Connect with us

Sports Radio News

Under The Radar – December 20, 2016

Jason Barrett

Published

on

The holidays are approaching, which means a slower news cycle awaits us. As a result, Under The Radar will go on hiatus until the new year. Sports media brands and employees who have news to share during the next two weeks can still send information along via email to JBarrett@hvy.tcp.mybluehost.me. If it’s urgent, please include that in the subject title.

In the meantime, here are a few stories that you might have missed.

670 The Score in Chicago has elevated Rick Camp to full time content producer. As part of his daily responsibilities, Camp will be working with Mully and Hanley, and Spiegel and Goff. Camp recently celebrated his five year anniversary at The Score.

Houston sports radio veteran Robert Henslee has been let go from Sports Radio 610 KILT after the station recently elected to eliminate its morning and afternoon headlines packages. Henslee will continue working as the network engineer on Texans radio broadcasts, but is looking for a full time opportunity. He’s spent the past 24 years working in Houston radio. 8 of those years were with KILT. The other 16 were at KTRH 740 AM.

Longtime talk show host Gerry Vaillancourt is out at News Talk 99.5 WRNO in New Orleans. The station is inserting “Walton and Johnson” into the morning slot which had been previously occupied by Vaillancourt. Gerry V, as he’s known to his audience, moved to New Orleans from Charlotte when the Hornets switched cities and became the Pelicans in 2002. He served as the team’s color analyst on radio broadcasts for twenty two years before being let go in 2012. Prior to relocating to New Orleans Vaillancourt spent a decade hosting in Charlotte on WCNT, WFNZ, and WBT.

Congratulations is in order for Joe Bell, who was recently named the new market manager for Beasley Broadcasting in Philadelphia. One of the sports radio brands which Bell will oversee is 97.5 The Fanatic. The station is programmed by Matt Nahigian. Bell is no stranger to working with successful sports radio brands. He oversaw WQAM in Miami for 10 years during a period of time when the station was under Beasley’s control. CBS acquired WQAM in 2015.

1010XL, the flagship radio station for the Jacksonville Jaguars, has hired Hays Carlyon as its Jaguars beat reporter. Carlyon most recently covered the Jaguars for the Florida Times-Union. She’s expected to cover the team across the radio station and its digital platforms, and contribute to the afternoon drive show with Frank Frangie.

Is former UFC fighter turned analyst Chael Sonnen blowing smoke or do his latest comments contain some degree of truth? During a recent podcast interview, Sonnen hinted that Jim Rome could be in play as the future lead announcer for UFC broadcasts, replacing Mike Goldberg alongside Joe Rogan. The UFC and Rome have yet to comment on the story.

ESPN has signed MMA analyst Brett Okamoto to a new contract. Okamoto, will continue as a breaking news reporter, feature writer and analyst, host of 5ive Rounds, ESPN’s weekly MMA-centric podcast, and a one-on-one interviewer, for MMA content across linear and digital platforms. He’s been a member of ESPN since 2010.

Former WIP and 97.5 The Fanatic on-air host Brian Startare has changed career paths and is now working as a multi-media account executive for Philly.com, the Philadelphia Inquirer and the Philadelphia Daily News. Startare started his new job in November.

WEEU morning host Mike Keller has been named the new in-arena host of the Reading Royals minor league hockey team. Keller makes his debut this Wednesday, December 21st.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.