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NFL Pro Bowl Produces TV Ratings Increase

Brandon Contes

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Every year, fans, analysts and media members complain the NFL’s Pro Bowl is a waste of time. The event should be eliminated because nobody cares about it, except of course for the 10.1 million people watching the game Sunday evening.

According to ESPN, their Sunday afternoon broadcast of the NFL Pro Bowl averaged 8.6 million viewers, a 15 percent increase from the 7.5 million in 2017. The game garnered a 5.3 household rating, a 25% increase from last year’s broadcast, peaking between 5-5:30pm ET with a 6.1 rating an 10.1 million viewers.

In comparison, last year’s NBA All-Star game received its highest TV rating since 2013, averaging 7.8 million viewers and peaking at 8.5 million. The 2017 MLB All Star game combined for 9.4 million viewers when including its streaming numbers via Fox Sports GO. This year’s Pro Bowl rating fits respectively in-between the basketball and baseball all-star events, but those two sports never have people complaining the games should be cancelled.

The 2018 Pro Bowl audience numbers are also likely to increase by an estimated seven percent when all streaming audiences are included to provide the Nielsen Total Audience measurement.

The Pro Bowl ratings are comparable with a premiere regular season matchup from one of the other major sports. While the game may not be as exciting as the playoffs, or even a regular season matchup, it’s still worthwhile for the league to keep it when generating an audience size of 8.6 million.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Stephen Nelson: Joining Dodgers Booth ‘Different Challenge Than I’ve Ever Had’

“If you grew up a fan of sports in Southern California, you had Vin Scully…Jaime Jarrin…Chick Hearn…Ralph Lawler…Every single night you could listen and watch broadcasting greatness.”

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MLB Network Intentional Talk co-host Stephen Nelson is joining the Los Angeles Dodgers television booth, and is slated to call at least 50 games for the franchise on Spectrum SportsNet LA in 2023.

Nelson will work games when lead play-by-play announcer Joe Davis is on assignment for national games as the lead announcer for MLB on FOX and is the network’s number two NFL announcer.

In an interview with Fabian Ardaya of The Athletic, Nelson was cognizant of “the weight and responsibility” that comes with working for the Dodgers.

“It’s a different challenge than I’ve ever had,” Nelson said. “If you grew up a fan of sports in Southern California, you had Vin Scully, you had Jaime (Jarrín), had Chick Hearn or you’re listening to Ralph Lawler on the Clippers. Every single night you could listen and watch broadcasting greatness … even though they weren’t teaching a class directly, I still went to their school.”

The 33-year-old Nelson will be the only Asian American play-by-play broadcaster working Major League Baseball, and he’s proud of that distinction.

“It means everything to me,” Nelson said. “To be in a position where I can help further pave the way for the next wave of AAPI broadcasters or minority broadcasters — because if you look around the sport, and sports in general, it’s pretty embarrassing, to be frank. That’s something that I do not approach lightly at all. It’s a massive responsibility.”

In 2022, Nelson worked as a play-by-play announcer for AppleTV+’s Friday Night Baseball franchise, mostly on the outlet’s “West” games, alongside Hunter Pence, Katie Nolan, and Heidi Watney.

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Sports TV News

Greg Olsen Can Leave FOX For Another Network

“When Tom Brady is ready, that chair is his.”

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Greg Olsen

Now that Tom Brady’s playing career is officially over, plenty of people are talking about what comes next. He has a contract from FOX on the table that will put him in the network’s top NFL booth when he is ready. What that means for Greg Olsen remains unclear.

Olsen has won plenty of fans this season. Last week, he told ESPN 1000 that he is a “big boy” and he “knew what he signed up for” when he was elevated to the top slot at the network alongside Kevin Burkhardt. When Tom Brady is ready, that chair is his.

Plenty have speculated that FOX could go with a three-man booth. That way the network gets the benefits of both Brady’s star power and Olsen’s ability to dissect a game.

There is another option for Greg Olsen though according to Andrew Marchand. The New York Post writer reports that Olsen can opt out of his contract at FOX and join another network if he is offered a job.

Olsen cannot take just anything. He can only pursue a job in another network’s top booth if offered. That spot is locked up for every network with an NFL TV deal currently, but it won’t be forever and Greg Olsen has proven his worth to the broadcasting world this season.

“He could end up being this generation’s Cris Collinsworth, having a long, lucrative career, despite not having played quarterback or for the Cowboys or in New York,’ Marchand writes. “People love an underdog — especially if the person delivers.”

While Tom Brady will eventually be Kevin Burkhardt’s partner, it will not happen on February 12th. FOX is sticking with Burkhardt and Olsen to call Super Bowl LVII.

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Sports TV News

Molly Qerim: Stephen A. Smith and I Have Never Had a Mike and the Mad Dog-Style Fight

“We’re definitely annoyed at each other for times. There were times when we were very, very annoyed.”

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Mike and the Mad Dog were celebrated on First Take Wednesday morning for their legendary careers. One topic that came up was their legendary fights, with host Molly Qerim saying — luckily — she’s never had that issue arise with Stephen A. Smith.

Nearing the conclusion of the episode, Qerim pointed out how ridiculous some of the arguments between Mike Francesa and Chris “Mad Dog” Russo became, bringing up the legendary discussion about the restrooms at Fenway Park and Yankee Stadium.

“You guys would debate everything, even bathrooms,” Qerim said. “You really debated bathrooms.”

Francesa and Russo then discussed how the bathroom discussion led to months of silence, where they did not speak to each other outside of the show for more than five months, before Francesa’s wife invited Russo to their wedding, which eventually squashed the beef.

“Think about it. If you two (Smith and Qerim) did not get along, and for five months and you walked in here and didn’t talk to each other either before, during or after (the show),” Russo said. “That’s hard to pull off.”

“We never did that,” replied Qerim. “We’re definitely annoyed at each other at times. There were times when we were very, very annoyed.”

Francesa asked Qerim and Smith if they’d ever had “a real fight” with both immediately responding no.

Smith did note — somewhat jokingly — that he had felt “very bruised” from time to time by Qerim.

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