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Twitch Agrees to Stream NBA 2K League

Brandon Contes

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In December, the NBA and Twitch announced an agreement to have G-League games streamed on the platform, now their partnership will expand to include coverage of the NBA 2K League.

“From video games to real games, the NBA continues to innovate around basketball when it comes to engaging with the Twitch community,” said Twitch’s Head of Esports Programs, Justin Dellario. “By partnering with Twitch for the NBA 2K League, that pioneering spirit will continue to be reflected when we elevate this latest entry to the world of competitive gaming with interactive features and our global stage.”

With 17 teams playing a minimum of 19 games each during the regular season and three additional tournaments, nearly 200 games will be broadcast on Twitch, a social – streaming company with over 15 million daily users.

“This is a groundbreaking partnership for the NBA 2K League,” said NBA 2K League Managing Director Brendan Donohue. “Twitch shares our innovative spirit and commitment to putting the gaming community first, and is the ideal home to provide our passionate 2K, NBA and esports fans around the world with the opportunity to catch all the excitement of our inaugural season.”

Through their partnership with the G-League, Twitch offers innovative technology allowing fans to be further engaged and interact with the broadcast. Custom overlays and co-streaming are some of the revolutionary ideas provided by Twitch.  The social-streaming company promises to use similar Extensions for the NBA 2K League.

The NBA 2K League begins May 1st and will be available to consumers through twitch.tv/nba2kleague. Games will be available on demand following each broadcast.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

LIV Golf Nearing TV Deal With The CW Network

“LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.”

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LIV Golf

According to a report from Front Office Sports, LIV Golf has laid out a deal with The CW Network for television carriage in the United States.

The deal is a multi-year agreement that will see the tour own real estate in lesser-viewed time slots on the network. A revenue-sharing relationship between the tour and the television network is expected to be struck.

LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.

After a standup comedy show in West Palm Beach last week, Feherty reportedly told the crowd “Have you heard of CW? I might get fired for this, but…,” according to report from Tom D’Angelo of The Palm Beach Post.

Sports Business Journal reporter John Ourand had previously reported a deal between the Saudi-backed breakaway golf tour and the network was likely.

Nexstar Media Group — the nation’s largest television owner — is the majority owner of The CW Network. There are around 220 affiliates of the network on over-the-air television stations. Rumors of an acquisition of LIV Golf’s rights come on the heels of The CW Network being linked to the potential launch of a college football bowl game that would air exclusively on the network.

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Sports TV News

Stephen A. Smith: ‘I Don’t Feel Obligated To Agree With Black Community’

“I want the Black community to always know that they have somebody in me that’s going to at least tell the world what we’re feeling and why, whether I agree with it or not.”

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Stephen A. Smith is out promoting his new memoir Straight Shooter. He recently sat down for a conversation with Men’s Health magazine.

Interviewer Rachel Epstein covers a wide variety of topics with Smith. Some are about what can be found in the book. Some are about the First Take star’s public perception.

She asked how Smith balances the responsibility of representing the Black community with his brand. On ESPN, Smith is known for being unique and unapologetic for his sometimes over-the-top persona.

“Number one by being fair,” he said. “By trying to gather as much information and educate myself on issues as much as I possibly can.”

He added that he has never felt pressure to think a certain way or say a certain thing. Even if pressure existed, he prides himself on not giving in to it.

“I never feel an obligation to agree with my community. I believe we all have a right to think the way we want to think. But I do feel a responsibility to make sure that the perspective emanating from my community is heard, even if I disagree.”

Stephen A. Smith is one of the highest-paid and most visible employees at ESPN. He said that a certain responsibility comes along with that status. He wants the Black community to know that even if he doesn’t agree, he will make sure people know what he is hearing when he is on TV talking about an important subject.

“I want the Black community to always know that they have somebody in me that’s going to at least tell the world what we’re feeling and why, whether I agree with it or not.”

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Sports TV News

Kathryn Tappen Joining NBC’s Big Ten Coverage

“Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.”

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NBC has tabbed Kathryn Tappen as its sideline reporter for the network’s upcoming coverage of Big Ten football, according to a report from Andrew Marchand of The New York Post.

According to Marchand, Tappen was in line to replace Michele Tafoya as the sideline reporter for Sunday Night Football but was passed over by the network in favor of Melissa Stark.

Tappen has hosted Notre Dame football’s studio coverage and Peacock Sunday Night Football Final. She also worked as NBC’s lead interviewer for its coverage of the PGA Tour, but left that broadcast team at the end of 2022 as part of the network’s larger shakeup of its golf coverage.

The appointment of Kathryn Tappen conceivably concludes the Big Ten on NBC broadcast crew. Noah Eagle and Todd Blackledge are expected to pair as the network’s play-by-play announcer and color analyst, respectively. NBC has yet to officially unveil its coverage plans for the 2023 college football season.

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