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Sports Radio Thrives In The Summer Book

Jason Barrett



How did sports radio stations perform during the month of September or for the summer book? Below are a few details from a number of top markets. Stations are always invited to be included in this quarterly column and help tell their story and reinforce the power of the sports talk radio format. To have your brand represented in the future please reach out via email to

Los Angeles:

The shares may not be high in the city of Angels but growth has been a positive for ESPN LA 710 AM. For the summer book, the radio station finished ahead of local competitor AM 570 LA Sports in all M-F 6a-7p head to head battles. 570 did gain an advantage during evenings thanks to the Los Angeles Dodgers. Leading the way for 710 was the popular midday team Mason & Ireland with just under a 4 share. Equally as encouraging for 710 was an increase of a full point or better for all of the station’s key weekday shows year over year. 570 received its best ratings in midday thanks to a solid performance from Colin Cowherd.


The competition is always fierce in the windy city between 670 The Score and ESPN 1000 and the summer book was no exception. This quarter belonged to The Score as the station placed 3rd overall M-SU 6a-Mid with just under a 5 share. 1000 finished 15th for the full week with slightly over a 3 share. Given the power of the Cubs though, that’s not a big surprise. Once again 670 led the way in mornings, with Mully and Hanley nearly doubling Mike and Mike. M&H were 3rd with just under a 6 share. M&M produced a 3 share. In middays, The Score’s team of Parkins and Spiegel got some great news, finishing seven tenths of a point ahead of David Kaplan and the first hour of Carmen and Jurko‘s show (670 and 1000 schedule their shows differently). The Score was 6th between 9a-1p. ESPN 1000 was 9th. Where ESPN 1000 received its biggest win was in PM drive between 2p-6p. Waddle and Silvy finished tied for 1st with just over a 5 share. The Score’s team of Bernsein and Goff were three tenths of a point behind in 4th. One item to point out, Bernstein and Goff’s show is an hour longer though than Waddle and Silvy’s so if you measure their entire 1p-6p program the news is slightly different, the two stations are even during those hours at just under a 5 share. Nonetheless, Waddle and Silvy have been rolling in 2017.

San Francisco:

The Giants and Athletics weren’t chasing world series trophies, and the Raiders, 49ers, Warriors and Sharks weren’t involved in regular season action yet, but that didn’t stop KNBR 680 from turning in a strong September book. Summer book totals weren’t yet made available. For the overall month, KNBR led all head to head weekday show comparisons against 95.7 The Game. The station was 2nd M-F 6a-7p and M-SU 6a-Mid among Men 25-54, led by a 1st place finish from Gary and Larry in middays. The station also got a 2nd place performance from Fitz and Brooks, a 3rd place ranking in afternoon drive with Tom Tolbert and John Lund and a 6th place showing in mornings from Murph and Mac. 95.7 The Game received its best performance M-F 10a-1p and saw a slight uptick year to year for its morning show numbers.


Last year Sports Radio WIP took a few lumps for its ratings lagging behind where they normally were, but the tide has begun to turn in 2017. For the summer book, WIP advanced into the Top 3 among Men 25-54 M-SU 6a-Mid, up from 7th one year earlier. Leading the charge was Angelo Cataldi, who turned in a Top 3 performance in mornings with a low 7 share. The midday team of Joe DeCamara and Jon Ritchie finished 4th with a mid 6 share, up year to year from 10th and a high 3 share. Rounding things out in afternoons were the team of Chris Carlin and Ike Reese, who registered a Top 5 finish with just under a 5 share, up nearly a point and 4 positions year to year. The one area where 97.5 The Fanatic remained ahead and in strong shape was in PM drive thanks to Mike Missanelli.

Washington DC:

History was made in the nation’s capital and this time it had zero to do with politics. 106.7 The Fan saw its morning show, The Sports Junkies, register a 1st place finish in AM drive for the summer book beating the nation’s dominant news talk brand WTOP. The market victory was a first for the Junkies. Making the feat even more spectacular was that the show produced a low 10 share to earn the win among Men 25-54. That number was strong enough to place the show 2nd with Adults 25-54 too. The Fan also received positives news in middays and afternoons, with Grant and Danny and Chad Dukes each placing 3rd for the summer book. G&D were #1 overall for the month of September, and Dukes was 2nd in afternoon drive. The Fan finished 2nd overall M-F 6a-7p and M-SU 6a-Mid with Men 25-54.


