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Sports Media Traveled a Long Road in 2017

Jason Barrett

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2017 offered no shortage of news on the sports media industry. It seemed like every month this year included a major development for sports television networks to navigate thru, and the sports radio format dealt with its own share of challenges and opportunities while anxiously awaiting the approval of the CBS-Entercom merger. Although it gave media folks plenty of material to digest and discuss, it also left questions about the future.

Nonetheless, here we are at the end of the 2017 calendar, and while some companies would love to put the past twelve months in their rear view mirror and forget they ever happened, we can’t spring forward to 2018 without first looking back at one of the more interesting and challenging years for the sports media business. If 2018 is anything like the one we just experienced, we’re all going to be in for an even bumpier ride. Be sure to buckle your seat belt.

Local Sports Radio News:

The number one story in radio circles for 2017 was the EntercomCBS Radio merger. What was seen as a positive move for the future of the radio industry was also one which required patience as the new company needed to clear a few hurdles to reach the finish line. In the end, Entercom wound up the undisputed leader in the sports radio format with top performing stations in the majority of major markets, over 40 play by play deals, and ownership of its own national sports network. Former San Diego Padres CEO Mike Dee was hired as the company’s President of Sports and CBS Radio executive Chris Oliviero joined the new group as its Executive VP of Programming. Lost in the completion of the merger were a few successful sports brands including 98.5 The Sports Hub in Boston which went to Beasley Broadcasting, Sports Radio 1140 KHTK in Sacramento which was picked up by Bonneville and a smaller signal 1090 The Fan in Seattle which was placed under the operating control of iHeartmedia. Entercom also bolstered its digital efforts by acquiring DGital Media. As we move into 2018 the question becomes, how will the new Entercom capitalize on its position as one of radio’s most powerful companies?

One of the company’s most important stations, WFAN in New York, was dealt two massive blows in 2017. One of those situations was expected, the other came from out of left field. Mike Francesa kept his word and left the station on Friday December 15th, ending a 28-year run in afternoon drive. The Fan announced afternoon drive would be hosted in 2018 by the trio of Chris Carlin, Bart Scott and Maggie Gray. As expected, the station’s new direction was met with immediate criticism, which wasn’t a surprise since change is never popular, especially when it involves the exit of a host who had been on the air for three decades. Entering 2018, all eyes in New York will be on Carlin, Scott and Gray. Meanwhile for Francesa, he’s stated that he’s not done working. The former afternoon king has not yet announced his future plans but has hinted that his next move will likely be something different. Stay tuned.

Equally as challenging for WFAN was dealing with a jolt to its highly successful morning show, Boomer and Carton, which came to an end in September after Craig Carton was arrested for his alleged involvement in a ponzi scheme. Carton is fighting the charges and has since launched a podcast and been linked to a potential opportunity in the new year with Barstool Sports, but his former seat on The Fan’s morning show now belongs to former CBS Sports Radio morning man and Long Island native Gregg Giannotti. With Giannotti earning his shot opposite Boomer, it meant vacating his seat on CBS Sports Radio’s morning program. The network has since announced it will install Marc Malusis and former pro wrestler Taz in morning drive to start 2018.

For WFAN’s lead competitor ESPN NY 98.7 FM, 2017 also involved a few changes. The radio station increased its local programming in middays with the addition of Alan Hahn, Rick DiPietro and Chris Canty and Stephen A. Smith. However, a few months later a decision was made to move Hahn back to evenings and Dave Rothenberg back to middays. An even bigger positive for the station was the month of June which saw Michael Kay edge Mike Francesa 5.2 to 5.1 during their head to head hours M-F 3p-6:30p. It was the first time Kay had finished ahead of the sports radio ratings king for a full month since joining the station in 2002.

In addition to the arrest mentioned previously of Craig Carton, there were other sports radio personalities who found themselves the center of attention for the wrong reasons. 950 KJR in Seattle was forced to cut ties with morning man Mitch Levy after he was locked up during a prostitution sting. Levy is now working on rehabbing his life and image. KJR is still deciding their long-term plans in morning drive. Ethan Skolnick in Miami was taken away by police after assaulting his father. The situation resulted in Skolnick no longer being featured on the airwaves of 790 The Ticket. Ryen Russillo was also arrested, resulting in a suspension at ESPN Radio, after he was discovered highly intoxicated and naked in a stranger’s home in Wyoming.

Play by play deals were extended in multiple cities. The Dallas Mavericks agreed to terms to remain with ESPN 103.3 in Dallas, the Philadelphia Eagles inked a new 7-year deal with WIP, the Seattle Seahawks and Bonneville Seattle renewed their vows for a few more years, WDAE in Tampa secured a new agreement with the Tampa Bay Buccaneers, 98.5 The Sports Hub extended its partnership with the New England PatriotsWQAM and the Miami Hurricanes advanced their relationship with a new contract, 940 WINZ committed further to the Miami MarlinsWFNZ locked up a new arrangement with the Charlotte Hornets, and Arizona Sports 98.7 FM and the Arizona Diamondbacks signed paperwork to continue their association. The Washington Capitals returned to 106.7 The Fan in DC, the Minnesota Twins followed suit by going back to WCCO, and the Detroit Pistons did the same by heading back to 97.1 The Ticket. In Kansas City, 810 WHB and 610 Sports switched allegiances with 810 becoming the new home for the Kansas Jayhawks and 610 teaming up with Kansas State. KGO in San Francisco struck a new deal with the University of California, San Diego State partnered with XTRA Sports 1360, the Los Angeles Chargers found a radio partner in AM 570 LA Sports, as did the Vegas Golden Knights at FOX Sports 1340.

Program Director changes took place in a few key markets. After being unexpectedly let go in Philadelphia, Matt Nahigian quickly resurfaced in San Francisco landing the PD gig at 95.7 The Game after the station dropped former PD Don Kollins. Nahigian’s spot at 97.5 The Fanatic was then filled by former NJ 101.5 PD Eric Johnson, who earlier in his career served as APD for WIP. Former DC programmer Chuck Sapienza took the reigns at 105.7 The Fan in Baltimore, Jeremiah Crowe was elevated to the top spot at KNBR in San Francisco, Jeff Rickard climbed the ranks to the top spot at 107.5/1070 The Fan in Indianapolis, Tony DiGiacomo was charged with leading WFNZ forward in Charlotte, John Mamola was given the keys to WDAE in Tampa, John Hadley was installed as PD at 590 The Fan KFNS in St. Louis, Joey Jenkins earned PD stripes at ESPN Boise and Ben Darnell left North Carolina to become the top guy and Rob Dibble’s partner at ESPN 97.9 in Hartford. Just a few miles down the road, Justin Craig returned to Bristol to become a key part of the ESPN Radio network’s management team, turning his previous post as PD at 98.7 ESPN NY over to APD Ryan Hurley. John Cassio also entered network management joining SiriusXM‘s sports team in Washington DC.

