According to a Bloomberg report, Amazon is preparing a bid in the upcoming auction for the rights to stream Premiere League matches.
This past fall, there were reports Amazon and Facebook could be interested in bidding for the English Premiere League after executive vice chairman of Manchester United, Ed Woodward, spoke to investors about tech companies’ interest in sports broadcast rights.
The last Premiere League auction in 2015 garnered $6.9 billion from Sky and BT Sport after the two companies bid against each other and shared the rights for the last three seasons.
Amazon declined to comment on the report, but they have not shied away from their interest in purchasing sports rights, stating in November, “We will continue to look to add content that Prime members want.”
Amazon has already invested in sports with streaming rights to tennis matches, college basketball and NFL games. After Twitter paid $10 million to stream 10 NFL Thursday Night Football games last year, Amazon upped the price, paying $50 million for the same rights during the 2017-18 NFL season.
The Premier League, whose negotiating team is headed by Chairman Richard Scudamore, declined to comment on Amazon’s interest, but does expect the auction to generate a price higher than the $6.9 million received from the last deal.
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Roger Goodell: ‘Wouldn’t Surprise Me’ To See Thursday Night Football Move to Flex Scheduling
“Not today, but it’ll certainly be something that’s on our horizon.”
In 2023, Monday Night Football will join Sunday Night Football in having the ability to flex NFL games into its window. NFL Commissioner Roger Goodell said Thursday Night Football could someday join that elite club.
During his “State of the League” speech Wednesday, Goodell said Thursday Night Football having the ability to flex matchups “wouldn’t at all surprise me”.
“Not today, but it’ll certainly be something that’s on our horizon,” the NFL Commissioner said.
ESPN bargained for the ability to move higher profile games into Monday Night Football during its negotiations with the league for the next television contract that begins this upcoming season.
NBC has long held the ability to shift a select number of games from earlier windows into the Sunday Night Football primetime slot.
Amazon Prime Video just completed the first of an 11-year contract that sees the streaming platform spend nearly $1 billion per year on the Thursday Night Football package.
One of the largest storylines of Amazon’s debut season with the NFL was the near-constant ridicule from play-by-play announcer Al Michaels over the lackluster TNF schedule. Michaels made headlines over several weeks for his candor on the lack of interesting matchups, going as far as to joke that if the schedule didn’t improve he would retire.
Michael Irvin Removed From NFL Network Super Bowl Coverage
“I came into the lobby and I talked to somebody. I talked to this girl. I don’t know her, and I talked to her for about 45 seconds.”
A complaint from a female to NFL Network has caused the network to remove Michael Irvin from its Super Bowl coverage.
NFL Network did not comment on the nature of the complaint or the allegation of any impropriety by Irvin, simply stating Irvin would not be a participant in coverage of the event from Arizona.
“Michael Irvin will not be a part of NFL Network’s Super Bowl LVII week coverage,” said NFL Media Vice President of Communications Alex Riethmiller in a statement.
Irvin claimed the interaction happened during a brief moment Sunday after having dinner and drinks with former Cowboy defensive back Michael Brooks.
“This all happened in a 45-second conversation in the lobby,” Irvin told The Dallas Morning News. “When I got back after going out … I came into the lobby and I talked to somebody. I talked to this girl. I don’t know her, and I talked to her for about 45 seconds. We shook hands. Then, I left…That’s all I know.”
Irvin, 56, admitted he didn’t recall the conversation between him and the female but called the interaction “just a friendly conversation”. He defended himself by saying “There was definitely nothing physical”.
The report from The Dallas Morning News added that Glendale police officials do not know about any incident regarding Irvin.
A report from Front Office Sports claims ESPN executives are “poised to pull the plug” on Irvin’s scheduled appearance on First Take from Radio Row Friday.
The Pro Football Hall of Famer has been with NFL Network since 2009, and in August of last year signed an extension to remain with the cable channel.
Pro Bowl Lowest Rated Since 2006
While the numbers decreased, the Pro Bowl was still the second-highest rated All-Star Game for the major professional sports leagues.
The NFL completely revamped its Pro Bowl format for the 2022 season, and the changes did not garner more viewers.
An average of 6.28 million viewers tuned into the event across ABC, ESPN, and DisneyXD Sunday for the first 7-on-7 event. That number is a decrease of 6% compared to last year and is the lowest-rated Pro Bowl since the 2006 event saw just 5.96 million viewers. That figure excludes the 2021 Pro Bowl, which was a “virtual” event due to the COVID-19 pandemic.
While the numbers decreased, the Pro Bowl was still the second-highest-rated All-Star Game for the major professional sports leagues, with the MLB All-Star Game seeing an average viewership of 7.51 million. The 6.28 million who watched the Pro Bowl is a virtual tie with last season’s NBA All-Star Game.
The Pro Bowl Skills Challenge — now produced by Peyton Manning’s Omaha Productions — did see a large increase in viewership compared to last year. More than 1 million viewers tuned into the Thursday night primetime event, which is the second-best figure on record. That audience is a 23% increase compared to last year’s event.