This is the second installment of our three part series highlighting the radio voices of Major League Baseball. 30 media members from across the nation have shared their perspectives on what makes their local announcers great and unique, and I encourage you to do a little bit of reading to become more familiar with radio’s best storytellers and in-game presenters. If you haven’t already read part 1 you can do so by clicking here.
In the sports radio industry many take for granted how important play by play is to a radio station. They also forget just how skilled many of these broadcasters are who capture each game experience and make it a vital part of a listeners life. Selling the game of baseball and all that is associated with it requires a mixture of passion, insight, preparation and focus, and as radio dedicates thousands of hours of air time over the next six months to feature America’s favorite pastime, it felt like the right time to pay tribute to those who help our stations enjoy ratings and revenue success, while enhancing relationships with audiences all across the country.
On that note, let me introduce you to the voices of Major League Baseball.
Houston Astros – Robert Ford and Steve Sparks – as told by Chris Gordy.
At SportsTalk790, we are fortunate to have two of the very best in the business, play-by-play man Robert Ford and color analyst and former knuckleballer Steve Sparks. Baseball is the best of the radio sports, and the reason Robert and Steve are outstanding is because they have an innate ability to paint the picture of what’s happening, while mixing in a great balance of analytical breakdowns and entertainment. Entering their fifth season together, they do an exceptional job of making the audience feel closer to the action.
A decade ago when the Astros last advanced to the World Series, Houston truly was a baseball-dominant town. We think it’s becoming that way again. With a young core of players, and some big off-season additions, the Astros are a team set up for a World Series run. Should that happen, we’ll be in great hands thanks to Robert and Steve’s abilities to bring the sounds of the game to our listeners on SportsTalk790 and the Astros radio network.
Kansas City Royals – Denny Matthews and Ryan Lefebvre – as told by Bob Fescoe.
Denny Matthews has seen every single pitch the Royals have ever thrown. Seriously. Denny was hired when the Royals became a team back in 1969 and has been behind the mic ever since. From the great years to the bad years and now back to the great years, the one constant has been Denny. Summer evenings in Kansas City aren’t complete until you have Denny on the radio. Everyone, no matter the age, identifies with him. His voice screams baseball, it screams Royals, and it screams Kansas City. Denny is an icon, and the true voice of the Royals, and everyone has a favorite Denny call.
Ryan Lefebvre has been behind the mic since 1999, and has quickly become the voice of record for the Royals. During their runs in 2014 and 2015, it seemed like all of the big moments happened during the innings in which Ryan was behind the mic. From the Wild Card win to the last out of the 2015 World Series, there was Ryan with the big call. What makes him special is his brain. There may not be a smarter and funnier broadcaster (in a very dry way) than Ryan. He is as prepared as anyone when it comes to baseball, and is beloved by local baseball fans.
Los Angeles Angels – Terry Smith and Mark Langston – as told by Trent Rush.
Angels baseball on AM830 captures the summertime vibe of Orange County that is cool, relaxed, and fun. Terry Smith gives great validity to our station as a trusted voice. He puts great emphasis on accuracy and rises to the moment for big calls. Terry’s highlight reel is flooded with excitement and poise concurrently.
Former pitcher Mark Langston compliments Terry on the broadcast and is an insightful analyst who weaves his playing experience and relationships with players into a perspective that allows fans to connect. Listeners feel like they know Mark and the team because of him. He understands the game very well and demonstrates knowledge of game situations that are too often forgotten by other analysts. Mark brings extra charm and personality that makes listening to Angels baseball fun.
AM830 is more than focused on Angels baseball. Angels games are our centerpiece and foundation. Terry and Mark wear that responsibility well and create an environment at our station and on our airwaves that makes us proud to work here and have them to look up to, as experienced broadcasters.
Los Angeles Dodgers – Charley Steiner and Rick Monday – as told by Dave Weiss.
