Title: Landry Football Podcast
Date: October 31, 2017
Length: 49 minutes and 48 seconds
Cast: Host Chris Landry
Extra: You can find episodes on Landryfootball.com or subscribe on ITunes.
If you’re reading this, you probably love football. Say what you want about where the game is heading or what the ratings show, but it’s still the most beloved game in our country. As the podcasting business continues to boom, the number of shows centered on football grows higher and higher, which means the competition grows only tougher. However, Landry Football stands alone, because of its instant credibility.
There’s only one football podcast that provides views and analysis from a former coach, scout and administrator. Landry football, hosted by Chris Landry, brings you inside the film room, out on the field and even inside the locker room on the biggest stories in both college football and the NFL. In 1992, Bill Belichick hired Chris as a full-time assistant with the Cleveland Browns. He would later serve as a scout, both in college football and the NFL, amongst other stops in his career. Gaining credibility with an audience is difficult, but Landry’s impressive professional background helps make his podcast unique.
What stood out as I listened, was how the former coach recognizes the line between too technical and making it relatable to the average football fan. There’s a small amount of people listening that could define what a Cover 2, three-technique or route tree consists of, so you have to understand how to get your point across without the listener feeling lost and confused. Landry excels in that aspect, by avoiding certain verbiage and phrases that would seem foreign to most.
Another great quality of Landry Football is the level of detail each topic receives. In this episode, Jim McElwain’s firing at Florida is discussed at great length. What it made it particularly enjoyable is that I felt like Landry took me inside many different rooms. He brought me along into the meeting room between McElwain and the Florida administrators. He took me inside the office where the athletic director and president held their conversations, and he helped me understand how the final decision was made. I realize that McElwain was fired because he likely lied about the death threats he claimed he received, but Landry provided the ‘why.’
Listeners are smart enough to know the basic details of a story, but you have to dig beneath the surface. Landry gets high marks, because he tells the story by giving the point of view from everyone that’s involved. From the head coach to the athletic director, you see each perspective, including the implications that each one is faced with. That’s incredible insight and something you can’t find on many other podcasts.
But what if you’re not a Florida fan or could care less about SEC football? Would you still listen to that segment of the podcast? In my opinion, it’s a resounding yes. Why? Because no matter if you have any affiliation to the program or not, Landry brings up detail after detail that draws you into the story. Just when I felt I had my fill of McElwain’s down fall, Landry made me look ahead to the future for the Gators. Anyone can bring up a list of potential candidates, but Landry gave me opinions on how to hire a coach and the pros and cons of some of the rumored candidates. He even made a point to mention a personal experience he had with former Raiders owner Al Davis. That added a great deal to the discussion at hand. When you feel like you’re getting exclusive content, you stick around. And that’s what I felt like while listening to the first 40 minutes of the podcast.
I respect anyone who’s able to solo-host an entire podcast and still make it entertaining. In this case, Landry gets high marks in that category. For an entire 49 minute episode, I felt engaged with all of the topics and enjoyed the various ways he tackled them. There were a few long pauses that made me think the episode stopped playing, but I’m willing to give that a pass to someone who’s going full steam ahead on for nearly an hour.
This podcast doesn’t seem like it’s a job for Landry. I genuinely felt like he truly loves his routine of breaking down football. To me, that translates to a successful podcast. I love when I discover a podcast that has a niche that none other can claim. Landry Football has that with its instant credibility and ability to take you where nobody else can.
Moving forward, I’d love to hear Landry hold an 8-10 minute segment with a well-known guest and talk football. I’m sure his contact list is impressive, and if he committed even a small amount of time to just one podcast with a quality guest, his product would shine even more.
I would highly suggest subscribing to this podcast and listening to Landry’s two episodes he puts out a week. You won’t just be entertained, you’ll feel like you’ve learned something. Both of those are invaluable when it comes to listening to a podcast.
Being Wrong On-Air Isn’t A Bad Thing
…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.
In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.
“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.
“How many championships we would have going forward because of everything we went through.”
Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.
The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?
That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.
You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.
“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”
Do not do what Perkins did later that morning on First Take.
Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”
Jason Williams: “I don’t get passes on this show.”
Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”
Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”
It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.
WORTH EVERY PENNY
I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.
My first thought: Jerry Kramer didn’t play tight end.
My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.
After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.
Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.
Then I found out that Russo is making $10,000 per appearance on “First Take.”
My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.
My second thought: That might be the best $10,000 ESPN has ever spent.
Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.
And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.
Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours.
But is that why you sell sports radio?
In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.
A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family.
Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.
I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.
Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important.
So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.
Media Noise: BSM Podcast Network Round Table
Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.