The summer book produced positive stories for both local sports radio brands but momentum appears to have shifted in the direction of WEEI. The quarter saw WEEI edge 98.5 The Sports Hub by three tenths of a point for 1st overall M-SU 6a-Mid. The two stations were tied for 1st M-F 6a-7p with each delivering slightly above a 10 share. In the head to head matchups, Kirk and Callahan won morning drive again by finishing 1st with just under a 14 share. The Hub’s Toucher and Rich were also in double digits with just above a 10 and a half. K&C also finished 1st for the quarter with Adults 25-54 and Men 18+ and 35-64. In middays, Glenn Ordway, Lou Merloni and Christian Fauria finished 2nd, nipping The Hub’s Zo and Bertrand by four tenths of a point with Men 25-54. OMF were just above a 9 share. The Hub remained in control in afternoons with Felger and Massarotti taking top honors among Men 25-54 with a little better than an 11 share. WEEI’s Dale, Holley and Keefe continued to increase their share and finished 2nd. The Hub also won evenings from 6p-10p by three tenths of a point. One stark difference between the two brands is how their streaming performances factor into their monthly and quarterly numbers. Entercom, which owns and operates WEEI subscribes to Total Line Reporting which includes over the air and streaming listening. CBS Radio, which owns and operates The Sports Hub, lists them separately.


Summer listening wasn’t as hot as it normally is, but in September the audience was back and clamoring for more. The beneficiary of the interest was 710 ESPN Seattle which had 3 shows finish the month in the Top 10, led by Danny, Dave and Moore and Bob, Groz and Tom each placing in the Top 6 in their respective dayparts. With football season now in full swing, and the Seahawks making noise on and off the field, listening should continue to increase, helping the market end the 2017 campaign on a high note.


The summer book provided another powerful story for 104.3 The Fan. Denver’s leading sports radio brand finished 1st overall among Men 25-54 M-F 6a-7p with just under an 8 share. Making the news more remarkable was that the brand grew from a low 5 share in July to a high 10 share in September (think football might create a little interest?). The biggest benefactor was the morning team of Mike Evans and Mark Schlereth. The duo increased their share from the mid 8’s in July to the high 13’s in September. The morning show has finished 1st overall every single month in 2017 except July (finished 2nd) and has increased their overall double digit share year to year by three full points.

St. Louis:

101 ESPN continues to dominate the marketplace, pulling in another Top 3 finish among Men 25-54 with just under a 10 share. Leading the way once again was the station’s afternoon show, The Fast Lane, which finished the quarter 1st overall with a mid 11 share, highlighted by a mid 12 performance in September. The drive time program has been rated 1st overall every month this year. 101’s remaining weekday shows hosted by Bernie Miklasz, Kevin Wheeler and the team of Anthony Stalter and Chris Duncan finished between 2nd and 4th in their respective dayparts.

Additional Market Notes:

97.1 The Ticket in Detroit turned in another big ratings book. The radio station was #1 overall with Men 25-54

In Dallas, Sports Radio 1310 The Ticket was #1 with Men 25-54. 105.3 The Fan also performed well coming in 3rd.

The Charlotte sports radio scene once again was led by WFNZ which received a strong midday performance.

And to wrap things up, KFAN in Minneapolis continued to cruise, finishing in the Top 5 among Adults 6+, 18-49 and 25-54. The station finished #1 overall with Men 25-54.

Sports Radio News

Matt Moscona Named PD of 104.5 ESPN Baton Rouge

“Watching 104.5 ESPN grow from its inception to one of the most respected brands in sports talk in the country has been extraordinary.”





104.5 ESPN Baton Rouge host Matt Moscona has been named Program Director of the Guaranty Media station.

Moscona hosts After Further Review, which is simulcast on 104.5 ESPN Baton Rouge as well as as 100.3 ESPN New Orleans. He also hosts the Rosters to Riches podcast, which discusses the largest stories in the Name, Image, and Likeness space.

“Watching 104.5 ESPN grow from its inception to one of the most respected brands in sports talk in the country has been extraordinary,” Moscona said. “I’m honored to have been chosen to help continue our growth in this new role.”

Moscona joined Guaranty Media in 2010 after a stint at iHeartMedia in Baton Rouge.