On AM 570 LA Sports we’re fortunate to have four time Emmy Award Winner Charley Steiner and Dodger great Rick Monday announcing every play for the Los Angeles Dodgers. Both veterans had the good fortune of calling games alongside broadcasting legend Vin Scully, and as a pair they provide a unique fan experience and view of the game which blends Steiner’s casual play-by-play style and Monday’s insight into the mechanics of the game and the emotions involved with playing it.
Steiner’s credentials include 30 years of broadcasting and a recent induction into the National Radio Hall of Fame, one of only 17 other sportscaster to ever be honored. His secret to success has been his ability to bring listeners into the game with descriptions that combine stories, stats and references that bring past and current (Dodgers) history together. Charley grew up a Dodger fan, and has been a member of the broadcast team since 2005. Prior to moving to Los Angeles to call games, he spent three seasons working alongside John Sterling on New York Yankees games.
Monday on the other hand is the former Dodger centerfielder who’s most famously known for saving an American flag during a protest in 1976. He’s popular among Dodger fans because of his insight, credibility and unique blend of storytelling. Rick has a knack for bringing listeners into the game with exclusive pre-game interviews with coaches, legends and players, while inviting the audience to learn, understand, and talk about what players go thru, what transpired during the previous game, and what may happen during the next one.
The Dodgers have won four consecutive National League West division titles, making them an important focus of AM 570 LA Sports. With Charley and Rick providing the call, Dodger fans are in very good hands. I invite you to take a listen and hear for yourself what makes them special.
Miami Marlins – Dave Van Horne and Glenn Geffner – as told by Joe Raineri.
The Miami Marlins have gone through some changes over the years in South Florida. They recently had a new state of the art indoor ballpark built in Miami. Multiple managers, coaches and player personnel have come and gone. Even the television broadcast team that covers the Marlins at Fox Sports Florida has seen multiple changes over the years. Last year it was broadcast by committee. We were never really sure who was going to join Rich Waltz, who is in his 12th season calling the play-by-play action for the team, in the booth.
Yet with all of these changes, fans of the Marlins can take comfort in knowing that one thing has remained the same. The voice that comes out of the speakers inside the cars, offices, phones and homes of Marlins fans – Dave Van Horne. The legendary announcer has been the lead play by play voice of the Marlins since 2001. He and Glenn Geffner, a Miami native, are the radio play-by-play team on the Miami Marlins Radio Network. Geffner joined the Marlins in 2008, and together they provide a certain comfort level to the South Florida baseball listener. In a time when almost nothing seems for certain, especially on Radio and TV, having Dave and Glenn for 162 games a year in your ear is about as comforting as it gets being a Marlins fan.
So if you find yourself in South Florida, and want to hear a baseball game called on the medium it was made for, check out 940 WINZ and listen to Dave and Glenn paint a picture so vivid that you’ll almost feel as if you’re up at the plate.
Milwaukee Brewers – Bob Uecker and Jeff Levering – as told by Doug Russell.
Bob Uecker simply defines summers in Wisconsin. When Bob is on the air, everything seems okay. He is more than a baseball announcer, more than a showman; he is in the rarefied air of actually being more than even the game itself throughout the state. And while he has scaled back his workload in the past few years, Bob will be the identity of the Brewers for generations to come. Unlike the Dodgers and the incomparable Vin Scully, the Brewers don’t have the same team history to draw upon. But we have Uke.
Joining Bob for his second season is talented newcomer Jeff Levering. Jeff is simply one of the most talented young play-by-play announcers in the game. Whether it’s been Pat Hughes, Jim Powell, Cory Provus, Joe Block, or now Jeff, the Brewers have a knack for finding that next great straight man to Bob’s shining star.
The Brewers and WTMJ are so intertwined with each other that it’s hard to imagine them playing on another station. Just as WTMJ is the station of record and a public trust, so too are the Brewers to their incredibly loyal fans. Even during challenging seasons, fans flock to Miller Park, and AM 620 at 7:00 most summer nights. It is a relationship that both parties certainly respect and even treasure.
