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Has Sports Media Content Become Too Serious?

Jason Barrett

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Growing up in Brooklyn, sports were a huge part of my childhood. My first memory involved the New York Yankees winning the World Series in 1977, when my entire house erupted after Reggie Jackson crushed three home runs in Game 6 against the Los Angeles Dodgers. I wasn’t old enough to vividly recall any particular part of that series, but the jubilation inside my home, told me something good was happening.

Soon thereafter I became fascinated with Reggie, Willie Randolph, Ron Guidry, Goose Gossage and my personal favorite, Thurman Munson. The Yankees were atop the baseball mountain and their success produced great benefits for an adolescent including new shirts, baseball caps and trips to The House That Ruth Built.

But in the summer of 1979 I experienced my first taste of sadness. My five year old heart was crushed as I sat in the living room watching television with my grandfather and learned that Munson, the Yankees captain, had been killed in a plane crash. Reggie may have been the straw that stirred the drink, but it was Munson who was the team’s heartbeat. Needless to say, tears flowed like a waterfall that night.blank

At the age of five, I was given my first baseball glove. I would head outside to toss my blue rubber ball off of the wall of the auto body shop across the street, and let my imagination run wild thinking of different scenarios involving my beloved Yankees. As my passion for exerting energy outside grew, so did my interest in participating. I convinced my father to sign me up for little league, and for the next eight years I’d play every season, winning two MVP’s and being voted an All-Star six times.

The passion I developed for baseball stretched beyond playing too. I discovered the joy of collecting baseball cards, and each week would hit up my father for a quarter to run up the street and buy a new pack. Over the next thirteen years, I purchased every single Topps set, and that was followed by gaining interest in meeting players and acquiring autographs, many of which remain in my personal collection today.

When I reached my teenage years, the passion to play subsided but watching games still consumed me. Much like many teenage New York Yankees fans, I had Don Mattingly’s “Hit Man” poster on my wall. I experienced every joyless moment watching the New York Knicks get their collective throats stepped on by Michael Jordan, and I suffered thru every New York Rangers season, hearing the chants grow louder about the franchise not winning a Stanley Cup since 1940. The only saving grace were the New York Giants who produced multiple Super Bowl championships.blank

It was during my teenage years that I began to dabble in listening to sports radio. The format was new and unproven, and AM radio wasn’t appealing to listen to beyond the games, but because I loved the New York teams, I took a liking to hearing other people talk about it. My listening early on was very sporadic, but as the years passed by it became a bigger part of my life, especially once I started driving.

After completing high school, and entering the real world, I found myself in the car quite often. That increased my connection to my local sports radio station WFAN, particularly the Mike and the Mad Dog program. Mike Francesa had built a reputation on being smart and forceful with his opinions, but it was Chris Russo’s energy and passion which I connected to most. That was odd for me because Mike loved the Yankees, and Chris carried a huge disdain for them.

As I performed dead end jobs to pay bills, the fan in me remained alive and well. I continued to watch Yankees, Knicks, Rangers and Giants games, suffering thru a number of heartbreaks, when the tide finally turned in 1994. That year I witnessed the Rangers end a fifty four year drought, eliminating the Vancouver Canucks to bring the Stanley Cup back to New York. It’s why Mark Messier will go down in my book as the most important player in franchise history. If you wish to debate it, save your energy, you’re not going to change my mind.blank

Even more important to me were the Yankees championship teams of the late 1990’s. Derek Jeter’s arrival pumped new blood into an organization which had desperately needed it. After being named the team’s opening day starting shortstop in 1996, the fortunes of the Bronx Bombers began to change, and the euphoria surrounding the team became so contagious it was impossible not to get caught up in it.

In fact, when the Yankees knocked off the Texas Rangers to advance to the 1996 World Series, I was working a 10p-6a part-time job as a security guard at a local infirmary. I relied on my radio that night to hear the game. When the final out was recorded, and John Sterling announced tickets for the World Series would go on sale the following morning, I made a decision to abandon my post, and get into the car and drive to the Bronx. I had suffered thru enough bad seasons that I wasn’t going to miss out on an opportunity to be in the building when something special was taking place.