“Matt Moscona is the perfect person to help grow ESPN Baton Rouge as we continue to increase the amount of content we produce and the number of platforms we are distributing that content to daily,” Guaranty Media GM Gordy Rush said.

“Matt’s dedication to the growth of the brand from day one and how that impacts the listeners and the businesses we serve makes him the perfect person to bring 1045 ESPN to the next level,” added Guaranty Media COO TJ Solis.

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Sports Radio News

Maggie Gray: Kids Don’t Belong at Postgame Press Conferences

“I’m not saying kids shouldn’t be part of this, but to be up there in the press conference after a game? No.”





A video of Philadelphia Eagles head coach Nick Sirianni’s daughter went viral after she mimicked him during the NFC Championship Game postgame press conference. And while she believes it’s cute, CBS Sports Radio host Maggie Gray believes kids don’t need to be there.

During Maggie and Perloff Monday, Gray contended that the press conference is when people are working, and simply isn’t a place children need to be.

“All professional athletes: your kids are cute. They’re all cute,” Gray said. “We both have kids, they’re cute. Kids are naturally cute. We can see your kids down on the field with confetti, I’m not saying kids shouldn’t be part of this, but to be up there in the press conference after a game? No. These are reporters trying to do their job, number one. And two, we have plenty of time to see your kids. They shouldn’t be up there.”

Gray was joined by Eliot Shorr-Parks, the Philadelphia Eagles reporter for 94WIP. He slightly disagreed while co-host Andrew Perloff remained mostly quiet on the subject.

Some critics have argued athletes and coaches have utilized their children as a quasi-shield from tough, difficult, or uncomfortable questions. While Gray doesn’t posit that here, she does make the case that the press conference is an area where reporters are trying to work, and the distraction of children isn’t conducive to that environment.

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Sports Radio News

Gregg Giannotti: Kay Adams Grabbed My Man Boob

“I’m not upset at her. I’m more upset with me for possessing these man boobs.”




Gregg Giannotti

Many of sports media’s biggest personalities are assembled in Arizona for Radio Row at the Super Bowl. WFAN morning host Gregg Giannotti was introduced to FanDuel TV’s Kay Adams yesterday, and he will remember the interaction for years to come.

During Boomer & Gio Tuesday morning, Giannotti explained the interaction came to be after he was going to 93.7 The Fan’s area to record an interview with Andrew Fillipponi when the pair bumped into Adams, who Fillipponi works with on the sports betting cable channel.

“The first thing she does is the classic ‘Where’s Boomer? Why isn’t he here? He doesn’t want to see me? Where did he go?’ So I go ‘You smell that rubber, Kay? That’s Boomer’,” explained Giannotti. “So then, I look over and she’s got a display of a tequila competitor that’s in front of her set, that’s not Casamigos. So then she sees me wearing the Casamigos sweatshirt that you have on, so playfully — she’s not angered by this, but playfully — she says ‘Oh no, no, no. You can’t wear that around here.’

“She puts her hand right here on my left man boob, and covers up the logo, and gives me two squeezes on the left man boob. Now, I am — at this point — completely floored. Because never once in my life — man, female — has anyone grabbed my man boob and gave it a honk-honk. And that’s what happened.”

“Was it titillating?” Boomer Esiason laughingly asked. Giannotti responded with a resounding no.

“It felt weird. It wasn’t titillating. It’s emasculating. It wasn’t like she was rubbing the back of my head saying ‘Oh, I love Boomer & Gio‘, she’s grabbing the most self-conscious part of my body and honking it.”

“She honked your boob,” Esiason said. “Did you honk her boob back?”

“Of course not!” shouted Giannotti. “I wouldn’t be sitting here right now!”

When asked by Esiason if he had PTSD or was upset about the situation, Giannotti said he was more upset with himself.

“I’m not upset at her. I’m more upset with me for possessing these man boobs and allowing something like this to happen. It’s more of a self-deprecation thing with me. Whatever she said after that, I don’t remember. It’s just black,” Giannotti joked.

“The whole time I’m just thinking ‘honk-honk, Kay Adams, the thing in the NFL right now, honk-honk, Kay Adams, oh look there’s Kay Adams, what’s Kay Adams wearing, Oh my god Kay Adams is here’ and the first time I meet her she’s going ‘honk-honk’ on my man boob.”

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