There were a number of additions made on the air as well. After exiting 97.5 The Fanatic and sitting out for a few months, Jon Marks moved across town to host evenings on WIP. His year ended in afternoons with Ike Reese due to Chris Carlin departing for WFAN in New York. After losing Danny Parkins to 670 The Score in Chicago, 610 Sports filled his seat by adding Brad Fanning opposite Carrington Harrison. As Parkins joined The Score, Chris Rongey left the radio station to head home to St. Louis and become part of The Fast Lane with Randy Karraker and Brad Thompson at 101 ESPN. Arizona Sports 98.7 FM added FOX Sports 910 veteran and budget cut casualty Mike Jurecki to its midday program opposite former NFL defensive end Bertrand Berry, Gerry Valliancourt returned to the Queen City to host afternoons for ESPN Charlotte 730 The Game, Chad Doing headed back to Portland to join Travis Demers in afternoons on Rip City Radio 620, 104.9 The Horn strengthened its roster with the additions of Geoff Ketchum, Craig Way and Rod Babers, Robin Carlin left Denver to join Sean Salisbury‘s show in Houston which then added a TV simulcast on beIN Sports, Erik Ainge joined the midday mix on Sports Radio WNML in Knoxville, and ESPN Radio 94.1 in Norfolk brought in Jeff Pantridge to fill the void left by Nick Cattles who headed to Boston to join 98.5 The Sports HubZach Bye got his big break by leaving Albany, NY for Denver to work with Brandon Stokley in middays on 104.3 The Fan, TJ Carpenter moved from Kansas City to Denver to join Mile High Sports Radio which was eventually purchased along with its magazine, website and newsletter by a group led by former 104.3 The Fan PD and host Nate Lundy. Not to be forgotten, Kyle Bailey joined the weekday lineup at WFNZ in Charlotte, Mark Zinno bounced back from being let go by 92.9 The Game in Atlanta to host afternoons for 1230 The Fan 2, Andy Gresh moved to Providence to host on WPRO, Craig Shemon and Pete Sheppard landed in afternoons in Fort Myers on 99.3 ESPN, and a few major cities gained new sports stations including Vancouver with the arrival of Sportsnet 650, New Orleans with the launch of Sports Radio 1280, and Phoenix with the debut of 1580 The Fanatic.

Changes also resulted in the exit of a few familiar faces. After battling health issues, Terry Foster decided to shut it down and exit 97.1 The Ticket in Detroit where he had enjoyed a long-term successful partnership with Mike Valenti. Longtime Chicago sports radio hosts Terry Boers and Mike North both announced their retirement from sports radio, 680 The Fan in Atlanta parted ways with longtime morning host Chris Rude electing to feature a two-man team led by Chris Dimino and Nick CelliniRob Ellis and 97.5 The Fanatic in Philadelphia cut ties paving the way for Jason Myrtetus to become Harry Mayes‘ new on-air partner. In San Francisco, JT The Brick was dropped from middays at 95.7 The Game (he still hosts his national show for FOX Sports Radio), and KNBR and morning update anchor Kate Scott terminated their working relationship. Additionally, Mitch Moss joined VSiN and co-host Mike Pritchard moved to 104.3 The Fan in Denver, leaving ESPN Las Vegas with a hole in its weekday lineup which it has since filled with local options. Dean Blundell was let go by Sportsnet 590 The Fan in Toronto, Sports Radio 1140 KHTK in Sacramento and PD Kevin Sherrets split up, and Sean O’Connell and ESPN 700 in Salt Lake City pursued different directions. Speaking of Salt Lake, 2017 also saw 1320 The Fan cease operations.

A couple of sports radio legends signed new deals which calmed the nerves of their employers. Angelo Cataldi agreed to terms to remain in mornings at WIP, Jim Rome struck a new deal with CBS Sports Radio, Greg Papa gave his commitment to 95.7 The Game, Chris Kroeger and WFNZ pledged their support to one another, and Bob McCown finalized an agreement to continue hosting at SportsNet 590 The Fan.

The hottest sports radio market in the nation remained Boston where WEEI and 98.5 The Sports Hub jockeyed for position as the market’s leading brand. Combined the two stations were responsible for nearly 25% of listening among Men 25-54. Each station recorded strong double digit shares and after previously spending a few years as the runner up, WEEI reversed its luck and took the lead in mornings thanks to a dominant year from Kirk and Callahan. WEEI also took the lead in middays with Ordway, Merloni and Fauria inching past Zolak and Bertrand. However if the streaming numbers get included the positions change. The Hub’s Felger and Massarotti stayed in front of WEEI’s Dale, Holley and Keefe in afternoons. Month after month the two Boston station’s have been engaged in an intense battle with each quarter hour potentially making the difference of who wins the next book. Truly a fascinating follow.

Continuing with the two Boston sports stations (WEEI and 98.5 The Sports Hub), each were nominated for the Marconi Award for Sports Radio Station of the Year. 101 ESPN in St. Louis and 97.5 The Fanatic in Philadelphia also received consideration but the honor was ultimately given to Sports Radio 1310 The Ticket in Dallas who enjoyed a spectacular year in the ratings.

Other strong ratings stories were delivered this year by KFAN in Minneapolis, 104.5 The Zone in Nashville, 670 The Score and ESPN 1000 in Chicago, 104.3 The Fan in Denver, KNBR in San Francisco, 106.7 The Fan in Washington DC, 97.1 The Ticket in Detroit, 97.1 The Fan in Columbus, 1620 The Zone in Omaha and ESPN 92.9 in Memphis.

A reunion was created in Houston by Gow MediaLance Zierlein left SportsTalk 790, turning his previous timeslot over to Josh Innes. The talented host then spent a few months on the sidelines before returning to the airwaves at ESPN 97.5 with former partner John Granato in morning drive. Zierlein and Granato enjoyed success together previously at Sports Radio 610 and KGOW 1560. Also making the move to Gow Media was former 790 afternoon host Charlie Pallilo. The Houston sports radio veteran took over middays on Sports Map 94.1.

In Los Angeles, ESPN LA 710 evolved its afternoon show from Marcellus Wiley and Kelvin Washington to Marcellus, Kelvin and Eric Davis. That then was adjusted to Marcellus, Eric and Sean Farnham, except now Davis’ future is in question following sexual harassment allegations from his time at the NFL Network.

After spending the first half of the year away from the microphone following a 2016 exit in St. Louis, Dino Costa was given a second chance. The polarizing talk show host landed the afternoon gig at 102.9/750 The Game in Portland but that opportunity also vanished after Costa created a stir in the market by taking aim at Black Lives Matter supporters and women sports talk show hosts. The Game has since inserted CBS Sports Radio’s Bill Reiter in afternoons.

iHeartmedia in Denver made a bold move to turn Denver Sports 760 into an all-Broncos channel. The station was rebranded as Orange and Blue 760 in July. Among the personalities featured on the channel include Broncos play by play voice Dave Logan and former Broncos Steve Atwater, Ray Crockett, Tyler Polumbus and Matt McChesney.

Unfortunately 2017 didn’t end without the sports radio format losing a few good men. AM 1300 The Zone in Austin lost morning co-host Sean Adams unexpectedly in September, former Philadelphia Phillies catcher turned 97.5 The Fanatic contributor Darren Daulton passed away in August, and Cleveland sports radio host “The Big Sports Kahuna” Kendall Lewis died in April.

