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Sid Rosenberg Says Carton Is Done If Found Guilty

Jason Barrett

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After hearing about Craig Carton’s issues, former WFAN personality Sid Rosenberg had plenty to say about it. During conversations with Scott and BR on the Mighty 1090, and the New York Post, the WABC midday host said he sympathizes with Carton but isn’t surprised by his demise.

“I know it sounds crazy, and I may be the only one in the country who feels this way but I actually look at it, because I’m a recovering addict, and I’ve had gambling issues in my life as well, there’s a part of me that’s sympathetic,’’ Rosenberg told The Post. “Like this guy is so sick. I went to Gamblers Anonymous time and time again, been abstinent for a long time, then I’d fall off the cliff a little bit.

“But I know how deadly the disease is, man. It’s like drugs and alcohol, that’s one thing, you can smell it, you can see it. But gambling is different. You can go years, no one is going to know. But you’re laying on your pillow at night and you’re like ‘How do I come up with a million dollars,’ and it’s terrible.

“He obviously did a lot of these things out of desperation and what he did was terrible, if it’s true. If he fleeced innocent people out of millions of dollars, he’s got to go to jail, he f—ed up. But that’s what happens with this disease.’’

While talking to The Mighty 1090 and former radio partner Scott Kaplan, Rosenberg elaborated even further.

“He was sitting in the driver’s seat in New York City. If his salary was $1.8 or $2 million dollars, that’s not what he was making. He and Boomer walk into a department store and they make $20,000 dollars for 15 minutes. His endorsement money, his appearance money, he’s written a book, his television show, this guy was making a lot more than his salary.

“In New York, all of the big players are here, and he had access to everybody. Like the guy or not, the facts are that his show was very successful. Don Imus left and to Boomer and Carton’s credit, they didn’t miss a step, in fact, they did well in Imus’ absence. Even though he was a dick on the air, everybody wanted to be around Boomer and Craig, and he took advantage of it.”

Rosenberg has gone thru his own personal challenges due to addiction. As a result he had to resign from WFAN and was terminated by 560 WQAM in Miami. Given those prior experiences, Sid says he thinks Carton was involved in something much deeper.

“If you’re going to do something as serious as this, and dupe people out of 4-5 million dollars, and go to the length that he did to create a company that didn’t even exist, and I know some of his associates here in New York, and they’re bad guys, but this is above casino gambling.

“Maybe they threatened him. He’s got a wife and four kids. But his actions say to me that this guy was a lot more desperate than paying a casino. The casino is going to charge you interest but they’re not going to hunt you down and shoot you at your front door. The way he acted tells me he was a lot more desperate than owing a casino some money.”

Rosenberg and Carton have history together, previously working on the “The Sports Guys’’ on WNEW. Their relationship started strong but eventually faded. Rosenberg said most of their issues stemmed from differences of opinion about the direction of their show.

“The guy had the best job in the world, morning show host on FAN,’’ said Rosenberg. “He’s finished. Trust me. I look at him as a sick guy. I know what this disease does. If this is not the scariest tale of all, I don’t know what is. If in fact he’s guilty, he’ll never work again. If he’s exonerated he’s got a chance, but my fear is not getting back on the air at FAN is the least of his problems.’’

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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