Vancouver sports radio is heating up with Sportsnet 650 expected to debut soon and challenge TSN 1040 for local bragging rights. To make sure they’re prepared for the increased local competition, TSN is making adjustments to its weekday lineup, with the changes scheduled to go into effect on Monday, August 21st.
The new weekday schedule includes The Bro Jake Show earning an extra half hour in morning drive. The show will now air M-F from 5:30a-9a PT and continue to feature Bro Jake joined by Dave Pratt and the best sports insiders and analysts in the business.
The mid-morning show from 9a-12p PT will belong to Halford and Brough, featuring Mike Halford and Jason Brough. The former Kurtenblog radio guys make the move to hosting a daily sports radio show, and will be counted on to add their unique insight, analysis, and humour to the day’s biggest sports stories.
The early part of the afternoon is occupied by Donnie and The Moj in the 12p-3p PT timeslot. The former afternoon show will continue to supply top notch sports insiders, while keeping listeners up-to-date and entertained during the work day. The show plans to include two full hours of Canucks analysis, opinions, and the latest breaking news on and off the ice as part of The Nux at Noon, a programming strategy implemented for the 12p-2p PT hours.
Taking listeners home each day from 3p-7p PT will be the new drive time duo of Sekeres and Price, featuring Matt Sekeres and Blake Price. The Vancouver sports radio duo previously enjoyed a lengthy successful run in middays. They’re the only show on the station to be given four hours of air time each day.
“With more than 12 consecutive hours of live, original programming available over the air and on the go, our refreshed all-star roster of hosts and shows will continue to provide fans with the premium sports content they’re seeking throughout the day,” said Robert Gray, National Program Director, TSN Radio. “We’re also thrilled to welcome Mike and Jason to TSN 1040’s weekday lineup, and look forward to the duo sharing what they’ve done so well on their weekend show with their new audience.”
TSN 1040’s New Weekday Lineup
· 5:30 a.m. – 9 a.m. PT: THE BRO JAKE SHOW
· 9 a.m. – 12 p.m. PT: HALFORD & BROUGH
· 12 p.m. – 3 p.m. PT: DONNIE & ‘THE MOJ’
· 3 p.m. – 7 p.m. PT: SEKERES AND PRICE
Along with listening on AM 1040 and AM 1410 in the Greater Vancouver Area, fans can tune in live at TSN1040.ca and via the TSN GO and iHeartRadio apps. The station’s podcasts are available on demand at TSN1040.ca.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.