The National Sports Radio Circuit:

ESPN Radio brought to an end the marriage of Mike and Mike, leaving hurt feelings in the process. Mike Golic acknowledged being blindsided by the decision and confirmed that he considered retiring before being presented with the option of teaming up on a new show with Trey Wingo and his son Mike Golic Jr. For Mike Greenberg, the company’s plans to launch a new television show with Greeny as the centerpiece alongside Michelle Beadle and Jalen Rose were stalled. The new program is expected to debut live from New York City in April 2018.

The ending of Mike and Mike was not the only major change at ESPN Radio. The network announced Stephen A. Smith would join the weekday lineup in 2018, taking over the 1p-3p ET timeslot. Smith had already been hosting during those two hours on ESPN Radio’s New York and Los Angeles stations. By adding Smith, ESPN Radio committed to moving Ryen Russillo and Will Cain into afternoons except Russillo surprised the company by deciding to exit in order to pursue different opportunities on the West Coast. Although Russillo will be gone from network radio, he will continue producing a podcast for the company thru the summer of 2018. The decision to shift Russillo and Cain to PM drive was made possible due to the company shifting Bomani Jones away from his national radio show into the podcast space. The other two moves at ESPN Radio included Jason Fitz replacing Israel Gutierrez opposite Sarah Spain and Freddie Coleman and Ian Fitzsimmons being inserted into the 9p-1a ET position. Jalen and Jacoby followed Bomani’s path and are focusing more on creating digital content.

FOX Sports Radio added to its lineup by signing Doug Gottlieb away from CBS Sports Radio. Gottlieb was inserted into afternoons on FSR replacing Jay Mohr. To fill Gottlieb’s spot on CBS Sports Radio and the CBS Sports Network, the company turned to Tiki Barber and Brandon Tierney who were holding down the midday slot. Damon Amendolara vacated his evening show to replace Tiki and Tierney in middays, and Bill Reiter joined the network to take over Amendolara’s evening shift. CBS Sports Radio also confirmed plans for Jim Rome‘s radio program to gain a television simulcast in 2018 on the CBS Sports Network.

Clay Travis continued increasing his national profile in 2017. The national sports radio morning host for FOX Sports Radio and owner of Outkick The Coverage went on the attack against ESPN, calling out the network for declining ratings, subscription losses and questionable decision making over situations that involved personalities with Republican and Democratic views. Travis also broke the news of ESPN removing Asian play by play announcer Robert Lee from the Virginia-William and Mary broadcast because of concerns of his name offending viewers. Travis’ relentless pursuit of ESPN got under the skin of Bob Iger and John Skipper and resulted in national appearances on FOX News and CNN. During one of those visits, Travis told CNN anchor Brooke Baldwin he believes in two things, The First Amendment and Boobs, generating another firestorm of reaction. The exchange gained Travis tons of national attention but also a removal from CNN’s programs. Travis later claimed that FOX News also pulled him off of their shows to appease Iger, the Walt Disney Company‘s Chairman and CEO.

As much as Travis’ feud with ESPN helped advance his stature in sports media circles, one could make a case that his biggest impact was made when he led a social media revolt against the University of Tennessee after the school hired Greg Schiano as its new football coach. Travis wrote on his website and utilized Twitter to encourage fans to make their voices heard about Schiano being a bad hire for the school due to previously being linked to a child sex investigation from his time spent at Penn State. Travis even went to the extent of tweeting out Tennessee AD John Currie‘s cell phone number. The story picked up steam, resulting in Tennessee rescinding its offer to Schiano, removing Currie as AD, installing former football coach Phillip Fulmer as its new AD, and hiring Jeremy Pruitt to lead the Volunteers football program.

SiriusXM continued making moves to improve its programming offerings. The company announced plans to launch SEC Radio and Pac-12 Radio, struck a partnership with ESPN to rebrand College Sports Nation as ESPNU Radio, inked a six-year extension with NASCAR and came to terms with Barstool Sports to give the brand its own 24/7 channel starting in January 2018. A pretty good year for Scott Greenstein and Steve Cohen.

The year also included two of the most powerful multi-media rights and sponsorship holders in college sports play by play announcing their intentions to join forces. Learfield and IMG College revealed in September their plans to align. If approved by the DOJ it would make their joint worth more than 2.5 billion dollars. Assuming approval is granted, the companies will represent a total of 220 schools including 70% of Division I universities.

2017 will also be remembered as the year when broadcast outlets began increasing the amount of air time given to sports betting content. VSiN launched in Las Vegas on SiriusXM, spearheaded by Brian and Brent Musburger. Speaking of Brent, he was utilized as a sports betting expert on ESPN during the network’s March Madness coverage, something previously shied away from on sports television. FOX Sports Radio entered the space in a bigger way with the addition of RJ Bell. The Chernin Group launched The Action Network, luring away ESPN digital executive Chad Millman to run it, and Scott Van Pelt continued advancing the discussion on his midnight SportsCenter program on ESPN. With the Supreme Court weighing the possibility of legalizing sports gambling, if approved, it could provide a huge boost to TV ratings, audio content, and ad revenue.

A Crazy Year in Sports Television:

There’s no other way to put it, 2017 wasn’t kind to ESPN. For every win the company enjoyed, an avalanche of negative news soon followed, culminating with the unexpected resignation from company President John Skipper. Former ESPN President George Bodenheimer has since taken the reigns of the company on an interim basis as Bob Iger tries to determine who’s best suited to lead its efforts going forward into 2018 and beyond.

Perhaps the biggest move in sports television in 2017 was CBS‘ decision to hire Tony Romo as its lead NFL analyst, replacing Phil Simms alongside Jim Nantz. Simms was moved to a studio role on the NFL Today on CBS, part of a few changes to the show which included dropping Bart Scott in favor of Nate Burleson and losing Tony Gonzalez who preferred to work on the west coast for FOX Sports. Although Romo’s addition was met with initial doubt by media pundits, the former Cowboys QB has proven to be exceptional, possessing the ability to read and predict what may happen next.

The second move which created instant second guessing, was ESPN‘s decision to replace Chris Berman‘s spot on Sunday NFL Countdown with Samantha Ponder. Berman’s presence and personality has been missed this season, leaving questions about the network’s plans for next season. Countdown has had its moments but has lacked that must-watch feeling that previously existed on Sunday’s. That may not be as much on Ponder as it is a reflection of Berman’s large impact on the show.

Jay Cutler was expected to join FOX Sports as an analyst working with Kevin Burkhardt and Charles Davis, but once Ryan Tannehill went down with an injury in Miami, the former Bears QB cancelled his plans to move into the TV booth for one last shot with the Dolphins. Although Cutler didn’t make the jump to FOX, the NFL’s Senior VP of Officiating did. Dean Blandino signed on to become a second rules analyst for the network and his addition has been met by mostly positive reviews.

