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The NBA is Investing in Virtual Reality Technology

Brandon Contes

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Led by an innovative commissioner, the NBA has arguably never been more popular than it is right now. Adam Silver has discussed his vision of modernizing the way the sport is consumed and has already taken steps to make those changes.

As cord cutting continues to be an issue for traditional television, the NBA understands the need to adapt and attract a new audience. Through different streaming partnerships, a willingness to legalize gambling and now virtual reality technology, the NBA looks to keep expanding.

At Recode’s Code Media conference in Huntington Beach, CA, the NBA and Turner announced a partnership with Magic Leap to offer consumers a virtual reality viewing experience. There are no immediate plans to allow live NBA games to be viewed with VR technology when Magic Leap launches their augmented reality goggles this year, but it is their goal.

“Eventually, the game could be available streaming on your coffee table as though you were a giant looking into the arena from above,” said Jeff Marsilio, the NBA’s senior vice president of global media distribution. “Those are some ideas, those are things that we’re working towards. [They’re] not quite ready but actually more possible than you might think.”

Partnering with Magic Leap, Verizon and other platforms helps the NBA remain ahead of the curve, as the way live and original video content is consumed, rapidly changes.

“When new technologies come out, it seems like they rarely totally replace the technologies that preceded them,” Marsilio added. “That was true from radio to TV, and TV to the internet. People continue to watch and they just watch in more places.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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PFT Commenter: Hearing Crowd Reaction to Nick Chubb Replay ‘Almost Worse’ Than Showing It

“The entire crowd in Pittsburgh is just like, ‘oh, dear God, what did I just see?’.”

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Nick Chubb Injury
Courtesy: Cleveland.com

Members of the sports media continue to question ABC’s decision not to show a replay of Nick Chubb’s injury during Monday night’s game between the Cleveland Browns and Pittsburgh Steelers. 

On the most recent episode of Pardon My Take, Big Cat says the network’s position that the decision was made out of respect for fans and the Chubb family doesn’t jive with what happened last year.

“That’s insane,” he said. “They showed us Damar Hamlin dying on the field.”

PFT Commenter added that showing a replay may actually have been the smarter move. 

“So when it happened, Joe Buck was like, ‘And I’m being told that we’re not going to show the replay it’s that bad.’ As Joe Buck saying that, you hear the crowd reaction in Pittsburgh to them seeing the replay live,” he said. “And to me, that was almost worse than watching the replay because you hear that, and it’s a bunch of Pittsburgh fans who want Nick Chubb out of the game. They don’t want him injured, but they obviously don’t want to see him scoring touchdowns against them. And the entire crowd in Pittsburgh is just like, ‘oh, dear God, what did I just see?’. So what would we have to do? We’re basically entrapped into going online and looking for the replay.”

Big Cat echoed Dan Patrick’s belief that the appropriate thing to do would have been to show one replay and make a disclaimer so that the audience is clear that what they are about to see is brutal. He said that not showing the replay probably sent a lot of people to social media and to YouTube looking for video of the play to make the call for themselves.

PFT agreed.

“When Joe Buck says it’s so bad, we’re not going to show it to you, that’s like your parents being like, ‘No, you’re not allowed to watch this movie. It’s got tits in it.’ And then I’m like, ‘Wow, Braveheart’s awesome!’”

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TNT Signs Entire NHL Studio Crew to Contract Extensions

“Wayne Gretzky, Paul Bissonnette, Anson Carter and Henrik Lundqvist all have new deals.”

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NHL on TNT

With a new season on the horizon, TNT is not taking any chances with its NHL coverage. The network has inked its entire team of studio analysts to multi-year contract extensions.

Wayne Gretzky, Paul Bissonnette, Anson Carter and Henrik Lundqvist all have new deals. They will once again join Liam McHugh on the NHL on TNT set.

Gretzky, Bissonnette and Carter have all been with TNT since the network took over part of the NHL’s television rights ahead of the 2021-22 season. Lundqvist joined the crew last year after retiring following 15 seasons with the New York Rangers.

