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Will Craig Carton Join Barstool Radio on SiriusXM?

Jason Barrett

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Last month Barstool announced they would expand their daily two hour show on SiriusXM by making channel 93 a 24/7 Barstool Radio channel. Also in November, Craig Carton resurfaced, following his arrest and resignation from WFAN, launching his podcast “Hello My Name is Craig.” Barstool founder and CEO Dave Portnay confirmed Michael McCarthy’s recent report that Portnoy was speaking to Carton about joining Barstool.

“He’s good at what he does,” Portnay told The Daily News. “He has told us his side of the story and if you take him at his word, we’re comfortable with what he said and my job particularly is about entertaining content, whether it be on the radio or the website or whatever. He’s awesome at what he does. So that’s really what I care about is entertaining our readers and I think he’s great at it.”

Portnoy did not say the specific role they were looking for Carton to fill. Barstool could be a home for Carton’s podcast, or they could look to add him to their 24 hour SiriusXM channel which is expected to launch on January 15, 2018.

After working for ESPN and Fox Sports 1, Julie Stewart Binks joined Barstool in July. Stewart Binks will be part of Barstool Radio’s daily lineup on SiriusXM. While on Mike Francesa’s celebratory radio show last Thursday, she mentioned she was in the middle of doing test shows with potential co-hosts for the channel’s upcoming morning show.

Earlier this week Carton tweeted a picture of a hat that said “Viva.” Carton’s caption for the photo read, “my motto for the day written simply on a hat,” which seemed to acknowledge Barstool’s slogan, “Viva La Stool.

Very upfront about the legal trouble surrounding Carton, Portnoy told the Daily News, “The fact that he’s in trouble with the law does not scare me, people make mistakes. But if he went to jail, he obviously wouldn’t be able to work with us. But that’s something that doesn’t particularly bother me.”

Barstool is launching a 24 hour channel on SiriusXM and has a need for a morning host, Carton has a relationship with Barstool and is one of the most successful sports radio morning host’s in the country. Factor in his current availability and location, when you connect the dots it seems like a logical fit.

Carton pled not guilty to an indictment charging him with an alleged ticket resale Ponzi scheme on November 8th. His most recent court hearing was November 30th where a tentative trial date for September 2018 was set.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports Radio News

SURVEY: 16.9% of All Sports Radio Listeners Are Streaming

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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