Among the many controversies to plague ESPN in 2017 included Jemele Hill publicly blasting the President of the United States Donald Trump, labeling him a white supremacist. The comments created a strong divide among media folks and a lot of unnecessary negative media attention for the worldwide leader in sports. The situation became even more magnified when the company chose not to punish Hill for her remarks, a stark difference compared to how the company handled other personalities with opposing views. Hill has since reiterated her position during a podcast conversation with former NFL running back Arian Foster. Despite the political firestorm over Hill’s tweet which included drawing a response from the White House, ESPN did take action against Hill for a separate incident. The SC6 host was suspended for encouraging fans on Twitter to boycott the NFL’s advertisers as a response to Dallas Cowboys owner Jerry Jones declaring that any player on his team who protested the flag would not participate.

Not all was bad at ESPN though. The company vastly improved its NBA coverage by adding the best reporter in the business, Adrian Wojnarowski. The basketball bloodhound exited The Vertical along with former front office executive turned insider Bobby Marks. Also making the jump to ESPN was social media star and rising TV personality Katie Nolan who left FOX Sports 1 after being sent to the sidelines for most of the year without any clear explanation. Nolan now serves as a contributor on multiple network shows and is launching a podcast for ESPN in 2018.

Rex Ryan was another headline hire made at the network but reviews of his performance so far as an NFL analyst have been underwhelming. The former New York Jets and Buffalo Bills coach especially drew criticism for his performance on the Monday Night Football opener between the Denver Broncos and Los Angeles Chargers. Fortunately for the outspoken coach his less than stellar performance was overshadowed by Sergio Dipp who stole the headlines when his first report from the sidelines was presented in awkward fashion, leading to an explosion of social media memes, GIFs and video clips, making him a top trending subject on Twitter.

Talent additions aside, ESPN continued displaying its brilliance with its 30 for 30 documentaries. Among the films to stand out in 2017 were Celtics/Lakers: Best of Enemies, John Calipari’s “One and Not Done”, “The Nature Boy” Ric Flair, The Tommy Morrison story and the 1-hour special on Mike & the Mad Dog. Anticipation is already high for the forthcoming 2018 film on Bill Parcells and Bill Bellichick.

ESPN demonstrated that it can have some fun too. The company dedicated Tuesday August 8th to rebranding ESPNU for 24-hours as ESPN The Ocho. The idea was inspired by the popular 2004 film “Dodgeball: A True Underdog Story” which featured Vince Vaughn, Christine Taylor and Ben Stiller. Among the sports featured on The Ocho included American Disc Golf, Roller Derby, Ultimate Trampoline Dodgeball, Juggling, Table Tennis and Cornhole among others.

One issue which wasn’t a laughing matter and rose like a phoenix inside the media industry was sexual harassment. Allegations increased throughout the year, leading to a large number of high profile terminations. FOX News parted ways with Bill O’Reilly and Eric Bolling, FS1 cut ties with top executive Jamie Horowitz, NBC dropped Matt Lauer, CBS/PBS/Bloomberg cut Charlie Rose, Mark Halperin was ousted by MSNBCPete Rose was sent packing at FOX Sports, and the NFL Network, The Ringer and ESPN dealt with a lawsuit filed by former employee Jami Cantor which claimed that Marshall Faulk, Warren Sapp, Eric Davis, Donovan McNabb, Ike Taylor and Heath Evans all sexually harassed her at work. A second employee, Erin McParland, has since come forward and added Michael Irvin‘s name to the mix, offering additional details to Sports Illustrated. Many of the accused are off the air pending further investigation. Other allegations were made by Jenn Sterger and Adrienne Lawrence against ESPN, Lindsay McCormick towards the NFL Network, and Seattle Seahawks analyst Warren Moon was accused of the same by a California woman named Wendy Haskell.

Layoffs were another unpleasant story which affected organizations such as ESPN, FOX SportsSports Illustrated, Bleacher Report, Buzz Feed, MTV and Vice Sports. Among the notable names to lose employment at ESPN due to budget cuts were Jayson Stark, Ed Werder, John Clayton, Ron Jaworski, Merril Hoge, Andy Katz, Marc Stein, Trent Dilfer, and Danny Kanell. Seth Davis and Lindsay Schnell were among the cuts at Sports Illustrated, and Stewart Mandel was among those who were eliminated at FOX Sports as the company shifted away from written content in favor of video.

Continuing on that topic, despite evidence showing an increased interest in video consumption and advertising, media outlets were taken to task for pursuing video strategies at the expense of the written word. FOX Sports in particular came under fire, especially when respected writers and reporters Ken Rosenthal and Bruce Feldman were left to post breaking news and columns on Facebook and Twitter. Feldman eventually landed a writing gig at Sports Illustrated and the adverse affect of choosing video over print became an opportunity for upstart The Athletic which began raiding newspapers and websites for their best journalists. The company launched divisions in San Francisco, Chicago, Detroit, St. Louis, Philadelphia, Pittsburgh, Minnesota, Cleveland, Toronto and Montreal, building their business by relying on subscriptions from readers and promising no advertising or video, just exceptional journalism. Among the familiar names to join the group included Rosenthal, Seth Davis, Stewart MandelPeter Gammons, Tim Kawakami and Andrew Brandt. All industry eyes will be on the digital platform in 2018 to see if their strategy is sustainable.

Meanwhile at FS1, a new morning show was introduced in September, featuring Hall of Fame NFL wide receiver and former ESPN analyst Cris Carter, former sports radio host Nick Wright and former Today Show correspondent Jenna Wolfe. The program, First Things First, was created to make the network more competitive in morning drive and offer a live lead in to Skip and Shannon: Undisputed. FS1 also strengthened its roster by adding Ray Lewis, Tony Gonzalez, Mark Schlereth, Eric Davis, Michael Vick, Danny Kanell and Chris Broussard as contributors.

As those additions were made, two popular personalities moved on. 2017 saw Jay Onrait and Dan O’Toole‘s run in the United States come to an end, as a new adventure began north of the border. The comedic sports television duo were cut loose by FOX Sports but quickly landed on their feet at TSN.

The year included some memorable contributions from FS1‘s Jason Whitlock. The Speak For Yourself personality offered a thought provoking commentary during an interview with Michael McCarthy of the Sporting News, explaining how the media landscape has drastically changed due to the industry taking its cues from San Francisco rather than New York. Whitlock also ruffled a few feathers by stating that LeBron James was too rich to experience real racism and for welcoming a Colin Kaepernick impersonator into the studio and mocking the free agent QB. One personality to take exception with Whitlock was nationally syndicated hip hop radio personality Charlamagne Tha God.

In a stunning move, the Walt Disney Company spent over 52 billion dollars to acquire a large number of key assets from 21st Century Fox, including the company’s 22 regional sports television networks. The purchase should increase ESPN‘s local opportunities and decrease FOX‘s regional distribution. 21st Century FOX did retain ownership of FS1 and FS2 but how future viewership and revenue potential will be affected as a result of the sale is a story which many will be keeping an eye on in 2018.

The narrative on the decline of sports television ratings continued with the NFL, NASCAR and College Football all experiencing a dip in overall viewership. The NFL was placed in an especially difficult position as player protests during the national anthem increased as owners expressed their frustrations publicly and privately. On the other hand, the NBA was one of few leagues to enjoy sizable gains. One change which has television network’s feeling optimistic about 2018 is a recent announcement from Nielsen to adjust its measurement and place a heavier focus on video streaming. The downside of increased sports video consumption on electronic devices is a stronger appetite from Facebook, Amazon and Twitter towards acquiring sports programming rights. That could become an economic problem in the future for sports television companies.