Minnesota Twins – Corey Provus and Dan Gladden – as told by Phil Mackey.
Minnesota tends to be a very provincial territory. It often takes a minute before we fully embrace outsiders with open arms. Couple this with the fact that Cory Provus took over radio play-by-play duties in 2012 for John Gordon, who, along with the legendary Herb Carneal, called the 1987 and 1991 World Series wins, and gained national visibility for his role in Little Big League, and you can see why Provus had big shoes to fill.
Five years into their pairing, here’s why I love Provus and Dan Gladden. The Twins have had a historically bad run lately, which makes for a lot of irrelevant baseball games during the dog days of summer. Provus and Gladden, through humor, honesty, storytelling and intelligent baseball banter, still manage to create compelling audio. It’s a lot easier to offer an interesting broadcast when your team is winning 95 games and going deep into the playoffs. Try captivating an audience though when your team is enduring multiple 90-loss seasons.
Another reason why this pairing works is because Gladden offers an old-school, gritty perspective as a guy who played 10+ years in the league. Provus, on the other hand, has a healthy knowledge and respect for sabermetrics and other newer ways to observe the game, and he translates those things in a way that busy mass audiences can understand.
It’s a great contrast and excellent partnership that helps make Twins baseball on the radio an entertaining listen.
New York Mets – Howie Rose, Josh Lewin and Wayne Randazzo – as told by Wayne Randazzo.
It may seem like it’s coming from a place of bias, but I do believe the Mets radio broadcasts are among the best in baseball. Howie Rose and Josh Lewin call the vast majority of the games together while I fill in for each of them on the roughly 30 games that either may miss. WOR is largely a news and conservative talk station with a mix of local and syndicated shows so I think the Mets broadcasts give the station an enhanced New York flavor during baseball season.
There is a great deal of professionalism brought to the broadcast. It’s easy to not be as informed on the opposing team as you are for the one you cover on a daily basis, but I believe that all 3 of us do extensive research to sound as educated as possible on the opponent.
What makes Howie and Josh great is that they’re both hysterical, and have allowed me to feel at ease bringing humor and light to the broadcast. Regardless of which combination is calling a game, we all have tremendous chemistry with one another. Additionally, Howie is a walking Mets encyclopedia. He’s been a fan or broadcaster of the team during its entire existence. At any moment, a fan of any age can either get a memory fired up or a lesson in Mets history from Howie.
When you listen to baseball on the radio, you want every pitch and storyline of the game presented, and you want to be entertained and hear passion for the game from the announcers. I think listeners would agree that the Mets radio broadcasts pass all 3 of those tests with flying colors. We have fun doing our jobs, and I think that’s noticeable to the audience.
New York Yankees – John Sterling and Suzyn Waldman – as told by Mark Chernoff.
John Sterling has been the “voice of the Yankees” since 1989 and has not missed a single game. Suzyn Waldman, a WFAN original employee in 1987, has partnered with John on the broadcasts since 2005.
What makes John and Suzyn an excellent team is that they each possess encyclopedic minds about the Yankees and baseball. They’ve been around long enough to talk Yankees history but are also able to capture the excitement of today. They’re honest with the audience during both positive and negative situations, and their chemistry is one-of-a-kind. In particular, Suzyn is often able to finish many of John’s thoughts. They’re also
As it relates to John, he’s both informative and entertaining. He has one of the most distinctive voices in radio and to hear him every night makes you feel like the Yankees will be winners. What sets him apart is that he mixes creativity with play-by-play. His home run calls and “nick names” for players such as “it’s an A-bomb from A-Rod” are popular and help show off his style. John also has a flair for the dramatic, and his “The Yankees win…the Yankees WIIIIIIIIIIIIIINNNNNNNNN” has become a trademark of Yankees broadcasts.
As for Suzyn, there isn’t anyone out there who knows more about the Yankees players, coaches and Manager. Her insight into the players is second to none. She has the ability to engage in conversation about stats but also brings an “inside the locker room” update on the team that sets her apart from many analysts.
