It’s been a minute since I managed the editor’s desk for our websites but as we look for the right leader to execute our strategy, I’m back involved assisting my team. The positive is that it gives me a chance to get further connected with our writers and see what’s being produced. The challenge is trying to balance website duties with consulting work, conference building, content creation for two newsletters, and tabling ideas until we’re at full strength. We already made a few tweaks to BNM with the addition of a Media Stock Ticker on the website and the addition of On The Record and Job of the Week in the newsletter. If you haven’t checked them out, please do so.

This seems like a good time to remind you that I am looking for a full time editor/writer to help lead BSM and BNM. A passion to write, manage people, provide ideas, and execute the vision is important. I’m looking for the equivalent of a digital program director who enjoys creating content. Covering the media industry is different than writing about sports or news. If you don’t love the broadcasting business and understand the brands, people, issues, and challenges and opportunities facing those involved, this won’t work. If you do, and you have the ability to manage a writing team and editorial calendar, dig for stories, expand relationships, and understand SEO and how to grow traffic and influence, then let’s talk. My email is [email protected]. Please include your resume and a few writing samples.

In the short term, you won’t notice much different on our websites. Our columnists will keep delivering timely opinions and insights, our features on broadcasters will remain thorough and interesting, and our daily news will occupy most of the space on both home pages. However, starting in 2024 we will begin placing a greater focus on original storytelling, expert insights, and creative features and benchmarks. This was a bigger focus during our early days but we’ve done less of it over the years as news began to dominate our daily content focus.

Though we will continue to relay industry happenings, personnel changes, and key details involving sports and news media brands and professionals, our sites perform best when they are original, creative, and going beyond the surface. That’s why our annual conferences are a hit. They educate, celebrate, and investigate key issues with the right people. I know that in today’s media climate aggregation is impossible to avoid especially when we’re seen as a resource for relaying key stories that others may not have seen but my hope is to do less of it and place a higher premium on original material. This means examining more of the radio, television, podcasting, advertising, and social media business from all angles not just reacting to things said on the airwaves.

I’ve already assembled a content plan for BSM and BNM for 2024 and am fired up about it. Stephanie Eads and I will share some of those plans with existing and prospective partners during Q4, and we’ll start rolling things out little by little once the new year rolls around.

Having shared that, I mentioned when we celebrated our 8 year anniversary that this year has been harder than others. The more we grow, the more we have to manage, and that’s why it’s so important to find a strong editor to help me maximize our websites while I remain heavily involved with our clients. One thing I haven’t done in a while that I’d like to take advantage of while I have you here is ask you two simple questions: What is it that you enjoy reading most on our sites? What would you like to see more and less of? Your feedback is appreciated at [email protected].

On a daily basis, we publish 14-16 pieces of content on BSM and 10-12 on BNM. That’s a ton, and let’s be honest, you’re not reading all of that. We constantly provide a full menu of options and try to avoid it feeling like we’re throwing up content to fill the page but truth be told, sometimes it feels like we’re filling the page. I don’t want to invest time and resources in busy work that is less relevant. I want to create stories that are worth your time to help you stay informed, entertained, challenged, and inspired. I realize readers have different opinions and pleasing everybody isn’t possible but we’re trying deliver more of what you want and less of what you don’t. It’s why I’m asking questions, interviewing candidates for our editor role, and reviewing our analytics to make sure we have the right content plans in place.

If there’s one lesson we’ve all learned it’s that the rules are constantly changing. What worked 5 years ago on Twitter isn’t the same today on the X. What was a guaranteed way to produce ratings on the radio a few years back is more complex now with video and podcasting part of the overall sum of success. It’s no different for BSM and BNM. If we’re writing about stations, networks or people that others don’t care to read about, we change our focus. If our ability to generate interest through social media platforms changes due to an algorithm adjustment, then the content and amount of posts we had planned changes too. Is it inconvenient sometimes? Yes. But if the winds of change are blowing, it’s on us to adapt or risk getting blown away.

