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BSM Podcast Episode 13: Ric Bucher – Bleacher Report & Mad Dog Sports Radio

Jason Barrett

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The NAB Show took place in Las Vegas a few weeks ago, and one session which created some industry noise was “Today in Podcasting – A Radio Station’s Guide To Metrics, Reach, Distribution and Monetization.” During the session, it was implied that listening times were longer than what had previously been reported by Bridge Ratings’ Podcasting Best Practices – The Study. So where does that leave radio stations who are trying to determine their best plan of attack with their digital audio strategies? Jason offers his thoughts and suggestions.

This week’s guest needs no introduction. But we’ll give him one anyway.

Ric Bucher has spent twenty five years carving out a highly successful sports media career, including reinventing himself from a writer and beat reporter into a multi-platform sports media personality. He’s enjoyed national stints with ESPN, Bleacher Report and SiriusXM’s Mad Dog Sports Radio, and gained his local sports radio education while working for Jason at 95.7 The Game in San Francisco. In this conversation, Ric reflects on his various career experiences, and offers his advice, insights and opinions on a number of industry related subjects.

TOPICS COVERED WITH RIC BUCHER:

  • The early days entering the business and growing as a writer and reporter
  • What goes into working a daily beat and what it takes to be successful at it
  • How to handle situations when you’re wrong and prevent future incidents
  • An introduction to local radio on San Francisco and what it taught him
  • The difference in mindset, preparation and execution in AM & PM drive
  • Providing PR advice to athletes who are considering entering sports media
  • How he’d have advised ESPN to handle their PR crisis of eliminating 100 people
  • What he saw in Bleacher Report that convinced him they’d grow & compete big
  • Ric takes exception to the lack of coverage for his partner (Nicole) and agent (Debbie)
  • How each day’s show on SiriusXM gets assembled given the communication challenges
  • Quick Hits – ESPN stint, Best player to cover, Sideline reporting, Today’s best insider

FROM THE GUEST

Ric’s Twitter handle: @RicBucher

BSM Podcast

Sports Talkers Podcast – Kenny Mayne, Hey Mayne

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Life changed both during and after ESPN for Kenny Mayne. He shares the ups and downs of his journey with Stephen Strom.

iTunes: https://buff.ly/3xYq3Oe

Spotify: https://buff.ly/3JVYgDp

iHeart: https://buff.ly/3JWPFQS

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Amazon: https://buff.ly/3psPDGZ

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BSM Podcast

Sports Talkers Podcast: LaVar Arrington, FOX Sports Radio

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LaVar Arrington went from the NFL to local radio to television to national radio to podcast mogul.

iTunes: https://buff.ly/3xYq3Oe

Spotify: https://buff.ly/3JVYgDp

iHeart: https://buff.ly/3JWPFQS

Google: https://buff.ly/3w9RBzX

Amazon: https://buff.ly/3psPDGZ

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BSM Podcast

Producers Podcast: Ashton Rotman, ESPN Milwaukee

Brady Farkas

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We close out the year in producers with a conversation with Ashton Rotman, a guy who wears a lot of hats for Good Karma Brands in Milwaukee.

iTunes: https://buff.ly/3A7FJ4a

Spotify: https://buff.ly/3bZ7NgG

iHeart: https://buff.ly/3dB4FrO

Google: https://buff.ly/3JVC5NG

Amazon: https://buff.ly/3STupzF

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