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Nicole Briscoe Signs New Deal With ESPN

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ESPN announced SportsCenter anchor Nicole Briscoe signed a multi-year deal to remain with the network.

“Nicole is a very talented and professional anchor and we’re very happy she’ll be staying with us for years to come,” said Norby Williamson, ESPN Executive Vice President and Executive Editor, Studio Production. “She brings a unique personality and presence to SportsCenter and anything else she does for us.

With her new multi-year contract, Briscoe will continue as a SportsCenter anchor and expand her role by hosting ABC’s broadcast of the Indianapolois 500. Briscoe will anchor the pre and post-race shows, as well as set the scene for viewers returning from breaks during the live race.

For Briscoe, the added motorsports responsibility is a return to her roots. Prior to joining ESPN, Briscoe spent two years as a sports reporter for WISH-TV in Indianapolis from 2004-2006. During her time in Indiana, Briscoe also worked as a pit reporter for the Indianapolis Motor Speedway Network.

Briscoe also spent two years as co-host of The Speed Report on the Speed Channel. Joining ESPN in 2008 to host the daily show NASCAR Now on ESPN 2, she also hosted NASCAR Countdown before ESPN stopped coverage of live NASCAR races in 2014. Known as Nicole Manske when she started at ESPN, the Illinois native who attended high school with Danica Patrick married racing driver Ryan Briscoe in 2009.

“I feel like this homecoming is a long time coming,” she said. “The Speedway has played such an important role in my life, professionally and personally. I cannot wait to be back and part of the 500” said Briscoe.

In 2015 Briscoe began her role as a SportsCenter anchor, also contributing to ESPN’s coverage of Major League Baseball the X-Games and other studio shows.

“The next couple of years will be fun, to be a part of the growing and changing sports world. I’m proud to call ESPN my home,” added Briscoe.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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