both 670 The Score and ESPN 1000.

For The Score, the home of Cubs baseball, they led the market. The radio station was 1st with Men 25-54 M-F 6a-7p with a 6.5. They also came in 1st with Men 25-54 M-SU 6a-Mid with a 7.7.

Outside of the male demos, The Score was equally as powerful. The station finished 2nd among all listeners 6+ M-SU 6a-Mid, registering a 6.1. Their total cume in that demo was 1,774,400. Their 6+ number was also nearly two points higher month to month, and their cume climbed by 670,000. A huge tip of the cap to The Score’s program director Mitch Rosen and his entire team on a job well done.

As impressive as The Score’s performance was during the November book, ESPN 1000 also had plenty of reason to celebrate. Adam Delevitt and his team seized the moment and helped lift their brand’s performance despite not having the local rights to the Cubs.

To offset the local play by play disadvantage, ESPN 1000 aired the national broadcast of Cubs playoff games thanks to their affiliation with ESPN Radio. That decision coupled with a strong lineup propelled the brand to finish 2nd with Men 25-54 M-F 6a-7p with a 5.8. They also came in 3rd overall with Men 25-54 M-SU 6a-Mid with a 5.0. Their 6+ performance was also up by .8 and their cume grew by 350,000.

What stood out most though for ESPN 1000 was the performance of “Waddle and Silvy”. W&S defeated The Score’s “Boers and Bernstein” in afternoon drive, coming in 1st with a 6.4 among Men 25-54. B&B were 2nd with a 5.8. W&S also bested B&B among Men 18-34, Men 25-49 and Persons 25-54, and finished in the top 10 in the 6+ demographic.

In middays, The Score won the head to head battle as “Spiegel and Goff” came in 1st with a 6.5 among Men 25-54. ESPN 1000 was 3rd with a 5.9. The Score also won the matchup in mornings with “Mully and Hanley” turning in a 6.5 to finish 2nd. However, ESPN 1000 which airs ESPN Radio’s national show “Mike and Mike”, got a nice bump, and were 4th with a 5.6. Given the local vs. national argument that pops up in every city, this is a healthy story for both stations.

One other interesting note that stood out, during the final week of the book (October 27-November 2) when the World Series was as its peak, both morning shows saw higher gains and were tied for 1st in the market with a 7.5. In the December book we’ll get a better look at how sports radio performed in the city the morning after the Cubs won it all. We’ll also see how both brands benefitted on the day of the world championship parade.

What’s undeniable in this book is that both stations reaped the rewards of the Cubs lifting their city and delivering the ultimate euphoria to a starved fan base. Their title win also provided a much needed distraction from a difficult Bears season. Now the challenge for The Score and ESPN 1000 is figuring out how to take advantage of their increased exposure and listenership and use it to their benefit in the future.

 

Sports Radio News

Joy Taylor Says Aaron Rodgers Is More Likeable After Pardon My Take Appearance

“It makes him astronomically more likeable,” Taylor said.

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Joy Taylor

On Monday, the Pardon My Take podcast dropped their latest episode which featured an interview with Green Bay Packers quarterback Aaron Rodgers. Big Cat, one of the show’s co-hosts, is a Chicago Bears fan and has spent a lot of time not liking Rodgers publicly.

Colin Cowherd saw one of the many clips that the show shared and brought up how much he thought that Rodgers took ribbing from Big Cat and the podcast in stride. That’s when Joy Taylor offered that the interview could help Rodgers in the long run.

“It makes him astronomically more likeable,” Taylor said. “When you can show that you don’t take yourself that seriously, all of the animosity that people have towards you just kind of starts to wither away.”

She added that the disarming quality helps if people don’t perceive Rodgers as thinking he has all the answers.

“When people feel like they are projecting ‘I know more than you’ and ‘I’ve got it all figured out’ energy, people are like: ‘you got to be the smartest guy on the room all time time? You’re not.’

This is so likeable,” Taylor said. “It’s really funny.”

Cowherd agreed and even said he is probably going to go listen to it after the show.

“Aaron is genuinely laughing as they make fun of him and that is an incredibly endearing quality.”

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Sports Radio News

WNSR Debuts ‘Power Hour’ with Sami Kincaid

Nashville’s WNSR debuted Power Hour with host Sami Kincaid.

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Power Hour with Sami Kincaid

Nashville has a brand new voice to listen to on WNSR and her name is Sami Kincaid. On Saturday, the station debuted Power Hour with host Sami Kincaid.

The debut show featured Associated Press writer Teresa Walker, Vanderbilt women’s basketball guard Jordyn Cambridge and North Georgia assistant softball coach Alea White. The show is focused on women that are operating inside sports.

The show airs Saturdays from 9-10a CT.

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Sports Radio News

Toucher and Rich: Dennis Eckersley’s Retirement a “Huge Loss”

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

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Dennis Eckersley

On Monday, Dennis Eckersley announced that he was going to retire from the Boston Red Sox television booth at the end of this season. The current NESN analyst is leaving after twenty years on the air with the team.

The news broke during Toucher and Rich on 98.5 the Sports Hub and it gave show co-host Rich Shertenlieb a chance to mention the news and praise the departing personality.

“When Eckersley got in there (the booth),” Shertenlieb started, “he was great. It made all of them better when Dennis Eckersley was around. It’s going to be a huge loss.”

The show spent the rest of the segment talking about what Eckersley offered that made him so unique. That’s when Matt McCarthy, fill-in for Fred Toucher, said that Eckersley was exactly what you wanted in an analyst.

“You want someone that’s going to give you an opinion,” McCarthy said. “Eck gave you an opinion. He’ll be missed.”

McCarthy also pointed out that this is the latest major shakeup that has happened to the television broadcast in recent years.

“There’s no doubt this is a blow,” McCarthy added. “This is a tremendous loss to that Red Sox broadcast to which has taken a lot of hits over the years with the loss of Jerry Remy, the decision to move on from Don Orsillo and now Dennis Eckersley retiring… they are going to have to find an entertainer in there. Matt McCarthy

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