Women began to earn a larger presence on sports television in key roles in 2017. Beth Mowins,broke new ground becoming the first female to call a nationally broadcast regular season Monday Night Football game. Mowins more than proved she was ready for showtime. Kate Scott made history next by becoming the first woman to call a Pac-12 college football game on television. Doris Burke, Kara Lawson, Lindsay Whalen, and Sarah Kustok were all given bigger opportunities as analysts and play by play announcers, and Kerith Burke was added to Golden State Warriors television broadcasts replacing Rosalyn Gold-Onwude who landed a national opportunity on TNT and NBA TV. Although not perfect, progress was made.

The year also saw Britt McHenry redefine herself. The attractive sports sideline reporter was let go by ESPN during its April layoffs but began breathing fire as an opinionated political commentator, earning new fans and critics in the process.

Barstool Sports experienced its fair share of attention led by the news of landing a television show (Barstool Van Talk) on ESPN, only to have the network pull the plug on the program one week after its debut. Former President John Skipper said at the time that ESPN removed the show because he was not comfortable with the network being associated with Barstool, leading many in media circles to question how executives at ESPN could allow the program to reach the air in the first place without doing extensive research. The partnership gained stronger attention inside ESPN after ESPN host Samantha Ponder took to Twitter blasting Barstool for its content and previously taking personal shots at her.

Adding to the company’s headaches was a social media firestorm created by former FOX Sports College Football reporter Elika Sadeghi who took exception with Barstool‘s contractual language, which she said permitted the company to place her in an environment where she might be exposed to “nudity, sexual scenarios, racial epithets, suggestive gestures, profanity and references to stereotypes.” Upon learning of the critical remarks by Sadegi, Barstool president Dave Portnoy fired back claiming that the legal terms were similar to what SNL and Comedy Central ask of their employees and taking Sadeghi to task for trying to insert herself into a story to gain attention.

But all wasn’t negative for Barstool. The company dominated the iTunes charts once again thanks to the popularity of Pardon My Take hosted by Big Cat and PFT Commenter. Dave Portnoy‘s group added a number of talented personalities including Michael Rappaport, Pat McAfeeDallas Braden and Julie Stewart-Binks. The company has also confirmed it’s held talks with former WFAN host Craig Carton. Perhaps its most impressive feat has been the way the brand has further cemented its position as one of the best sports social media engagement outlets, especially with younger fans. Barstool also made business decisions to launch a 24/7 radio channel on SiriusXM in 2018, purchased the amateur boxing company Rough N Rowdy, and capped off the year by announcing the addition of female Chief Revenue Officer Deirdre Lester.

After losing his HBO television show in late 2016, Bill Simmons focused on the things he does best in 2017. Simmons continued producing his highly successful podcast, announced the launch of Ringer Films which is presently working on a documentary about former WWF wrestler Andre The Giant, and added former NFL executive Michael Lombardi as a content contributor. Simmons also utilized his relationship with Mike Francesa to bring the former WFAN host on to his podcast to make his popular football picks for the remainder of the 2017 NFL season. The Ringer website also continued producing exceptional written and audio content with Bryan Curtis contributing a number of great sports media pieces.

The TV and print industries also saw 2017 end minus a few outstanding members. Legendary sports broadcaster Dick Enberg passed away in December. Accomplished sportswriter Frank Deford was lost in May. Longtime New York Knicks analyst John Andariese died in March. Sportscaster Bob Wolff left us in June. Dallas Stars broadcaster Dave Strader died in October. Former NBA player and broadcaster Steve “Snapper” Jones passed on in November, and legendary WWE manager and color commentator Bobby “The Brain” Heenan joined the man upstairs in September.

And of course Sports Illustrated‘s Richard Deitsch continued to use Twitter to call out Skip Bayless‘ TV ratings on FS1. Whether you’ve been a fan or critic of the approach it’s been highly entertaining.

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Barrett Blogs

ESPN Has Made It Clear, Radio Is Not a Priority

“What’s unfolding now at the worldwide leader is disheartening because it could have been avoided.”

Jason Barrett

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This is not a column I wanted to write. For years, I’ve expressed how much better the industry is when ESPN Radio is healthy. I’ve maintained friendships at the network, the company has supported our BSM Summit, and I reflect fondly on the few years I spent working there earlier in my career. It was a special place to work and I learned a lot about becoming a pro in Bristol.

But this ESPN Radio is not the one that I and many others were fortunate to be a part of under Bruce Gilbert. It is not the one that Traug Keller, Scott Masteller, and other radio-first believers oversaw. This current version lacks radio instincts, focus, passion, and care. That may be an opinion that folks in Bristol, New York, and Los Angeles offices don’t want to hear but the decisions made in recent years make it difficult to see it any other way.

ESPN Radio used to obsess over serving the sports fan, its radio affiliates, and network advertising partners. But serving the company’s television and digital interests is what matters most now. Relationships with radio operators have changed, interest in operating local markets has decreased, and though I’m sure some will defend the network’s interest in satisfying advertising partners, it’s hard to do that a day after the entire national audio sales team was gutted. Thankfully Good Karma Brands is passionate about the audio business and helping their sales efforts. If they weren’t involved, who would be leading the charge in Bristol?

I didn’t start this week planning to drop a truth bomb but as I sat here on Tuesday and fielded text after text and call after call, I couldn’t help but be disappointed and upset. This network has been a staple of the industry for over thirty years. Yet in less than ten it feels they’re closer to turning off the lights than celebrating success. That should not happen when you have the partnerships, history, and talent that ESPN has.

What saddens me is that it didn’t have to reach this point. ESPN Radio had chances to sell in the past to outside parties. They declined. Folks inside of Disney felt the network was worth more. Well, how’s that looking now? If the company wasn’t going to commit to doing it the right way, and was just going to cut its way to the bottom, why stand in the way of others who’d pay to save it? It’s eerily similar to what just happened with Buzzfeed News. The company thought it was better than it was, and within a few years, the whole thing crumbled.

If this were the first time the network looked bad, I’d go easier on them. I understand the business, and sometimes brands or companies make mistakes or have to make difficult choices. It’s why I didn’t bury the network when Mike and Mike ended. Though I knew replacing their stability in mornings would be tough, I felt the network had earned enough clout over the prior years to be given the benefit of the doubt with a new show/lineup. I also applauded the company for replacing Zubin with Max, defended paying Stephen A. Smith top dollar, and supported GetUp! when it was popular to predict the show’s funeral.

But how can leadership in Bristol expect radio operators to trust their decision making at this point? I’ve talked to network executives privately and publicly about these issues for years, and have been told repeatedly that the radio business matters to them and becoming more consistent was a priority. At some point though the actions need to match the words. Unfortunately the only consistency taking place is change, and it often isn’t for the better.