I’m going through these next few months of 2023 making sure we stay focused on what matters each day while also inspecting our brands to make them the best they can be for 2024. In between all of that is hiring an editor, creating our annual BNM Top 20 (December) and planning a 2024 BSM Summit (March). One thing I’d like to do entering the new year is add 1-2 additional columnists on BSM and possibly another reporter/features writer for BNM. I’m also planning to bring back The Jason Barrett Podcast in April except with guests from both formats, sports and news.

We’ve come a long way since September 2015. This started as a one man show with a thousand people reading each day, and it’s turned into a talented team producing quality, relevant industry content read by 10-20 thousand people per day. Our challenge moving forward is figuring out what we need more of, what we need less of, diving deeper into the original content pool, adding more support, and seeing just how far we can ride this train. As always, thanks for reading and supporting our journey.

During today’s Barrett News Media Summit in Nashville, Barrett Media President Jason Barrett announced plans for the company’s next sports media conference. The 2024 BSM Summit, the Sports Media industry’s premiere annual conference for broadcasting professionals, is returning to New York City. The Summit will take place on Wednesday, March 13th and Thursday, March 14th, 2024, at the Ailey Citigroup Theater, 405 W. 55th Street, New York, NY. This will be the company’s sixth BSM Summit and the third time the popular destination event for sports broadcasters originates from the big apple.

Tickets to the 2024 BSM Summit in New York will go on sale on Monday, October 16, 2023, on the event website: https://bsmsummit.com/. The full lineup of speakers, panels, and special events will be announced later this year.

Prior all-star speakers at the BSM Summit have included industry executives Jimmy Pitaro of ESPN, Eric Shanks of FOX Sports, Meadowlark Media’s John Skipper, and Barstool Sports’ Erika Ayers Badan, popular on-air personalities Pat McAfee, Mina Kimes and Paul Finebaum of ESPN, Colin Cowherd, Joy Taylor, Jay Glazer, and Craig Carton of FOX Sports, Al Michaels of Amazon Prime Video, Jim Rome of CBS Sports, WWE’s Shawn Michaels, and Sports Radio icons Mike Francesa and Chris ‘Mad Dog’ Russo, best known as ‘Mike and The Mad Dog’, plus Sports Radio’s sharpest programming minds including Spike Eskin of WFAN, Jimmy Powers of 97.1 The Ticket, FOX Sports Radio’s Don Martin and Scott Shapiro, Cumulus Media and Westwood One’s Bruce Gilbert, 670 The Score and BetQL’s Mitch Rosen, and many more.

Jason Barrett, President, Barrett Media, said: “What started as a small gathering in Chicago in 2018 has blossomed into one of sports media’s most fun, insightful, and professionally beneficial events. We pour our heart and soul into this show to help industry professionals stay in tune with where the industry is going, and to unite and celebrate folks who help make the Sports Media business one of the best, most passionate, and professionally important spaces in all of media.”

Barrett noted: “I’m excited to return to NYC and operate on the large stage at the Ailey Citigroup Theater, treating our attendees to the best-in-class speakers and presentations they’ve become accustomed to seeing and interacting with at our shows. Last year’s BSM Summit in Los Angeles delivered a homerun, and I’m eager to see if NYC can help us raise the bar again when we return to the Big Apple for a third time in March 2024.”

To stay up to date on speakers, tickets, sponsorship opportunities, and other event surprises, visit https://bsmsummit.com/.

Each September, I look forward to writing this column. Not because I need a pat on the back but because it signifies another year in business. When I launched this company in September 2015, I didn’t expect to cover every layer of sports and news media. I knew the radio business well, built a lot of relationships, and enjoyed writing and speaking my mind. I just thought it would be cool for sports radio folks to have a website focused on it. If it led to a consulting client or two, even better.

I wasn’t planning to hire website editors, writers, social media and newsletter directors or create annual conferences, a member directory and advertising packages. Fortunately, we did good work and it caught on with industry professionals. As interest grew and opportunities presented themselves, I was wise enough to seize them. It’s why we’re here today celebrating 8 years in business.