TNT will carry 62 regular season NHL games this year. The first one will be the Chicago Blackhawks’ visit to Boston on October 11.

As previously announced, TNT’s NHL games will all be available on the new B/R Sports tier available as an add-on for Max subscribers.

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Stephen A. Smith: ‘People Don’t Care’ About Baseball Talk

“Tell the baseball community to shut the hell up.”

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Stephen A. Smith
Courtesy: Evan Angelastro, GQ

On Thursday night ahead of the New York Yankees’ matchup against the Toronto Blue Jays, ESPN featured commentator Stephen A. Smith will be on hand at Yankee Stadium in the Bronx, N.Y. to throw out a ceremonial first pitch. Smith, a fixture on ESPN programs First Take and NBA Countdown, along with hosting his own podcast, The Stephen A. Smith Show, grew up in the Hollis neighborhood of Queens, N.Y. and frequently watched Yankees games with his father. Despite living closer to Shea Stadium, he was not allowed to watch any New York Mets games until the age of 18, solidifying his love for the “Bronx Bombers.”

Throughout Thursday’s edition of First Take, Smith mentioned how excited he was for the moment and practiced throwing a baseball with ESPN analyst Dan Orlovsky. One day earlier, however, he was criticized for a rare baseball take he made on the show pertaining to Los Angeles Angels superstar two-way player Shohei Ohtani.

Smith articulated that Ohtani is not worth $500 million because of the empty seats he frequently sees when the Angels take the field. After a promising first half, the Halos have struggled mightily down the stretch run and currently sport a 69-83 record, good for fourth place in the American League West division.

Within his podcast, he received a call from Preston Miklich who operates a YouTube channel focused on baseball called “Fuzzy.” The outlet has 469,000 subscribers and is a popular spot for baseball fans to catch up on news and rumors while also hearing informed opinions about the game.

During his conversation with Smith, Milkich took the time to inform him that the Angels are fourth in road attendance in the 2023 Major League Baseball regular season. In his response, the host appreciated being informed of the statistic and divulged that while it is an adequate figure compared to the competition, it may be comparatively underwhelming because of the diminished popularity of the game in recent years.

Attendance for Major League Baseball games has been on the rise throughout the 2023 season, with the league reporting a 9% increase year-over-year (YoY). Smith previously made insensitive comments about the Japanese superstar, saying that it was bad that one of the game’s preeminent superstars could not speak English, and apologized after an onslaught of criticism.

“We’re just wondering when it comes to your takes with baseball – we want you to talk baseball; we want ESPN to bring Baseball Tonight back, we miss it dearly,” Miklich explained, “but the baseball community almost thinks that you kind of peak on feelings and we think, ‘Okay, is baseball going to be done on ESPN?’”

The amount of baseball programming on the network has diminished in recent years compared to other properties, yet there is still an edition of Baseball Tonight that airs before the weekly broadcast of Sunday Night Baseball. In response to Miklich’s question, Smith bluntly expressed, “Tell the baseball community to shut the hell up.”

After pushback from Miklich, Smith chided him for interrupting his response and asked him to let him finish his statement. He then divulged that he does not have much time to watch baseball because of the responsibilities he has in other sports, revealing that he only watches New York Yankees games. Smith defended his position because of the fact that First Take rarely discusses baseball and, when it does, often has experts on the panel, such as Christopher “Mad Dog” Russo.

The Walt Disney Company pays a reported $550 million annually for MLB rights, which includes Sunday Night Baseball, the MLB Little League Classic, Home Run Derby and Wild Card series.

“I’m not on High Heat on the MLB Network trying to talk about baseball as if I’m watching every game and I’m an aficionado,” Smith said. “I don’t get to do that.”

Smith reminded Miklich that Russo, who hosts his own show on MLB Network, agreed with him that Ohtani is not worth $500 million. Moreover, he acknowledged that the morning debate program does not address many baseball topics because of the landscape of sports media consumers engaging with the content.

“People don’t care ratings-wise when we’re watching baseball,” Smith said. “We’re trying to change that.”

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