Imagine my surprise when I arrived in the Bronx a little after 1am and discovered thousands of people already in line. I was ready to give up hope and drive back home, but a fight broke out on the line, leaving a big hole in the middle. Myself and two others who were sitting on a patch of grass quickly took advantage of the situation, and eased our way in. The reward the next morning was purchasing 4 tickets to Game 2 of the fall classic, a game which left every Yankee fan miserable thanks to an October gem from Braves pitcher Greg Maddux.blank

As we left the stadium and made our sixty mile trek home, WFAN provided much needed noise. My father bitched and moaned the entire time about how pathetic the team had played, and wrote off any possibility of the Yankees battling back to win the series. It was hard to argue, given that they had been outscored 16-1 in the first two games, but the optimist in me held out hope that David Cone could save the season in Game 3.

Luck was on the Yankees side in Game 3, giving fans a renewed energy and confidence, but the euphoria started to dissipate when Kenny Rogers laid an egg in Game 4. The Yankees trailed 6-0 at the end of five innings, and every New York baseball fan was mentally preparing to hear the fat lady sing later that night.

But then the baseball gods decided to intervene.

Jim Leyritz, who had been a hero in the 1995 playoffs against the Seattle Mariners, stepped to the plate and delivered one of the most clutch home runs in franchise history, sending a Mark Wohlers slider over the left field wall, just beyond the reach of Braves left fielder Andruw Jones. That tied things up at 6-6. Quickly the momentum had shifted, and when Wade Boggs battled Steve Avery to earn a bases loaded walk in the 10th inning, Yankees fans lost their minds, and began to believe that destiny was on their side.

The next two games would be close and intense, but fortunately the Yankees prevailed. Their 4-2 series win brought a world championship back to the Bronx for the first time since 1978, and a ticker tape parade down the canyon of heroes, one which I was in attendance for.blank

By now you’re either asking yourself, what exactly does Jason’s recollection of New York sports moments have to do with this article? Or you’re screaming at your computer or phone, “I don’t give a damn about the Yankees or any other New York team.”

Allow me to explain why I took you down my personal memory lane.

Each of us have these kind of sports memories stained in our minds. They evoke emotions that run thru us and are part of what makes sports special. For many of us who choose to pursue sports media work professionally, these celebratory and devastating moments fuel our desire to tell stories, connect with fans, and experience excitement in each venue.

But as you distance yourself from high school and college, and settle into a career, joy and fandom start to wane. The pressures of paying bills, raising families, battling everyday issues, and tackling work responsibilities become your priority and the time you spend in front of a television or radio decreases. Suddenly the little kid in you who lived each day to throw a ball outside or open up a new pack of baseball cards is pushed aside, and the new adult version of yourself takes over.

Many in our audience work a full-time job that they don’t enjoy. They do it to put a roof over their families heads and food on the table. They’d prefer to make a living like us playing in the toy department of life, but being broke, living longer at home with mom and dad, and feasting on ramen noodles and peanut butter and jelly sandwiches doesn’t have great appeal.blank

For those of us in the sports media business who have paid our dues and been fortunate to escape low paying jobs and earn opportunities on larger stages, what’s our excuse? We’re not digging ditches, operating on patients, selling insurance or welding metal. We are talking sports, on radio, on television, on social media, and in print, and part of our job description includes watching games, reading stories, and conveying our honest thoughts to form a deeper bond with an audience. That should elicit excitement, passion, curiosity and fun in each of us.

But sadly when you look around the industry that isn’t always felt or presented on the air.

It’d be unfair of me to suggest that every sports media personality has silenced their inner fan. There are exceptions. Play by play announcers would be one of them. But, I don’t think it’s unreasonable to point out that a large majority of talk show personalities have distanced themselves from the teams and players they once loved.

In many cities and buildings, show units work together to identify topics and angles, and line up callers and guests who can fuel conversation and provide additional entertainment value. The host opinions are delivered from a neutral or antagonistic position, and the thought of being labeled a professional fan with access and a microphone is quickly rejected.blank

And the teams don’t make it any easier.

Inside every press box, media members are encouraged to cut the chord to their teams. If a player makes a great play or the team you’re covering rallies to win an important game, you’re reminded to avoid cheering or expressing yourself in a positive manner.

It’s easy to see why many in the media become jaded. After spending years developing a deep love and passion for sports and those who cover them, you’re immediately met by neutrality and negativity once you start covering them. It was OK to root, love, and support players and teams when you were younger and not a working professional, but once you earn a paycheck from a media outlet and enter an arena or stadium, a burial for your fandom is scheduled.

Another  problem which causes broadcasters to disconnect is the way they’re treated by those they cover. Many players are cynical of the media, and at times, even disrespectful. They view writers, reporters and personalities as potential enemies, and although the good ones may squeeze out solid information from time to time, the willingness of players, coaches, and executives to be candid, conversational, and unguarded is rare at best.

