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Pump The Brakes: Tony Romo Will Be Just Fine On CBS

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The media can be a tough crowd. Never was that more clear than when the news broke that Tony Romo was retiring and heading straight to the broadcast booth to become the lead analyst for The NFL on CBS.

Given the immediate overreactions, you’d think the former Cowboys quarterback committed grand theft or physical assault. But before you write Romo off and cry foul on CBS for undercutting Simms, pump the brakes.

I recognize that Romo hasn’t worked one television broadcast. It’s true he’ll have all eyes watching him like a hawk and waiting for him to stumble. And yes there will be immediate comparisons made to Simms, who was a staple of the CBS broadcast for nearly twenty years. But despite those less than convenient circumstances, I have confidence that Romo will settle into his new role just fine.

Why am I optimistic?

Have we forgotten that NFL television booths are made up of former players who at one point didn’t know the first thing about the broadcasting business? I realize some of us in the media want to make this job sound harder than it is but it is possible for a former player to learn how to adjust to different cameras, change his facial expressions, and insert comedic lines and timely analysis and opinion during a three hour broadcast. The last time I checked, Jon Gruden didn’t venture into a small market to learn the ropes of the television business. Instead he was thrust quickly into ESPN’s Monday Night Football programming, and judging from the results, ‘Chucky’ has done just fine.

The same can be said of Simms, Troy Aikman, and most of the remaining NFL analysts who work on network broadcasts. Maybe they weren’t thrust immediately onto the #1 broadcast team but if someone is good enough to be on the 2nd or 3rd team handling an analyst role, then let’s not act like this is the equivalent of advancing from cashier to Chief Financial Officer.

As I read numerous articles, tweets and Facebook posts about how poorly Romo would do, how unqualified he was, and why CBS was on the verge of going down like a plane without two wings, I couldn’t help but chuckle. Broadcasting a football game on television can be taught. This isn’t brain surgery or being tasked with creating algorithms. I’m not suggesting that anyone on the planet can enter a booth and be successful, but if an athlete knows the game, has an ability to speak well, looks good on camera, is familiar to the audience, and is willing to work on his craft seven days per week to be great on game day, just as they did during their playing career, they’ll be fine.

In mentioning those qualities, let’s analyze how they apply to Romo.

First, an analyst must have an ability to speak well. Judging from Tony’s interviews over the years, the way he conducts himself before and after games during press conferences, not to mention his numerous appearances in commercials and other unrelated media roles, he undoubtedly possesses that skill.

Next, they must look good on camera. In case you forgot, Romo has dated Carrie Underwood and Jessica Simpson, and is married now to Candice Crawford. Although I’m sure they enjoyed the bragging rights of being involved with the starting quarterback of the Dallas Cowboys, there had to be some visual attraction involved too to gain the attention of some of those beautiful women. Romo flashes a great smile on camera, presents himself in a classy and charming manner, and has shown that he has a good sense of humor. His ability to pass the eye test shouldn’t be a problem.

That then brings us to the understanding of the game. Romo enjoyed a successful NFL career playing the position of quarterback which requires knowing what is happening on the field on both offense and defense at all times. If Tony was able to be the leader everyone took their cue from, then I’m sure he’ll settle in when presenting information to the audience that they find valuable. This is a guy who’s very bright and entering the booth directly from the field, which gives him an advantage when talking about subjects that will come into focus next season.

The last piece of the puzzle involves the three P’s – preparation, pressure, and passion.

Starting with prep, for the past 13 seasons (and even before that when he played college ball) Romo has spent 6-7 days per week studying game film and playbooks. He’s dedicated countless hours to his craft to become highly productive, and after going undrafted and lingering for a few seasons on the practice squad, he was given a chance to start for the Cowboys. That doesn’t happen if his coaches and teammates sense that he’s not a hard worker. Heck, he’s even maintained that approach with his golf game. People who possess a strong work ethic don’t just flip a switch and turn it off. Which is why I’m confident he’ll invest himself 150% into his new line of work.

Regarding pressure, is there any NFL team under the microscope more than the Dallas Cowboys? Romo has had every single throw, turnover, game result and off the field personal decision of his analyzed, scrutinized and debated for over a decade. He’s been the face of a franchise led by high profile owner Jerry Jones and it’s never caused him to break. Sure he’s had bad games and been involved in a few losing seasons, but you don’t play the position of quarterback for America’s team as long as Romo did if you can’t handle the heat.

Last but not least is the one word that we know Romo possesses on the field, but have no way of knowing if it will transfer into the broadcast booth, and that’s passion. When Tony played on Sunday, you knew he loved the game, and left it all out on  the field. As a New York Giants fan, I especially enjoyed when he offered up those timely interceptions and fumbles, but all joking aside, he played with passion, and that was captured on video and in audio anytime he spoke before or after a game. Whether he’ll bring that same burning desire to this business is anyone’s guess, but we could say that about any player making the jump from the field to the booth. If being able to guarantee that a player would maintain passion for a role in television was a prerequisite for landing a high profile opportunity, we’d have a lot of booths operating without the presence and credibility of NFL players.

