Connect with us
BSM Summit
blank

Sports TV News

Pizza Hut Replaces Papa John’s as the NFL’s Pizza Sponsor

Brandon Contes

Published

on

blank

Less than 24 hours after the NFL parted ways with Papa John’s as the league’s official pizza sponsor, Pizza Hut has stepped in with a multi-year partnership.

“We know many of our fans enjoy pizza while watching NFL games and we are thrilled to have Pizza Hut, an industry leader and one of America’s favorite brands, as an official league sponsor,” NFL Commissioner Roger Goodell said in a statement. “With a focus on family, friends and fun, Pizza Hut has the creativity we are looking for in a partner and we look forward to working together with them to make the at-home NFL experience more exciting than ever for our fans.”

Papa John’s had three years remaining on its eight-year contract with the NFL when CEO John Schnatter weighed in on NFL player protests during the national anthem stating, “The NFL has hurt us. We are disappointed the NFL and its leadership did not resolve this.”

Schnatter believed the league should have attempted to stop players from kneeling during the anthem before it became a prominent form of protest. Soon after those comments were made, it was announced that Schnatter would be replaced as CEO beginning January 1, 2018, but being the company’s biggest shareholder, he would remain as chairman of the board.

According to Papa John’s, the pizza chain plans to continue a relationship with the NFL on a team-by-team basis, focusing on 22 of its 32 teams.

President of Pizza Hut, Artie Starrs stated, “We have an unmatched ability to bring those fans closer to the sport thanks to the power of our 7,500 restaurants and 150,000 football-crazed team members. The capacity for what’s possible is endless and that’s going to make this league partnership great fun for Pizza Hut, the NFL and everyone who loves pizza and football.”

Terms of the company’s deal with the NFL were not announced.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Al Michaels: Condensed Prep Time For Thursday Night Football ‘A Downside’

“It’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us.”

blank

Published

on

blank

There were bound to be unexpected hiccups and unintended consequences as Al Michaels moved to Thursday Night Football with Amazon Prime Video.

He told The Boston Globe Thursday that one of the downsides of the week’s schedule is less prep time with the teams playing in the game.

“When we go to see the teams, it’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us,” Michaels said. “And all the time I’ve been doing this, I’ve built some great relationships with coaches and players and GMs and owners and you name it, and I don’t get that much time to spend with them anymore. That’s a downside part of it for me. Some of the best stories you get come from those relationships.”

Michaels has raised eyebrows this season while not being shy about his disdain for some poor matchups early in the schedule. However, he now understands that there are quality games as the season approaches its close.

“The schedule was a little leaky with the Carolina-Atlanta game and a couple of other games that we’ve had, but now we’re positioned for a nice run down the stretch,” said Michaels.

The 78-year-old was also asked how he remains energetic and passionate for the job he’s held for so long.

The games are exciting. I love sports. You don’t know what’s going to happen. There’s no script. And unscripted television is the greatest.”

Continue Reading

Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

blank

Published

on

blank

Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

Continue Reading

Sports TV News

Don Mattingly Joining Blue Jays Staff After YES Network Courtship

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

Jordan Bondurant

Published

on

YES Network

The New York Yankees regional sports network can take Don Mattingly off its talent wish list. Mattingly was announced Wednesday as a bench coach for the Toronto Blue Jays starting in 2023.

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

But Mattingly told Andrew Marchand of The New York Post this week that he had another opportunity in the works but wouldn’t elaborate.

YES also has been considering luring Yankees legend and Hall of Famer Derek Jeter into broadcasting. But no formal talks have taken place.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.