The Yankees are an iconic product and our broadcast enhances that image. I expect and receive an honest broadcast every night, which is what our listeners also expect and receive when John and Suzyn are on the air.
Oakland Athletics – Ken Korach and Vince Cotroneo – as told by Roxy Bernstein.
In my opinion, Ken Korach is among the best play-by-play broadcasters in the game. I’m certainly biased because I consider Ken a mentor, friend and colleague. What stands out is his attention to detail, voice, pacing and description. It’s as good as there is. I’ve been lucky enough to share the radio booth with Ford C. Fricke Award Winners Dave Van Horne and Jon Miller, and Ken is right there alongside them among the elites in broadcasting.
Another important part of Ken’s excellence stems from his connection with the audience. His conversational style combined with his humor and wit keeps everyone entertained, even if the game is not, and that’s a big reason why he is beloved among A’s fans.
Adding to the quality of the broadcast is Ken’s pairing with Vince Cotroneo. Vince possesses a wealth of knowledge and experience which is on display during each broadcast. No duo works harder and provides better information around the game than Ken and Vince which is why they complement each other so well and have a special relationship with Oakland A’s fans.
Black Friday Sale Planned For 2022 BSM Summit Tickets
“BSM’s Black Friday sale on Summit tickets will begin at 12:01am ET on Friday November 26th and expire at 11:59pm later that same night.”
There are less than 100 days remaining until the 2022 BSM Summit takes place in New York City. We’ve announced 31 participants for the show so far, and have more to reveal in the weeks and months ahead. I think you’re going to like what’s still to come.
Putting this conference together isn’t easy. It requires months of meetings, brainstorming, promotion, selling sponsorships, pursuing speakers, and creating everything that attendees see on stage over a two day period. I’m thankful to have help from some amazing partners, but as I’ve mentioned previously, this isn’t a big moneymaker for us. Nor is it an event that ends with 5-10 new clients signing up to work with BSM. The goal on my end is simple, make sure the conference is valuable for those who attend, and don’t run BSM out of business by doing it. As long as those two things remain solid, it’s worth doing.
Some might wonder, why go thru months of headaches if you’re not going to break the bank or immediately add clients. That’s fair to ask. If you look at it from a pure business standpoint, one could easily make a case that pouring this type of energy into something else could be more lucrative. But money was never the motivation for doing this. I felt the sports media industry lacked a signature event where smart, successful media professionals (who don’t often cross paths) could gather at one location to laugh and learn together, and I wanted to change that. If over a two day period we could gain insight, information, ideas, and introductions, it’d put all of us in a stronger position to remain successful.
I’ve unapologetically loved the sports media business since I started listening to Mike & the Mad Dog on WFAN and watching SportsCenter on ESPN. I was fortunate to live and work in a number of cities over the past two decades, learning how different companies and people operate, and I remain involved today thru my work with BSM. I mention this because I also know media people. They tend to wait until the last minute to book hotel rooms, airfare, and purchase tickets, even if they can save money by acting sooner. I know, I used to do it too. I can’t control when you book your room or plane ticket, but I do want to give you an added incentive to buy your ticket to this year’s show. Seating is limited, and once the last seat is filled, that’s it. We can’t make extra room.
With that in mind, most of you will either be taking Friday off or working inside a much quieter building. If you’ve thought about coming to the Summit, take 5-10 minutes to log on to BSMSummit.com to take advantage of our special Black Friday sale. We’re reducing tickets for the day, so whether you’re planning to attend in NYC or watch the conference online, there’s a discount offered to help you out. Just $199.99 for live tickets, and $124.99 for virtual.
BSM’s Black Friday sale on Summit tickets begins at 12:01am ET on Friday November 26th and expires at 11:59pm later that same night. In the meantime, Hotel Edison in NYC is offering rooms for just $109 + taxes to Summit attendees. Click here to take advantage of the special room rate. Those of you planning to fly to NYC for the event, there have been a ton of great deals offered lately by JetBlue, Southwest, Frontier, United, and American. It might be worth checking into and snagging a good deal before prices rise again.
