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NBA Testing Final Quarter Live-Streaming

Jason Barrett

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Streaming options are becoming a necessity for sport leagues to attract a younger demographic. The NBA offers League Pass, smaller team-specific packages and the option for fans to purchase a single game.  Now, the NBA is giving fans the chance to jump into the fourth quarter of a game for just 99 cents.

Vasu Kulkarni, managing partner of Courtside Ventures, a tech and entertainment investment company, Tweeted an alert from the NBA app promoting the chance to join the fourth quarter of a Heat – Thunder game for just 99 cents. While this is a newly released feature the NBA is testing, it’s something league Commissioner Adam Silver began discussing in recent years.

“Certainly we’re going from a place where it was one price for an entire season of games. Now just in the last two years, we’ve made single games available,” Silver said referring to the NBA League Pass package at the 2017 Consumer Electronics Show. “But I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game.”

ESPN sports business reporter Darren Rovell anticipates the end of game micropayment , which he originally Tweeted about in 2015, “will become a significant revenue stream” for the NBA.

At CES in January 2017, Silver went on to state, “I think you’re going to hit the point where for example … you’re on a Twitter feed or you get an alert. I think there will be a lot more sophisticated alerts, and you’ll see, ‘I know Sue Bird, I like Sue Bird, Sue Bird’s going for a record-setting game.’ And then you’re going to go click, and then you’re going to get the game.”

The alert Tweeted by Kulkarni fits right into the example laid out by Silver. Casual fans might not have time to watch an entire game, nor do they want to spend $199.99 for a full subscription to League Pass, but when the right matchup is targeted to someone, they can be convinced to spend 99 cents on the most exciting part of the game.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Stephen Nelson: Joining Dodgers Booth ‘Different Challenge Than I’ve Ever Had’

“If you grew up a fan of sports in Southern California, you had Vin Scully…Jaime Jarrin…Chick Hearn…Ralph Lawler…Every single night you could listen and watch broadcasting greatness.”

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MLB Network Intentional Talk co-host Stephen Nelson is joining the Los Angeles Dodgers television booth, and is slated to call at least 50 games for the franchise on Spectrum SportsNet LA in 2023.

Nelson will work games when lead play-by-play announcer Joe Davis is on assignment for national games as the lead announcer for MLB on FOX and is the network’s number two NFL announcer.

In an interview with Fabian Ardaya of The Athletic, Nelson was cognizant of “the weight and responsibility” that comes with working for the Dodgers.

“It’s a different challenge than I’ve ever had,” Nelson said. “If you grew up a fan of sports in Southern California, you had Vin Scully, you had Jaime (Jarrín), had Chick Hearn or you’re listening to Ralph Lawler on the Clippers. Every single night you could listen and watch broadcasting greatness … even though they weren’t teaching a class directly, I still went to their school.”

The 33-year-old Nelson will be the only Asian American play-by-play broadcaster working Major League Baseball, and he’s proud of that distinction.

“It means everything to me,” Nelson said. “To be in a position where I can help further pave the way for the next wave of AAPI broadcasters or minority broadcasters — because if you look around the sport, and sports in general, it’s pretty embarrassing, to be frank. That’s something that I do not approach lightly at all. It’s a massive responsibility.”

In 2022, Nelson worked as a play-by-play announcer for AppleTV+’s Friday Night Baseball franchise, mostly on the outlet’s “West” games, alongside Hunter Pence, Katie Nolan, and Heidi Watney.

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Greg Olsen Can Leave FOX For Another Network

“When Tom Brady is ready, that chair is his.”

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Greg Olsen

Now that Tom Brady’s playing career is officially over, plenty of people are talking about what comes next. He has a contract from FOX on the table that will put him in the network’s top NFL booth when he is ready. What that means for Greg Olsen remains unclear.

Olsen has won plenty of fans this season. Last week, he told ESPN 1000 that he is a “big boy” and he “knew what he signed up for” when he was elevated to the top slot at the network alongside Kevin Burkhardt. When Tom Brady is ready, that chair is his.

Plenty have speculated that FOX could go with a three-man booth. That way the network gets the benefits of both Brady’s star power and Olsen’s ability to dissect a game.

There is another option for Greg Olsen though according to Andrew Marchand. The New York Post writer reports that Olsen can opt out of his contract at FOX and join another network if he is offered a job.

Olsen cannot take just anything. He can only pursue a job in another network’s top booth if offered. That spot is locked up for every network with an NFL TV deal currently, but it won’t be forever and Greg Olsen has proven his worth to the broadcasting world this season.

“He could end up being this generation’s Cris Collinsworth, having a long, lucrative career, despite not having played quarterback or for the Cowboys or in New York,’ Marchand writes. “People love an underdog — especially if the person delivers.”

While Tom Brady will eventually be Kevin Burkhardt’s partner, it will not happen on February 12th. FOX is sticking with Burkhardt and Olsen to call Super Bowl LVII.

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Molly Qerim: Stephen A. Smith and I Have Never Had a Mike and the Mad Dog-Style Fight

“We’re definitely annoyed at each other for times. There were times when we were very, very annoyed.”

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Mike and the Mad Dog were celebrated on First Take Wednesday morning for their legendary careers. One topic that came up was their legendary fights, with host Molly Qerim saying — luckily — she’s never had that issue arise with Stephen A. Smith.

Nearing the conclusion of the episode, Qerim pointed out how ridiculous some of the arguments between Mike Francesa and Chris “Mad Dog” Russo became, bringing up the legendary discussion about the restrooms at Fenway Park and Yankee Stadium.

“You guys would debate everything, even bathrooms,” Qerim said. “You really debated bathrooms.”

Francesa and Russo then discussed how the bathroom discussion led to months of silence, where they did not speak to each other outside of the show for more than five months, before Francesa’s wife invited Russo to their wedding, which eventually squashed the beef.

“Think about it. If you two (Smith and Qerim) did not get along, and for five months and you walked in here and didn’t talk to each other either before, during or after (the show),” Russo said. “That’s hard to pull off.”

“We never did that,” replied Qerim. “We’re definitely annoyed at each other at times. There were times when we were very, very annoyed.”

Francesa asked Qerim and Smith if they’d ever had “a real fight” with both immediately responding no.

Smith did note — somewhat jokingly — that he had felt “very bruised” from time to time by Qerim.

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