Creating a brand that people like, respect, learn from, and enjoy spending time with is one of the best things I’ve ever been a part of. It’s even more special because we built this without corporate funding. When I entered the consulting and publishing space, I believed this could be my last job. I still feel that way today. This consumes my life M-F from 7am to 11pm. I’ll take a break to eat, talk to family or maybe watch a game or TV show but aside from that and a weekend timeout or vacation, I don’t shut off much. I wish I could at times but it’s how I’m wired. To run a successful business, you’ve got to be all-in and willing to sacrifice, and I do whatever it takes to keep us moving forward.

Growth also requires having a good staff, and supportive clients, advertising partners, and members. It’s easy to run websites with minimal content and low expectations but if the goal is to grow an audience and revenue, generate nationwide respect, and expand into new areas, then you’ve got to have support, a strong team, short and long-term vision, and an ability to consistently deliver. That means recruiting, investing, pitching, and knowing when to pivot.

During our 8 year run, we’ve produced larger monthly and annual traffic than some trade sites that I read and admire. We’ve also established a valuable industry event, and are about to make it two when we host our news summit next week. We’ve earned respect by breaking news, creating original content, helping partners, and refusing to value clicks over people. We may write things sometimes that folks don’t like or agree with. That comes with the territory. Just as long as we’re fair and accurate, I’ll manage the rest. I’m obviously biased but when it comes to sports and news media coverage, I’ll put our team up against anyone. For those who ask, ‘how can we help?’ The answer is simple, RT or share our content, advertise with BSM or BNM, retain us for consulting work or buy a membership or ticket to a summit.

I’ve always tried to be transparent with our readers and clients, so if I’m being honest, this year has been harder than others. The good news is that we’ve grown a lot. We’re busier than ever, and our reach and influence keeps rising. I absolutely love the clients I work with but with more work comes a need for more staff. With more staff comes increased conversations, and it isn’t always easy for me to find time for my crew when I’ve got to listen to and help stations, build conferences, sell sponsorships, and manage websites and newsletters. It’s why having good editors in place is important.

If all I had to do was help clients, the job would be easy. But I don’t just consult. I oversee our websites, newsletters, social media, events and 20+ people. It can be exhausting sometimes. Then there are the unexpected situations that arise. Case in point, having to navigate web hosting issues, social media platforms restricting reach, Google impacting BNM after it split off of BSM, restrictions on 1-2 writers, plus new hires not panning out, and veteran contributors signing off. It’s what you have to deal with when running a company.

On the positive side, the BNM and BSM writing teams continue to kick ass, Alex, Andy, Garrett and Demetri are working well together, and our first news/talk summit has been well received. Stephanie Eads has also gotten more involved on the sales end, and after the BNM Summit, she and I will be holding meetings with groups regarding our 2024 plans.

On that note, we reach a lot of people each day with our two brands. Many are high earners and key decision makers. Most of our partners benefit by advertising with BSM and BNM but there are some in marketing departments who haven’t invested in us nor taken the time to learn about us or respond to an introduction. The last thing I want to do is have to make a tough call one day like Joel Denver did earlier this year with All Access but breaking news, telling stories, running events, and helping partners grow their business takes time and resources. I’m comfortable sharing our story and results. I just hope more will take a closer look at working with us because I know we can help.

Looking ahead to 2024, I can confirm we will host another BSM and BNM Summit. We’ll reveal our host city and location for the 2024 BSM Summit on September 14th. Our plans for the 2024 BNM Summit will be made public in the months ahead. We’ll also release the BNM Top 20 of 2023 on December 11-15 and December 18. The BSM Top 20 of 2023 comes out February 5-9 and February 12th.

In addition, I’ll be posting a column tomorrow on BNM laying out the entire BNM Summit schedule. I’ll also be hiring an Executive Editor in Q4. More on that shortly.

As far as future goals are concerned, I’d like to eventually increase our newsletter distribution to AM and PM delivery, add a few new features writers and columnists, hire a second seller, introduce a new content series for BSM and BNM, and rework our social media strategy. I’m also planning to return to the podcast space next year although not with 5-6 programs per week.