If you’re interested in learning more about the industry, staying a step ahead, forming new relationships, strengthening existing ones, exploring potential business deals, and celebrating the business you’re in, I hope you’ll join us either online or in New York City for the 2022 BSM Summit. I’m making it easier on you, by offering a lower ticket price on Black Friday (November 26). The rest is up to you!
Craig Carton, Fred Toucher, Mike Felger To Speak At The 2022 BSM Summit
“Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.”
When you talk to industry people about successful brands in sports talk radio, most conversations include WFAN and 98.5 The Sports Hub. The New York and Boston sports radio brands are consistently recognized for their ability to deliver large audiences and revenues.
Helping to create that success is a mixture of strong play by play partnerships, skilled programmers and even more importantly, some of the most dynamic on-air personalities in the format. Fortunately for us, a few of those gamechangers will be present to share their opinions and insights on content matters in New York City at the 2022 BSM Summit.
Starting in New York, it’s an honor to welcome WFAN afternoon drive host Craig Carton to the 2022 BSM Summit. Heard daily on ‘Carton and Roberts‘ alongside Evan Roberts, which is also featured on TV on SNY, Carton has made his presence felt ever since returning to the airwaves in November 2020. Prior to taking on the challenge in afternoons, Craig spent a decade partnering with Boomer Esiason on ‘Boomer and Carton‘, forming one of the most successful sports radio morning shows in the country. In addition to enjoying success in New York, Craig has also experienced the ups and downs that come with performing in different markets. His radio travels have taken him to Philadelphia, Denver, Buffalo and Trenton, NJ. The Syracuse graduate and outspoken host is expected to join BSM President Jason Barrett for a one on one conversation at this year’s Summit.
Shipping up to Boston, it’s a pleasure to welcome two of the format’s highest rated performers to New York City. They’re heard on 98.5 The Sports Hub in morning and afternoon drive, and at the Summit, they’ll interact together during an in-depth content conversation with BSM President Jason Barrett.
Fred Toucher is one half of the Sports Hub’s popular morning show ‘Toucher & Rich‘, which recently added syndication. The Detroit native started his career in Georgia before moving to Boston in 2005. Toucher & Rich, which includes Rich Shertenlieb, officially moved into the sports talk format in 2009. Since making the format switch, the duo have consistently produced some of the best ratings in the entire format in mornings during the past fifteen years. Toucher & Rich have also been recognized by industry executives as one of the top two morning shows in the format each of the past three years in the BSM Top 20, including taking top honors in 2018.
Mike Felger on the other hand is heard on the ride home alongside Tony Massarotti on The Sports Hub. The Marconi Award-winning afternoon radio show has been a fixture in Boston since the station’s inception in 2009. During the past twelve years, Felger & Mazz have been a steady force atop the Men 25-54 ratings including recently delivering an impressive 18.9 share in the summer book to finish 1st. The Milwaukee native also hosts a show for NBC Boston, and has previously served as a columnist for the Boston Globe. Similar to Toucher & Rich, Felger & Mazz have earned high praise from format execs in the BSM Top 20. They’ve been voted one of the top 2 afternoon shows each of the past 2 years including grabbing the top spot in 2019.
We’re excited to add all three of these men to the lineup for the 2022 BSM Summit. As vital as it may be to spend time on business issues in order to stay ahead of a rapidly changing media climate, without great talent and content, the rest is irrelevant. Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.
To reserve your hotel room, purchase tickets or learn more about the speakers we’ve lined up for the 2022 show, visit BSMSummit.com. We hope to see you online or in New York City this March.
BSM Summit Adds Borrell, Crain, Cutler, Goldstein, Scott, Shapiro & Thomas
“The Summit is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited.”
The 2022 BSM Summit continues to add firepower to the sports media industry’s premier conference. After previously announcing the first twenty one participants to take part in March’s event in New York City, another seven talented media professionals have been added to the speaker schedule.
