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The NBA is Investing in Virtual Reality Technology

Brandon Contes

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Led by an innovative commissioner, the NBA has arguably never been more popular than it is right now. Adam Silver has discussed his vision of modernizing the way the sport is consumed and has already taken steps to make those changes.

As cord cutting continues to be an issue for traditional television, the NBA understands the need to adapt and attract a new audience. Through different streaming partnerships, a willingness to legalize gambling and now virtual reality technology, the NBA looks to keep expanding.

At Recode’s Code Media conference in Huntington Beach, CA, the NBA and Turner announced a partnership with Magic Leap to offer consumers a virtual reality viewing experience. There are no immediate plans to allow live NBA games to be viewed with VR technology when Magic Leap launches their augmented reality goggles this year, but it is their goal.

“Eventually, the game could be available streaming on your coffee table as though you were a giant looking into the arena from above,” said Jeff Marsilio, the NBA’s senior vice president of global media distribution. “Those are some ideas, those are things that we’re working towards. [They’re] not quite ready but actually more possible than you might think.”

Partnering with Magic Leap, Verizon and other platforms helps the NBA remain ahead of the curve, as the way live and original video content is consumed, rapidly changes.

“When new technologies come out, it seems like they rarely totally replace the technologies that preceded them,” Marsilio added. “That was true from radio to TV, and TV to the internet. People continue to watch and they just watch in more places.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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Sports TV News

‘NFL Total Access’ Comes to an End After 21 Years on NFL Network

“Today is our last show and while our team is disappointed, we are excited about what’s next for us at NFL Network.”

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NFL Total Access

‘NFL Total Access’ has been a part of the NFL Network since 2003 and today it is set for its final episode. The news of the show coming to an end came down earlier this month. Many of the current show participants took to social media to post their thoughts including hosts Mike Yam and Kimmi Chex along with analyst Chase Daniel.

“Tonight marks the last ever episode of NFL Total Access,” said Chex. “I was 7 years old when this show aired meaning that I spent my life watching. Co-hosting our flagship program this past season has been the honor of my career. I’m not going anywhere but for now, it’s goodbye TA.”

Yam said, “It’s been an absolute thrill hosting NFL Total Access. Today is our last show and while our team is disappointed, we are excited about what’s next for us at NFL Network. “Thank you” isn’t nearly enough to express the gratitude I have for the team. See you at 7est for 1 more run.”

A report from The Athletic said the show would be replaced “at least in the interim” by Insiders with Ian Rapoport, Mike Garafolo and Tom Pelissero.

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NBCUniversal Names Olympic Hosts for USA, CNBC and E!; Kathryn Tappen Headlines

“We are excited to have an experienced group of hosts to present the most compelling stories, news, and interviews as we take viewers from event to event throughout the Games.”

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NBC Olympics Logo and photos of Cara Banks, Laura Britt, Trenni Casey, Lindsay Czarniak, Carolyn Manno, and Kathryn Tappen

NBCUniversal announced its hosts for coverage of the Olympic Games Paris 2024 on USA Network, CNBC and E! Cara Banks, Laura Britt and Trenni Casey will all be a part of the coverage on CNBC and E! Lindsay Czarniak, Carolyn Manno and Kathryn Tappen will all take part in the USA Network coverage.

The Opening Ceremony of the 2024 Paris Olympics is Friday, July 26 on NBC, Peacock, and Telemundo.

Coverage on USA Network, CNBC, and E! is expected to include Team USA men’s and women’s basketball, soccer, and volleyball, as well as swimming, gymnastics, and track & field, and more.

“We are excited to have an experienced group of hosts to present the most compelling stories, news, and interviews as we take viewers from event to event throughout the Games,” said Rebecca Chatman, Vice President and Coordinating Producer, NBC Olympics Production in a release.

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Mike Tirico, Danica Patrick Return to Host Indy 500 for NBC Sports

Seven-time NASCAR Series champion Jimmie Johnson will join NBC’s pre-race and race coverage. When his broadcasting duties are completed, Johnson will be flying to Charlotte Motor Speedway to drive in the NASCAR Coca-Cola 600.

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Logos for Indy 500, NBC Sports and photos of Mike Tirico and Danica Patrick
Photos Courtesy: NBC Sports

With less than two weeks until the event, NBC Sports has officially announced its team of race and studio commentators for the 108th Running of the Indianapolis 500. For the sixth year in a row, we can expect to see familiar faces such as host Mike Tirico and studio analyst Danica Patrick contributing to pre-race, in-race, and post-race coverage.

The race will air at 11 a.m. ET on Sunday, May 26, on both NBC and Peacock.

Seven-time NASCAR Series champion Jimmie Johnson will join NBC’s pre-race and race coverage. When his broadcasting duties are completed, Johnson will be flying to Charlotte Motor Speedway to drive in the NASCAR Coca-Cola 600.

Leigh Diffey, Townsend Bell and James Hinchcliffe will call the race for the sixth consecutive year. Marty Snider, Dillon Welch, Dave Burns, and Kevin Lee will serve as pit reporters. Former NASCAR driver Jeff Burton and Kim Coon will serve as roaming reporters.

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