I’ve lost count of the phone calls, texts, emails and direct messages I’ve fielded from PDs, executives, market managers, and ad agency professionals who’ve asked ‘should I be doing business with this network? Can you help me rebrand and redesign my radio station without ESPN Radio?‘ Yesterday alone I took five calls including from two who have expiring deals coming up. Think they’re in a rush to extend a partnership given what’s going on?

If you turn back the clock, some will say that things began to go in the wrong direction when Bruce Gilbert and Dan Patrick left. Though those were big losses, there was still a lot of confidence across the industry in ESPN Radio after they left. The early signs of issues at the network really started in 2014. That’s when Scott Masteller and Scott Shapiro departed. Masteller went on to program WBAL in Baltimore, and Shapiro teamed up with Don Martin to strengthen FOX Sports Radio.

Fast forward to 2020, and the heart and soul of the network, Traug Keller retired. Traug had more in the tank when he signed off, and when I talked to him prior to his exit, he denied being forced out or having concerns about the future direction of the network. Those who know Traug, know that’s he’s a class act and not one to air dirty laundry. But I also know he’s smart. As I look back now, I can’t help but wonder if he knew the ship was headed for an iceberg. I have no doubt that the network would be in better shape today if he were still there.

After Traug’s exit, a year later, Tim McCarthy was let go in New York. The network even cut ties with longtime voice talents Jim and Dawn Cutler, though they stayed on the company’s top stations in NY and LA.

Though I hated to see all of them go because they were good at their jobs and valuable to the network, the one that made a little more sense was Tim’s exit because that had more to do with Good Karma taking over in New York. Tim has since landed with the Broadcasters Foundation of America, and Vinny DiMarco is now leading 98.7 ESPN NY, and I’m a fan of both men.

But now here we are in 2023, and once again, the folks being shown the door are the people who dedicated their lives to radio. Among the casualties, Scott McCarthy, the network’s SVP of Audio, Pete Gianesini, Senior Director of Digital Audio, Louise Cornetta, Digital Audio Program Director, and two good local sports radio programmers, Ryan Hurley at 98.7 ESPN NY, and Amanda Brown at ESPN LA 710. All of them good, talented people with track records of success in the format. I struggle to explain how ESPN Radio is better today without them.

By the way, I haven’t even touched the talent department yet. But let’s go there next.

In less than eight years, ESPN Radio’s morning show has featured Mike & Mike, Golic & Wingo (Mike Golic Jr. and Jason Fitz were added as contributing voices), Keyshawn, JWill & Zubin, and Keyshawn, JWill and Max. Middays have included Colin Cowherd, Dan Le Batard and Stugotz, Scott Van Pelt, Ryen Russillo, Danny Kanell, Will Cain, Mike Greenberg, Jason Fitz, Stephen A. Smith, Bart & Hahn, and Fitz and Harry Douglas. Afternoons have been a combination of Le Batard and Stugotz, Bomani Jones, Jalen & Jacoby, Golic Jr. & Chiney, Canty & Golic Jr. & Canty and Carlin. I could run down the changes at night too, but you get the picture.

As a former programmer and current consultant, I know that radio is a relationship listen and investment. You can’t build an audience and attract sponsor support for talent and shows if the product constantly changes. Most PDs or executives who make this many changes during a short period of time, usually aren’t around very long. Yet ESPN has allowed this to continue, which leaves me to question how much they value their radio network.

Look, I’m sure this is a tough week for those in management at ESPN. Having to tell folks they’re not being retained and watch friends say goodbye is a crummy part of the job. I’m sure some have even fought to try and avoid this bloodbath. But when the news comes down from up above that 7,000 jobs are being eliminated, it’s not a question of whether or not people are talented and valuable, it’s simply about the bottom line. I feel for the folks at ESPN who have to deliver the bad news this week but also for those who are staying and now have limited support around them to make a difference.

By decimating the radio department there are now bigger questions to be answered by Jimmy, Burke, Dave, Norby and the rest of the management team. How much does ESPN value the radio business and the stations they’re in business with? If most of the people who’ve built relationships with local stations are gone, talented programmers are being ousted, talent changes happen far too frequently, and the company becomes less involved in local markets, why is anyone to believe this space matters to ESPN? What exactly are stations gaining from partnerships besides the use of four letters and the opportunity to air play by play events?

The network expects these stations to provide them with inventory, rights fees, branding, promotion, and clearance of certain programs so isn’t it fair of stations to have expectations of the network too? Don’t radio network partners deserve consistent quality programming, relationships with managers who prioritize audio, and less negative PR?

Most who I talk to about this situation believe the network’s glory days are gone. That’s fine. Just because this isn’t the ESPN Radio of 2005 doesn’t mean it can’t be great. The product exists now to primarily serve mid to small market operators who can’t afford local content, major market stations who don’t want to spend on evening and overnight shows, and company owned stations that can be utilized to promote the company’s digital and television content. ESPN does gain value for their radio shows on TV and podcast platforms, but those benefit the company much more than their radio partners.

The general feeling in industry circles is that FOX Sports Radio now delivers the best national radio product, CBS Sports Radio has better consistency but similar east coast content issues, and others don’t have strong enough brand recognition or content to justify a change. If sports betting continues to gain mainstream acceptance and bring cash into the marketplace, that could help outlets like VSiN, BetQL, and SportsGrid gain greater traction. If Outkick gets more aggressive with offering content to local markets, especially in the south and Midwest, that could be another interesting option.

The bigger question is whether there’s enough audience, revenue, and excitement for national content in today’s sports radio space. If most major markets are focused on local, is there enough out there in rural America to keep networks excited?

I do know that just ten years ago CBS Radio entered the space because they saw value in it. NBC Sports Radio leaped in too. FOX Sports Radio went all-in for Colin Cowherd, and ESPN Radio was healthy. Even SiriusXM continues to expand its national offerings, and three sports betting networks saw value in pursuing national distribution. It’s hard to convince me that there isn’t financial upside for national sports radio brands in today’s media environment. It may not be a big ratings play but from a business standpoint there is value.

What’s unfolding now at the worldwide leader is disheartening because it could have been avoided. Instead, brands have been damaged, relationships changed, jobs lost, and questions raised about future viability.

If the world’s leading sports operator values radio, they’ll prioritize restoring confidence across the industry. A good start would be putting people in place who champion radio’s future, and make decisions that best serve the radio brands carrying their product. If they can’t do that, then maybe it’s time to step aside, and let someone else try. I know a few groups who’d be happy to take a shot at restoring the network’s pride.

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Barrett Blogs

Radio Must Bring Back The Fun

“The promotions you’re creating are not producing massive recall across the format, national media attention or revenues that change the fate of your next quarter.”

Jason Barrett

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Five and a half days in Las Vegas can feel like an eternity. Especially when you’re in town for business not pleasure. But though I’d rather sleep in my own bed, eat at home, and avoid walking from convention hall to convention hall, I’m glad I made the trip because the NAB Show delivered. 

Many media members have attended this event over the years, and it’s easy to come up with reasons not to attend. Budgets are tight, you can’t afford to be out of the office, or you think it isn’t beneficial. That’s where I’ll take exception. If you can’t find something of value at a five-day event that exists to serve broadcasters and brands, that’s on you, not the conference.  

