SportsRadio 94WIP, may not have the radio rights to the Philadelphia 76ers but you wouldn’t know that given the brand’s commitment to reaching Philadelphia basketball fans. And for the 2017-2018 NBA season, the radio station is making an even bigger play to lead the Sixers conversation.
To satisfy the appetite of Sixers fans, WIP is adding Derek Bodner of The Athletic as an on-air contributor, forging a new content partnership with Liberty Ballers, and bringing Spike Eskin’s popular podcast. “Rights to Ricky Sanchez” to radio.
94WIP Program Director and Host Spike Eskin said, “With the Sixers ready to take the next step on the court, we’re proud that WIP is taking the next step in covering the team. With Jon Marks, Derek Bodner of The Athletic, Liberty Ballers, and Rights To Ricky Sanchez Radio as a complement to our air staff, we’re offering Philly fans a new and exciting outlet to engage around one of their favorite teams.”
WIP’s coverage of the 76ers includes the addition of “The Process Pregame Show,” hosted by Jon Marks, prior to the start of every game (when not preempted by Eagles or NFL Football). The show will take a fun, detailed and unbiased look at the team and the night’s game.
Marks will then interact with audiences throughout the live game during “GameTime React,” responding to calls, texts, tweets and Facebook reaction. When Marks is preempted by NFL Football, he’ll host the show on SportsRadio 94WIP’s Facebook Page via Facebook Live.
WIP also plans to air “The Process Halftime Show” and “The Process Postgame Show” at halftime and the conclusion of every game, respectively.
The station’s partnership with Liberty Ballers, will include programming initiatives through Facebook live shows and link sharing. Additional coverage includes the launch of “Liberty Ballers Live,” a one-hour radio show (time & day TBD) with Jon Marks and Liberty Ballers editor-in-chief, Kyle Neubeck.
Finally, WIP’s “Rights to Ricky Sanchez,” will launch Wednesday, September 20 at 6:00 PM led by podcast hosts Spike Eskin and Michael Levin and featuring Jon Marks. The new, weekly, one-hour show is inspired by the dedicated team podcast which has grown exponentially in popularity over the last four years, highlighted by the yearly “Lottery Party” attended by thousands of dedicated basketball fans in the Delaware Valley, and covered extensively nationwide.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.