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Under The Radar – May 23, 2017

Jason Barrett

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The sports media news cycle continues to spin, and this week’s information includes a number of comings, goings, and new additions. To have your station, company or personal news shared in a future edition of UTR, please pass along all information via email to JBarrett@hvy.tcp.mybluehost.me. Now on to the news.

After 16 years, Matt Abbatacola has left 670 The Score in Chicago. The Chicago sports radio veteran served as a producer, anchor and reporter, and enjoyed a long run as Boers and Bernstein’s executive producer. He turned in his resignation to pursue other opportunities according to Robert Feder’s website.

It’s good to see “The Big DogSteve Duemig back on the airwaves in Tampa at WDAE. After a three month absence from the airwaves and an intense battle with cancer, Duemig returned to his afternoon drive slot last Monday. He says he’s feeling good and is excited to be back. To hear his emotional opening monologue click here.

ESPN 99.3FM in Southwest Florida is adding to its afternoon show. Former WEEI host Pete Sheppard has been brought in to partner with Craig Shemon weekdays from 2p-6p ET. “Shemon and Sheppard” made their debut on the station on Monday afternoon. You can learn more information by visiting the station’s website 993ESPN.com

Former ESPN Cleveland 850 WKNR talk show host Mark “Munch” Bishop has resurfaced. Bishop has signed on to host afternoons for FOX Sports Radio 1350 in Akron, Ohio. In addition to being offered locally, Bishop’s program will receive regional syndication on The Sports Animal in Youngstown, and FOX Sports Radio 1340 in Mansfield.

Joe Raineri is back on the south Florida airwaves again. The former sports talk show host on Alpha Media’s FOX Sports Radio 640 has made a format switch. Raineri is now hosting mornings on Revolution Radio 93.5FM. The station bills itself as an electronic dance station.

A new midday show is launching in June on FOX Sports Knoxville. The station has confirmed that “Talk Sports” will debut June 19th and air weekdays from 10a-1p ET. The show will be hosted by Jon Reed and Boomer Dangel.

Coming up on Saturday June 3rd, Mad Dog Sports Radio‘s Morning Men featuring Evan Cohen and Mike Babchik will present their fan appreciation party, FALCon 2017. For information on how you can attend the event click here.

101 ESPN in St. Louis is hosting its 4th Annual Baseball Camp for Kids, which gives kids ages 6-13 a chance to learn the fundamentals of baseball from a few of its hosts, who just so happen to possess on the field credibility. The event takes place at GCS Ballpark on June 3rd! Former Cardinals and World Series Champions Chris Duncan (middays) and Brad Thompson (afternoon show), and former Miami University Baseball Player Kevin Wheeler (middays) will serve as primary instructors. For more information on the promotion click here.

Congratulations to Ryan Chell who has signed on with WFNZ in Charlotte as producer of Primetime with Chris Kroeger. Chell previously worked for SiriusXM in Washington D.C. before making the move.

Ryan Radtke is leaving his position as the University of Nevada Wolf Pack‘s play-by-play voice of football and men’s basketball in order to join Westwood One as a play-by-play announcer for college football, college basketball and other sporting events. Radtke spent nine years calling Wolf Pack games and also served as the voice of the Reno Aces minor league baseball team.

New agreements have been secured by Learfield Sports with two of its existing partners. The broadcast group has extended their partnership with Utah State University and the University of North Dakota.

Alpha Media has launched a brand new sports radio station in Peoria, Illinois. The Larry Wilson led company has introduced 95.9 The Sports Nut to local listeners. The station’s programming will be largely provided by FOX Sports Radio. A local show is being hosted by Scott Robbins from 4p-6p CT.

In Nashville, ESPN 94.9 The Game 2 has added a weekly Soccer show on Saturday mornings at 8am ET. The show, which has been created in conjunction with the Nashville Soccer Club, will feature Julian Council, hosting alongside different members of the club’s front office and coaching staff. To read the press release click here.

Paul Esden Jr. has been hired as a producer at 1260 The Score in Syracuse. Esden previously worked for ESPN Syracuse 97.7 and 100.1.

Speaking of producer hires, congratulations to Gavin Kinsel who’s been named Executive Producer of the NBA on TuneIn.

Gary Lawless has left the Winnipeg Free-Press and TSN in order to join the NHL’s new expansion franchise the Las Vegas Golden Knights. Lawless worked his final shift in Winnipeg on Friday and is in transition to the city of sin. You can read his introductory column to Golden Knights fans by clicking here.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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