Over the past few days, I did what many do and took necessary business meetings at Encore, but I also listened to speakers offer valuable insights on artificial intelligence, marketing, programming, technology, dashboard connectivity, the future of AM radio, and more. All of these are subjects that should matter to media professionals. Having Brett Goldstein (Ted Lasso star Roy Kent) on hand to talk about content creation was an added bonus. 

As I spent my final hour inside the North Hall on Wednesday, I couldn’t help but think about how large this event is, what goes into creating it, and how many different industries and brands are represented at it. What the NAB does to make this event possible for sixty-five thousand plus is amazing, and I commend all involved because it truly is informative, and it helps bring together business leaders and brands to help move our industry forward. 

There were many takeaways from the conference sessions, but one in particular stood out. I thought Mike McVay’s session with J.D. Crowley and Paul Suchman of Audacy was excellent. Crowley’s insights on listener choice, distribution, and personalization were spot on, and I was very impressed with Suchman’s feedback on some of the behavior testing Audacy has done to learn how consumers respond to different types of content and messaging.

Crowley’s final message about people in the audio industry needing to be proud of the business they’re in was easy for me to relate to because I feel similarly. This is a great business to be in. I get tired of hearing folks in and out of the industry tear it down. So much attention gets placed on who exceeded revenue goals, what a brand’s ratings were, and what a company’s stock price is, losing sight of the more important part, our brands, personalities, and content, and the way they’re received by those who consume it.

Additionally, I was honored to speak about the growth of BSM and BNM. Joe D’Angelo of Xperi and Pierre Bouvard of Cumulus Media treated folks to information on advertising and in-car data, and Erica Farber, Tim Bronsil, and Mary DelGrande did a nice job guiding multiple business conversations. I also enjoyed stopping by the Veritone booth and learning about their products and staff. My only regret, I missed Buzz Knight’s session with Nielsen’s new audio team due to a business meeting running long. Thankfully Inside Radio put together a detailed recap of what was discussed. 

But what I want to draw attention to most is something Dan Mason said on stage during his acceptance speech when receiving the Lowry Mays Award at the Broadcasters Foundation of America breakfast. It’s something I raised at last month’s BSM Summit. 

After sharing how local is a key differentiator in helping radio stand apart from other forms of media, and reminding everyone about the importance of longevity, Mason said that radio has to get back to having fun. He shared a story of a promotion he was part of in the 1970’s that wouldn’t fly today. It was a short people’s convention that included six-ounce drinks, pigs in a blanket, and strawberry shortcake. The event put his radio station on NBC Nightly News, and created a ton of buzz.  

Just because that type of event wouldn’t work in 2023, doesn’t mean others can’t. We have got to create special events that produce national attention, local market interest, and fear of missing out spending. This is what radio is supposed to be exceptional at yet it doesn’t happen enough.  

At our Summit in LA, I asked three PD’s to share with me the one promotion in sports radio today that they viewed as a killer event. It wasn’t an easy one to answer. In fact, two referenced WIP’s Wing Bowl, which ended in 2018. Had I asked five or six other PD’s, they’d have likely been in the same boat, struggling to name three or four killer events. 

I mentioned how the Mandy Awards at 710 ESPN in Los Angeles stood out, but this format should be able to deliver more than one standout promotion. I realize there are stations doing promotional events, and if they’re helping you produce revenue, great. I’m not telling you to abandon that strategy. But I will challenge you if you try to tell me sports radio’s report card on promotions in 2023 is superb. It is not.

One gentleman I listened to during the week who was attending a session shared one reason why this is the case. He was asked about creating ideas and said ‘we use a committee to brainstorm and find that sometimes the best ideas come from different departments, in fact, our last successful event was the idea of our engineer.’ 

I’m all for collaboration, and if you’re creating events that satisfy your goals, continue doing it. I’m not here to rain on your parade. But let me share an opinion some may view as unpopular. If the best ideas in your organization are coming from departments other than programming, you have a problem.

The program director and talent are supposed to be the people you turn to for leadership, ideas, passion, creativity, and execution. They’re supposed to be able to think of things that others can’t. Do you think Steven Spielberg or Quentin Tarantino would turn over the direction of their next film to others inside their companies? Imagine the focus of Ted Lasso’s next episode being decided by someone other than Jason Sudeikis, Brett Goldstein, and the rest of their writing team. You’d be wasting the talent of your best storytellers.

Radio companies pay premium dollars for elite programmers and hosts because they’re supposed to be able to bring things to life that only exists inside their brains. If your HR or engineering department are creating the station’s best promotions, you don’t have enough creativity coming from your programming team. That could be due to having a PD who lacks ideas and vision or it could be the result of the way your creative process is structured.

One of the things I enjoyed most as a PD was coming up with ideas that created buzz, ratings, and revenue. My job was to think and execute BIG, and whether it was Lucky Break in San Francisco, Stand For Stan at 101 ESPN in St. Louis, the Golden Ticket at 590 The Fan in St. Louis, the 20 in 20 tour or Goodbye Roast at 95.7 The Game or the Gridiron Gala in both cities, we produced buzz, grew ratings, and made money. If we did something and it failed, that was ok. I’d rather swing and miss than be afraid to try. I took that responsibility seriously, and feel that when you’re making calls by committee, you’re not allowing your best people to do what they’re best suited to do. 

Case in point, I attended Boomer & Gio Live in Jersey City, NJ a few weeks ago. It was a fun event with a lot of different things going on. WFAN’s PD Spike Eskin worked the event on stage, and if you recall, the station made national news when Jets GM Joe Douglas said that Aaron Rodgers would end up in New York. There were multiple sales activations included throughout the show, and much of the fun content that took place on stage came from the creators. Because the FAN crew were allowed to do what they do best, the station produced a successful event. Had that been an ‘all departments contribute’ approach, it’d have not been the same show. 

What Dan Mason said in Las Vegas was accurate. Radio has to get back to having fun but it also has to be unafraid to take risks. I fear that we worry so much about the ‘what ifs’ and the potential noise on social media that we’re killing creativity, and the next big idea.

If I asked you to list five GREAT sports radio promotions today, could you? And I’m not talking about golf tournaments, charitable bowling events, host debates or bar remotes. If I ask this same question in five years and we’re in the same spot, that’s going to say a lot about where we are as an industry. We have to excite ourselves, our listeners, and our advertisers because when we showcase our creativity in a way that no other medium can, we make a statement, which results in increased attention, and financial investment.  

Some of that creative spirit is still alive. You see it in Boston with WEEI’s Jimmy Fund Telethon, and if you attended the Michael Kay Show 20-year anniversary special or Barstool’s Upfront, you saw what great planning, and execution looks like. But I also remember The Fanatic’s Celebrity Week, The Millen Man March in Detroit, Ticketfest in Dallas, Wing Bowl in Philadelphia, and 790 The Zone in Atlanta becoming a national sensation by creating multiple home run events.

