SiriusXM will offer a schedule of 34 live bowl games this college football postseason, including the College Football Playoff Semifinals and National Championship, giving subscribers nationwide access to live play-by-play on their satellite radios and on the SiriusXM app.
The schedule begins this Saturday, December 17, with a lineup of five games that kicks off with Grambling State vs. North Carolina Central in the Air Force Reserve Celebration Bowl at 12:00 pm ET. A complete schedule of games and their SiriusXM channel assignments can be found at www.SiriusXM.com/bowlschedule.
On New Year’s Eve, subscribers can tune in for both College Football Playoff Semifinal games – the Chick-Fil-A Peach Bowl featuring #1 Alabama vs. #4 Washington (3:00 pm ET), followed by #2 Clemson vs. #3 Ohio State in the PlayStation Fiesta Bowl. Nine days later listeners will get live play-by-play as the winners of those two games face off for the College Football Playoff National Championship at Raymond James Stadium in Tampa, FL (Jan. 9 at 8:00 pm ET). All three CFP games air on ESPN Radio, SiriusXM channel 80.
In addition to the College Football Playoff games, listeners will also get access to the six other bowl games that feature matchups between Top 25-ranked teams. These include: #10 Colorado vs. #12 Oklahoma St. in the Valero Alamo Bowl (Dec. 29); #11 Florida State vs. #6 Michigan in the Capital One Orange Bowl (Dec. 30); #13 Louisville vs. #20 LSU in the Buffalo Wild Wings Citrus Bowl (Dec. 31); #8 Wisconsin vs. #15 Western Michigan in the Goodyear Cotton Bowl Classic (Jan. 2); #5 Penn State vs. #9 USC in the Rose Bowl Game Presented by Northwestern Mutual (Jan. 2) and #7 Oklahoma vs. #14 Auburn in the Allstate Sugar Bowl (Jan. 2).
SiriusXM also offers fans the most in-depth radio coverage of the college game with daily talk, up-to-the-moment news and expert analysis on SiriusXM College Sports Nation, channel 84 on satellite radios and the SiriusXM app.
SiriusXM College Sports Nation features an unparalleled team of expert hosts that includes Heisman Trophy winners, National Champions, and former players and coaches. Greg McElroy, Rick Neuheisel, Matt Leinart, Robert Smith, Lou Holtz, Gino Torretta, Butch Davis, Phil Savage, Tim Brown, Eddie George, Kirk Morrison, Brad Hopkins, Charles Arbuckle and Eric LeGrand are among the analysts joining hosts Taylor Zarzour, Chris Childers, Mark Packer, Andy Staples, Braden Gall, Mark Morgan, Chris Spatola, and Rachel Baribeau throughout the season.
Twenty-seven of the bowl game broadcasts – including the College Football Playoff Semifinals and College Football Playoff National Championship – are produced and provided by ESPN Radio. Other broadcast providers are Touchdown Radio and RedVoice LLC.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.