At some point I’ve got to review our member directory and make it valuable for both sports and news/talk professionals. I’m also hoping to dig through our summit video content and eventually create a super ticket for folks to consume any session they want from the past 6 years of conferences. There’s a few more possibilities being explored too but I’m not ready to dive into those details yet. When I am, I’ll share it here on the website.

One situation I am comfortable addressing involves an important upcoming change. When September ends, Demetri Ravanos will be transitioning from FT editor of Barrett Sports Media to a weekly columnist and features writer for BSM. This is something that has been planned for months, and I know Demetri is excited about it.

Demetri joined BSM in August 2017, and has been a valuable member of our team. He’s been a great help to me and our staff, but if you ask him he’ll tell you that being an editor was never what he really wanted to do. He’s done it because he’s a team guy, loves the brand, enjoys sharing ideas with our writers, and likes staying busy but cleaning up columns, editing features, writing headlines and news stories, and listening to stations was not his dream gig. He’s going to be working with Joe Ovies, Joe Giglio, Lauren Brownlow and their Raleigh based podcasting network, which will give him a chance to host and produce close to home. You’ve likely seen some of his work already on social media.

Having spent 6 years together, I can’t say enough good things about Demetri. He’s worked hard for BSM, listened and learned when I educated him on stuff, and he’s become a great friend. He’s someone I’ve put a lot of trust in, and that’s not something I hand out to everyone. It has to be earned through time and consistent effort. We’ve talked a lot the past few years about this scenario being likely at some point, and when the topic came up in May, we both knew it was the right time to start the process. I’d write more about him if he were vacating BSM but you’ll still be able to read him on Monday and Wednesday. In fact, he’s launching a new series here tomorrow called Meet The Podcasters presented by Point to Point Marketing.

When we created this transition plan in May, I moved fast to get the word out that we’d be hiring an Executive Editor. I did so because I knew it’d take time to lure the right candidates, and between running a news/talk event on September 13-14, and Demetri stepping away two weeks later, I wanted to get ahead on it. I conducted 60+ interviews in May-August, and talked to many well respected, highly accomplished people, but as the summit drew closer, I started to realize that this hire was way too important to rush into. This is someone who I have to have complete trust and confidence in to run and grow our company’s digital brands. I didn’t like the idea of hiring someone and having limited time to train them, brainstorm big ideas, and develop a 2024 strategy due to needing to focus on building a big event.

So I told a few candidates that we’d resume discussions after the Summit, and if it means having to take longer to hire the right person, then so be it. I care about making the right hire, not a fast hire.

To make sure we don’t miss a beat, I’ll be diving in with Garrett Searight on October 2nd to make sure BSM and BNM’s content remains strong each day. We’re fortunate to have Garrett, Derek, Ryan, Jordan, Ricky and Eduardo contributing news stories and Alex handling our social media so it’ll be business as usual. My goal is to make a hire during the 4th quarter and set up the company for stronger success in 2024.

One thing I’ve learned during the editor interview process is that there are a lot of people who know our brands, love sports and news, and enjoy writing and broadcasting but don’t have the knowledge about sports radio or television beyond a few markets or shows. Many see the word ‘sports’ or ‘news’ and assume we’re going to write about those issues. I tell them all ‘we don’t do sports and news, we do sports media and news media‘. It’s important to know the difference. We’re more in line with a Sports Business Journal, Front Office Sports or All Access than we are ESPN, Yahoo Sports or Sports Illustrated.

What matters most here is a passion for writing, a nose for news, industry knowledge and relationships, and a desire to educate the industry. I live and breathe the broadcasting business and need others around me who share that same passion for the industry. I know there are talented writers and editors out there, so since this process isn’t resolved yet my email is open if you want to send a resume and cover letter. Be advised that this is a FT salaried, remote position.

There will always be obstacles to overcome, successes to celebrate, people coming and going, and new opportunities and difficulties to navigate when running a business. To be here after 8 years, still able to share my passion for sports and news broadcasting with you, and earn your time and attention is an honor. I’m grateful for your support and look forward to seeing where we are when I write this column next September and raise a glass to 9 years of excellence.

Thanks for taking the ride with us. Here’s to finishing 2023 strong, and making 2024 even better.