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BSM Podcast – Season 2 – Episode 13 – Mark Willard – XTRA Sports 1360

Jason Barrett

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Episode 13 of Season 2 includes a fifty minute conversation with San Diego sports talk show host Mark Willard. The discussion focuses on Willard’s experiences in sports radio in Southern California, the difference in strategy between FOX Sports Radio and ESPN brands, the reasons behind Los Angeles not being a higher rated sports radio market, the pros and cons of working with a former athlete, how to handle social media, reaction to the Mike Felger commentary on Roy Halladay, whether WFAN and ESPN are still as desirable as they once were, working for PD Brian Long and much more.

Also, Jason runs thru this week’s 5 in 5 by sharing his thoughts on the end of Mike and Mike, the approval of the CBS-Entercom merger, another round of layoffs at ESPN, Mike Felger’s critical remarks of Roy Halladay following his death and Barstool Sports gaining its own channel on SiriusXM.

TOPICS EXPLORED WITH MARK WILLARD:

  • Growing up listening to KNBR in the Bay Area
  • Getting his first break to be on-air and call a game
  • Landing a big opportunity with 690 in San Diego
  • Being paired with Tony Bruno and how it helped his career
  • How to judge if your approach is working or not on a national show
  • The differences in LA radio between FOX Sports and ESPN
  • What the benefits and challenges were working at 710 ESPN LA
  • Why Los Angeles sports radio doesn’t rate higher
  • Adjusting back to San Diego after working in Los Angeles
  • How the loss of the Chargers has affected his content strategy
  • Working with a former athlete and the pros and cons to it
  • Navigating social media as a talent and his advice for handling it
  • Reaction to Mike Felger’s commentary last week on Roy Halladay
  • If WFAN and ESPN are still highly attractive sports media jobs
  • Working for Brian Long and how their relationship has evolved
  • Quick Hits: Best SD host, Best radio teacher, SD or LA, Texting baby

FROM THE GUEST

Mark’s Twitter handle: @Mark_T_Willard

EXTRA:

Be sure to check out Mark’s new podcast, Ballers and Babies. You can hear the first episode by clicking here.

BSM Podcast

Sports Talkers Podcast – Kenny Mayne, Hey Mayne

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Life changed both during and after ESPN for Kenny Mayne. He shares the ups and downs of his journey with Stephen Strom.

iTunes: https://buff.ly/3xYq3Oe

Spotify: https://buff.ly/3JVYgDp

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BSM Podcast

Sports Talkers Podcast: LaVar Arrington, FOX Sports Radio

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LaVar Arrington went from the NFL to local radio to television to national radio to podcast mogul.

iTunes: https://buff.ly/3xYq3Oe

Spotify: https://buff.ly/3JVYgDp

iHeart: https://buff.ly/3JWPFQS

Google: https://buff.ly/3w9RBzX

Amazon: https://buff.ly/3psPDGZ

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BSM Podcast

Producers Podcast: Ashton Rotman, ESPN Milwaukee

Brady Farkas

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We close out the year in producers with a conversation with Ashton Rotman, a guy who wears a lot of hats for Good Karma Brands in Milwaukee.

iTunes: https://buff.ly/3A7FJ4a

Spotify: https://buff.ly/3bZ7NgG

iHeart: https://buff.ly/3dB4FrO

Google: https://buff.ly/3JVC5NG

Amazon: https://buff.ly/3STupzF

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