I don’t believe enough brands today create events that deliver meaningful impact. Yet they’re needed. When done right, brands ascend to a different level. Sports radio has too many sharp, creative minds to not be creating the biggest and most successful promotions in all of media. If you work in programming and your station isn’t producing promotions that generate recall across the format, national media attention or revenues that change the fate of your next quarter, it’s time to step up your game. If you don’t, the interns, street team, and receptionist may soon be deciding the future direction of your brand’s promotional strategy.

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Barrett Blogs

Reflecting on the 2023 BSM Summit

“Barrett Media president Jason Barrett reflects on last week’s BSM Summit in Los Angeles.”

Jason Barrett

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One of the best parts about the world of sports is that every season ends with one team being crowned champion. It doesn’t exactly work that way managing a media company, even though we invest the same amount of time leading up to the BSM Summit, our equivalent of the Super Bowl or WrestleMania.

Having had a few days to recover and reflect after last week’s Summit in Los Angeles, I know that what we did last week was special. I’m a perfectionist and have a hard time patting myself on the back because I know there’s plenty we can do better, but last week, we hit a homerun. The venues at USC were perfect, the signage was spectacular, the tech ran well, the speakers were awesome, the crowd was great, and the sponsorship support was outstanding. It’s the first time I’ve walked away from an event and felt we accomplished what we set out to do. If time allows, check out Garrett Searight’s piece on some of the key takeaways from the show.

In 2018, Mitch Rosen invited me to utilize his space at Audacy Chicago to take a shot at trying to execute an event for PDs. Now here we are five years later with a few hundred people joining us from all across the industry. It’s pretty incredible. We’re only successful because a lot of people have come together to make sure we are. Without the speakers, sponsors, and staff around me stepping up to get things done, I’d just be a guy with an idea incapable of executing it.

In the next week or so we’ll be sharing video clips from the show on the BSM social media pages. I’m also planning to make full sessions available via on-demand for free for those who attended the show in California. If you didn’t come to the event and want to watch it online, it will be available for a small fee. Stay tuned for further details.

What matters most to me with the Summit is that folks in the room get something out of it. I thought many of our speakers delivered a ton of value this year, and there were a few WOW moments along the way as well. Colin and Rome were outstanding as expected, and Jay Glazer and Al Michaels’ speeches had everyone hanging on their next words. I thought the Shawn Michaels and Jack Rose led sessions were outside the box and well received, and I was beyond impressed by Joy Taylor, Mina Kimes, and Amanda Brown. We used 14 hours in that room to explore issues dealing with management, research, technology, programming, talent and social media, so it gave everyone a little bit of everything, which was the goal.

We did have a little bit of friction on stage during the Aircheck on Campus session, which wasn’t a bad thing. Personalities and programmers have passionate conversations inside the office every day. Rob, Mark and Scott just happened to have one on stage. All three are smart, talented, and willing to be candid. I thought that was healthy for the room.

I know networking is important at these type of events and there was plenty of opportunity for folks to do that. I look at it like this, if you can get face time with others, meet your heroes or folks you admire and pick up some ideas and insight in the process to elevate your business, that should justify it being worthy of a few days out of the office.

As crazy as it may sound, I step away from each of these events asking my team ‘is that the last one?’ I know I can create and execute a great conference, and I enjoy doing it, but I also don’t want to invest eight months of time building a show that becomes predictable and stale. It’s why I change speakers and topics frequently. This year’s lineup was phenomenal, and I’m so pleased with who we featured on stage and had in the room, but the competitor in me will also look back and say ‘Bill Simmons, Ice Cube and Lincoln Riley Should’ve Been On Stage Too!

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If we do host an event in 2024, it will take place in either Boston, Chicago, Dallas or New York. You can cast your vote on BSMSummit.com.

I want to thank everyone who stopped me last week to share how much they enjoy this event. That support means a lot. I think Good Karma Brands broke a record with 20+ employees in attendance, and iHeart was also well represented, which was great to see. I was also excited to have 15-20 college students in the room. The more we can educate the next generation, the better it is for all of us. I also was thrilled to learn a few of our partners and attendees made time to arrange further business conversations. If two groups can help each other, that’s what it’s all about.

But as much as I love my radio brothers and sisters, I’ve noticed more folks showing up the past two years from areas outside of sports radio. That’s both exhilarating and concerning. This year we had folks in the room from WWE, Amazon, The Volume, Omaha Productions, Dirty Mo Media, Barstool Sports, Spotify, Blue Wire, Locked On, BetRivers, Bleav, etc.. I hope that trend continues because sports media is a lot larger of a business than sports radio. As I told the room, we’re not in the radio business, television business, audio or video business, we are in the content business. That covers a lot more ground for brands than focusing on one specific platform.

I’ve been on cloud nine for a few days because overall, this went as well as I could ask for. If there’s one thing I’d like to make better it’s that I hear from a lot of folks throughout the year who say they want to learn, meet new people and give themselves a competitive edge yet when an event exists that can help them do that, they’re not in the room. Some of my radio friends didn’t come because they weren’t asked to speak. Others said they couldn’t make it because their company wouldn’t cover the costs. A few said they thought the Summit was only for programming people not managers or sellers.

First, growing and selling an audience should matter to everyone not just programmers and hosts. GM’s and Sales Managers can gain a lot at this show. So can advertisers and agencies. I’m hoping to change that in the future. Second, I can’t tell you whether or not to prioritize attending but groups outside of radio are passionate about sports audio and video, and they’re finding ways to be in the room. At some point, you have to decide if investing in knowledge, ideas and relationships matters to you and your business. Your employer isn’t going to cover everything you want to do so especially when the economy isn’t strong. Sometimes you have to invest time and resources in yourself.

Many of you reading this website know my track record in the radio industry. I built my career in radio. My passion for the business remains strong. I consult brands all across the country, and root for the industry’s success. It’s why I sink my heart and soul into this event and share all that I do over two days because I want to help people grow their businesses.

But it is strange that over the course of four live events I’ve still not had one current radio CEO sit down for an in-depth sports media business conversation. It’d be one thing if they were pitched and I turned them down but that’s not the case. I’ve had great conversations and support outside of radio from Jimmy Pitaro, Eric Shanks, Erika Ayers, and John Skipper. Jeff Smulyan has been a huge supporter taking part in our awards ceremony, and we’ve had high ranking TV executives in the room watching the show. Maybe things will change in 2024 but whether they do or don’t, I’m going to focus on helping brands and individuals who gain value from this two day event, and continue challenging this industry to think and act differently.

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Now that the 2023 BSM Summit is over, my focus shifts to supporting my clients and gearing up for a massive challenge, hosting our first BNM Summit for news media professionals. The conference will take place in Nashville, TV on September 13-14 at Vanderbilt University. I’ll be announcing the first group of speakers in April after the NAB. Tickets will go on sale at that time too.

I know it won’t be easy but I tend to do my best work when I’m out of my comfort zone. This is a space I have passion for and feel I can add something to so there’s only one thing left to do, get to work, and put together the news media equivalent of what we just created for sports media professionals last week in Los Angeles. That may be a tall order but if anyone is ready to meet the challenge head on, yours truly is certainly up to the task.

Thanks again for a spectacular time in Los Angeles. Onward and upward we go!

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