In making his transition into broadcasting, Romo is going to discover quickly that every sentence he utters, every opinion he delivers, and every prediction he misses, becomes headline news and the subject of conversation on Monday’s and sometimes for the remainder of an entire week. It’s what the sports media does. We grab the hot topic, regurgitate it until we get bored or the audience gets frustrated, and then move on. With red meat available, critics will be looking harder and listening closer to see if he has what it takes to get the job done. The second he misfires, the media vultures will be swooping down to feast on him as if he were mouthwatering roadkill.

But as media pundits standby waiting for their opportunity to pounce on him for mistakes and use it as a springboard to question his credentials and experience, let’s also not be hypocritical. If Peyton Manning or Brett Favre were being given this opportunity would the same media outrage exist? Neither Brett or Peyton have booth experience, yet when stories have been written in the past about their future possibilities in sports television, the narrative was certainly a lot more positive. I’d expect Tom Brady to receive similar treatment when his playing days are done if he wishes to pursue a move into sports television.

Something else which has not been mentioned much but deserves being brought to light is the track record of CBS Chairman Sean McManus. Without question, he’s done an excellent job over the years of identifying and hiring great analysts. While I haven’t been part of the CBS circle of trust, I have to believe that McManus wouldn’t have removed Simms from the lead analyst spot if he didn’t have a great feel for Romo and a belief in his ability to transition smoothly into this new role. I also don’t buy the stories that have been floated about Tony being receptive to leaving the booth next season to return to the field. This isn’t a stopgap job. It’s one you retain for a decade or longer, especially if you do it well.

Is McManus’ perfect? Of course not (Mike Carey? Really?). Even the greats swing and miss from time to time. That said, his batting average would be good enough to place him in the hall of fame. Call me naive or too optimistic, but I’m going to give the benefit of the doubt to an executive who nails the majority of his decisions before I assume that he’s lost his fastball.

And if you’re going to scream bloody murder over Simms being given a raw deal let me remind you of something – this is the media business. Things like this happen all the time. It’s very similar to the way business is conducted in professional sports. We don’t work for the government where 15-20 years of employment is given as long as we keep our noses clean. This industry is extremely competitive, and networks are going to constantly overturn every rock they can to find an edge to increase their ratings and revenues. Sometimes that requires demoting or parting ways with classy, talented, and loyal people, and even though it sucks and isn’t fair, it’s a reality of the business we’re in.

I’m not saying that what happened to Simms was right. Far from it. But Phil owned a seat for a very long time that many others have salivated over sitting in, and at some point, it’s going to be occupied by someone else. Although I’m sure it wasn’t his preference, he can take solace in the fact that he’ll still be well compensated, while performing in a new role that allows him to continue being seen by a large nationwide audience, and having now gone thru this experience, he’ll be further appreciated and respected by his peers.

Just because Joe Montana and Emmitt Smith sucked on television doesn’t mean Romo will. If Tony is willing to walk away from the NFL and pass up an opportunity to extend his career in order to start the next chapter of his professional life, while absorbing the extra pressure of being the guy who was added to the broadcast at the expense of Simms, then we should at least let him get inside the booth and perform before we order his tombstone and read him his last rites.

That doesn’t mean it’ll be easy. Romo is going to have to practice speaking in soundbytes and work on developing on-air chemistry with Jim Nantz. Audiences are going to expect him to be critical and speak on their behalf, which means that he’s going to have to cut the cord on his past and embrace his future. One advantage he has is that CBS’ NFL games package involves the AFC, which means he likely won’t be working a high number of Cowboys games. That would put him in an awkward position during his rookie broadcasting season.

Although it may be fun to debate if Romo will be a great game analyst on Sunday’s and whether or not he deserves to be in this position, the truth is none of us really know if he’ll excel in this line of work. Until he’s standing next to Nantz and opening his mouth for the first time, only then will we have something to measure him by. Maybe he’ll freeze when the lights go on just as he did during a few critical games during his playing days, but maybe this becomes the role for which he’s best remembered.

And think about the irony in that. Tony Romo could soon make the biggest impact of his career on Sunday’s, except this time from the inside of a broadcasting booth. Sometimes these stories just write themselves.

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Would Local Radio Benefit From Hosting An Annual Upfront?

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How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

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Takeaways From The NAB Show and Six Days in Las Vegas

“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”

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Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.

The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.

It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.

For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.

Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.

But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.

I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.

Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.

Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.

Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.

Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.

Additional:

You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.

With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.

Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.

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Six New Contributors Join Barrett Media

“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”

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Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.

As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.

As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.

I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.

But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.

Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.

I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.

Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.

These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.

If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.

I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.

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