Making his BSM Summit debut in 2022 will be the media industry’s leading business analyst Gordon Borrell. The well respected and accomplished CEO of Borrell Associates is featured frequently in the trades and mainstream publications for his insights on advertising trends and forecasts in local media. Borrell will join Amplifi Media CEO Steven Goldstein on stage at the Summit for an in-depth discussion on the advertising climate in 2022. The two men will offer insights and opinions on what advertisers value most, where they’re expected to invest future dollars, which categories will continue to rise and decline, and what brands can do to position themselves better to increase revenue. Additionally, Borrell will be hosting his local advertising conference in Miami a few days after the Summit. Those interested in heading to South Beach and learning more about the marketing world can learn more by clicking here.
Switching to the content end, the Summit is thrilled to welcome The Volume’s Jake Crain to New York City. The host of The JBoy Show will also be making his debut at the conference. Crain will be part of a talent panel along with John Jastremski and Kazeem Famuyide.
Also making his debut at the Summit will be Carl Scott. Meadowlark Media’s Executive Director of Audio will join our podcasting panel featuring Blue Wire CEO Kevin Jones and The Volume’s Head of Content Logan Swaim. Hubbard Radio’s Digital Content Director Phil Mackey will guide the conversation.
Not everyone participating at the Summit will be new to the audience though. Returning to the stage as part of our GM’s discussion will be newly appointed Audacy Boston Market Manager Mike Thomas. Thomas recently led ESPN 1000 in Chicago as the station’s GM after working with Mark Hannon to turn 98.5 The Sports Hub in Boston into one of sports radio’s top performing stations. It should be noted that each time Thomas appears at the Summit it follows a recent promotion. We figure by 2023 or 2024 he’ll be running the entire industry.
A Summit isn’t complete without attention given to programming matters. To help us address some of those key issues, we’re excited to welcome back the Vice President of FOX Sports Radio & Podcasts Scott Shapiro. The passionate network executive who oversees many of the nation’s top national programs is always a great listen for folks interested in learning how programmer’s view and tackle the industry’s most important affairs.
Last but certainly not least, voice talent extraordinaire Jim Cutler will return to the stage to lead a session on storytelling. One of the industry’s prominent station voices and creative minds has a penchant for putting on entertaining and informative sessions. If you’ve attended the conference before, you’re already aware. To those planning to catch this one, you’re in for a treat.
Keep an eye out over the next two weeks. We’ll be making additional announcements involving a few high profile talents we’ve lined up for the 2022 BSM Summit. A reminder, the event is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited. I realize some folks may prefer to wait until the last minute to make sure the world is safe. If you’re not comfortable flying to NY for the show, we do have an option in place to enjoy the conference virtually thanks to NuVoodoo Media. For more information on tickets, click here.
That said, the in-person environment is excellent. If you haven’t attended the Summit before I think you’ll find the two days in New York City to be time well spent. This conference is not open to the general public. You must either presently work in an area of the media industry or be pursuing a degree in the broadcasting field.
I’d be remiss if I didn’t mention that we still have some sponsorship opportunities available for the show. We’re thrilled to have the support of great partners, ESPN Radio, Premiere Networks, FOX Sports Radio, Stone Voiceovers, Compass Media Networks, Point to Point Marketing, and Core Image Studio. If you’d like to be part of the event too, email JBarrett@sportsradiopd.com for additional details.
One final note, airfare is low right now. There are roundtrip flights to and from New York from many major cities for less than $200.00. We’ve also secured a low hotel rate of $109.00 per night at Hotel Edison in NYC to help companies and individuals keep costs down. The sports media industry has endured two years of difficulty due to the pandemic, preventing many from networking, learning, celebrating, and growing. The two days we spend together in the big apple won’t solve every issue facing our business, but I promise you’ll leave the show more informed, more connected, and better prepared for the challenges that lie ahead.
Hope to see you in New York on March 2nd and 3rd.
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