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BSM Podcast Episode 11: Jorge Sedano – ESPN LA 710

Jason Barrett

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Speculation about Mike Francesa’s radio future grows as the WFAN talk show host inches closer to the end of his contract. After leaving the door open for a possible Mike and the Mad Dog reunion, Jason examines the possibility of Francesa-Russo 2.0 and lays out some options that could be available to New York’s leading sports radio voice.

The featured guest on this episode is sports radio veteran Jorge Sedano. During the past two decades Jorge has built a name for himself on the national stage with ESPN and FOX Sports Radio, in Miami on 790 The Ticket and WQAM, and in Los Angeles where he presently hosts morning drive alongside Keyshawn Johnson and LZ Granderson on ESPN LA 710. During the conversation Jorge shares his thoughts on numerous tricks of the trade, explains why investing in yourself pays off, expresses his disappointment with sports talk’s lack of minority voices, takes aim at those who are singling out ESPN, and informs listeners of the various stages and challenges he’s faced during his broadcasting career.

SUBJECTS EXPLORED WITH JORGE SEDANO

  • Interning for Scott Kaplan & Sid Rosenberg and the start of his radio career
  • Getting on the air hosting a wrestling show & how it led to reps doing sports
  • How paying his own way to the Super Bowl helped him get to FOX Sports Radio
  • Hosting overnight on FSR and getting Andrew Ashwood’s buy in to do it his way
  • The differences between WQAM and 790 The Ticket and why he joined 790
  • Why Miami struggles generating big ratings and how Los Angeles is similar
  • The lack of Hispanics in sports radio and cities that are missing the mark
  • The negative press and singling out of ESPN and why he takes issue with it
  • His Twitter spat with Jonathan Coachman and where things stand between them
  • Hosting a 3-man show and the balance of involving others & getting his own touches
  • How Colin Cowherd & Mike Greenberg’s execution with formatics rubbed off on him
  • Why phone calls are no longer critical to executing a successful sports talk radio show
  • His content strategy in Los Angeles where multiple teams play and interests are split
  • Quick Hits – Producer’s contribution, LA or Miami, PD role, advice to young people

FROM THE GUEST

Jorge’s’ Twitter handle: @SedanoESPN

BSM Podcast

Sports Talkers Podcast: LaVar Arrington, FOX Sports Radio

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LaVar Arrington went from the NFL to local radio to television to national radio to podcast mogul.

iTunes: https://buff.ly/3xYq3Oe

Spotify: https://buff.ly/3JVYgDp

iHeart: https://buff.ly/3JWPFQS

Google: https://buff.ly/3w9RBzX

Amazon: https://buff.ly/3psPDGZ

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BSM Podcast

Producers Podcast: Ashton Rotman, ESPN Milwaukee

Brady Farkas

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We close out the year in producers with a conversation with Ashton Rotman, a guy who wears a lot of hats for Good Karma Brands in Milwaukee.

iTunes: https://buff.ly/3A7FJ4a

Spotify: https://buff.ly/3bZ7NgG

iHeart: https://buff.ly/3dB4FrO

Google: https://buff.ly/3JVC5NG

Amazon: https://buff.ly/3STupzF

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BSM Podcast

Jason Barrett Podcast: Fred Jacobs, Jacobs Media

Jason Barrett

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The disappearance of the AM band, the new realities of audience reporting, our relationship with social media. The future of radio is a bit of a mystery and Fred Jacobs tries to help make some sense of it.

iTunes: https://buff.ly/3nTJC5K 

Spotify: https://buff.ly/3z9hErM

iHeart: https://buff.ly/3oyi0U0

Google: https://buff.ly/3vh7Tqu

Amazon: https://buff.ly/3w9hqAh

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