It’s no excuse, but when you’re treated poorly or disrespected, it’s going to show up at some point in your work. Rather than giving a player or coach the benefit of the doubt after a tough game or offering praise for a particular feat, the media gravitate to pointing out flaws, selling concern, and pouring gasoline on the fire. It becomes the one way they can fight back against individuals who play the game and think they’re invincible. It also reminds those players, coaches and executives just how powerful the media can be in shaping public opinion.blank

If you read a sports website, listen to sports radio, or watch sports television, you may notice that the majority of content is supplied by media members who are over 35 years old. Coincidentally, the content appeals better to the older part of the audience (35-64) than it does the younger demo (18-34). If a media member is mature, experienced, and able to reduce their fandom and handle egotistical, sensitive and guarded sports personalities, then it allows the outlet they’re working for to maintain a more neutral position.

But is that really what drew us to wanting to work in sports? Didn’t we become interested in doing this line of work because we appreciated great players with unmatched skill and larger than life personalities? Weren’t we enamored watching two teams or individuals compete to find out who was better? If they failed to execute or made bad decisions, we held them accountable, but we attached ourselves to teams and players and emotionally invested in their success.

That connection enabled us to invite conversation with others who shared similar interests. It allowed us to be kids again, and forget about life’s responsibilities and pressures for a while.blank

Which is why I wonder if the sports media business is hurting itself by becoming too serious. I see a lot of parallels today between the presentation of sports/talk and news/talk, and I’m not sure if that’s a good thing.

News is about reality. It’s our wake up call. It’s serious conversation, and what we need to hear, even when we don’t necessarily want to hear it. It’s often negative in tone, but helps to put life and its day to day challenges into perspective.

Sports is supposed to pull us away from that reality and negativity. We rely on it to make us feel good. It becomes a conversation starter, and the link between childhood and adulthood. Whether we’re with our families or complete strangers, it brings us together and gives us hope, joy, and something positive to look forward to.

But we don’t always hear, see or feel that from those who lead the sports conversation across the airwaves. Instead, there’s a strong journalistic approach, and the intent is often to dissect stories, provoke thought, and generate emotional responses, rather than share any genuine semblance of joy, passion, love or appreciation.blank

Are audiences really clamoring for neutrality and cynicism? Have they demanded broadcasters possess black hearts and icy veins and shun the idea of expressing their true passions and love for the teams that inspired them to want to earn a living in sports media?

The last time I checked, they had not.

Didn’t America’s best broadcasters grow up watching sports, loving them, playing them, and wanting to be around them? Then why have we silenced that part of our personalities now that we’ve become adults?

It’s OK to be excited to talk to a guest who you once cheered for and display that vulnerability to the audience. Expressing joy when your favorite team wins makes you human and more relatable. Sharing your personal memories and feelings, opens the door for further discussion and deeper attachments with your listeners or viewers. If we can’t take these qualities with us to the air, then we’re robbing the audience of half of who we are.

Many in sports media have become so disenchanted with the organizations and people they cover, that it’s rubbed off on areas of their presentation. Maybe the travel, long work hours, and interactions with delusional listeners and arrogant players can be a drain, but talking about sports and watching them for a living should lift us up, not bring us down.blank

A question we should all be asking ourselves is, how does being jaded, angry, detached and emotionless help us? Certainly there are times when tough conversations and negative stances are warranted, but is it to much to ask that our best on-air voices also display a little bit of love, joy, excitement and vulnerability?

It’s been said before that the sports media cares more about what takes place outside the lines than what occurs inside of them. I think that’s true. If you watched or listened to 60-minutes of any show last week, you heard much more discussion about Kyrie Irving demanding a trade, Colin Kaepernick not being signed, Tim Tebow deserving a call up from the Mets and the selling of hate between Floyd Mayweather and Conor McGregor, then you heard about athletic performances or any team’s progress.

But is that really good for our business? Does sports programming need to continue being served in a similar way to news?blank

If one of the few joys we share in life (sports) is presented in a neutral or negative fashion, and the personalities discussing them aren’t personally excited or invested in a team or individual’s success, it becomes harder to connect with the audience. I don’t think the airwaves need to be full of cheerleaders and apologists, but having fun, showing you care, and experiencing the same euphoria and agony with an audience shouldn’t require a sales pitch.

In life, people turn to sports because it makes them happy. They believe in its power to unite. I just wonder if the direction we’ve headed in is doing more to divide.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

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The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

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Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

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When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

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