Hours after Jerry West proclaimed the NBA will surpass all sports, the league had its best all-star game rating since 2013, also beating its rating from the last two years the event went head to head with the Olympics.
“To see the way this game has changed and grown, and to see the strides that have been made for people who truly were able to contribute a different way is truly remarkable. I want to say this. I don’t like to say things that are controversial at all. But this game is gonna overtake all the other sports,” said West at the NBA Legends Brunch.
In a very busy sports weekend with the Daytona 500 and the Winter Olympics, Sunday night’s NBA All-Star Game, which aired on Turner-owned TNT and TBS, garnered a 4.3 U.S. household rating with 5.1 household impressions, both up 2% from 2017, but total viewership of 7.65 million was down from last year’s 7.75 million viewers.
The all-star event peaked with 8.2 million viewers, an increase 11% among the 18-34 demo, 10% for men 18-34 and 6% in adults 18-49. Viewership via Turner’s TV Everywhere service jumped 101% from their 2017 numbers, while its video views on Facebook and Twitter increased 37%.
The Daytona 500, which in the past easily achieved better ratings than the NBA All-Star Game, also averaged a 5.1 on Sunday. According to Sports Business Daily’s Austin Karp, it could be the lowest rated Daytona 500 in the sport’s history. Fox’s broadcast of NASCAR’s season opener experienced a ratings decline of nearly 23% from last year, and down more than 50% from the 11.3 rating NBC garnered when they had the Daytona 500 in 2006.
NBC’s Sunday night coverage of the Winter Olympic won the day with a combined 11.8 rating, averaging 15.7 million viewers. However, with ratings down an average 8% from the 2014 Winter Olympics, the trend continued as the second Sunday of the Sochi Games averaged 21.3 million viewers.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
David Kaplan Leaving NBC Sports Chicago
“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement.”
David Kaplan has announced he is departing NBC Sports Chicago. In a video posted to his YouTube channel, Kaplan said a new path opened that he couldn’t turn down.
“I was presented an opportunity that will allow me to spend a lot more time my wife, Mindy, our four sons, and their expanding families. This is far from a retirement. You’ll still be able to catch me weekday mornings with Jonathan Hood on the Kap and JHood morning show on ESPN 1000. It will also allow me to provide you with more engaging and outstanding content right here on YouTube.”
Kaplan, who will turn 62 this weekend, accepted a buyout offered by NBCUniversal. He has hosted several different shows for the network during his tenure.
“He’s made enormous contributions to our network, and his passion, opinions and love of Chicago’s teams have made him a beloved and respected figure, not just with fans but also his colleagues,” NBC Sports Chicago Vice President of Content John Schippman told The Chicago Sun-Times. “We wish him the best and look forward to seeing what’s next.”
December 30th will be his final day at NBC Sports Chicago. He called his time with the network “an amazing run”.
NASCAR Chasing Nearly $1 Billion Annual Rights Fee In Next TV Deal
“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport.”
The current media rights deal for NASCAR with FOX Sports and NBC Sports doesn’t end until after the 2024 season, but the organization is currently plotting what it wants its next deal to look like, according to a report from Front Office Sports.
Currently, NASCAR makes $820 million per year from the two networks. In its new rights deal, it is expected to seek a deal in the neighborhood of $900-950 million range.
NASCAR plans to begin negotiating with its current media partners in the early months of 2023, but is currently happy with FOX and NBC.
“We work really closely together, both from a scheduling perspective, but also just in terms of how they monetize the sport. Whether that’s pushing more brands and advertisers to spend on Fox and NBC,” NASCAR Senior Vice President of Media and Productions Brian Herbst told FOS. “Fox had their third consecutive year of ad revenue increases in 2022. NBC had their second consecutive year of ad revenue increases in 2022. So it’s working for them — both from a viewership and an ad revenue perspective.”
In February of this year, NASCAR President Steve Phelps told the Marchand and Ourand Sports Media Podcast that broadcast television “has to be a part” of the organization’s next television rights deal.
As its current media partners, FOX and NBC have exclusive negotiating windows with NASCAR.
NFL Sunday Ticket Negotiations With Apple ‘Have Gotten Silly’
“Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”
A report from The Athletic details why the NFL has not announced a new partner for the NFL Sunday Ticket package. David Kaplan claims there have been continued hiccups in the negotiations, mentioning the bargaining has gotten sideways between the league and Apple.
“This negotiation has gotten silly. … Clearly, there’s a problem. I think it’s really clear Apple is learning things they didn’t know,” the anonymous NFL source told Kaplan. “What the conversation is, is Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.’”
The report also details Amazon Prime and YouTube remain in the mix as potential suitors for the service, should talks with Apple and the league fall apart.
The NFL is looking for as much as $3.5 billion annually for rights to the service.