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Amazon and UFC Announce Pay Per View Partnership

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The UFC agreed to a deal with Amazon, allowing the e-commerce giant to sell pay-per-view packages on Amazon Prime beginning with this Saturday’s fights.

Amazon will not be the exclusive rights holder to UFC PPV events which cost $64.99, but it will offer viewers the option of accessing the fights without having a traditional cable or satellite TV package. Currently, the UFC is in the final year of their television deal with Fox and searching for a potential new partner.

Fox will pay the UFC $160 million in 2018 and reportedly offered as much as $250 million to retain the broadcast rights.  According to a previous Sports Business Journal report, the UFC is expecting to receive upwards of $450 million annually from in their next rights deal.

While Amazon will only be a pay-per-view partner as of now, UFC president Dana White expressed an interest in having an OTT platform involved with their next broadcast agreement. “Now with technology, we’re getting to the point that I always dreamed about,” White said last October on the Wall Street Journal’s Unnamed Podvideocast. “I always used to say, we’ll take this thing all around the world, build a fan base, build some talent in every country around the world, and then we’ll get to a point in time where everybody can watch it at the same time on the same platform.”

Terms of the deal were not released, but it shows a continued interest of Amazon’s to broadcast live sports content. Last year, Amazon controlled streaming rights for Thursday Night Football, while they did not make a large bid for the TNF package in 2018, they could play a role in the NFL’s future.

Speaking at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, CBS CEO Les Moonves stated he believes internet giants such as Amazon will be involved NFL’s future broadcast rights. “Obviously the tech players are going to be part of it,” Moonves said, according to Deadline.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Former Hulu Exec Michael Schneider Hired To Run Bally Sports+

“Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.”

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Sinclair Broadcast Group and Diamond Sports Group have tapped Michael Schneider as the chief operating officer and general manager of Bally Sports+ when it launches this year.

Schneider will oversee the direct-to-consumer platform that will also be the hub for Bally Sports live programming.

Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.

“Throughout his career, Michael has successfully launched and developed DTC streaming and service platforms and created immersive engagement experiences,” said Sinclair COO and president of broadcast Rob Weisbord. “He is a terrific addition to the team as we build out the Bally Sports+ offering, its exclusive content and passionate fan community.”

Even before Hulu, Schneider had a hand in streaming. He was a founding member of the PlayStation Vue launch team.

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Marquee Sports Network Weighs Streaming Options Outside of Bally Sports+

“Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.”

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As Sinclair Broadcast Group prepares to launch Bally Sports+, its direct-to-consumer platform that will be home to Bally Sports live events, the Chicago Cubs are weighing their options for Marquee Sports Network, which the team co-owns with Sinclair.

Despite being under the Sinclair umbrella, Marquee is its own free-standing RSN from the rest of the Bally Sports networks across the country.

Marquee is readily available on a number of cable providers, but the only thing that’s really missing is its own standalone streaming platform for games. Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.

“We’re always interested in being on the cutting edge with the ultimate deliverable to our consumer,” McCarthy said. “But there isn’t any contractual clock ticking to make us feel that way. It’s how we’ve approached things from the beginning. Between our two ownership groups, there’s a lot of aggression to get it right. And I think you’ll see something along those lines shortly.”

The TV ratings will always be of top interest for MLB, especially regional ratings. But as the league has worked to embrace more streaming options for games, striking deals with Apple and Peacock for rights this season, it’s all about providing what the fans and viewers want.

“We now have the ability to do so much more, to properly tell the story of a 162-game season,” said Crane Kenney, Chicago Cubs president of business operations. Kenney was instrumental in the launch of Marquee. “We love baseball, we love the game, and we love the opportunity we have to share it with our fans in really deep ways.”

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Laura Rutledge Celebrates Chemistry Of NFL Live

“It is truly the absolute joy of my life to get their opinions and to sit with them every single day and hear what they have to say.”

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Laura Rutledge is very happy with where NFL Live is as the current lineup gets set to enter its third season together. She told The Big Lead that there is genuine chemistry between herself, Marcus Spears, Mina Kimes, and Dan Orlovsky and that is why she doesn’t feel the need to emulate any of sports television’s many debate shows.

“You don’t want to see people yelling at each other all the time and I’m really proud of the chemistry that we have struck and just letting that breathe on air and having so much fun. It is truly the absolute joy of my life to get their opinions and to sit with them every single day and hear what they have to say.”

The 2022 NFL season will have a very different feel for ESPN. The addition of Joe Buck and Troy Aikman for Monday Night Football adds new expectations to the network.

Rutledge said that the attention on the network means that she and her colleagues have to raise their respective games, but that shouldn’t be hard. There is always material to work with in this league.

“We’ve seen this offseason, we saw the previous offseason, how the NFL news cycle never stops. It’s funny because the news cycle becomes such a big piece of the story, but we’re like, we can’t wait for the games,” she said.

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