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Turner Receives Ratings Lift From NBA All-Star Game

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Hours after Jerry West proclaimed the NBA will surpass all sports, the league had its best all-star game rating since 2013, also beating its rating from the last two years the event went head to head with the Olympics.

“To see the way this game has changed and grown, and to see the strides that have been made for people who truly were able to contribute a different way is truly remarkable. I want to say this. I don’t like to say things that are controversial at all. But this game is gonna overtake all the other sports,” said West at the NBA Legends Brunch.

In a very busy sports weekend with the Daytona 500 and the Winter Olympics, Sunday night’s NBA All-Star Game, which aired on Turner-owned TNT and TBS, garnered a 4.3 U.S. household rating with 5.1 household impressions, both up 2% from 2017, but total viewership of 7.65 million was down from last year’s 7.75 million viewers.

The all-star event peaked with 8.2 million viewers, an increase 11% among the 18-34 demo, 10% for men 18-34 and 6% in adults 18-49. Viewership via Turner’s TV Everywhere service jumped 101% from their 2017 numbers, while its video views on Facebook and Twitter increased 37%.

The Daytona 500, which in the past easily achieved better ratings than the NBA All-Star Game, also averaged a 5.1 on Sunday. According to Sports Business Daily’s Austin Karp, it could be the lowest rated Daytona 500 in the sport’s history. Fox’s broadcast of NASCAR’s season opener experienced a ratings decline of nearly 23% from last year, and down more than 50% from the 11.3 rating NBC garnered when they had the Daytona 500 in 2006.

NBC’s Sunday night coverage of the Winter Olympics won the day with a combined 11.8 rating, averaging 15.7 million viewers. However, with ratings down an average 8% from the 2014 Winter Olympics, the trend continued as the second Sunday of the Sochi Games averaged 21.3 million viewers.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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John Buccigross: Return Of NHL ‘Reenergized’ Me In ESPN Role

“I’m just grateful that I was able to get reenergized without leaving the company that I’ve worked for so long.”

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John Buccigross is probably the most thankful out of anyone that the NHL returned to the ESPN airwaves this season.

Bucci has been at the network for 25 years and was a part of the coverage team the last time ESPN had NHL broadcast rights. He told Awful Announcing that the change after the 2003-04 season really helped change his focus at the network.

“It’s probably a good thing that it went away back in 2004, because I was able to focus on SportsCenter and kind of move up the ladder there, and maybe I never would have if hockey had stayed all these years,” he said. “Maybe that was good. And then I got involved with college hockey, I asked to do play-by-play a couple of years after we lost the NHL, so I’ve been doing college hockey for over 15 years with play-by-play, hoping we would get the NHL back and then I could do NHL play-by-play.”

Now the NHL is back, the Stanley Cup Final will air on ESPN and ABC, and John Buccigross will be a part of it in some fashion. He said having the chance to pick back up where he left off all those years ago gave him a second wind in his career.

“It’s been absolutely fantastic. It couldn’t have come at a better time for me in my career, being at ESPN over 25 years,” he said. “To kind of get reenergized, reinvigorated with your job after being in the same place for 25 years, that’s probably pretty rare. I’m just grateful that I was able to get reenergized without leaving the company that I’ve worked for so long. At this stage of my career, it was just perfect timing.”

ESPN and Turner Sports replaced NBC Sports as the U.S. broadcast rightsholders for the NHL this season.

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Mark Sanchez Emerges As Potential #2 NFL Analyst At FOX

“It is believed that Joe Davis will be the play-by-play man to sit opposite either Brees or Sanchez in the booth.”

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Football season is 104 days away and FOX is still sorting out its broadcast crews for the upcoming season.

Enter former New York Jets quarterback Mark Sanchez as one of the top candidates being considered for the number two booth at FOX this season.

Andrew Marchand of The New York Post reported that if Drew Brees doesn’t end up in the role, Sanchez is next in line. Greg Olsen and Kevin Burkhardt will comprise the top broadcast team for FOX this season.

It is believed that Joe Davis will be the play-by-play man to sit opposite either Brees or Sanchez in the booth. Marchand reported that Sanchez made a great impression on producers in auditions and tests.

Mark Sanchez began his broadcasting career three years ago. After two seasons of covering college football for ESPN, he made the move to FOX last year.

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Joe Buck: ESPN Is Letting Us Set Tone For Monday Night Football

“It wasn’t well, you are at ESPN, you have to figure out how we do it.”

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While Joe Buck and Troy Aikman will be calling football games on Monday nights for ESPN instead of Sunday afternoons for FOX this year, fans shouldn’t expect the broadcasts to be that much different, if at all, than what they’ve been used to over the last 20 years. 

Buck was recently a guest on the Green Light with Chris Long podcast and said that ESPN knows that he and Aikman have to be comfortable in order for Monday Night Football to be a success.

“I know we are in the honeymoon phase. I’m not dumb. That stuff wears off after a while. They are like ‘however you guys have always done a game, that’s the way we want you to do a game whether it’s with regard to meetings vs. conference calls or when you guys show up, how you like the booth set up. However you want it, we are going to do it your way’ and that’s to their credit. It wasn’t well, you are at ESPN, you have to figure out how we do it.”

Buck and Aikman are obviously already very familiar with each other. Buck said that it will be important not to take that for granted or second guess what they already know.

“I think the one thing Troy and I have to avoid is trying to be different than we’ve been. They hired us based on what we’ve done and who we are and how we relate to each other and the way we see a game,” said Buck. 

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